- When you think of Italian fashion, you might imagine thees fashion brands we are all familiar with global powerhouses such as Gucci, Prada and Tod’s and a long list of others. But there are many Italian brands that keep a lower profile and deliberately fly under the radar. These Lesser-known Italian Fashion brands are not so trend-led, but they communicate an effortless sophistication and subtle luxury that come from an appreciation of quality allied with refined taste. So What are the lesser-known fashion brands in Italy? What are the Italian niche luxury brands for women’s wear? What are some Italian niche menswear brands? Scroll down to see our favorite lesser-known Italian fashion brands, from effortlessly chic pieces to timeless classics, these brands are a must-know for anyone looking to achieve that coveted Milanese style.
1.Stone Island
For many years, the Italian clothing brand Stone Island was shaped by Massimo Osti, one of the most under-celebrated figures in contemporary menswear design. Osti's creative process is unparalleled, and his approach to fabric has been described as less tailoring than "creating a recipe." Unique textile blends, pioneering experimentations in production, and truly left-field thinking has seen Stone Island produce some of the most fascinating clothing ever seen, including jackets that change color according to the temperature, "self-healing" fabrics, and cotton fabric bonded to stainless steel.
Stone Island was launched in 1982, but its roots can be traced back more than a century in the Rivetti family which has been involved in clothing manufacture since the mid-19th century. Since its founding, the Italian fashion label has pushed the envelope regarding form, style, and functionality. The era's football casuals were fond of Stone Island's stunning, immaculately designed, and hyper-technical gear, keeping them warm on the terraces and dry on the walk back to the railway station.
Recent years have seen Stone Island, become an iconic global brand, and expand into the US and claim its hard-earned streetwear kudos through collaborations with Supreme and Nike, reaffirming that Stone Island's significance in terms of groundbreaking fashion design cannot be overstated.
Official Price Range: $120 -$6,405
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2. Aspesi
For a brand that is approaching its 30th anniversary, there is remarkably little information about it in the public domain. Its founder, Mr Alberto Aspesi, always shunned the limelight, very rarely gave interviews, and never did any advertising or fashion shows. Recently, however, the brand has brought in Mr Fabbio Gnocchi as CEO, formerly of Brunello Cucinelli, and it has become more commercially minded.
Alive and kicking since 1969, Aspesi presents one of the more intriguing contrasts in modern Italian design. While a combination of tradition and modernity epitomizes many of the brands worth watching from Italy, ASpesi takes this cocktail to new highs.
Innovation is at the core of everything that Aspesi puts its name to, whether that’s enlisting the help of Peter Lindbergh to shoot its 1988 Spring/Summer season, or incorporating lightweight insulation into sharply tailored overshirts, Aspesi looks to push to the needle on all fronts.
But while the needle is pushed, the foundations of every Aspesi collection remain largely the same. Muted hues and classic silhouettes are pushed to their limits with new materials and an eye for details into the minutiae.
Official Price Range:$80.50 - $1,440
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3.Blaze Milano
Blaze Milano is already a brand blinking on the radar of most fashion girls, but it's not as much a household name as the Guccis and Pradas of the world. You'll want to keep a note of this brand if you're a fan of elevated separates, and as its name suggests, it's no surprise that tailored blazers are what the brand does exceptionally well. Its funky retro patterns also stand out amid the sea of minimalist leaning brands.
Founded in 2013 by Corrada Rodriguez d'Acri, Delfina Pinardi and Maria Sole Torlonia, BLAZÉ Milano pays homage to the blazer as a symbol of power, elegance and tradition. Now it is a luxury Italian womenswear label known for reinventing the blazer.
Established with the notion of highlighting the power and simple elegance of the classic blazer - these pieces are meant to be worn in many ways and are designed to be taken from day to night. Each Blazé Milano piece is handmade in Italy and have an expertly tailored fit, offering a luxury to last a lifetime.
Official Price Range:$201 - $2,380
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4.Barba Napoli
Barba is a fashion lifestyle inspired by the art of antique Neapolitan tailoring, the equivalent to excellence, refinement and elegance all rolled in to one. The art of tailor made shirts has always been the prime passion of the Barba family but throughout the years, other garments have been introduced making the company a Total Look producer in clothing for both sexes. Founded in 1988, the company started out as a small outlet but today, the new modern structure which homes the company can be found in the industrial district of Arzano in the province of Naples, covering an area of 6000 square meters and hosting over 110 employees.
