Loro Piana vs. Brunello Cucinelli vs. Zegna vs. Hermès: Which Brand is the Best for Menswear?

• Loro Piana 

Loro Piana Brand History and Origin

Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company. Pietro’s nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. 

Now the world’s foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, extra-fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar.

 The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.

Today, Loro Piana has become one of the world’s most respected luxury brands, with stores in the world’s major cities and a loyal clientele of celebrities, jet-setters and business professionals.

Loro Piana Prices

If you browse Loro Piana website, you can see 100% cashmere products or blended products with silk, cotton, or wool. 

For example, they have a $1,300 t-shirt, $1,750 turtleneck, or a $2,300 sweatshirt. While other cashmere scarves are around $600, you can also find $1,200 cashmere scarves and, of course, gloves go from knitted cashmere gloves for $340 to $925 for the deerskin one with cashmere lining. 

Loro Piana Menswear Design & Style

Free of prints and logos, the paramount ethos of the label is to present creations of peak value, characterized by a classic and minimal aesthetic, which almost never follows fleeting fashion trends and only promises timeless elegance. From the sailor-influenced Open Walk boots and Summer Charm loafers to buttery soft knitwear and refined shirts, offerings from Loro Piana will be the ultimate choice to build a sustainable wardrobe you can always return to.

In terms of the style of Loro Piana branded products, we think they usually have more of a neutral palette, lots of solids, and more contemporary, fashion-forward, not really classically-inspired style.

Their outerwear is a bit more bright with a bit more color, which I appreciate. We think the cut of their stuff isn’t particularly exciting or high-end.

Their jackets look like regular, good-quality, ready-to-wear jackets, but there are definitely much better manufacturers out there that employ a lot more handwork, a better range of movement, and a nicer silhouette.

If you’re into solid scarves, Loro Piana has a large range. In terms of pattern, they’re definitely more limited.

When it comes to their glove range, for example, they have interesting colors such as red but all sorts of browns and blacks, and grays. They have leather such as kidskin or suede, goatskin or deerskin.

Loro Piana Menswear Quality - Material & Durability

Loro Piana’s reputation for quality and luxury is due in large part to its commitment to the use of premium raw materials. The company sources wool and cashmere from renowned producers around the world, and makes a point of working closely with these producers to ensure that quality standards are maintained at every stage of the production process.

In addition to its luxury wool and cashmere clothing collections, Loro Piana also offers a wide range of leather products, such as handbags and accessories for men. The brand is also known for its high-end rainwear collections, which are made from innovative materials designed to offer maximum protection from the elements while remaining stylish.

Some of the most popular items from Loro Piana include cashmere sweaters, which are known for their incomparable softness and warmth. The cashmere used by Loro Piana is of exceptional quality and comes from goats raised in the coldest regions of Mongolia and China, where the wool is particularly fine and soft.

Wool coats are also very popular with luxury fashion lovers.Made from high quality merino wool, they are soft, warm and breathable, making them the perfect choice for cold winters. Loro Piana offers a wide range of wool coats, from classic and timeless to trendy and fashionable.

Finally, cashmere and wool accessories are also very popular at Loro Piana. These include scarves, hats and gloves, which are made with the same care and attention to detail as the brand’s clothing.

Where to Buy Loro Piana Menswear Cheapest?

1. loropiana.com

2. mrporter.com: up to 10% cashback

3. net-a-porter.com: up to 3% cashback

4. ergdorfgoodman.com: up to 3% cashback

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Two Popular Loro Piana Menswear 

1.Loro Piana Ivrea Crewneck(@$2,200)

The essence of simple, casual esthetics is captured in Loro Piana Ivrea cashmere crewneck. Crafted from a single jersey cashmere, the knit is enhanced with a triangle detail at the neckline. Immerse yourself in the perfect blend of comfort and sophistication that makes this versatile style an ideal choice for any occasion.

