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Where To Buy Rolex The Cheapest In 2024? (Cheapest Country, Discount, Price, VAT Rate & Tax Refund)

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Where To Buy Rolex The Cheapest In 2024? (Cheapest Country, Discount, Price, VAT Rate & Tax Refund)

For over a century Rolex have been engineering timeless classics for men and women. It has effortlessly maintained its place among today’s most recognizable status symbols, cutting across cultures and geography as a truly global brand. Each timepiece is crafted with meticulous skill and precision, offering a lifetime of amazement and awe. Which is the cheapest country to buy Rolex 2024? What's cheapest place to buy Rolex in europe? Which is the best place to buy Rolex in USA? Can you buy Rolex tax-free? Can you get a discount on a Rolex? Do pre-owned Rolex watches hold their value? In this guide, I will tell you answers, and recommend you some best and cheapest place to buy new and second-hand Rolex watches online!

Cover Photo:rolex.com

The original cost of Rolex watch

The cost of a Rolex can range anywhere between $6,500 all the way up to $75,000 MSRP. Factors that affect pricing are materials, new movements, collection popularity, and complications. The average price for most Rolex watches falls between $7,000 – $12,000 MSRP.

2024 Rolex pricing for all models

Rolex prices have been rising steadily for some time, and this year was no exception. Below we have listed price range references for the most popular Rolex collections.

Models	MSRP
Rolex Submariner	$8,950 - $37,950
Rolex Datejust	$7,200 - $14,800
Rolex GMT Master II	$10,750 - $39,350
Rolex Oyster Perpetual	$5,800 - $6,150
Rolex Daytona	$14,550 - $75,000
Rolex Sky Dweller	$15,200 - $49,350
Rolex Sea Dweller	12,950 - $17,000
Rolex Explorer	$7,200 - $11,150
Rolex Day Date	$37,450 - $60,000
Rolex Yacht Master	$11,600 - $48,150
Rolex Milgauss	$9,150

Can you get a discount on a Rolex?

You can certainly get a discount on a new Rolex at an authorized dealer. Just don't expect to get one on a popular model. Usually most discounts happen when buying a ladies Rolex or a two-tone Rolex Datejust.

Why do some Rolex watches cost more pre-owned than new at MSRP?

The reason why used Rolex costs more than new Rolex is simply because of supply and demand. Rolex produces roughly 1 million watches a year, not enough to satisfy demand. Therefore buyers are willing to pay a premium to get the Rolex they want, even if it costs more.

How much is the cheapest Rolex?

The cheapest Rolex for women is the Oyster Perpetual Reference 276200 that costs $5,300 MSRP. For the men is the Oyster Perpetual Reference 126000 at $5,800 MSRP.

Source:rolex.com

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The Cheapest Countries & Ways To Buy A Rolex in 2024

1. The Cheapest Countries To Buy A Rolex

If you are looking for a cheap yet authentic Rolex, you might consider traveling abroad to buy it. Because prices fluctuate depending on the country you're in and the currency value at the time.

Country & Region	General VAT Rates
United States	0%-9.55%（Sales Tax - different states vary）
United Kingdom	20%
Switzerland	7.7%
France	Turnover tax: 20%
Italy	22%
China	13, 9, or 6% depending on the types of goods and services
Denmark	25%
Sweden	25%
Norway	25% (Note, Norway is not in the EU, but you can still purchase tax-free if you are residing outside the EU).
Finland	24%
Japan	Consumption tax: 10%
Canada	Combined federal and provincial/territorial sales taxes range from 5% to 15%.
Australia	Goods and services tax: 10%
Brazil	12%
South Africa	15%
Singapore	Goods and services tax: 7%
HK	There is no VAT or sales tax in Hong Kong.

Vat Tax Refund: It is a tax on consumption rather than income, and it ranges from 5-25%. If you pay this tax when shopping abroad, you can often get your money back after you've returned home, since travelers are typically entitled to a refund for the VAT portion of prices for goods.

Can you buy Rolex tax-free?

1) The US does not utilize a VAT tax system, but most European countries do. Taxes can greatly affect Rolex prices to that list. For example, value-added tax (VAT) adds tax at every point at which an item such as a Rolex gains value (i.e., the raw materials are acquired, where it's made, where it's sold, etc.)

2) On the other hand, the combination of being able to buy tax-free and get VAT refunds is a huge factor in making Rolexes cheaper in certain European countries. However, not everyone can claim VAT refunds; notably, from the start of 2021 onward, post-Brexit, the VAT Retail Export Scheme, which provided these refunds, has ended in the UK. This may make it much more expensive for UK buyers to buy Rolexes (and other luxury products) in the EU.

3) Buying tax-free is like getting a discount only you won't have to negotiate the price. The best place to buy Rolex watches tax-free is in Europe. This is because of the high VAT (Value Added Tax) that the EU has. But in many cases, you won't get the full tax back since services like Global blue charges a fee.

When you buy tax-free, you will get either the full VAT back (or less the fee), depending on which tax-free system the authorized Rolex retailer uses.

4) Other key factors for finding Rolexes at cheaper prices include:

Currency exchange rates;
Import taxes in your country for foreign goods, which may wipe out some savings, such as VAT.

Best place to buy Rolex in USA:

When shopping in the United States, the listed price of the merchant does not include sales tax (Sales Tax), which will only be calculated at the time of Checkout. Different states in the United States have different laws, and each state has a different sales tax. There are five states with no state sales tax at all: Alaska, Delaware, Montana, New Hampshire and Oregon.You can visit those states and check if the official store has the model you desire.

