- Guess and Guess Factory are two related but distinct entities within the fashion industry. While they share a common origin and brand association, there are notable differences between them in terms of their product offerings, price points, and target demographics.So What is the difference between Guess Factory and Guess? What's the relationship between Guess and Guess Factory? Is Guess the same as Guess Factory clothing? Or can we return Guess to Guess Factory? If you want to find out in more detail how Guess and Guess Factory difference, then just continue reading please.
Guess vs. Guess Factory Overview
Guess Review
What is Guess?
GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale's was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story.
GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models.
Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 100 countries around the world.
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Guess Factory Review
What is Guess Factory?
Guess Factory is a prominent fashion brand known for its trendy and affordable clothing and accessories. It is the outlet hand of the main brand, Guess.
It was founded in 1981 by the Marciano brothers - Maurice, Paul, Armand, and Georges - who emigrated from France to Los Angeles with a shared passion for fashion. The brand quickly gained recognition for its iconic denim designs and became a global phenomenon.
For over four decades, Guess Factory, as a hand of the main brand, Guess, has been a dominant player in the fashion industry, catering to a diverse customer base with its youthful and contemporary designs. The brand operates numerous retail locations worldwide and has a strong online presence, allowing customers to conveniently shop for their favorite Guess Factory products.
With its connection to the established Guess brand and its commitment to providing stylish and affordable fashion, Guess Factory remains a legitimate and trusted destination for fashion enthusiasts.
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Difference Between Guess and Guess Factory
1.Variety
One of the most important differences to note between Guess and Guess Factory is the type of stock that they sell.
Guess
Guess, being the main parent brand, sells the latest lines of on-trend fashion items which are designed specifically for marketing by Guess.
In addition to clothing for both men and women, Guess markets other fashion accessories such as watches, jewelry, perfumes, bags and shoes.
This means when shopping at Guess, you will have access to the latest fashion trends and new season merchandise created by Guess designers.
Guess Factory
Guess Factory sells a mixture of old season clothing, over-stock, and discontinued merchandise from full retail price Guess stores in its factory stores.
This means that when shopping at Guess Factory, you won’t find clothing that is necessarily consistent with the latest trends, however, you will still find merchandise that carries the Guess label and style at a lower price point.
Overall: One can find similar design clothing in Guess Factory Factory to that of original Guess. The plus point is that these pieces are very affordable compared to the actual Guess ones.
2.Products Style
Guess
Guess is known for its sexy, bold and youthful aesthetic, which blends European chic with a carefree Californian attitude. The NEW collection draws from the hallmark trends of the decade, adapting current styles and aesthetics yet still retaining what we know and love about Guess.
The crop tops, sleek long skirts, and body con dresses that make up the range are some definite must-haves in these warmer months.
Guess Factory
Guess Factory is the outlet affiliate of big-brother Guess . The styles are remarkably similar – sexy, bold and youthful aesthetic, which blends European chic with a carefree Californian attitude.
3.Products Quality
Guess
Denim is GUESS' signature fabric, and they continually push the envelope of denim design with innovative washes, distressing techniques and great fits. Smart Guess denim, which uses less water during production and is made with materials that are better for the environment, is also a top seller.
Their soft organic cotton jogging pants, sweats and tees are quite popular, especially given that comfort is top of mind as customers spend more time at home right now.
The Guess products come with a higher price tag which in return you get a well-made, high-end product. They are good quality, stylish, on-trend pieces that are not definitely not classed as high-street or affordable clothing. However, Guess is not up to the same standard as more prominent luxury designers such as Dior and Prada. Guess is the perfect middle ground, where you can treat yourself to something a little more luxurious without breaking the bank.
Guess Factory
Guess Factory stores often carry items from past seasons or overstocked items, but they are generally of the same quality as those found in regular Guess retail stores.
This is because factory stores are often located near the manufacturer's production facility, so they have access to the same high-quality materials and manufacturing processes.
4.Target Audience
Guess
Guess is a global lifestyle brand that sells clothing, accessories, shoes, handbags, watches, and fragrance. And we would put Guess as an entry-level high-end clothing brand.
Guess's target audiences are typically young to middle-aged adults between the ages of 20 and 35 who appreciate upscale fashion and the latest trends. These people are typically trendy, style-conscious, and have a strong sense of self-expression. They are usually well educated, have a high disposable income, and are highly engaged with technology.
