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(Polo) Ralph Lauren Factory Outlet vs. Retail: Differences, Quality & Price 2024

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(Polo) Ralph Lauren Factory Outlet vs. Retail: Differences, Quality & Price 2024

The appeal of Ralph Lauren as a luxury brand is now somewhat limited to those who are newly rich or aspire to be rich, and whose idea of luxury is the same as that of the baby boomer demographic. Polo Ralph Lauren’s enduring reputation as the epitomization of off-duty luxe has taken on many different shapes since the label’s debut. Ralph Lauren brands are of high quality. And consumers prefer Ralph Lauren brands like Polo due to their exclusivity. The Ralph Lauren factory outlet is a great place to shop when looking for clothing at affordable prices. What is the Difference between Ralph Lauren retail and outlet? Is polo Ralph Lauren a luxury brand? Can you shop ralph lauren outlet online? Is Polo Ralph Lauren cheaper than Ralph Lauren? In this Polo Ralph Lauren factory outlet vs. retail guide, I will tell you the answers by review of their quality,target market, price and service.

Cover Photo:ralphlauren.com

Ralph Lauren Brand Origin and History

Ralph Lauren Corporation is an American high-end fashion company producing products ranging from the mid-range to the luxury segments. It founded in 1967 by American fashion designer Ralph Lauren who, by developing his brand around the image of an elite American lifestyle, built one of the world's most successful fashion empires.

They are known for the clothing, marketing and distribution of products in four categories: apparel, home, accessories, and fragrances. The Company's brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrens, Denim & Supply Ralph Lauren, and Club Monaco brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection luxury fashion brands.

And Polo Ralph Lauren is its popular lines in the world today. Men's Polo Ralph Lauren's first complete line of sportswear and tailored clothing launched in 1967. In 2014, Women's Polo was launched. The brand seems to have always been a fashion staple. The horse rider-and-mallet emblem on the polo shirts is timeless.

Now, the Ralph Lauren Group manages a total of 17 fashion brands and 4 lifestyle brands across 493 directly operated stores in 30 countries. It constitutes one of the world's most widely recognized families of consumer brands.

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Source:ralphlauren.com

Is Polo Ralph Lauren cheaper than Ralph Lauren collection?

Generally, Ralph Lauren products are more expensive as compared to those of Polo Ralph Lauren since the former is more considered as a highly fashionable luxury designer brand.

Does Ralph Lauren have an outlet store?

Ralph Lauren doesn't have outlet store, but Polo Ralph Lauren has many factory outlet stores in the United States. Besides, there is a Polo Ralph Lauren factory store website. To place your order, call 1-877-688-7268 or visit a store near you.

Does Ralph Lauren have sales?

The retailer usually offers two private sales each year (just like Victoria's Secret with its semi-annual sale), with the spring sale typically taking place around the end of April, and the fall sale around the end of October. Each lasts about one to two weeks. Ralph Lauren online sale is up to 40% off now.

How many outlet stores does Ralph Lauren have?

By region Ralph Lauren and Polo Ralph Lauren have 247 stores in total in the United States, of which Polo Ralph Lauren factory stores operates 193 stores in Canada(12), Purto Rico (3), and United States(178).

Source:ralphlauren.com

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What is the Difference between Polo Ralph Lauren Retail and Factory Outlet?

1. Polo Ralph Lauren Factory Outlet vs Retail Prices

Polo Ralph Lauren Retail / Boutique items' Prices

A Ralph Lauren and Polo Ralph Lauren retail store sells quality commodities, but at a retail price. That means you can not get a lot of discounts, except if there is a sale or a special event. On Ralph Lauren online offcial site, we can see items' prices: Polo Shirts: $39.99 - $483; Jeans & Denim: $59.99 - $1,990; Blazers & Jackets : $84.99 - $3,790; Sport Shop: $34.99- $139.99; Underwear: $14.99- $59.50; Wallets: $25 - $279.99.

Polo Ralph Lauren Outlet Factory Outlet items' Prices

Polo Ralph Lauren outlet is not just the extensive selection of both men's and women's clothing and accessories and the incredibly inexpensive prices. For your best chance, you can enjoy at sweet RRL/Purple Label/Blue Label shits for 50%-75% off.

Source:poloralphlauren ins

2. Ralph Lauren Retail vs Outlet Different Target Audience

Ralph Lauren Retail's Customers

The company's Lauren brand, which forms the backbone of its department store business, serves a customer who is essentially in the 35+ age group. Ralph Lauren consumers tend to be in the upper-middle-class to upper class range. The company targets customers who wish to feel sophisticated, worldly, admired, or respected.

These social classes tend to have the most disposable income to spend on clothing and other higher priced Ralph Lauren products, and, therefore, they shop more frequently than others. Its other popular brand, Denim & Supply, is defined under the millennial umbrella.

Ralph Lauren Outlet's Customers

The Ralph Lauren's targets clients with different wants. The company's target market comprises individuals who prefer prestige, luxury, and glamor. The customers of Polo Ralph Lauren outlet stores are usually who want great deals on items. They maybe not have so much budget, but they like the style or products of Ralph Lauren brand. And a lots of the customers purchase the Ralph Lauren brand for prestige.

In reality, retailers are usually one step ahead of the consumer. Retailers look at it as an entryway for customers to get familiar with the brand. Many brand's average outlet customers are about 10 years younger than those who shop at its full-line department stores. They come in (to outlets) to get exposed to the brands, and then retailers want to graduate them into the full-line department stores.

Source:poloralphlauren ins

3. Polo Ralph Lauren Retail vs Outlet Quality

Polo Ralph Lauren Retail items' Quality

Ralph Lauren used to be known as a luxury brand, though the introduction of many different sub-labels diluted the brand’s prestige. The Ralph Lauren Purple Label and Collection line can be considered luxurious labels, it has good quality. But other offerings from the brand do not fall in the luxury category.