Today, the company managed by Lello, Mario and Giorgia, has an annual turnover of around 15 million euro. At first Barba operated using a selected clientele, selling their shirts to only the elite Neapolitan class but soon, due to the precision and mastery in cutting, an eye for accuracy in detail and an excellence in selecting fabrics, Barba soon found its path all over Italy and Europe. Through years of passion, research and developments and a vast experience in the fabric field and that of the styling one, a deep culture for shirts has grown, thus recognizing the name Barba as a pedestal all over the world.
This is a great forward-thinking fashion company, who creates classic-style sartorial suits but with a more modern fit. They offer a wide range of clothing and accessories; including suits, shoes and ties.Their style can be described as "classic with a twist".
Official Price Range:$89 - $3,349
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5.Boglioli
Boglioli's history is deeply rooted in the early 1900s, when the Boglioli family first tried their hand at the world of men's tailoring in the picturesque Italian town of Gambara, located in the province of Brescia. By the 1960s, after garnering a well-established reputation and extensive know-how in the art of tailoring, Boglioli decided to share its valuable craftsmanship experience and started to produce suits for other fashion houses.
It wasn’t until 1973 that the Boglioli brand was born. It offered an innovative proposal that blended classic, masculine elements with cutting-edge techniques, such as the deconstructed jacket and a unique garment-dyeing approach.Boglioli did not just create garments but redefined the concept of luxury in the jacket world. It was the first brand to introduce a fully deconstructed jacket to the market, defying the conventions of the time.
This Brescia-based brand has become synonymous with neat and lightweight tailoring, but most notably, unstructured jackets. It was one of the first companies to strip tailoring back, and to come at a tailored garment with more of a sportswear approach. It ushered in a whole new idea of garment construction.This is an all-pervasive design ethos, which you can also see in this unlined, double-breasted overcoat. Most double-breasted overcoats would have to be worn buttoned up, but because of the way this one drapes, it can be worn unbuttoned, which makes it more casual and contemporary.The bouclé cloth has a raised pile to it, similar to a teddy bear, which makes it feel cosy and comfortable, like a big dressing gown.
Official Price Range:$150 - $6,650
Yoox, farfetchand more regularly have Boglioli blazers at or under $400, and they can even be found at less than half that with some luck.
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6.Marcelo Burlon
Marcelo Burlon is unquestionably one of the leading names in the new generation of Italian clothing brands, with bold, geometric graphics and slimline contemporary cuts, as demonstrated in his collaborations with celebrities Pusha-T and LeBron James.
T-shirts, tops, sweatshirts, and even smartphone covers: Marcelo Burlon offers a high-impact graphic aesthetic, perfect for the city scene. Discover the range of styles specially designed for the urban warrior, mixing contrasting styles to create brand new concepts in an eclectic mix of technical design, utility details and prints. And Burlon has established a distinctive aesthetic that incorporates animals, camouflage, and Patagonian symbols into striking graphic designs.
It could be argued that Burlon’s success in a country known for its historic factories and age-old production techniques highlights fashion’s evolution over the past two decades. It's a world no longer controlled by a few dozen families, opening up instead to anyone with a unique perspective and fresh ideas.
Official Price Range:$24 - $1,300
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7.Cesare Attolini
Founded in Naples, Italy in 1930, Cesare Attolini is a renowned luxury brand known for its craftsmanship and quality in menswear. The Attolini brand is a symbol of Italian elegance and refinement, with a focus on handcrafted suits and jackets. Its rich history and commitment to Neapolitan style have made it one of the most respected names in classic menswear worldwide.
As a traditional Neapolitan tailoring house, Cesare Attolini has been instrumental in shaping the world of fashion, particularly when it comes to suits. Cesare Attolini's commitment to producing high-quality, handcrafted Neapolitan suits has undoubtedly contributed to the rise of the Neapolitan suit as a symbol of elegance and refinement. Their signature garments, such as the Cesare Attolini suit, blend contemporary design with traditional Italian tailoring, solidifying the brand's status as a pillar of luxury menswear.
In the world of fashion, the Neapolitan suit has become an emblem of refinement and taste. It stands as a testament to exceptional craftsmanship and time-honored techniques, representing the ultimate in luxury menswear. Its sleek, timeless silhouette, and natural contours have earned it a place among the most sought-after suits worldwide.
Official Price Range:$175 - $1,2875
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8.Kiton
To some, it may seem strange to see Kiton's name on a list of lesser well-known Italian high fashion brands. Why? Because like Cesare Attolini they are amongst the very first Sartorial companies created and are therefore very well known around the world.However, when compared to some of the bigger internationally recognised brands such as Stefano Ricci, Zilli, Tom Ford, Gucci, etc. Kiton is much less known.
Founded in 1956 in Naples, Italy, luxury fashion label Kiton is best known for its men’s apparel and accessories collection. Combining the tradition of Neapolitan tailoring with unique styles, each piece is crafted carefully and to perfection. Handmade by some of the best artisans of Italy, Kiton clothes have a distinct appeal and accentuate the wearer’s personality.