Source:rolex.com

2. The Cheapest Ways To Buy A Rolex

1) Buying A Pre-owned Rolex

The secondhand, or “used” trade is a fantastic area to find high-quality timepieces at relatively low rates. Used watches that appear to be fresh can be found at the upper end of the watch market.

2) Buying From Airport Duty-free

Duty-free shopping at airports is one way to get around the system. You will have to pay lower taxes and your watch will be less expensive if you purchase your Rolex Duty-Free. Many international airports now feature official Rolex stores, and some have authorised sellers dealing in all manner of luxury watches and jewellery.

When working with an airport authorized dealer or boutique, generally target a discount of 30-35 percent. Unless it's a Rolex. Then be happy with a 20 percent discount or less.

3) Buying Through Discount Offers

Discounts on luxury timepieces are common, but they are usually minimal. You can get a roughly 2% to 5% discount if you purchase a high-end watch in Europe. And discount might differ from country to country which is set by the company.

However, you can only avail the discount offers if you are lucky enough. Because Rolex sets the suggested retail price, and only then certified dealers can set their pricing around 10% above or below, but not much more.

Is Rolex a good investment?

Rolex watches increase in price over time as the demand and supply gap widens. This makes them an asset whose value appreciates over time. Rolex increased the prices of their watches by over 4.2% at the start of 2024. This suggests a price hike is very likely in the future.

Do pre-owned Rolex watches hold their value?

Depending on the design and year, some Rolex watches do not depreciate over time. In fact, some of them appreciate value over time.

The Submariner collection does appreciate in value after it’s been purchased new. Depending on the reference, a Submariner can be worth up to 100% MSRP on the pre-owned market.
The Rolex Daytona is one of the most sought after Rolex. Pricing for a Daytona ranges between $14,550 to $75,000. Because the Rolex Daytona collection is produced in such limited quantities, these watches are worth up to 200% on the pre-owned market for the stainless steel references.
The Rolex Sky Dweller stainless steel release was so popular that the watch sells over MSRP on the pre-owned market.

Source:rolex.com

Best place to buy a Rolex online

1. The Luxury Closet

Based out of Dubai and founded in 2011, The Luxury Closet is a leading online boutique for buying and selling new and pre-loved luxury items like handbags, clothes, watches and jewelry. With more than 40,000 unique items as part of thier selection, they feature top luxury brands such as Louis Vuitton, Dior Chanel, Van Cleef and Arpels, Cartier, Rolex, and more. They accept items and deliver globally.

Source:theluxurycloset.com

Rolex Prices: $1410-$56,758

Coupon or Discount:

- STUDENT & YOUTH DISCOUNT: 10% off - up to $60.

- ESSENTIAL WORKER DISCOUNT: 10% off - up to $60.

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2. Watchshopping.com

Watchshopping.com is the online luxury watch store that you have been looking for. Have you been thinking of purchasing a Cartier, Rolex, Omega, Tag Heuer or Seiko? Whether it will be your very first luxury watch or you're adding to your elite collection - they offer 100% authentic luxury watches at unbelievably discounted rates. Each brand new watch comes with their in-house warranty.

Source:watchshopping.com

Rolex Prices: $6,249-$474,999

Coupon or Discount:

-Sign up to get $15 off.

-Free shipping on US order.

Extrabux Cash Back: Up to $16-$20 cashback

3. Stockx

Founded in 2015, StockX is an online marketplace for buying and selling sneakers, streetwear, watches, and designer handbags.

StockX operates much like the actual stock market, allowing users to buy and sell at whatever price they agree upon while giving users real-time feedback on what their sneakers are being bought and sold for. The website acts as a middleman between buyers and sellers, making otherwise potentially shady resale market transactions safe and secure.

Source:stockx.com

Rolex Prices: $9,999-$160,206

Extrabux Cash Back: 3.2-4% cashback

4. Timepiece

Timepiece is one of the famous watch websites in the United States, selling watches including well-known brands such as Rolex, Hamilton, Daniel Wellington, Omega, Seiko, Citizen, Movado, Gucci, etc., provides competitive prices and advanced services, and has a good reputation in the United States.

Source:timepiece.com

Rolex Prices: $7,935.98 - $198,899.98

Coupon or Discount:

-Free Shipping on Orders over $50.

-1-5 Year Warranty Included.

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5. Jomashop.com

Jomashop is a leading fashion retailer in watches, handbags, and sunglasses. They also sell jewelry, crystal, fine writing instruments, apparel, and shoes. Their customer service specialists are always ready to assist, and our state of the art New York City fulfillment center is always capable of swiftly delivering products to over 150 countries. You can buy new and pre-own Rolex there.

Source:jomashop.com

Rolex Prices: $3,495 - $950,000

Coupon or Discount:

-Free Shipping to Fremont with code FASTSHIP

-Spin to get up to $20 off.

-Up to 35% off select Rolex watches.

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6. FARFETCH

FARFETCH exists for the love of fashion. FARFETCH is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. The company was founded in 2007 by the Portuguese entrepreneur José Neves with its headquarters in London. You can find a selection of unworn fine Rolex watches, as well as pre-owned styles, including the Cosmograph Daytona, Perpetual Datejust and Yacht-Master.