The most popular Ralph Lauren label, also known as Blue Label. You'll find all manner of garments and accessories made under the Polo name, and they are usually of good quality, though the more modern offerings have seen a bit of a downturn in quality.

The difference in the quality of clothes between main stores and outlet stores is obvious but most people don't actually notice this because all they want is a big pony on their chest. Save up for a nice shirt or polos with a small logo from one of the flagship stores, it will look much better.

Polo Ralph Lauren Outlet items' Quality

Originally, Polo Ralph Lauren Factory stores (Outlets) were intended for products that didn't sell. Then, they are also substandard products produced at a reduced rate exclusively for the outlet stores.

1) Inventory: Remaining unsold items are bundled with all unsold seasonal merch and sent to outlet.

2) Forecasting: Buyer writing the purchase orders for the Polos overestimated the demand for it. You cant cancel the orders, they're on the boat already making their trek to the port then warehouse to be distributed to the stores. But there is no demand at the store and you have no space for more Pink Polos. The order is then bundled with other and prepped at the warehouse to be sent to the outlet.

3) Quality: second order that is being prepped at the factory for the boat, the QA team notice the mill made an error on the dye. It does not match the sample or the first batch arriving at the regular stores. It's noticeable to customer. Brand integrity and standards are not met, negotiations with the factory, order sent to the warehouse and then the outlet.

4) Merchandise: there isn't enough inventory at the outlet. Everything sold well, forecasting was on point, no mistakes at the factories; therefore, no merch at the outlet. This is a problem. So, the brand makes outlet quality clothes to make sure the customer has options. So now they make a Polo for $55 specifically for the outlets. It can't be the same quality as regular merch because customers don't go to the outlets to pay $85 for a Polo, but will pay $55.

Source:poloralphlauren ins

Why More People Are Shopping in Ralph Lauren Stores Than Ever Before

1) If you've ever stepped inside a Ralph Lauren store you know how completely transporting they are. Every room immerses you into the world of its particular label, from the lighting and furnishings to the soundtrack. And the flagships are so magical, often housed in landmark buildings, sometimes kitted out with amenities, they're practically tourist attractions.

2) The Ralph Lauren's customer service and the store itself, are second to none. The staff is excellent-they carry around tape measures for easy measuring. The fitting rooms are clean and organized, and there is always plenty of staff to make any lineups move quickly (except for Black Friday, when every store is lined up outside the doors).

3) The women's clothing tends to be more expensive and have fewer deals than the men's. The best deals for women, other than the big Black Friday and Christmas sales, are on one shelf, with golf shirts and long-sleeved Polo shirts. There is also usually a clearance rack that you need to spend some time going through to find the deals.

4) The men's side, the deals and sales are great, and even theregular prices are outstanding. First of all, the short-sleeved Polo golf shirts, in soft and durable cotton, are folded neatly by colour and size on about 5 or 6 shelves in the middle of the store. They are $39.99 every day, and go down to $29.99 during sales. The colour range is extensive, from muted neutrals, strips, and bright colours.

5) Ralph Lauren is launching a first-to-market program in partnership with Snapchat. Henceforth, this program will enable users to scan the iconic Polo Pony logo from embroidery and fabric to unlock a series of augmented reality experiences. The cool thing about it is that users will be able to scan any Polo Pony logo wherever it appears and in any medium – printed materials, shopping bags, digital executions, advertisements – and from apparel for the first time ever. Timed at the dawn of the shopping season, this innovative technology and accompanying holiday-inspired AR experience offers users the opportunity to discover Ralph Lauren all the way through point of purchase.

6) Impressively, an unparalleled reverence for the physical hasn't stopped Ralph Lauren from becoming a pioneer in the digital space, too. The brand launched interactive dressing room mirrors before they were commonplace and has experimented with a variety of cutting-edge shopping technologies including a 4D fashion show and holographic window displays.

7) Now, the iconic American brand is bringing its two specialties together with The Ralph Lauren Virtual Experience. Launched earlier this year, the groundbreaking digital experience lets you enjoy the brand’s most glamorous flagships from Beverly Hills to Hong to New York and more - all without having to leave home. With thousands of shoppers taking advantage of the service every day.

Source:poloralphlaurenfactorystore.com

Polo Ralph Lauren Factory Outlet Store Near You

There are 430 Ralph Lauren stores and outlet stores around the world. The following are the addresses of some of the outlet stores in the United States. If you want to find a store near you, you can click here to check.

The Outlet Collection-Seattle

1101 Outlet Collection Way Auburn, WA 98001 United States

253.833.0884

Tanger Outlets-Hilton Head, South Carolina

1252 Fording Island Rd. Suite 390 Bluffton, SC 29910 United States

843.836.9975

Orlando International Premium Outlets

4959 International Drive Suite 1E01 Orlando, FL 32819 United States

407.903.0339

Tanger Outlets-Houston, Texas

5885 Gulf Freeway Suite 505 Texas City, TX 77591 United States

281.534.2608

Source:poloralphlaurenfactorystore.com

Where to Buy Ralph Lauren Cheapest?

Ralph Lauren items are available in Ralph Lauren boutiques and Polo Ralph Lauren outlet stores worldwide and online. Sign up at Extrabux.com, you can get up to 12% cash back on your purchase at these sites！

1）Ralph Lauren

ralphlauren.co.uk (1.5-2% cashback）

mrporter.com (5-6% cashback）

pacsun.com (4-5% cashback）

2）Polo Ralph Lauren

ralphlauren.co.uk （1.5-2% cashback）

saksfifthavenue.com （2.5-3% cashback）

ssense.com (10-12% cashback）

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