2024 Fenty Beauty vs. Kylie Cosmetics vs. Rare Beauty: Which One Wins?

• Fenty Beauty 

Fenty Beauty Brand Origin

Fenty Beauty is a cosmetics brand that was launched on September 8, 2017 by popstar, makeup and fashion icon Rihanna. As a Black woman, Rihanna had previously been honest about her own struggles finding makeup that matched her skin tone. Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones. 

Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line“so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Having taken makeup, skincare and soon fragrance by storm, creative PR director Rochelle White predicts the next logical step will be hair care. It would complete the beauty range and be a brand that covers all areas of beauty and hair care. With a massive fan following of over 10 million on Instagram, it's quite obvious that this makeup brand is popular among its customers.

Fenty Beauty Product Lines & Prices: Face: $9-126,  Cheek: $12-$73, Lip: $7-$63, Eye:$10-$48,  Brow: $20-$22,  Body: $14-$73, Brushes + Tools: $12-$126

Fenty Beauty Popular Products: Pro Filt'r Hydrating Longwear Foundation, Pro Filt'r Soft Matte Longwear Foundation, Gloss Bomb, Fenty Stunna Lip Paint, Killawatt Freestyle Highlighter, Pro Filt'r Soft Matte Powder Foundation, Flyliner Longwear Liquid Eyeliner, Mattemoiselle Plush Matte Lipstick

Fenty Beauty Quality

According to their ingredients lists and from thousands of positive customer reviews, this Fenty Beauty cosmetics review can say for certainty that their products are of good quality. 

Pros:

• Diverse cosmetics collection suitable for diverse skin and tone types.  Some of the brand's offered products are designed for dry skin.

• What makes this cosmetic brand different from other competing retailers is its shade range. For instance, the Filt’r Soft Matte Longwear Foundation has over 50 different shades to choose from. Fenty foundations and concealers are all equal in terms of the light and dark skin tones available.

• For the makeup line, they are lightweight hydration dewy foundation, it doesn’t even feel heavy or cakey.

• Cosmetics are clean and free of unnecessary additives and harsh chemicals.

• Fenty skincare line is all-natural and clean.

• Rihanna Fenty Beauty is eco-conscious including packaging.

• Positive customer reviews.

• Offers Afterpay as a payment option.

Cons:

• Pricier than other competing retailers.

• Not all of their products are vegan but they do offer select cosmetics that fall under this category. However, Fenty Skin is a fully vegan line. 

Where to Buy for the Cheapest? 

fentybeauty.com (2.5-3% cashback)

sephora.com (4-5% cashback)

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• Kylie Cosmetics 

Kylie Cosmetics Brand Origin

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner.  Kylie Kristen Jenner is an American media personality, socialite, model, and businesswoman. Jenner became an overnight celebrity when she starred in the television series, Keeping Up with the Kardashians, in 2007 at age 15. Reaching 267 million followers on Instagram, she is among the top 10 most-followed people on the photo-sharing platform.

The company began selling Kylie Lip Kits, consisting of a matte liquid lipstick and a contouring lip pencil, both in nude shades on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics. Jenner has described her decision to use her former insecurity about her lip size as inspiration for her brand, saying it's "one of the most authentic things I've done in my career". The brand is known for its high-quality lip products (which Kylie herself helped to create) and innovative packaging. Coty, Inc. bought a 51% controlling stake in the company for $600 million in November 2019. 

Kylie Cosmetics Product Lines & Prices: lips: $12- $48, eyes: $6- $25, eyebrows: $16-$34, face: $17- $24, palettes: $30- $60, tools & accessories: $6-$200, Kylie skin: $10 -$101,  kylie baby: $17- $94.

Kylie Cosmetics Popular Products:  Kylie Matte Lip Kit,  High Gloss,  Matte Liquid Lipstick

Quality of Kylie Cosmetics

Pros:

• A lot of the time you are paying for the brand and celebrity endorsement – rather than for any particular quality in the product. "her products are expensive mainly because they have her name on them.

• Offers a great variety of concealers, highlighters, blushes, and more.

• The products are now manufactured by Coty. 100% cruelty-free and offers vegan products.

• BBB-Accredited with an A+ rating.

• Free shipping on orders over $40.

• They are high-end products, so they sell for prices that are higher than what you would find at a drug store but, compared to other similar high-end lipsticks, their cost really isn't bad.

