StockX vs. GOAT vs. Stadium Goods vs. Flight Club: A Comparative Evaluation 2024

StockX 

1) Description

StockX  (3.2-4% Extrabux Cashback) is an online marketplace and clothing reseller, primarily of sneakers. It was started in 2015, by Dan Gilbert, Greg Schwartz, Josh Luber and Chris Kaufman in pursuit of creating a sneaker resale market.  

Four years down the line, the platform now offers more than just sneakers. You can also buy handbags, watches, and streetwear. Since November 2020, it has also opened up to electronic products such as game consoles, smartphones and computer hardware. 

StockX has more than 800 employees in Downtown Detroit. StockX currently has international offices in London, UK, in Eindhoven, the Netherlands, and has authentication facilities in Detroit's Corktown neighborhood, Moonachie, NJ, and Tempe, AZ. 

StockX operates much like the actual stock market, allowing users to buy and sell at whatever price they agree upon while giving users real-time feedback on what their sneakers are being bought and sold for. StockX has effectively consolidated resell prices into one effective resource for deciding how much you should sell or buy shoes for.

2) Product Category

Items You Can Buy or Sell: Sneakers (New deadstock condition sneakers including the adidas Yeezy, NMD, Ultra Boost, Retro Jordans, Nike and more), Electronics, Streetwear, Collectibles, Luxury Handbags, Luxury Watches and track changes in its value.

3) Authentification Process

The portal operates as a middleman between buyer and seller, aiming to ensure that all sneakers are authentic and unworn. Once a sneaker is bought, it's shipped to the company's Detroit HQ, where it's legitimacy-checked and approved for sale. Only then is it sent to the buyer.

Josh Luber revealed, "We approach this systematically from every angle possible. We acquire fake sneakers, break them down, document everything, create training manuals and literally have authenticator classes. We use all sorts of technology, include weight and density tools. We have apprenticeship, mentoring and heirarchial programs to ensure that people are trained, the right shoes goes to the right people and we are constantly learning. And because we see tens of thousands of sneakers per week, we are constantly fine tuning and improving our knowledge base, processes and people."

StockX defines "Deadstock" as an authentic, new, unworn pair of sneakers. They are complete with original box including the box lid and the box label indicating the shoe size, as would be acceptable for sale at a retail location.“Deadstock”sneakers also may or may not include additional accessories (such as laces) that were included in the original packaging at purchase. We do currently have a limited selection of B-grades on their site right now, which you can find here. At this time they do not accept any Factory Seconds. 

4) Buying Guide

1) Buy Now at the lowest Ask, or place a lower Bid at the price you want to pay. They will send you immediate updates as prices move on your Bids. Bids can be renewed or let go when they're about to expire, and you'll be notified ahead of time.

2) Stay informed with powerful data to help you make the right purchases. View analytics like historical prices and time-stamped trades for every item to help you shop smarter.

5) StockX Seller Program & Fees

StockX takes a cut of the final sale price. This depends on how often you sell on the platform and your level(1-5) , but the lowest seller (level 1) starts out with a 10 and highest seller (level 5) 8 percent transaction fee. All sellers also have a 3% payment processing rate in addition to the StockX transaction rate. 

6) Shipping Method

As a Seller, your shipping cost is deducted from your total payout. The purchase price includes shipping and, upon a successful sale, a shipping label is sent to the seller. All you have to do is drop it off at a post office and it'll be shipped to StockX HQ.

Shipping fees for Buyers vary based on a variety of factors including the price and size of the item, item type, shipping costs determined by the carrier partners, and the shipping destination of the Buyer. Buyers will always see the entire shipping cost prior to placing a Bid or Buy Now.

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GOAT 

1) Description

GOAT is an online platform offering sneakers, luxury apparel and accessories through primary and resale markets. Founded in 2015, GOAT has 30 million members and 600,000 sellers across 170 countries on its platform.

GOAT implements a“ship-to-verify”model that uses machine learning to verify the authenticity of the sneakers on its platform. In 2019, the platform expanded into new markets and categories to offer luxury and streetwear apparel and accessories in addition to secondhand products. GOAT has partnered with several luxury brands, including Versace, Chloe, and Bergdorf Goodman.

In February 2018, GOAT and Flight Club announced their merger, creating an omni-channel approach for the business. The brands operate independently, as GOAT focuses on mobile and web listings, while Flight Club focuses on global retail and e-commerce consignment. In February 2019, Foot Locker invested $100 million into GOAT Group, combining their efforts across their digital and physical retail platforms. In July 2019, GOAT launched in China.

