23 Most Popular Japanese Snacks of 2025 That You Can Buy Online

1.     Amanoya Kabuki Age Rice Crackers

($6.75 FROM Bokksu Market - Get Up To 5% Cash Back)

Kabuki (歌舞伎) is one of Japan's representative traditional performing arts. Its origins date back to 1603. It has been designated as an Important Intangible Cultural Property of Japan since 1965.

Introduced by Amanoya (天乃屋) in 1960, Kabukiage (歌舞伎揚) is one of the most famous snacks associated with the art of kabuki.

Kabukiage rice crackers are deliciously crunchy while delicately soft to melt in your mouth with every bite.

Unlike traditional hard senbei, which are just grilled, these rice crackers are one of the best deep-fried treats and come with a thick coating of soy sauce.

You will never get tired of eating as many as you want, and the flavor of the exquisitely delicious sweet soy sauce sauce is irresistible!

Each cracker is individually wrapped for easy snacking.

Amanoya Kabukiage is a popular snack that is often served with drinks, and can also be used as a topping for rice bowls or salads.

2.     Jagabee Potato Sticks

($2.99 FROM Bokksu Market - Get Up To 5% Cash Back)

With their addictive taste and satisfying crunch, Jagabee Potato Sticks are sure to become your new go-to snack!

One of Japan's most well-known food and snack manufacturers is Calbee, which makes Baked Jagabee sticks, first launched in 2006.

Jagabee Sticks are made from the finest Hokkaido potatoes, chopped unpeeled to retain the flavor of the skin.

The shape of potato sticks may seem like they affect visual appeal, but they actually affect taste! Well, "French fries" aren't just an easier-to-eat, cleaner snack than classic mildly salty potato chips; the shape also lends itself to great flavor.

After being lightly fried, jagabee sticks are seasoned with shoyu seasoning, a traditional Japanese butter soy sauce, to give them a savory and creamy taste.

They feel crisp and airy while still being light in weight. The fantastic combination of sweet and salty will blow your thoughts!

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3.     Kameda Kotsubukko Fried Rice Crackers

($4.99 FROM Bokksu Market - Get Up To 5% Cash Back)

This is a deep-fried arare rice cracker snack with a sweet-and-salty taste. "kotsubu" means "grains" in Japanese, and the bite-sized grains are very easy to eat.

This bite-sized snack has a crunchy texture that both adults and children love, and it has a light soy sauce flavor mixed with a hint of honey for a light sweetness.

It also uses Hokkaido milk, making it extra mild and contains extra calcium, making it perfect for picnics and school lunches.

The Japanese especially love the combination of sweet and savory, which makes Kameda Bite-Sized Rice Cracker one of the best Japanese snacks for everyday consumption!

4.     Kameda Kaki No Tane Spicy Rice Crackers

($23.99- 4 Packs FROM Amazon )

The Japanese snack getting the most attention right now might be the Kaki no Tane. By the way, Kaki no Tane is known as Kameda Crisps in some countries outside of Japan.

The Japanese have enjoyed eating persimmons since ancient times, and this delicious mixture of rice crackers and peanuts is named after the seeds of the sweet persimmon because the rice crackers are as long and thin as the seeds.

Kameda's well-known snack products have been coming in a variety of flavors over the years, and a delicious and popular combination is rice crackers with hot sauce and peanuts, which pair perfectly with any of your favorite Japanese drinks. There is no doubt that it has helped to increase the popularity of Kaki no Tane as a local snack.

They are also sold to countries such as the U.S. and China, adapting to local tastes. For example, in the U.S. they have black pepper and chili flavors, while in China they have tomato flavors.

If you ever come across a local Kaki no Tane flavor, don’t hesitate to get a bag!

The occasional addition of real Japan spices enhances the pleasure of eating this crunchy snacks.

5.     Kameda Happy Turn Senbei Rice Crackers

($22.99- 3 Packs FROM Amazon )

Kameda Happy Turn (ハッピーターン)  is a very famous and long-selling senbei with an addictive sweet and salty "happy powder" flavor.

A favorite among Japanese children and adults since it was first released in 1976, customers have been enjoying its crunchy texture and buttery sweetness, making it too delicious to stop eating!

Each package features Prince Turn from Happy Kingdom, the Happy Turn mascot is shaped like a delicious senbei.

It's not the typical senbei you can find at other stores, these cookies have a lighter, softer crispness and a mild salty flavor.

Many people say that the crispy texture is great and the slightly sweet soy sauce tastes just right.

6.     Calbee Salt & Seaweed Potato Chips

($3.99 FROM Bokksu Market - Get Up To 5% Cash Back)

If you've ever tried ordering Japanese snacks online, chances are you've come across Calbee potato chips. Calbee is Japan's top snack manufacturer, best known for its line of chips. 

