- Free People is known for its bohemian and vintage-inspired styles, which resonate with customers who appreciate flowy silhouettes, comfortable fabrics, and a touch of hippie-inspired flair.Although Free People has an excellent selection of clothing, you may find yourself looking for other similar brands but cheaper. So what is the cheaper version of Free People? What brand is similar to Free People? What are the cheaper Free People alternatives? comparable to Reformation? If you love Free People and want to find some similar looking clothes but cheaper, you’ve come to the right place!These are all excellent bohemian clothing brands for anyone who want that free people vibe bust doesn’t want to drop a ton of cash.
How About Free People?
Free People’s allure springs from its rich legacy (it’s been around since thee 70s) and deep resonance with the free-spirited essence. It all began with a single West Philadelphia store that grew into a movement.
As it evolved, Free People matured into a brand that speaks to the intelligent, creative, and confident young woman.
Free People’s charm lies in its ability to cater to this diverse persona, offering an eclectic range of clothing and amassing a loyal following along the way.
What Free People Offer:
Clothing: Dresses, tops, jeans, jackets, and more, often featuring unique prints, textures, and embellishments.
Accessories: Shoes, jewelry, bags, and other items that complement their clothing styles.
Activewear: FP Movement offers activewear and workout clothes.
Intimates and swimwear: Free People also sells lingerie and swimwear.
Small business goods and beauty: They curate a selection of items from small businesses and offer beauty products.
Free People's Style and Target Audience:
Bohemian and alternative: Free People is known for its relaxed, free-spirited, and often vintage-inspired style.
Creative and individual: They cater to a customer base that embraces creativity and individuality.
Target audience: Their target market is typically young women who enjoy fashion, art, music, and travel.
Price Range: $20 - $2,000
At Free People, you can find clothes at a variety of price points, ranging from just $20 to more than $2,000. The store also sells shoes, accessories, and beauty products.
Where to Buy Free People items?
Free People Retail Stores: Free People also has its own standalone stores in the U.S., Canada, and Amsterdam, and they are also sold in specialty stores, department stores, and boutiques worldwide.
Mobile App: Free People has an app for iOS that allows users to shop and share their looks.
Online Stores: You can shop on the Free People website (up to 2% cashback)and their global and regional sites.
Free People clothing can be also purchased through below online website, such as:
Bloomingdale's (up to 2% cashback)
Macy's (up to 3% cashback)
Shopbop (up to 2% cashback)
ASOS (up to 1% cashback)
Belk (up to 4% cashback)
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Whether you’re looking for like-minded stores with similar aesthetics or more affordable options on the market, Here are the best brands similar to Free People (some even cheaper) where you can find similar clothing, shoes, beauty products, accessories, and more.
13 Affordable Brands Like Free People
1.Urban Outfitters
Brand Review: Urban Outfitters is without a doubt the closest thing you’ll find to Free People. Like FP, UO gathers a multitude of in-house and independent brands into one convenient shopping destination. You won’t have to dig much before spotting a ton of Free People-esque styles—from these flowy pants to this breezy dress.
Urban Outfitters has so many pretty patterned dresses and lacey tops that totally look like Free People.They also tend to have lots of color options for everything so you can find the perfect piece for you.
It’s no coincidence that some Urban Outfitters and Free People designs feel similar – both labels are part of the URBN brand family. We recommend the Kimchi Blue brand they stock for some cute creative pieces.
Size Range: XXS to 3XL
Price Range: $20 to $200.
Where to Buy Urban Outfitters Clothing?
urbanoutfitters.com: up to 2% cashback
2.Madewell
Brand Review: Madewell is one of our favorite stores like Free People. They have relaxed, new-age fashion, everyday essentials, and our favorite curvy jeans.Plus Madewell items are very high quality and will last you for years and years.
Madewell is the go-to for timeless pieces that are equal parts casual and chic. With a focus on quality denim and everyday essentials, Madewell clothing is simple and functional without feeling drab.
And Madewell is a bit more expensive but still on the affordable side compared to Free People.They’ve got a wide range of options with tons of gorgeous printed dresses and fun designs for summer!
Size Range: XS to XL.
Price Range: $30 to $120.
Where to Buy Madewell Clothing?
madewell.com: up to 3% cashback
shopbop.com：up to 2% cashback
3.Boden
Brand Review: If you’re looking for sustainable brands like Free People, meet Boden. You’ll likely find a piece (or several) that speaks to your free-spirited fashion sense. And for your eco-conscious sense? Boden centers on longevity, striving to create apparel that outlasts trends.