2) Product Category

Shop new and used sneakers, apparel and accessories from around the world. Discover exclusive drops, new releases, vintage finds and archival styles. Explore over two million listings from streetwear and designer brands including Nike, Air Jordan, adidas, Yeezy, Off-White, Comme des Garçons, Supreme, Gucci and more.

3) Authentification Process

Sourcing from the world's premium boutiques and retailers, as well as the selected network of resellers,  they aim to only sell authentic, high-quality products.

Once a purchase is made, sellers ship the sneakers to GOAT for verification and, if they're authenticated, the sneakers are then shipped on to the buyer. 

The resale products are verified by means such as machine learning technology, digital authentication, in-hand verification, or a combination of the same. Their team of authentication specialists goes through mandatory training and inspects details from the label to stitching, texture to color, and so much more. They have logged over 75,000 sneakers in our database and have accounted data on each to help us define their authenticity. 

4) Buying Guide

It's very safe to buy with GOAT. GOAT aims to be the most trusted marketplace for sneakers, apparel, and accessories. That's why, if a purchased item does not ultimately meet the standards,  they can offer you support through their buyer Protection Policy.

The Buyer Protection Policy enables them to better serve their customers by providing help and assistance both prior to purchase and after. With the Buyer Protection Policy, each shipping method is covered equally to ensure you feel safe ordering from any one of their selling methods.

Whether it’s through GOAT Credit or a full refund, if something goes wrong with your order, they want to help fix it.

In which situations does the Buyer Protection Policy apply?

The Buyer Protection Policy ensures coverage for you, the buyer, in the event your item is:

• received and deemed as inauthentic;

• received, but is the incorrect item;

• received, but does not match the item description or images;

• received, but is missing a key feature;** or never delivered.

5) Seller Program & Fees

Only when an item is purchased, is a commission fee charged. GOAT charges a 9.5 commission for sellers plus a nominal seller fee ($5 for United States-based accounts). The commission fee will be deducted from the seller’s listing price. Commission fees are increased and can reach 25 percent if you receive a lot of cancellations. 

In addition, there's an additional cash-out fee of 2.9 percent when earnings are deposited via an ACH direct deposit or PayPal. Unlike on StockX, where PayPal deposits go through automatically after verification, with GOAT the cash-out process is done manually. 

6) Shipping Method

GOAT's extensive product offering is made possible by utilizing several different selling methods. These methods include:

• Ship-to-Verify: The item is shipped to GOAT for verification prior to shipment to you, the buyer.

• Direct from Partner or Retailer: The item ships directly to you from one of their selected partners.

• Direct from Seller: The item ships to you directly from a selected individual seller.

There is also a shipping fee for buyers. GOAT charges $10 to ship to the 48 contiguous states and $15 to Hawaii and Alaska. Shipping to Canada costs $30 while international shipping costs $40. Sneakers are first shipped to GOAT, and then on to the buyer, with the process taking between seven and nine business days for domestic customers.

Stadium Goods 

1) Description

Stadium Goods (4-5% Extrabux Cashback) combines the world's greatest collection of sneakers with best-in-class customer service to provide the premier app shopping experience. They are built and staffed by industry experts with a deep passion for sneakers and streetwear. 

Casual buyers and dedicated sneakerheads alike will find much to choose from in 200,000+ product inventory. All of the products they sell are hand-inspected by their expert staff and are guaranteed authentic and new. In addition, all of their inventory is kept on-hand, ensuring that every item you see on the app is in stock and ready to ship – no waiting.

It's since broadened its footprint thanks to an extensive online store, partnerships in China, and financial backing from fashion giant LVMH - before later being acquired by online fashion retailer Farfetch in 2018 with a $250 million valuation. 

2) Product Category

While you can probably grab the latest Yeezy from any of the shops on this list, what makes Stadium Goods particularly noteworthy is its penchant for stocking extremely rare-and expensive-offerings. Also noteworthy is Stadium Goods' selection, which features hyped streetwear and accessories in addition to sneakers.

New styles of sneakers and streetwear for Men, Women, and Kids. You can shop authentic and pre-owned: Nike, adidas, Yeezy, Jordan, Supreme, BAPE, Nike Air Max,Anti Social Social Club, Travis Scott, Kanye West, Off-White, Virgil Abloh, Palace, Stone Island, Golden Goose, Brockhampton, Converse, Vans, New Balance, Reebok, Asics, Puma, Saucony, Timberland...

3) Authentification Process

• Decades of Experience

The employees of Stadium Goods are the most experienced and passionate in the business, with a wealth of expertise that in many cases reaches back decades. Every member of the team understands that our marketplace runs on trust, and that their knowledge and training are the foundations of that trust.

