- Known for its high quality apparel and iconic Ralph Lauren logo, Ralph Lauren is one of the biggest fashion houses to bridge the gap between lifestyle and luxury, and it has been a favorite brand among men in search of classic, all-American style. From J.Crew to Billy Reid, many of menswear’s biggest names have taken inspiration from Ralph Lauren, each offering their own selection of timeless everyday pieces that blend iconic American style with ultimate wearability and comfort. So when it comes to major brands that offer good quality, preppy clothes, the popular Ralph Lauren label isn’t the only game in town. Looking for brands similar to Ralph Lauren but not? What brand is comparable to Ralph Lauren? What brands like Ralph Lauren for cheaper? Read on this guide, and we’ve rounded up some of the best preppy brands similar to Ralph Lauren but cheaper, and you can find some options that have parallels but exude their own identity!
How About Ralph Lauren?
Ralph Lauren Corporation is an American high-end fashion company producing products ranging from the mid-range to the luxury segments. It founded in 1967 by American fashion designer Ralph Lauren who, by developing his brand around the image of an elite American lifestyle, built one of the world’s most successful fashion empires.
Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories, including apparel, accessories, home, fragrances, and hospitality.
The Company's brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, and Club Monaco brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands.
Today, the Ralph Lauren Group manages a total of 17 fashion brands and 4 lifestyle brands across 493 directly operated stores in 30 countries.
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When it comes to major brands that offer good quality, preppy clothes, the popular Ralph Lauren label isn’t the only game in town.Shoppers who love Ralph Lauren products often want to find alternative brands that offer a little more variety.
So to help you achieve a similarly classic – and classically stylish – look, we’ve rounded up some of the best preppy brands similar to Ralph Lauren but cheaper.
14 Affordable Brands Like Ralph Lauren
1.J.Crew
Brand Review: J.Crew was actually born 20 years before Ralph Lauren, in 1947. Back then, it was known as Popular Merchandise, Inc, which sold cheap women’s clothing to ladies at their homes. It wasn’t until the 1980s that Ralph Lauren rose to prominence. It flipped the script and focused on preppy leisurewear for the upper-middle-class, aiming for the Lauren look at a much lower price point.
Much is the same now, so if you’re looking for a one-to-one brand that offers the same selection of styles that Ralph does but a bit cheaper, J.Crew should be your first port of call. You’ll find that this Ralph Lauren-like brand offers a plethora of modern classics, from button-down shirts to khakis, that are comfy, well-made, and timeless enough to wear season after season.
One of two on the list of brands like Ralph Lauren to evolve from US clothing catalogue roots, J. Crew went on to become a staple of prep, appealing to 80s teens who wanted a piece of Ralph Lauren’s style without shelling out for the required price tag. J. Crew also came with a fresher, more fun appeal to it.
Where to Buy J.Crew Cheapest?
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2. Nautica
Brand Review:Founded in 1983, Nautica has built a reputation for offering timeless, top-notch clothing that combines casual elegance with a sporty edge. With Nautica’s abundance of polo and sailing-inspired styles, you can stock your wardrobe with preppy apparel but at a fraction of the cost of Ralph Lauren.
This Ralph Lauren-like brand emphasizes quality craftsmanship and versatility, providing a wide range of products from polished polos and comfortable chinos to outerwear and accessories. Nautica’s designs often feature bold colors and maritime themes, making it a strong choice for those who appreciate Ralph’s preppy aesthetic but want a brand that leans into a coastal, seafaring lifestyle.
Where to Buy Nautica Cheapest?
nautica.com: up to 4% cashback
macys.com: up to 3% cashback
walmart.com: up to 4% cashback
3.Hugo Boss
Brand Review: Hugo Boss is another popular label similar to Ralph Lauren’s brand, especially among those with a penchant for designer labels and luxury goods. With Hugo’s wide range of men’s clothing, including polos and chinos, you can create similar looks to Ralph Lauren (read: classic and preppy) at a comparable cost.
But generally speaking, Hugo Boss is considered to be slightly cheaper than Ralph Lauren, with the "Lauren" line being positioned as a more premium option within the Ralph Lauren brand, making it typically more expensive than most Hugo Boss collections.
Where to Buy Hugo Boss Cheapest?
hugoboss.com: up to 6% cashback
macys.com: up to 3% cashback
mainlinemenswear.com: up to 5% cashback
Tip: Shop their online platform for a ton of great sales.
4.Billy Reid
Brand Review: Founded by designer Billy Reid (who’d have guessed it) in 2004, the brand captures the essence of classic American menswear with a unique, modern perspective. Its commitment to creating pieces that are both versatile and timeless makes it a worthy consideration when it comes to brands like Ralph Lauren.
Billy Reid is the maker of everybody’s favorite wardrobe staples, from button-down shirts and polos to five-pocket pants and chino shorts. Placing a strong emphasis on quality craftsmanship and premium materials, it produces Ralph-like garments that are as durable as they are stylish.
Where to Buy COS Cheapest?
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5.Tommy Hilfiger
Brand Review: There are few fashion brands as all-American as Tommy Hilfiger, making it one of the best alternatives to Ralph Lauren for a preppy, classically cool style. The brand quickly gained popularity for its iconic red, white, and blue logo and its ability to infuse traditional American fashion with a fresh, contemporary twist.
Like Ralph Lauren, it draws most of its inspiration from classic Ivy League aesthetics, offering a range of polished staples such as chinos, blazers, and polo shirts. Both brands celebrate the timeless, all-American look, but Tommy sets itself apart with a slightly more casual, vibrant approach that appeals to a broader, often younger audience.
Where to Buy Billy Reid Cheapest?