2.Loro Piana Elvis Bomber Jacket (@$6,150)

It’s hard not to mention Mr James Dean whenever a bomber jacket is in the frame, especially one as classically styled as this, but Loro Piana pushes things forward with its innovative Rain System® treatment. It dishes out protection against both drizzle and general wear and tear to ensure it can be relied on for years to come.

•  Brunello Cucinelli

Brunello Cucinelli Brand History and Origin

Brunello Cucinelli S.p.A.  is an Italian luxury fashion brand which sells menswear, women's wear and accessories in Europe, North and South America and East Asia.The company was founded by Brunello Cucinelli in 1978.

where fine Italian craftsmanship, luxurious fabrics and timeless elegance meet. Strong roots in ethics, community and environment mean the label applies a “greater purpose of goodness” to everything it does.

There is often a significant gap between the perceived value of a brand and the actual value that consumers receive. This gap can be attributed to a variety of factors, including overpriced products, lack of transparency in manufacturing processes, and a lack of focus on sustainability and ethical practices. Handmade Italian brands attempt to bridge this gap - and Brunello Cucinelli is no different.

One of the key ways in which Brunello Cucinelli has been able to achieve this is through its commitment to buying for value. This means that the brand focuses on sourcing only the finest materials, working with skilled artisans, and investing in sustainable production methods.

 Brunello Cucinelli Prices

If there is a bump for Brunello Cucinelli , it is this: No one can afford Brunello, basically. The $5,000 jackets and suits, $2,000 vests, $1,000 sweaters. 

The cashmere is outrageously soft. The suede has give without sacrificing its fundamental strength. But you might never know that if you start at the price tag.

 Brunello Cucinelli Menswear Design & Style

The cut, the fit, the color, the details: They should all conspire to communicate ease and confidence. Brunello (we’re on a first-name basis, at least in my mind) is a details guy. He makes clothes that whisper for you. Wear them, and instantly start making better decisions. You’ll telegraph confidence, not cocksureness.

Brunello has a way with layering, and the way the double-breasted blazers are styled — fastened at the top, with the bottom yanked behind the hand in the pocket, as if it were trying to win a race around your waist — suggests insouciance mixed with purpose. You’re an able juggler, it screams, getting things accomplished while still having fun.

If you're looking to dress like Brunello Cucinelli, the key is to focus on quality and timeless style. The brand's collections are characterized by their use of neutral colors, classic cuts, and high-quality materials. To achieve a similar look, invest in a few key pieces, such as a cashmere sweater or a tailored blazer, and style them with timeless, versatile pieces.

 Brunello Cucinelli Menswear Quality - Material & Durability

When it comes to luxury fashion, the quality of the materials used is of paramount importance. Brunello Cucinelli understands this, and as such, goes to great lengths to source only the finest materials for its collections.

One example of this is the brand's use of cashmere. Brunello Cucinelli sources its cashmere from the inner underfleece of the Hircus goat, which is known for its exceptional softness and warmth. The brand also works with a select group of farmers in the Inner Mongolia region of China, who are committed to ethical and sustainable practices.

In addition to sourcing the finest materials, Brunello Cucinelli also places a strong emphasis on working with skilled artisans. The brand has a team of highly trained craftsmen and women who are responsible for creating each piece in the collection.

This includes everything from spinning and dyeing the yarn, to knitting and finishing the garments. By working with skilled artisans, Brunello Cucinelli is able to ensure that each piece is of the highest quality and that the brand's commitment to sustainability is upheld.

Where to Buy Brunello Cucinelli Menswear Cheapest?

1. shop.brunellocucinelli.co

2. mrporter.com: up to 10% cashback

3. vestiairecollective.com: up to 6% cashback

4. net-a-porter.com:up to 3% cashback
   

Two Popular Brunello Cucinelli Menswear 

1.Brunello Cucinelli Linen wide chalk stripe one-and-a-half breasted deconstructed blazer (@$3,950)

This unconstructed one-and-a-half-breasted blazer in linen wide chalk stripe fabric updates the classic pattern with a light, natural touch. The “Solomeo Shoulder”, named after the hamlet where the company is located, characterizes the Brunello Cucinelli blazer with distinct proportions. The tapered and pronounced cut of the shoulder enhances the male physique without the need for padding.