• Best In Class Inspection

In addition to staff's unrivalled expertise, they also boast the most thorough inspection process in the business. Unlike some marketplaces, they physically inspect their inventory, and demand that their sellers have proof of purchase as well. They expert staff regularly research new products and counterfeiting techniques.

• Physical Inspections

They examine material, stitching, and color by hand. Packaging is also inspected for authenticity.

4) Buyer Protection

• THE HIGHEST PAYOUTS

Stadium Goods is committed to a premium experience every step of the way, resulting in the highest returns for your products. In addition, we offer payouts through Lightning to get you paid quickly.

• THE LARGEST INTERNATIONAL CUSTOMER BASE

In addition to their own sales channels, your products will be sold via Amazon, Farfetch, Tmall, and more, allowing your products to be sold and shipped to customers in over 180 countries worldwide.

5) Seller Program & Fees

Once your item sells, you will receive 80% of the list price. Stadium Goods receives 20% commission. For example, if you agree to sell your sneakers with Stadium Goods for $200, you will receive a payment of $160 once that item sells.

6) Shipping Method

For all orders, processing and verification times range from 1 to 3 business days before an order ships.  Additional time may be required during promotional periods and holidays. You will receive an email with tracking information once your order has shipped.

Orders delivered to the U.S. will be shipped via UPS, and orders delivered internationally will be shipped via DHL.

Flight Club

1) Description

Established in New York City over fifteen years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers. Flight Club merged with GOAT in 2018, but it will still be run as an independent brand.

2) Product Category

Selling with Flight Club is the easiest way to move your new and lightly worn sneakers. With their network of retail stores in New York, Los Angeles and Miami, in addition to a premier online experience, Flight Club offers the best liquidity and sell-through in the game, at the most competitive prices available anywhere.

3) Authentification Process

Flight Club operates on straightforward model: sellers bring their sneakers to the store's Los Angeles or New York locations, have them authenticated, and then have them listed at an agreed price. Buyers can shop both online or at the physical stores, where the inventory ranges from below-retail general release kicks to hyped, ultra-rare sneakers. 

Whereas other services such as GOAT and StockX authenticate sneakers during the buying and selling phase, Flight Club authenticates items before taking them into its inventory, which means no delays when it comes to shipping.

4) Seller Program & Fees

Once you've registered, here's the selling process:

• Create a submission on sell.flightclub.com for the shoes you want to sell.

• Once received, we process and verify your sneakers' authenticity. We then list them across our network of selling channels - including our retail stores, flightclub.com, goat.com and the GOAT app.

• When your shoe sells, you can request a digital payout via PayPal or through a bank transfer on sell.flightclub.com.

Flight Club is a consignment store, so they do take a chunk out of the final selling price. The commission fee is 9.5% plus a $5 seller fee. When you decide to cash out, there is an additional 2.9% cash out fee.

5) Shipping Method

Delivery and processing speeds vary by pricing options. "Lowest Price" orders ship to Flight Club first for verification and typically take 7-9 days (M-F) to reach you. "Fastest To You" orders will be shipped out the same day if ordered by 2PM ET (M-F, excluding holidays) and typically take 2-5 days (M-F) to reach you. Estimated delivery times do not apply to international orders, which vary by country.

Conclusion

• StockX

The allure of receiving guaranteed authentic sneakers is a big selling point, which is why StockX has become so popular. While the costs are relatively high - for both buyers and sellers - you can rest easy knowing you’ll be getting the real deal. If you’re looking for worn product, look elsewhere.

• Flight Club

 If you like browsing in physical stores and holding the product in your hands before deciding to splash the cash - especially with sneakers that resell for absurd amounts - Flight Club might be the portal for you. However, the relatively high cut the business takes for itself might put off those selling low profit margin sneakers or looking to make a quick buck.

• GOAT

GOAT is best for those who want the flexibility to sell both used and new sneakers but also appreciate the middleman service the most reputable portals offer. Think of it as a mix of Grailed and StockX. It does, however, still have its pitfalls and is by no means a perfect system.

• Stadium Goods 

What's good about Stadium Goods is that it does a lot of the heavy lifting for you, listing your items online, in-store, and on eBay, Amazon, GOAT, TMALL (Alibaba), and via other channels. In exchange, though, you pay a premium consignment fee of 20 percent. If you’re willing to put in the work, it might be better to list your item yourself elsewhere. Buyers should be aware that prices will be higher, but can rest assured that what they buy has been legitimacy-checked.

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