Top 10 Anti-aging Serums for 30-40s in 2024

• Top 10 Anti-aging Serums for 30-40s

| The Ordinary Hyaluronic Acid 2% + B5

($6.80/30ml, up to 4% cashback at Sephora)

Powered by the brand's patented Multi-Molecular Hyaluronic Complex, this product is enriched with three forms of the molecule, varying in size to penetrate different levels of the skin and ensure multi-depth hydration. (As we know, hyaluronic acid attracts 1000 times its weight in water.) Vitamin B5 works on the surface to enhance hydration and soften the appearance of fine lines and leave skin feeling smoother. 

This makes The Ordinary Hyaluronic Acid 2% + B5 a good option for those with dehydrated skin and/or skin showing signs of aging. 

| CeraVe Skin Renewing Retinol Serum

($15.13/30ml, up to 4% cashback at Walmart)

CeraVe encapsulated retinol complex helps reduce the appearance of fine lines and wrinkles without being harsh on skin. Three essential ceramides help restore the protective skin barrier. Hyaluronic acid attracts needed moisture to skin to hydrate. This unique, comforting formula helps restore brighter, smoother skin that looks healthy and radiant. Benefits: Non-greasy and fast absorbing formula. 

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| L'Oreal Paris Revitalift Derm Intensives Night Serum

($26.45/30ml, up to 4% cashback at Walmart)

Fortified with a highly potent concentration of 0.3% pure retinol, the serum can address even deep-set wrinkles, with regular use showing results as soon as two weeks and even more notably after two months. To combat the common problem of powerful retinol products being too harsh on the skin, the dermatologist-backed serum is packed with hydrating ingredients like glycerin and hyaluronic acid to protect your skin barrier. 

"Not only is this a superior form of retinol, but it's a pretty strong potency for the price," wrote someone who's been using retinol for 20 years.

| Paula's Choice RESIST Intensive Wrinkle-Repair Retinol Serum

($35.70/30ml, up to 7% cashback at Paula's Choice)

This advanced Paula's Choice Resist Intensive Wrinkle-Repair Retinol Serum blends pure retinol, potent antioxidants, and skin-repairing ingredients. Its soothing, silky texture goes to work immediately to help skin look and act younger. the light-weight formula contains anti-irritants to reduce redness and soothe sensitive skin. With ongoing use, you will see fewer wrinkles, smoother skin, and improved skin tone.

Because of its super hydrating consistency—the product is almost like an oil-serum hybrid—users with dry skin absolutely swear by it.

| Elizabeth Arden Retinol Ceramide Line Erasing Night Serum Capsules

($51/30-piece, up to 9% cashback at Elizabeth Arden)

Perfect for travel or convenient home use, these small yet potent capsules deliver the perfect amount of serum every time.

The lightweight, semi-translucent serum combines a cocktail of beneficial ingredients to help improve the appearance of fine lines, wrinkles, tone and texture. Retinol is a clinically proven 'wrinkle-smoother', while moisturizing Ceramides and youth-reviving Peptides work in synergy to help hydrate and improve the look of elasticity, and a blend of oils to deeply hydrate. 

You'll wake up to a more refreshed, hydrated, and glowing complexion as soon as the next day, but it also works progressively to fade the signs of aging in your 40s. 

| Clinique Smart Custom-Repair Serum

($62/30ml, up to 8% cashback at Clinique)

If you feel as though your 40s skin is changing from one day to the next, you'll love this high-tech serum that adjusts to suit the needs of anyone who wears it. It's supposed to be able to identify and then respond to the differing "signals" skin sends when, for example, it's tone is uneven, dark spots are present, and loss of elasticity has occurred.

Patented Clinique Smart technology delivers custom repair for the damage unique to your skin. A blend of Peptides, Glucosamine and Salicylic Acid help refine the look of fine lines. Brightening botanicals and Vitamin C help visibly reduce the appearance of dark spots and discoloration.

| Murad Retinol Youth Renewal Serum

($89/30ml, up to 8% cashback at Murad)

Fight the signs of visible aging and give your skin a radiance boost with the Murad Retinol Youth Renewal Serum. The serum is powered by Retinol Tri-Active Technology to create luminous and visibly firmer skin. The formula also contains Swertia Flower Extract to boost cell production to ensure smooth tone and texture. Hyaluronic Spheres deliver moisture to the skin through intense hydration, helping to create a youthful glow. 

Suitable for all skin types, the formula is recommended for those who are just beginning to show signs of aging, as well as those experiencing advanced signs. 

| Drunk Elephant T.L.C. Framboos Glycolic Night Serum

($90/30ml, up to 4% cashback at Sephora)

Starting from your early 30s, your skin cell turnover is slower. It takes longer for your skin to get rid of dead skin cells. It takes even longer for it to get rid of any discoloration or scarring. That's where exfoliating serums come in.

Formulated with a mixture of AHA/BHA blend including glycolic, lactic, tartaric, citric and salicylic acids and blended with raspberry extract and horse chestnut, T.L.C. Framboos™ curbs excess oiliness as it reveals greater clarity and luminosity. To care for the skin at night, it has soothing aloe, white tea, and allantoin, and hydrating hyaluronic acid. 

| Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

($105/50ml, up to 6% cashback at Estee Lauder)

Backed by an unprecedented new discovery in the scientific field of Epigenetics, Estée Lauder introduces the revolutionary New Advanced Night Repair Synchronized Multi-Recovery Complex.

With breakthrough new Chronolux™ Power Signal Technology —“a proprietary blend of yeast extract, a peptide and plant-derived ingredients”, new Advanced Night Repair now supports skin's natural repair more effectively than ever, and for the first time, helps skin increase its natural renewal of fresh new cells and production of collagen for firmer skin. 

ANR is a great beginner anti-aging serum for those who don't want to go near the harsh retinol. And yes, the right skincare can be expensive but if it's result-based, it's also, addictive.

| SkinCeuticals C E Ferulic

($166/30ml, up to 6% cashback at SkinCeuticals)

A bestseller and expert recommended, SkinCeuticals C E Ferulic features a synergistic antioxidant combination of ferulic acid and pure vitamin C and E to enhance your skin's protection against environmental damage caused by free radicals. In addition to antioxidant protective benefits, this formula improves signs of aging and photodamage to reduce the appearance of lines and wrinkles while firming and brightening your complexion. 

These exceptionally targeted antioxidants make this science-backed serum one of the best anti-aging vitamin C serums for your 30s to achieve even and youthful skin.

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