Guess Factory
Guess Factory collections often include items from past seasons or specifically designed pieces at lower price points.
While the overall aesthetic and design sensibilities of Guess Factory align with Guess, the outlet division caters to a broader customer base seeking fashionable yet budget-friendly choices.
5.Price
Of course, there is a big difference in the cost of the items you can buy at Guess vs Guess Factory.
Guess
Guess is known for producing affordable, mass-market clothing and accessories. While the company’s products are certainly not cheap, they are not in the same price range as luxury items.
Because you are not buying items hot off the fashion press, you can therefore expect a price reduction when shopping at Guess Factory compared with Guess.
For example, a pair of sunglasses will cost you in the region of $40-50 from Guess Factory, whereas you can expect to pay upward of $100 for a pair of sunglasses from Guess.
However, some Guess retail price match guess.com, as long as the lower-priced item isn’t on clearance. The practice might vary by location, so be sure to ask a team member next time you go in retail store.
On Guess online offcial site, we can see Guess items' prices:Jeans & Denim: $44.50 -$378; Dresses & Jumpsuits: $49 - $330; T-Shirts & Tanks: $17 - $79; Jackets & Coats: $39.50- $460; Hoodies & Sweaters: $39.50-$138; Shirts: $19.50 - $130; Pants & Short: $29.50- $160; Activewear: $19.50 - $178; Swimwear: $27.30- $138; Shoes: $29.40-$199; Accessories $14.50 -$450; Handbags $39.50 -$550
Guess Factory
Guess Factory prices are generally considered fair, offering customers affordable fashion options without compromising on style. As the outlet division of the renowned Guess brand, Guess Factory provides a more accessible range of products, making fashion more attainable for a broader customer base.
While the prices may be lower compared to Guess's mainline collections, Guess Factory maintains the brand's commitment to quality and trendy designs. Customers can expect to find fashionable clothing, accessories, and footwear at reasonable price points, allowing them to enjoy the Guess aesthetic without breaking the bank.
6.Return & exchange policy
Guess
(1)Return & exchange policy
Guess gladly accept return or exchange of unworn, unwashed or defective GUESS, Marciano GUESS kids, and GUESS Factory merchandise up to 30 days after shipment.
Refunds for merchandise returned within the qualifying time period will be credited in the same form as the original payment method, except for purchases made with a GUESS gift card. GUESS gift card purchases will be credited to an electronic merchandise return card.
Merchandise must be returned with all original internal packing materials, boxes and containers with labels attached, sanitary liners intact and accompanied by the delivery slip or invoice.
Unfortunately, pierced jewelry, underwear, lingerie, perfumes, lotions, and items marked "final sale" on the website, tag, or invoice are not refundable.
Swimwear purchased online and with the liner still attached is acceptable for return.
(2)Return by mail
The above online return and exchange policy applies to all returns made by courier. Please note that this option is only available for items ordered from GUESS Online. If your item is from a retail store, it must be returned to a store.
Step 1: Visit Guess online return centers:
If you already have an account with Guess, simply log in and select the RETURN option in your order history.
If you are returning a gift or do not have an account, you can locate your order with your order number. Follow the instructions to start your return process.
Step 2: Choose QR Code, Use Guess UPS Label, or Use your own carrier.
QR Code | Find your closest UPS Store and show the QR code at the bottom of your return email to the store associate. The UPS representative will print your return label and provide a polybag (if applicable). |
Use Guess UPS label | Attach the return label to the outside of your package and include your Return Authorization Form in the package with the item(s) you are returning to us. Find your closest UPS location to ship your items back. |
Use your own carrier | Include your Return Authorization Form in the package with the item(s) you are returning to Guess. Ship your package to Guess return center via the carrier of your choice. |
(3)Return to store
Returns to store are also subject to our store return and exchange policy. Sale items may only be exchanged or returned for a merchandise return card.
Step 1: Determine if the merchandise you wish to return is eligible for a store return by viewing the Return and Exchange Policy above.
Step 2: Find the nearest store. The goods must be taken to their respective store. Certain restrictions apply.
Step 3: Bring your qualifying merchandise along with the original packing slip or invoice, photo ID, and the credit card you used when you placed your order (if applicable). Alternatively, you can show the QR code you received in your shipment confirmation email.