Calbee potato chips come in a dizzying array of flavors, such as soy sauce mayonnaise, seaweed salt and Hokkaido butter.

Calbee Salt & Seaweed Potato Chip has a unique light texture, rich potato flavor and extra seaweed flavor.

In addition, in order to bring out the deliciousness of aonori, the well-roasted sesame oil and red pepper are used as a secret ingredient. The sharpness of the taste and the pleasant afterglow remain.

Each chip has the perfect amount of crunch and saltiness. Once you open the bag, you won't be able to stop. Best of all, this delicious bag of chips is perfect for sharing. 

With their unique, delicious umami flavor and ultra-thin cuts, it's no wonder they're Japan's best-selling potato chips. They're sure to become your new favorite, too.

7.     Calbee Potato Chips: Hot & Spicy

($3.99 FROM Bokksu Market - Get Up To 5% Cash Back)

Made from premium potatoes and seasoned with a fiery kick, these addictively delicious chips take the classic potato chip experience to a whole new level.

The bold and tantalizing flavors showcase Japan's penchant for combining traditional snacks with innovative twists, providing a memorable snacking experience. 

Whether you're craving a spicy treat to complement your favorite beverages or simply seeking an exciting flavor adventure, Calbee Hot and Spicy Potato Chips will leave you coming back for more of their irresistible and addicting taste.

8.     YBC Aerial Layered 4D Chips

($4.49 FROM Bokksu Market - Get Up To 5% Cash Back)

Cheesy, crunchy, and surprisingly light, aerial cheese corn puffs snacks have a braided cheddar cheese coating that intensifies in taste as you chew. This classic Japanese snack layer is dusted with tangy seasoning.

You won't want to put it down since each piece's four layers blend rich, spicy cheddar cheese and luscious cream cheese. The overlapping of the four thin layers of dough will certainly provide you with an enjoyable crunchy texture sensation as soon as you crunch down on them. 

The name "Aerial corn snacks" refers to the air between each chip's layer giving it a unique texture and sensation. If you think potato chips are getting a little boring, you must try this Japanese traditional snack.

9.     Tohato Caramel Corn - Caramel & Roasted Peanut

($25.99  FROM Walmart - Get Up To 4% Cash Back)

This best-selling Japanese snack was first introduced in the 1970s by Tohato Inc and consists of light airy corn puffs glazed with a thin layer of sweet caramel and mixed with roasted peanuts for a hint of umami flavour. 

Tohato Caramel Corn has been popular during all of these years for a reason. The combination of caramel and roasted peanuts make this puffed corn snack full of savoriness, sweetness and crispiness all together.

Caramel Corn’s iconic bright red packaging and cute cartoon mascot also makes this snack instantly recognisable on supermarket shelves!

10.     Koikeya Strong Potato Chips-Rampage Baked Plum Flavor

($12.99  FROM Walmart - Get Up To 4% Cash Back)

Japanese potato chip maker Koikeya's Koikeya STRONG range focuses on bold and "extra" flavors.

Previously, Koikeya released this Wild Shiso Ume and gained great popularity and support from their fans.

Now, it’s back with the same tasty Ume flavor with even stronger sourness, making it summer appropriate flavor!

Their crinkle thick-cut creates a perfect crunchy texture that compliments the Ume’s strong salty and sour taste, leaving you with a refreshing aftertaste of Shiso.

11.     Hi-Chew

($11.49 FROM Bokksu Market - Get Up To 5% Cash Back)

Hi-Chew is known for its soft, chewy texture and tangy fruit flavor.

These candies are made with a delicious, vibrant fruity filling and a white coating.

The concept for Hi-Chew was first proposed in 1975, when Morinaga attempted to break the Japanese taboo of taking food out of the mouth in public by creating an edible gum.

Hi-Chew is one of the best-selling Japanese candies, but may be even more popular outside of Japan.

One of its unique features is its texture and taste—the candy is loved for its ability to provide a long-lasting, enjoyable chewing experience.

The second thing that makes it unique is its natural juice concentrate, which tastes surprisingly similar to what it's supposed to taste like, from green apple to acai berry to Italian lemon, giving it a delightful fruity flavor.

Its creator, Morinaga, has made over 200 different flavors, so there's something for everyone.

12.     Kasugai Japan Fruit Gummy Candy

($3.99 FROM Bokksu Market - Get Up To 5% Cash Back)

Love gummies? Try Kasugai Muscat Gummy Candy! 

Maker Kasugai opened their small store in central Japan in 1928, and now their gummies are beloved worldwide! 

