Goyard St Louis Tote GM vs. PM Reviews: Dimensions, Colors, Materials, Prices 2024

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• Goyard Saint Louis Tote GM vs. PM

Dimensions 

Goyard St Louis Tote GM vs. PM

The Goyard Saint Louis is comparable size/shape to the LV Neverfull, which is perfect for carrying just about anything you need. The Saint Louis comes in two different sizes PM and GM. There used to be a Junior, and XXL size but it has already been discontinued. The PM size, the smaller of the two, may be more suited for everyday wear and the GM size makes for a roomy travel bag. However, each size is versatile, so you can choose your preference based on your needs, stature, or desired look.

Goyard Saint Louis PM vs. GM size chart

Goyard Saint Louis GM Best Uses:

Travel Bag: It can easily store a 13" laptop, another bag, and accessories, or clothing items.

Beach Bag:  The waterproof material makes the Saint Louis perfect for a beach or pool setting. It can easily fit towels, sandals, and outdoor products.

Everyday Bag: Some mothers even use GM as an everyday tote / diaper bag for their kids.

Goyard Saint Louis PM Best Uses:

Everyday Bag: It can easily store a wallet, makeup bags, sunglasses, and keys with a little extra wiggle room.

Errand Bag: It can easily hold loose papers or a small notebook along with other daily essentials when you're on the run.

• Goyard Saint Louis Tote review

Goyard Brand History

Goyard is a French trunk maker that first started its roots in the House of Martin in 1792. The House of Martin specialized in box making, trunk making, and packing and was a favorite among the French aristocracy. Francois Goyard eventually became an apprentice at the House of Martin, and when the owners died in 1852, Goyard took over and totally revolutionized the business with new designs. 

Since then, they've stayed pretty low key (despite all of the celebrities and royals who accessorize with and collect Goyard pieces), and they've done an impeccable job in preserving their iconic branding and print. They don't advertise, sell their items directly online, or really market their brand at all. Goyard has reached such a prestigious position in the bag world by staying true to its roots and aesthetic. It's now renowned as the world's oldest luxury leather goods and trunk company, that's still very much active. 

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Goyard Saint Louis Tote Designs & Personalization

Designs:

The Saint Louis Tote Bag is one of the most popular bags from Goyard. The first function of the emblematic Saint Louis tote upon its creation was to be a beach tote. Entirely made in unlined supple Goyardine canvas allowing for lightness, the Saint Louis tote is completely reversible. Thus, it can be carried either on the Goyardine canvas side or on the linen and cotton weaved side.  

It is a true“throw everything it in it” tote bag with almost no structure. The absence of lining reveals all the Goyard savoir-faire as well as on the outside as on the inside. Despite its apparent simplicity, the Saint Louis tote hides a lot of refined details which make it the perfect everyday companion. It has two Chevroches calfskin handles which become progressively thicker and that are fixed thanks to 5 handmade stitches on each chape. Thus, you can carry the bag in different styles: by hand, around the shoulder or in the crook of the arm. Since the bag is very pliable, it won't look as big as a structured tote with the same dimensions. 

The bag features a detachable pochette wich has a snap button closing system attached to one of the handles of the bag. It can store your smaller items since the tote has no top closure and just features one big main compartment. It can be folded completely flat, making it great for travel. The Goyard doesn't stand up on it's own, it's more of a slouchy bag. 

Personalization:

One of the biggest standouts of Goyard is their dedication to bag personalization. Your bag can be personalized at anytime with initials, names, or even an image. You also have the option to add a vertical, horizontal, or diagonal stripes to your bag.

You can pay extra to have your tote bag hand painted. It also adds to the time of delivery. Initials are $160, stripes are another $160 and if you do metallic, the price goes up even more. 

Goyard Saint Louis Tote Material & Durability

While the bag's material looks similar to leather, the Saint Louis is actually made from canvas. Goyardine canvas is a dyed textile, which consists of cotton, linen and hemp and is subsequently coated and thus made resistant. The coated canvas is handmade in France and the signature chevron print is a three dimensional pattern that is hand painted. 

The Goyard monogram look like a random geometric pattern, but it is actually symbolic. The print is repeated sets of three chevrons in a “Y” formation, which symbolizes three centuries of the Goyard household and their Compagnon de Rivière ancestors. The pattern was originally hand painted, but now it is achieved through layers of etching and engraving color. 

According to an SA, the St. Louis was originally made to be a beach tote and therefore was not intended to carry heavy items and may wear out quicker than Goyard's other two totes. The regular St. Louis bag might has a potential weakness on the bag - the corners, which can get scuffed over time. But the regular St. Louis bag might has a potential weakness on the bag - the corners, which can get scuffed over time.

Goyard Saint Louis Tote Colors

Both GM and PM have 11 color options and combinations to choose from and the price of the bag increases when you choose a“special color”(ie: anything other than the black/brown combo). The classic Black/Black, Black/Tan  are the most popular Goyard color.

Classic Colors:  Black/Black, Black/Tan;

Special Colors: White, Grey, Red, Orange, Yellow, Green, Grey, Navy Blue, Sky Blue,  Burgundy.

It can be personalized by having names, initials, numbers or stripes hand painted on the bag. I prefer the personalization on the Goyard because you can choose how much/how little is done.

• Goyard Saint Louis Tote Official Prices

Goyard Saint Louis Bag Price: Classic Color vs. Special Color

US Price

Euro Price

UK Price

If you're looking for a designer bag under $2k that can withstand the test of time (both in terms of quality and style), this bag can do that. It's a gorgeous and recognizable pattern that's difficult to dupe, so the real thing is worth it.

If you purchase this bag from outside of a state that has a boutique, there is no sales tax charged if you ship the bag home.

• Where to buy Goyard Saint Louis Tote for the cheapest?

Goyard's philosophy is to address the needs of clients visiting the boutiques, hence they don't directly sell any of their bags online (not on their website or in any online department stores). They can only offer a distance sales depending on your proximity to a boutique. I would suggest calling the store before you go in to see if you need to make an appointment.

Besides, the only way to purchase one online would be through a resale site. Even then, I've noticed that some bags are priced more than they would be to purchase one new, so if you can get to a store, definitely purchase it there. I linked a few above and below, in case you want to take a look at some resale options.

Second-hand Goyard St Louis tote

vestiairecollective.com (6-7% cash back)

theluxurycloset.com (6-7% cash back)

whatgoesaroundnyc.com (3-4% cash back)

stockx.com

FARFETCH.com (1.5- 2% cash back)

fashionphile.com

therealreal.com

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