From silk ties and polo shirts to wool blazers and cashmere coats, every creation is made from high-quality fabrics and raw materials that feel and fit great. Browse through Neiman Marcus and explore the world of Kiton clothing, including Kiton shirts, tees, coats, blazers, and more, available in great styles and a variety of colors.
Official Price Range:$200 - $26,640
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9.Brunello Cucinelli
The Italian fashion house, founded in 1978, has built a reputation for producing high-quality, timeless pieces that are both stylish and sustainable.No one could reasonably claim that a successful luxury brand such as Brunello Cucinelli is under the radar, but no man embodies the appealing ethos of stealth style quite like Mr Cucinelli himself.
He is a staunch advocate of mix-and-match combinations of formal with informal: cargo pants or cords with a jacket and tie, for example. He enjoys the contrast of textures such as woollen trousers worn with a linen jacket, or a denim shirt paired with a cashmere cardigan. He has a keen appreciation of colour and how to use it. His base palette is earthy (greys, browns and beiges mostly) and his accent colours are dusty, so they all work together. And fit is fundamental. He is, after all, the inventor of the figure-flattering one-and-a-half-breasted jacket.
Brunello Cucinelli's clothing is worn by both men and women, and is popular among those who appreciate high-quality, timeless pieces that are both stylish and sustainable. The brand's customer base includes both celebrities and everyday consumers who are willing to invest in luxury fashion.
Official Price Range:$375 - $16,900
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10.Barena Venezia
Barena, taking its name from the salt marshes found around the Venetian lagoon, was founded in 1961 and has since set about melding the worlds of sportswear and tailoring in effortless style. Barena had mastered the art of Sprezzatura before it became a buzzword for fashion mags the world over.
This is a brand inspired by the traditional attire of local Venetian farmers and fishermen, who created their own particular dress code of versatile workwear. Barena draws on the heritage of Venice’s textile industry. Once again, the emphasis is on soft tailoring that affords the wearer the flexibility to move fluidly between dress codes as his diary dictates, dressing elegantly without being formal, and dressing informally without being sporty. This duality is neatly summed up in these flecked grey drawstring sweatpants made from heavy suiting cloth.
Barena designs for life rather than for clothing’s sake. That’s to say that every Barena item has been perfected for daily use. From soft tailoring to track pants, and even softly tailored track pants, the Italian house has forged its own, signature style that looks to shape the way that Italian men and women dress.
Official Price Range:$62 - $1,440
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11.ISAIA Napoli
A successful family enterprise that became an international business model. That is ISAIA, the Neapolitan high-end menswear firm. ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, the forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men's clothing.
In 1957, Enrico and his two brothers, Rosario and Corrado, decided to move the men's clothing company to the nearby centre of Casalnuovo di Napoli, famous for its tailoring tradition.
From this base, and especially in the 1980s, Isaia became internationally recognised as one of the great Sartorial houses of Napoli, Italy.In the early 1980s, as the brand gained recognition and the new and more aggressive business strategies, Isaia began a process of industrialization and internationalization, which led to distribution of its products abroad: in Europe, Japan, China and America.
The Isaia brand is another brand that tailors for the modern man. It is known for its unique and distinct style. It is a very forward-thinking fashion brand, which sees past stereotypes, clichés, and each piece is a dynamic, contemporary classic. Perfect for those who want to distinguish their class and style beyond the norm.
Official Price Range:$350 - $8,400
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12.Palm Angels
Although the emerging Italian clothing brand is still in its infancy, Palm Angels is quickly turning heads. Originally a photography project for Francesco Ragazzi (better known for his work as the art director of Moncler), the label takes inspiration from the skateboarders of Venice and Manhattan Beaches in LA, after which the project is named.
An art director trained in fashion communication and a photographer, Milan-born Francesco Ragazzi started Palm Angels in 2011 as a photographic documentation of LA's skater culture. The endeavor evolved into a book, published by Rizzoli in 2014, and subsequently into clothing in 2015. Palm Angels stems from an Italian take on American culture and subcultures. It merges an appreciation for sartorial codes and a joy for fabric with a proclivity for using clothing as identity tropes and cultural signifiers.
Earlier Palm Angels collections left a lot to be desired, but the brand has developed quickly and successfully channeled stylistic elements similar to those of its contemporaries, including extended cuts, camouflage patterns, and a fearless blend of streetwear, high fashion, and contemporary style. Part grunge, part catwalk, part Dogtown — the Italian fashion brand has laid itself out as one to watch in the years ahead.
Official Price Range:$200 - $26,640
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