Burberry Outlet vs. Retail: Differences, Quality & Price 2024
Burberry Brand Origin and History
Burberry is a British luxury fashion house headquartered in London, England. Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the house has moved into the high fashion market, developing gabardine, and products made exclusively for the brand. It's also one of the most distinctive, thanks to its trademark check pattern that makes it instantly recognizable. The brand has defined elegance and class for decades, although its history goes back quite a bit further than most people know.
It currently designs and distributes ready to wear including trench coats (for which it is most famous), leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics. Burberry has stores in 59 countries.
What is the difference between Burberry Retail and Outlet?
1. Burberry Retail vs Outlet Prices
Burberry Retail / Boutique items' Prices
A Burberry retail store sells quality commodities, but at a standard retail price. That means shoppers can not get a lot of discounts, except if there is a mega sale or a special event. Here, customers will find just what they are searching for when they go shopping for Burberry products. On Burberry online offcial site, we can see Burberry items' prices: Clothing: $370 $11,500; Bags: $3650- $910; shoes $290 - $2150; accessories: $60- $4150; Scarves: $120- $4150; Fragrance: $45- $230; Outwear: $400-$6900; Baby' clothing: $65 - $1250; Girls' clothing: $140 $1650; Boys' clothing: $140-$1550.
Burberry has a sale in winter and one in late spring where some of the bags get marked down (along with other merchandise), the most I've ever seen in the sale is 30% off, but it is usually less for hand bags and purses.
Burberry Outlet items' Prices
There's no set discount across the board at the Burberry Outlet. An employee said that on average, you'll probably be seeing a discount anywhere from 30%-60% off depending on the item. From my research, that statement seems pretty accurate. I did notice one or two items that had an even deeper discount but mostly everything fell between 30%-60%.
If you hit the outlet at the right time, you can score deals maybe 60-75% off. On purses, I haven't seen anything larger than 30-35% off usually. They did have some bags from the boutique but it's like 40% off at most. A lot of the prices were still close to regular price IMO. Same goes for clothing and scarves. Unless you go for the simpler factory ones, it isn't that much cheaper.
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2. Burberry Retail vs Outlet Different Target Customers
Burberry Retail's Customers
Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income, such as high-class people, mostly celebrities. And their mainfocus is the Burberry heritage product - trench coats. The new target audience is men-women between the ages of 20-45 years from middle income to lower upperincome group. And they should be comfortable with the modern technology especially social media as that is the focus ofthis strategy. And other Burberry products like fragrances, scarves, bags, watches, and makeup will be the focus.
Burberry Outlet's Customers
The customers of Burberry outlet stores are usually who want great deals on luxury items. They maybe not have so much budget, but they like the style or products of Burberry brand. And they are not care about whether it's the latest styles or popular styles in classic colors.
3. Burberry Retail vs Outlet Quality
Burberry Retail items' Quality
Luxury is a synonym for quality, for the best materials, the best craftsmanship, or the best shopping experience. Burberry offers all that, so you will pay more for it. Their products used to be very well-made and dependable. Their coats and jackets are of incredible quality, definitely worth the money, if you can afford it.
Burberry Outlet items' Quality
I asked a sales associate if everything at the Burberry Outlet was from their retail stores or if some of their items were made specifically for the outlets. Her response was that there are a few items made specifically for the outlet store but most of the inventory comes from their retail stores. She also said if you see an item online, they will probably have it at the Outlets about 6-8 months later.
There are numerous joys that come with outlet shopping: scoring finds from your favorite designers, discovering trends you missed last season, snagging wardrobe staples at a steep price cut. Most customers believe they are indeed finding gems, that what they're about to buy came from their favorite stores a few seasons ago but was either returned, overstocked, or simply not a best-seller.
In many cases, brand new merchandise made for outlets is also available. However, it's often of lower quality than similar items found in regular retail stores.
4. Does Burberry have an online outlet?
Burberry has no online outlet website. There are 66 Burberry stores in the United States, including retail stores and 13 outlet stores. The following are the addresses of some of the outlet stores. If you want to find a store near you, you can click here to check.
DESERT HILLS PREMIUM OUTLET
L1100 48650 Seminole Drive California 92230
Telephone +1 951 922 2222
WOODBURY COMMON PREMIUM OUTLET
269 Red Apple Court New York 10917
Telephone +1 845 928 4500
HOUSTON PREMIUM OUTLETS
402 29300 Hempstead Road Texas 77433
Telephone +1 281 213 0440
Where to buy Burberry cheapest?
Burberry items are available in Burberry boutiques worldwide and online. And you can also get a second-hand Burberry items on some resale websites! Sign up at Extrabux.com, you can get up to 8.5% cash back on the purchase at these sites!
net-a-porter.com (5.5-6% cashback)
24s.com (7-8.5% cashback)
farfetch.com (1.5-2% cashback)
Second-hand Burberry
vestiairecollective.com (5-6% cashback)
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