Cons:

• No returns, exchanges, or refunds.

• Pricier than competitors.

Where to Buy for the Cheapest? 

kyliecosmetics.com

kyliecosmetics.com/kylie-skin (1.5-2% cashback)

• Rare Beauty

Rare Beauty Brand Origin

Selena Marie Gomez is an American singer, actress, and producer. Gomez began her acting career on the children's television series Barney & Friends. Selena Gomez's Rare Beauty was officially launched on September 3, 2020.

Gomez was heavily involved in the creation and development of each product, and wants the line to “challenge the beauty myth of physical perfection.” The brand is all about embracing inner beauty, as much as it about self-expression. “Being rare is about being comfortable with yourself.”Speaking of the brand, Gomez said, “These products aren't about being someone else, it's about being who you are, whether that's rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it's not something you need. I want every person to feel beautiful exactly as they are.”

Rare Beauty is a full collection of makeup, including 48 shades of foundation, concealer, blush, highlighter, two different kinds of lipstick, and liquid liner, among other products. There are also brushes, a makeup sponge, and a face mist.

Rare Beauty Product Lines & Prices:  Face: $14-$29,  Eye: $11-$29,  Llip: $16-$20,  Tools & Accessories: $7-$28.

Rare Beauty Popular Products: Soft Pinch Liquid Blush, Liquid Touch Brightening Concealer, Stay Vulnerable Melting Cream Blush, Liquid Touch Weightless Foundation, Perfect Strokes Matte Liquid Liner.

Quality of Rare Beauty

Pros:

• Full range of cosmetics, including foundation, concealer, blush, eyeliner, lipstick, lip gloss, highlighter, and there are also brushes, a makeup sponge, and a face mist.

• Inclusive shade range-foundation and concealer are offered in 48 colors.

• The packaging is feminine yet simple and is made to be accessible-both in terms of skill and ability. As fans have pointed out, the rounded applicators are designed to be easy for people with arthritis to use.

• Thousands of positive testimonials that attest to the quality, longevity, and pigmentation of products.

• Dedicated to sustainability and ethical product production.

• Rare Beauty also formulates its products without gluten-derived ingredients, allowing for use by those with sensitivities.

• Vegan and cruelty-free, meaning there is no animal testing done on any of the products sold. There are also no animal-derived ingredients or animal byproducts.

• Competitive pricing compared to similar companies.

• Some international shipping available.

Cons: 

• Still a fairly limited product line (for example, only one foundation formulation available).

• While vegan and cruelty-free, not all Rare Beauty products are chemical-free.

• And its website notes“unavoidable cross-contamination”within its manufacturing process, so trace amounts of gluten-derived ingredients might be found.

Where to Buy for the Cheapest? 

sephora.com (4-5% cashback)

rarebeauty.com

• Conclusion

Fenty Beauty vs. Kylie Cosmetics vs. Rare Beauty: which one wins?

Fenty Beauty

Fenty Beauty is known for its unique collection of highlighters, lipsticks, and foundations for a diverse range of skin types, the brand was created with a promise of inclusion for all women. Fenty Beauty products are designed to bring out your inner goddess. Whether it’s defining your features with foundation or concealer, or improving skin from within by using serums and moisturizers, the brand has it all. 

Kylie Cosmetics

Kylie Cosmetics can be for anyone who wants to get glammed up in Jenner-made makeup looks.  The products are always full of creativity and super pigmented and glossy products. The brand’s target demographic is teenage and young adult women. Speaking in quality it would be embarrassing for you to argue Kylie as a stable line, let alone a line superior than Rare Beauty and FENTY.  But if you’re a fan of Kylie and her Instagram-ruling aesthetic, it's definitely something you should check out. Have fun and feel confident when capturing the trendy look on yourself.

Rare Beauty 

Rare Beauty is a brand dedicated to inclusion. It aims to be inclusive of all folks regardless of age, gender, race, cultural background, or ability. Rare Beauty makes makeup which are more easier to hold and apply. Rare's foundation comes in at a little bit cheaper compared to Fenty's option. But, both products are solidly in the mid-price range. 

Rihanna's foundation comes in 50 shades and Selena's comes in 48. Across both brands, there are thousands of positive testimonials, too. It seems that both Fenty Beauty and Rare Beauty have a solid reputation within the industry.

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