2.Brunello Cucinelli Geometric jacquard sweater (@$2,450)

Accurate materials research and the iconic knitting of Brunello Cucinelli knitwear enhance the classic feel of this alpaca, cotton and wool sweater, enriched by the season's Geometric Jacquard motif. The blend of natural yarns gives the garment a soft and compact hand, delivering comfort and warmth. The crewneck fit is regular and comfortable.

• ZEGNA 

ZEGNA Brand History and Origin

The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world’s finest textiles through innovation and the sourcing of the noblest fibres directly from their markets of origin, the company is managed today by the fourth generation of the Zegna family with Gildo Zegna as CEO.

The second half of the 1900s saw ZEGNA build on its reputation as a world-leading name in the production of fine fabrics. This era of firsts - which included the introduction of our legendary Made to Measure service - saw the beginnings of the global luxury menswear brand emerge.

Since the late 1980s, the company has implemented a comprehensive strategy of verticalization, creating a global luxury brand which now ranges from fabric to clothing to accessories, is focused on retailing, pioneering early entry in emerging luxury markets, BRIC and Asia in particular, and was the first luxury brand to open a mono brand store in China in 1991.

Today there are 557 Zegna stores (311 company-owned) in 87 countries around the world. 

ZEGNA Prices

The vintage Ermenegildo Zegna suits start at $4,500, while other vintage fabrics such as VBC, John Foster and Scabal start from $2,200. 

During the sale, a fully-canvassed vintage Ermenegildo Zegna suit can be had for $3,600, while suits from other reputable mills will start at $1,760.

A bespoke suit from Zegna is likely to cost in excess of $20,000. Even a made-to-measure suit will set you back by $6,000

Others: Cotton and Silk Shirt - $1150.00 ; Zegna 232 Road Brand Mark Swim Trunks - $650 ; Beach Towel - $545 ; Off White Suede Espadrille Sandals - $690.

ZEGNA Menswear Design & Style

Ermenegildo Zegna is synonymous with timeless elegance and class.Ermenegildo Zegna is renowned for its luxury suits for men, made from the finest wools. From sleek suits to sophisticated evening tuxedos, there’s an Ermenegildo Zegna suit for every style and occasion.

For more formal occasions, Ermenegildo Zegna offers a range of classic suits in timeless colors—shades of blue and grey. The navy blue 12milmil12 wool suit is crafted from one of the most luxurious and rare fabrics out there: superfine Australian wool. At only 12 micron, this fabric’s finesse exceeds that of cashmere. 

Looking for something to wear for an exclusive event? Ermenegildo Zegna tuxedos are the pinnacle of style! Made from Zegna Multiseason wool, the brand’s black two-piece tuxedos can be worn all year round. Pair them with a Milano white shirt and a black bow-tie.

Outside of suits, Ermenegildo Zegna offers shirts, knitwear, denim, activewear, shoes, and accessories. Ermenegildo Zegna boxers are especially popular–made from stretch cotton, these boxers feature the Ermenegildo Zegna logo on the waistband, and come in a variety of colors.

ZEGNA Menswear Quality - Material & Durability

Ermenegildo Zegna prides itself on using only the finest fabrics for its suits–from cashmere wool to vicuna wool to linen. In 2014, the brand acquired ACHILLFARM, in New South Wales, Australia, a farm with six generations worth of expertise in producing the best Merino wool. The Zegna Group awards trophies to its suppliers for the production of top-quality raw materials.

From raw material selection to finishing, the complete manufacturing process is carried out in Italy, backing up artisanal craftsmanship with the use of innovative technologies.

 While the Zegna Wool Mill is the backbone of the company, over the years the Zegna Group has acquired several other textile manufacturers in the North of Italy.