Boden offers fun, colorful clothing and excellent sustainable practices, including a transparent supply chain and low-impact fabrics. This brand is perfect for a boho babe with a bold, eye-catching aesthetic. T
Size Range: XS to XL.
Price Range: $22 to $300.
Where to Buy Boden Clothing?
4.Lulus
Brand Review: If you’re looking for clothes like Free People, Lulu’s is definitely one of the top places to shop. Lulus is well known for sleek party clothes, but their floral, ruffled pieces make them one of the top Free People competitors.
If Free People is the grounded, empowered older sister, Lulus is the bubbly, flirty younger sister. Lulus accommodates a variety of aesthetics at a reasonable price, making it one of the more affordable options on this list.
Many shoppers turn to Lulus when buying clothing for fancy events like weddings, finding luxury items at much lower prices. From bridal shower dresses to bridesmaid dresses to actual wedding dresses, Lulus delivers it all.
Size Range: XS to XL.
Price Range: $30 to $120.
Where to Buy Lulus Clothing?
5.ASOS
Brand Review: ASOS is a British shopping website that curates the best items from dozens of different brands and conveniently compiles them. It’s known for being affordable, diverse, and having a bomb plus-size line.
ASOS has it all— clothes, shoes, accessories, makeup, skincare, household goods, and completely random items that you can’t help but add to your wishlist.You can find a variety of affordable clothing items spanning different aesthetics and occasions, from “Vacation & Resort” to “Partywear.”
ASOS is commonly grouped with other trendy names, like Zara and H&M, but ASOS also offers a great selection of bohemian-inspired clothes like Free Peple.And they claim to be body-positive, and absolutely deliver with plus-size, curve, maternity, petite, and tall lines.
Size Range: XXS to 4XL.
Price Range: $14 to $150.
Where to Buy ASOS Clothing?
asos.com: up to 6% cashback
asos.com/us/: up to 1% cashback
6. Lucky Brand
Brand Review: Lucky Brand is another great option that sells clothing similar to Free People.The brand markets both men’s and women’s clothing, promising high-quality purchases with long-lasting materials. At Lucky Brand, you can find many of the items you’ll notice at Free People, such as wide-leg denim or flowy shirts.
Lucky Brand is famous for their jeans, but they also have a vast collection of bohemian-inspired designs.
If you’re like me, you might be surprised to know that Lucky sells more than just jeans. They have plenty of cute tops and flowy dresses, all of which give off Free People vibes.
According to its website, Lucky Brand is “for the free-thinkers and the optimists who don’t take life too seriously.” This sounds on par with Free People’s mission to reach free and adventurous individuals.
Size Range: XS to 2XL.
Price Range:$13 to $200.
Where to Buy Lucky Brand Clothing?
luckybrand.com: up to 4% cashback
walmart.com: up to 1% cashback
macys.com: up to 3% cashback
7.Reformation
Brand Review: Reformation is another good option if you’re looking for brands like Free People. The brand has a similar boho style to many of its clothing pieces. Reformation boasts long-lasting materials and high-end styled clothing items that shoppers can rely on for years without wear and tear.
It’s not just boho-style pieces on offer at Reformation, though. The brand has something to suit all styles, from sophisticated and feminine clothing to fresh and trendy pieces.
The brand focuses on sustainable clothing, making everything from low-impact materials, rescued deadstock fabrics, and repurposed vintage clothing.Prices at Reformation are similar to those you’d find at Free People, with prices ranging from about $40 to $1,500 per piece.
Size Range: XXS to 3XL.
Price Range: $50 to $250.
Where to Buy Reformation Clothing?
shopbop.com: up to 2% cashback
saksfifthavenue.com: up to 2% cashback
8.Nasty Gal
Brand Review:Another edger alternative to Free People is Nasty Gal. This fashion retailer provides high-quality women’s clothing, shoes, and accessories and accommodates a versatile range of styles fit for multiple occasions, from fancy to casual.
This San Francisco-based brand is all about confidence for all women. Their styles are bold, trendy, and Instagram-ready. Crop tops, stunning patterns, double-breasted suit jackets and satin dominate this website’s pages— along with a killer lingerie line.
In terms of price, Nasty Gal is on the higher end of this list. However, many loyal customers love Nasty Gal’s long-lasting materials, claiming their clothing items have survived years of wear.
Size Range: XS to XL, with size conversions to align with different countries.