(4)Exchange
The easiest way to trade is to visit the nearest store. Please note that in-store prices may differ from online prices.
If you want to exchange by courier, all you need to do is go to your online account and create a return, print a label and send the item back. Please feel free to replace the order and if a price change has occurred and you are in the price adjustment policy you can call at 1-877-44-GUESS (1-877-444- 8377) or email Guess at customercare@guess.com and one of our friendly customer service agents will help you honor the same price for the replacement order.
Please note that you will be billed for the replacement merchandise and that you will be refunded for your returned merchandise once received and processed by Guess.
Unfortunately, Guess cannot waive return shipping costs.
Guess Factory
A more practical difference between Guess and Guess Factory, is the returns policy.
A common misconception is that you can return merchandise purchased from Guess Factory to a Guess store, and vice versa.
Actually, it isn’t possible to do this, and items must be returned to the appropriate store, i.e. Guess items to Guess retail store, and Factory items to Guess Factory stores.
Click here for Guess Factory return & exchange policy detail.
Note: You can return Guess Factory items only at Guess Factory.
Guess vs. Guess Factory: Which is Right for You?
Now that we’ve discussed the main differences between Guess and Guess Factory, so Guess Vs Guess Factory: how to choose ? Which is best for you?
Below we have listed some of the main factors to consider before you start your Guess or Guess Factory shopping spree.
1.Price & Budget
Your budget is one of the most important deciding factors when choosing whether to shop at Guess or Guess Factory.
Guess Factory
Guess Factory often has additional sales promotions on top of their already reduced price stock, meaning that if you’re lucky you can find some real bargains.
So if you are on a tighter budget, choosing to shop at Guess Factory will mean that your money will stretch further, and you will be able to buy more products for your budget than if you were shopping at Guess.
Guess
However, if budget isn’t an issue for you and you have your sight set on a particular item from Guess’ new season, then shopping at Guess may be the right thing for you.
2.Popular & Trend
Guess
For some people, having the latest trends is important, or it may be that you have simply caught sight of a particular item from Guess’ new season that you want for your own.
If this strikes a chord with you, then shopping at Guess will give you access to the latest season of on-trend clothing that you are looking for.
Guess Factory
For some people, however, having the latest trend isn’t so important, and they’d rather get Guess clothing at a reduced cost, even if it isn’t from the latest season.
In this situation, Guess Factory can be a great option.
3.Shopping Online Or In-Store
Another consideration when deciding between Guess and Guess Factory, is whether you prefer to shop online or in-store.
This is because, if you live outside of the US or Canada, it is likely going to be harder for you to find a brick-and-mortar Guess Factory store than a Guess retail store.
And unfortunately, getting access to Guess Factory online can be sometimes difficult, as Guess Factory merchandise is mostly sold through brick-and-mortar Guess Factory stores.
This may not be an issue in the US and Canada, as there are several Guess Factory stores in outlet malls, which if you’re lucky, may not be too far from you. However, if you are far away from a Guess Factory store, or live outside of the US & Canada, then you are going to be more restricted in what you can buy.
The online Guess website mainly sells new season items from the main Guess brand, as well as Guess for kids and Marciano by Guess.
Therefore, if you can’t get to a Guess Factory store, you are mostly restricted to buying Guess clothing.
Conclusion: what’s the main difference between Guess and Guess Factory?
Guess is the main overall brand, which sells the latest on-trend fashion items at a higher cost both online and in-store.
Guess Factory is an extension of Guess, which sells old season Guess merchandise at a reduced cost through its Guess Factory stores.
FAQs
1.Are Guess and Guess Factory the same thing?
No, Guess and Guess Factory are not the same thing. Guess Factory is a subsidiary of Guess, a more affordable version.
2.Is Guess Factory Legit or not?
Guess Factory, as the outlet division of the renowned fashion brand Guess, is considered a legitimate and reputable retailer. With its strong association with Guess, Guess Factory inherits the brand's reputation for stylish and high-quality products.
3.Are Guess Factory prices fair?
Guess Factory prices are generally considered fair, offering customers affordable fashion options without compromising on style.
4.Does Guess Factory sell authentic products?
Yes. Guess Factory is a subsidiary of Guess. This ensures maximum security and authenticity of the products.
5.Can I return a GUESS factory item to GUESS?
No, you can’t. You can return Guess Factory items only at Guess Factory.
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