Where to Buy ZEGNA Menswear Cheapest?

1. zegna.com

2. mrporter.com: up to 10% cashback

3. nordstrom.com

4. neimanmarcus.com: up to 3% cashback

Two Popular ZEGNA Menswear 

1.ZEGNA  jackets and coats (from $2350)

Elevate your style with ZEGNA exclusive spring-summer selection of lightweight jackets and coats, expertly curated for warm-weather comfort and sophistication. Explore our range of versatile options, including windbreakers, vests, and classic bomber Jackets, all crafted from premium materials like lightweight leathers and wool blends.

2.ZEGNA Suits

Experience timeless elegance with ZEGNA's iconic suits, expertly crafted from premium wools and luxurious fabrics. Elevate your formalwear with our legacy of impeccable tailoring and innovative style

• Hermès 

Hermès Brand History and Origin

Hermès is a famous French luxury design house established in 1837. From beginnings in saddlery and fine equestrian leather goods, Hermes today are best known for their handbags as well as a range of other superior items. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. 

As well as being internationally admired for producing incredible handbags, the expert artisans at Hermes workshops also hand craft enviable accessories that add glamour to any formal, fashion or fun styles. A combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process gives Hermès a position of superiority in the very competitive and ruthless world of luxury.

 Hermès Menswear Design & Style

In the Hermès approach to menswear design there is always an inclination to lead with business-first, it is not the Hermès way to go wherever the wind may blow when it comes to creative direction. Véronique Nichanian who has been at the helm for over 30 years knows that with each season there may come a subtle reshaping of the design ethos, but the menswear arm of the brand will always be one that is recognisable and wearable.

A complete collection of wardrobe ready classics is what you can expect from each season of the Hermès mens offer, but fall 2024 saw the creative director play with glitch and pixellated effects to reinvigorate knitwear, reframe the practicality of performance outerwear while still keeping it sartorially desirable and creating a direct connection through precious materials which recall the houses’s equestrian history. 

And Véronique Nichanian’s latest collection for Hermès - Hermès Spring 2025 Men’s Fashion Show, took us on a whimsical journey to the seaside, blending casual elegance with playful sophistication. Her men strutted in strappy leather sandals and wide-leg pants cropped above the ankles, exuding a laid-back charm. Sleeveless leather jackets with zip fronts bared their biceps, while “beach” bags, notably the luxurious Haut à Courroies, added a touch of opulence.

 Hermès Menswear Quality - Material & Durability

Padded in the shoulders and nipped at the waist, it was in the ’80s that Giorgio Armani debuted the uniform that changed the way stylish and powerful men everywhere wanted to dress. The silhouette debuted in the 1980 film American Gigolo starring Richard Gere and Lauren Hutton, where Armani served as costume designer. The film made Gere a star, but it also established Armani as a highly sought after red carpet designer, as well as the new corporate elite’s go-to tailor. Those that wanted to announce themselves in a room shoulders first wore Armani. In effect, Armani’s design became the original power suit, synonymous with wealth and swagger, packaged with a streamlined simplicity that brought an ease to stuffy notions of tailoring in the late twentieth century.

Classic menswear pieces might have made their way into the streetwear lexicon, but Mr. Armani has always been a fan of pleated long trousers. Seen here in the early years of his career, his trousers embody the flared ends of the 70s. But as trousers have tapered and widened over subsequent decades, pleated trousers have become an easygoing yet put-together staple that weathers the whims of the trend cycle.

For most men nowadays, a jacket isn’t an option when getting dressed in the summer. But a deconstructed jacket – a blazer without lining and shoulder padding – provides a sense of breathability with ease and sophistication. Mr. Armani was a big fan of the style, and he still incorporates it into his collections today.

Where to Buy Hermès Menswear Cheapest?