Price Range: $24 to $179
Where to Buy Nasty Gal Clothing?
walmart.com: up to 1% cashback
9.Etsy
Brand Review: Etsy is a great alternative to Free People, as you can find similar products that are either more affordable or vintage, many of which you can’t find anywhere else. Countless sellers on Etsy offer bohemian apparel and other items that match the aesthetic of Free People.
In face, the Etsy is an e-commerce platform that enables artists to sell their homemade items, vintage clothing, and other products on their own “digital stores.” According to its website, the brand is “home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures.” Etsy’s mission is to instill more human connection into commerce by allowing creative sellers to hone their ideas and create successful businesses.
Size Range: XXS to 3XL.
Price Range: low to $1
Where to Buy Etsy Clothing?
10.Lovestitch
Brand Review: Lovestitch is a clothing retail store that sells high-quality vintage items that fall under the bohemian aesthetic. Offering countrywide and international shipping to over 100 other countries, Lovestitch works with a team of designers, stylists, and artists who bring femininity to life through their creations.
While you can find a lot of similar style items at Lovestitch as you can in Free People, this alternative store is one of the more cheaper ones on the list, especially when you're shopping at Nordstrom Rack. Most styles are on sale for under $50 regularly, and you can even snag them for even lower during Nordstrom Rack's big sale events.
Size Range: XS - XL
Price Range: $9 to $138
Where to Buy Lovestitch Clothing?
walmart.com: up to 1% cashback
11.Natural Life
Brand Review: Natural Life has a similar mission to Free People, which is to empower women and creatives to bask in their “treasures,” which is what they call their products. Natural Life’s “treasures” are both affordable and unique.
The brand itself originally operated as a photography business called Natural Life Photography. Eventually, this transitioned into the Natural Life brand in 1996, when founder Patti Hughes began working with other artists to create clothing and lifestyle products. And you can find a variety of clothing, lifestyle, and home items.
Customers who adore Free People will fall in love with Natural Life just the same, especially since it’s a way more affordable option. Think of Natural Life as Free People’s vibrant, lively, and free-spirited best friend whose motto (like Natural Life’s) is “Give & Live Happy!”
Size Range: XS (0-2) to XXXL (22) with additional sizes like XS/S, S/M, and L/XL.
Price Range: $25 - $504
Where to Buy Natural Life Clothing?
ebay.com: up to 2% cashback
12.Frank And Oak
Brand Review: Frank And Oak is perfect for Free People shoppers who prefer a more androgynous appearance. This Canadian brand creates sustainable clothes that invoke a woodsy style full of muted colors and natural fabrics.
They keep patterns, shapes, and silhouettes simple. But what makes Frank And Oak truly unique is their monthly clothing subscription box feature, where you can fill out information about their sizes and personal style in exchange for a monthly box of curated clothing delivered to your front door. If some of the clothes don’t fit quite right or aren’t what you’re looking for, don’t worry— you have seven days to return unwanted items for free.
Size Range: XXS - XL
Price Range: $35 to $134 (the jackets we tested were $249 to $499)
Where to Buy Frank And Oak Clothing?
frankandoak.com: up to 4% cashback
macys.com: up to 3% cashback
ebay.com: up to 2% cashback
13.American Eagle Outfitters
Brand Review:At the risk of making yet another cheesy comparison, American Eagle is Free People’s chill younger cousin. Founded in 1977, this clothing retail chain emphasizes comfort while maintaining a retro/vintage vibe. With tons of fun and affordable clothing items to choose from, American Eagle is a great alternative to Free People.
American Eagle offers a wide range of clothes that are young, boho, and West coast-retro. Their styles embody 70’s retro vibes for an affordable price (especially compared to Free People) .Known for their t-shirts and hoodies but built upon the quality and heritage of the denim, American Eagle seek to be a consistent presence throughout young men’s and women’s lifestyles.
That being said, if you want more casual and affordable clothing that has a similar feel to Free People’s fashion, American Eagle is a great go-to.
Size Range: BOTTOMS Available in sizes 000-20 and lengths x-short to x-long. TOPS Available in XXS-XXL. DRESSES & ROMPERS Available in XXS-XXL. Select styles in XS-L Petite and S-XL Tall.
Price Range: low to $10; up to $298
Where to Buy American Eagle Clothing?
ae.com: up to 4% cashback
walmart.com: up to 1% cashback
Other Free People Alternatives
Can’t find what you are looking for via the above brands’ stores or websites?Below is a list of other amazing sites like Free People that offer unique, trendy styles to elevate your wardrobe. Whether you’re looking for flowy dresses, cozy knits, or statement accessories, these brands bring the same chic vibes you love.
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