These fruit gummies are imported from Japan and come in a variety of locally popular flavors. Kasugai gummies are characterized by their intense aroma and bouncy texture.

Indulge in the soft and juicy goodness of Kasugai Gummy, Japan's finest gummy candies made with real fruit juice. Bursting with authentic flavors like peach, lychee, mango, and grape, these gourmet gummies offer a premium taste experience that sets them apart from the rest.

13.     Bourbon Fettuccine Gummy

($2.75 FROM Bokksu Market - Get Up To 5% Cash Back)

Delight in the unique and savory taste of Bourbon Fettuccine, Japan's innovative pasta-shaped snacks. 

Whether you're seeking a satisfying treat to accompany your lunch or a snack to share during casual get-togethers, Bourbon Fettuccine showcases Japan's flair for culinary creativity, offering a delightful and flavorful experience that is sure to be a hit with snack enthusiasts.

Bourbon Fettuccine Gummies have a slightly hard, al dente, bouncy texture that is enjoyable to chew. They are also rich in vitamin C!

Japanese gummy strips with bursting grape flavor. These chewy candies are made with fruit juice from Italian grapes and coated with a puckery sour powder.

14.     Meiji Japan Choco Gummy Candy

($44.99 (Pack of 6) FROM Walmart - Get Up To 4% Cash Back)

Japan's first gummy candy, Choco, was launched by Meiji in 1980 as they sought to create a long-lasting taste and chewy texture for the domestic market.

Unleash your inner child with Gummy Choco, the playful and flavorful Japanese gummy candies coated in luscious chocolate. 

These snacks combine chewy fruit gummies with rich, creamy chocolate to create an explosion of flavor and texture in your mouth.

Whether enjoyed as a movie-time snack, an on-the-go treat, or as a part of celebratory gatherings, Gummy Choco promises an extraordinary experience for candy enthusiasts of all ages. 

Available in a variety of delicious flavors from Strawberry, Green Grape, and Mixed Fruit. 

15.     Tokyo Banana Cake

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Tokyo Banana was first launched by Grapestone Co. in 1991 and was one of the first local souvenir shops to bear the city's name.

The original variety of this dessert is called "Miitsuketa!" and is a banana-shaped sponge cake with a light cream filling in which strained banana puree is added.

Sponge cake is baked and then steamed for the best soft, fluffy texture, resulting in a deliciously creamy cake with a creamy center.

With such a successful combination, Tokyo Banana has grown to become one of the most popular Japanese souvenirs to date, popular with locals and tourists alike.

With its beautiful packaging, cute design, and sweet, gentle flavor, Tokyo Banana makes a great gift and an even better treat.

16.     Hokkaido ISHIYA Shiroi Koibito Chocolate Cookie

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Shiroi Koibito literally means "white lovers" and is a dessert originally sold only in Hokkaido. However, it became so popular that today it can be found all over Japan.

Consisting of a delicious layer of white chocolate sandwiched between two melt-in-your-mouth cookies, Shiroi Koibito is one of the most famous souvenirs that tourists take home from Japan. There’s even a Shiroi Koibito theme park in Hokkaido!

Hokkaido is famous for its dairy products, and Hokkaido white chocolate is therefore considered to be a high-quality chocolate and is famous throughout Japan. If you like white chocolate, this is a snack you can’t miss.

17.     Japanese Kit Kat Rich Green Tea Matcha Flavor

($8.99 FROM Bokksu Market - Get Up To 5% Cash Back)

In Japan, giving Kit Kats to students about to sit for their exams is customary. This is because 'Kit Kat' sounds similar to 'Kitto Katsu', a phrase that translates to 'you will surely win'!

While Kit Kats are sold in different flavors in most countries, Japanese Kit Kats are almost as much a symbol as a snack.

Japan is known for its wacky and distinctive KitKat flavours like sake or wasabi, and there are even special collaborations with other brands, like Tokyo Banana, to make limited edition flavours you won’t find elsewhere. 

Japan’s innovative take on the classic Kit Kat produces 300 different flavors of Kit Kat, including cherry blossom, passion fruit, adzuki bean, ruby chocolate, matcha and yuzu.

If you're stuck and can't decide which flavor to try first, we highly recommend trying the Matcha Kit Kat.

The premium KitKats can be packaged into boxes and customised with stickers for birthdays and other celebrations, so they’re perfect for gifting.

18.     Meiji Takenoko no Sato and Kinoko no Yama

($4.49 FROM Bokksu Market - Get Up To 5% Cash Back)

Meiji Kinoko no Yama Chocolate Biscuit Cookies

($4.75 FROM Bokksu Market - Get Up To 5% Cash Back)

Meiji Takenoko no Sato Chocolate Biscuit Cookies

Meiji is a Japanese company famous for its delicious chocolate, but sometimes eating only chocolate can be too much sweet. Takenoko no Sato and Kinuko no Yama are a perfect and balanced combination between cookie and chocolate, and I can assure you they are very addictive.