1. hermes.com

2. vestiairecollective.com: up to 6% cashback

3. buyma.us: up to 2% cashback

4. carredeparis.com

Two Popular Hermès Menswear 

1. Hermès "Jeu d'Adresse" varsity jacket (@$1,950)

Buttoned varsity jacket in cotton with "Jeu d'Adresse" detail (100% cotton): Rib-trim collar, cuffs and jacket bottom; Zipped side pockets; "Jeu d'Adresse" leather patch and long sleeves with snap closures.

2.Hermès "Rayure" overshirt (@$2,850)

This over-shirt is a versatile, hybrid garment that will complement your spring or summer outfits. Here, it has been designed in a striped technical fabric evoking a lightweight shirt without ever compromising on functionality, thanks to its two chest pockets.

• Loro Piana vs. Brunello Cucinelli vs. Zegna vs. Hermès Menswear:Which is Best for You?

Loro Piana Menswear

Whether you're shopping for a day-to-day essential or want to make a statement, you'll discover something ideal for the occasion in Loro Piana's collection of luxury clothing. Using fabrics such as wool and silk, this brand's lineup of clothing items is driven by attention to detail and high-quality textures. 

From daywear apparel that mixes sweaters, polo shirts and polo necks with jeans and casual shoes, to blazers, pants and elegant coats, every look strikes the perfect balance between charm and everyday practicality.

Wear it if: You lead a busy life, but still want to easily express your identity in an understated yet luxurious way.

Avoid if: You want to choose each item separately and make a statement with your wardrobe.

Brunello Cucinelli Menswear

Brunello Cucinelli's commitment to buying for value has played a significant role in the brand's success. he brand is known for its high-quality, timeless pieces that are both stylish and sustainable. By focusing on sourcing only the finest materials, working with skilled artisans, and investing in sustainable production methods, the brand has been able to bridge the gap between the perceived value of luxury fashion and the actual value that consumers receive.

Brunello Cucinelli's clothing is worn by both men and women, and is popular among those who appreciate high-quality, timeless pieces that are both stylish and sustainable. The brand's customer base includes both celebrities and everyday consumers who are willing to invest in luxury fashion.

Wear it if: You’re looking for unparalleled craftsmanship, especially when it comes to cashmere and luxury knits, and want to support a brand with a sustainable, humanistic approach to life and business.

Avoid if: You want something less minimalistic and more fashion-forward.

Zegna Menswear

Zegna is synonymous with timeless elegance and class. Zegna suits are constructed with expertise and meticulous attention to detail. Smart or casual, you will find the suit that is just perfect for you.

In addition to the suit series,the extensive Ermenegildo Zega collection include the elegant Cerimonia line, which presents a variety of shades due to natural fibers of the fabric. We also offer the Traveller - 4 Seasons line, which is easily wearable and is made with prestigious superfine pure wool with a typical diagonal weave. The Trofeo Collection, a worsted fabric from the best Australian superfine wool has smooth feel and a look that exudes the utmost elegance.

Wear it if: You enjoy a more relaxed, refined style for your formalwear and want to ensure the cut and layers really pop.

Avoid if: You’re more interested in keeping to classic styles of menswear.

Hermès Menswear

Hermès is known for its exquisite leather goods and iconic silk scarves, as well as its classic and elegant fashion designs.

However,Hermès menswear is always a paragon of good taste, and today was no exception. Though never ostentatiously conceptual, this is a decidedly cerebral and undeniably lofty maison. And the Hermes Special Orders service accompanies every hour in the life of a man with a soft jacket or windbreaker, and offers the details that the man sometimes thinks he or she thinks they are lacking.

Hermès caters to an affluent consumer base with high disposable income. The brand targets individuals who appreciate fine craftsmanship, quality, and exclusivity and it focuses on customers who value sophistication, elegance, and timeless style.

Wear it if: You’re in your 30s to 50s looking for exclusively made, custom-fitted, luxury products ranging from unlined jackets to crisp, tailored suits that speak of effortless perfection.

Avoid if: You’re not into haute couture or ready-to-wear garments.

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