The Japanese usually have a predilection either for one or the other. There are the defenders of Takenoko and those of Kinoko. Although generally speaking, the one with the most followers is Takenoko. Why don’t you try both and discover which one is your favorite?

The tasty bite-sized bits melt in your mouth initially, with the crunch of a crisp biscuit appearing in subsequent nibbles. You can have the best of both worlds with Takenoko No Sato, with its biscuit crunch and the smoothness of both dark and milk chocolate. A slight bitterness enhances the chocolate's taste, giving it a caramel-like flavor, while the biscuit has a strong flavor of almond.

19.     Pocky Biscuit Sticks

($3.49 FROM Bokksu Market - Get Up To 5% Cash Back)

There aren’t any Japanese snacks more famous than Pocky. They’re referenced in anime and video games; they’re beloved by Japan’s youth; they’ve even inspired a Korean version which is thicker and more heavily chocolate-coated: Pepero.

A playful blend of crunchy biscuit and smooth chocolate, Pocky's slender shape and delightful flavors make it a quintessential Japanese treat. 

From the classic milk chocolate to the enticing strawberry, matcha green tea, and cookies & cream, Pocky offers an array of flavors that cater to every palate.

These delectable sticks are perfect for sharing moments of joy with friends and family, making them an ideal companion for gatherings and celebrations. Beyond its delightful taste, Pocky embodies the spirit of sharing happiness, making it an enduring symbol of joy and friendship in the world of Japanese snacks.

20.     Meiji Apollo Strawberry Chocolate

($3.25 FROM Bokksu Market - Get Up To 5% Cash Back)

Fall in love with the romantic taste of Apollo Strawberry Chocolate. Apollo chocolate's shape is a reference from the Apollo 11 Spacecraft, a cone-shaped module known for its successful return all the way from the moon.

As beautiful as they are delicious, each piece of Apollo chocolate is a masterpiece that combines the sweetness of strawberries with the richness of velvety chocolate.

The delicate balance of flavors and the intricately detailed design showcase Japan's dedication to craftsmanship and aesthetics. 

Whether enjoyed as a delightful treat for yourself or presented as a heartfelt gift to someone special, Apollo Strawberry Chocolate captures the essence of love and sweetness in every mouthful, making it a delightful indulgence for moments of joy and celebration.

21.     Sangaria Ramune Soda

($3.99 FROM Bokksu Market - Get Up To 5% Cash Back)

A symbol of Japan's vibrant pop culture, Ramune embodies the country's ability to infuse the everyday with a touch of whimsy and innovation. 

Ramune’s beautifully designed signature glass bottle and iconic marble stopper is recognizable from anywhere.

Whether you're seeking a respite from the summer heat or a delightful beverage to complement your meals, Ramune promises to be a fizzy adventure that captures the essence of Japan's colorful spirit.

Ramune has evolved into a diverse range of flavors, each presenting its own unique twist on this beloved carbonated drink. 

The original ramune flavor, a refreshing lemon-lime, remains the most popular flavor. With other flavors like lychee, melon, and blueberry, Ramune tantalizes taste buds with its burst of fruity goodness and refreshing fizz.

22.     Asahi Calpico

($3.99 FROM Bokksu Market - Get Up To 5% Cash Back)

Refresh your senses with Calpico, Japan's iconic soft drink with a tangy and milky twist. 

Often referred to as "Calpis" in Japan, this beloved beverage features a unique combination of refreshing acidity and creamy texture that captivates taste buds with its distinctive taste.

There is a version of Calpico (Calpis Soda) that does contain carbonation. However, the original version does not have a bubbly consistency.

The harmonious blend of citrus and dairy flavors creates a refreshing and thirst-quenching experience, making Calpico a popular choice during hot summer days or as a delightful base for mocktails and cocktails. 

23.     Tomomasu Japanese Soda Cider Soft Drink

($39.99  FROM Walmart - Get Up To 4% Cash Back)

Light, bright and with just the right amount of sweetness. Tomomasu Japanese Soda Cider is a thirst quenching soft drink that takes the flavor of summer.

The lively and effervescent taste captures the essence of fresh citrus fruits, creating a delightful and revitalizing drink that is equally enjoyable on its own or paired with meals. 

With its unique and zesty flavor profile, Tomomasu Cider has become an enduring favorite among both locals and visitors alike, making it a must-try beverage that showcases Japan's dedication to crafting refreshing and delightful thirst-quenchers.

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