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6.Calvin Klein
Brand Review: Another of the great American designers moving in the same circles as Ralph Lauren and Tommy Hilfiger. The calling card is pants, but the overall aesthetic, as opposed to the other designers is a minimalist and extremely sensual aesthetic. Nowadays Calvin Klein has become a stalwart of modern basics, a go-to for not just pants but t-shirts, workout gear and denim.
Calvin Klein is a household name in the world of fashion and a popular Ralph Lauren competitor. Where this brand doesn’t compare to Ralph Lauren is selection and quality, but it’s a great alternative for casual fashion with a designer label.
Where to Buy Calvin Klein Cheapest?
calvinklein.us/en: up to 2% cashback
macys.com: up to 3% cashback
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7. Everlane
Brand Review: If you’re seeking minimalist style affordable old money brands and high-quality basics, Everlane is a brand that delivers classic pieces with a modern twist. Their focus on ethical manufacturing and transparency is a bonus, making you feel good about your purchase. From luxurious cashmere sweaters to perfectly tailored trousers, Everlane embodies simplicity and sophistication.
Everlane has a substantial stock of women's hoodies, tees, pants, accessories, shoes, and more. Whether you are in the market for some simple office attire, loungewear for around the house, or chic streetwear, Everlane has you covered. The Everlane men's collection is all about simplicity. The aesthetic is clean and simple, ideal for everyday wear. You won't find any bright colors or patterns here, as Everlane thrives on minimalism.
Where to Buy Everlane Cheapest?
8.Brooks Brothers
Brand Review: Iconic American brand Brooks Brothers is one of the best Ralph Lauren alternatives in both style and quality. Known for pioneering ready-to-wear suits, introducing the button-down collar, and setting the standard for classic American menswear, it has become synonymous with quality and tradition.
Some of Ralph Lauren’s pieces will appeal to those who like fashion-forward styles, but Brooks Brothers is strictly all about classic, traditional designs. Although this timelessness is part of its charm and appeal, it might not resonate with men looking for the latest cutting-edge trends.
Where to Buy Brooks Brothers Cheapest?
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9.Wrangler
Brand Review: Founded in 1947, Wrangler has roots in the rugged, hardworking lifestyle of the West, initially creating durable denim for cowboys and ranchers. And it's much like Ralph, embodies the spirit of classic Americana but cheaper.
Over the years, it has evolved into a label that represents not just functional workwear but also a stylish, laid-back aesthetic that makes it popular for anyone looking for brands like Ralph Lauren. From denim jackets to jeans, its range offers tough, versatile pieces that blend everyday practicality with iconic design.
Where to Buy Wrangler Cheapest?
wrangler.com: up to 4% cashback
walmart.com: up to 4% cashback
10.Perry Ellis
Brand Review: American menswear company Perry Ellis is one of the best Ralph Lauren alternatives if you want preppy style but at more approachable prices. The Perry Ellis look began as a casual, relaxed style exclusively American in feeling and sportswear-like in its practicality. Patterns, pops of color, new shapes and never-before-seen styles - he embraced it all, rewriting the rules and redefining American sportswear. It was so playful and comfortable, in fact, models at his shows would skip down the catwalk.
Perry Ellis created a brand that made waves throughout the late 70s and early 80s. Perry Ellis is okay in fit and quality, and the lower price point than Ralph Lauren still makes it a viable option. They also offer a Big & Tall category with sizes up to 4XLT.
Where to Buy Perry Ellis Cheapest?
perryellis.com: up to 4% cashback
macys.com: up to 3% cashback
11.Aurelien
Brand Review: If Ralph is the king of American prep, then Aurelien is the ruler of the Riviera. Its pieces may be more understated, but the Mediterranean-inspired designs boast a similar penchant for premium materials, versatility, and everyday distinction.
Standout st yles include cashmere sweaters and linen shirts, and they also offer some of the most impressive footwear on the market. It’s a go-to Ralph Lauren-like brand for those who appreciate the finer things in life but prefer a more subtle European aesthetic.
What's more,Aurelien is considered to be significantly cheaper than Ralph Lauren; while both are fashion brands, Aurelien is positioned as a more affordable option, particularly when comparing similar items like shirts and pants across the two brands
Where to Buy Aurelien Cheapest?
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12.L.L.Bean
Brand Review: When it comes to preppy clothing brands L.L. Bean has got you covered, particularly if you’re looking for a cost-effective option. L.L. Bean is most known for its signature waterproof Bean Boots. Beyond footwear, there are various types of products, including clothes, outdoor equipment, clothing, footwear, outdoor equipment, bags & travel, home goods.
Their online store is well-stocked and easy to navigate, or you can visit one of their 54 locations for in-person shopping. They also cater to the outdoorsy type, offering a wide range of apparel and equipment for hiking, camping, fishing, and hunting.
Where to Buy COS Cheapest?
13.Original Penguin
Brand Review: Penguin is another great brand to turn to if you’re looking for sporty style on a budget.
If you’re considering brands like Polo Ralph Lauren, Original Penguin is a good option.They specialize in both classic casual and sport-specific apparel, so you can look the part on and off the tennis court (or golf course, or watercraft). And if you like to shop from your couch, their online store has some decent sales.
Where to Buy Original Penguin Cheapest?
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14.Jack Wills
Brand Review:U.K. fashion brand Jack wills is another option when looking for Ralph Lauren cheaper alternatives.
Like RL, they lean heavily towards the sporty, collegiate look inspired by rowing, rugby, and tennis.
One main difference: Jack Wills works with social media influencers to promote their labels, meaning they market to a slightly younger consumer than Ralph Lauren.
Where to Buy Jack wills Cheapest?
What Are Buying Considerations for Brands Like Ralph Lauren?
1.Price
Depending on your budget, consider whether the brand offers similar quality and style at a comparable or more affordable price. Some Ralph Lauren-like brands might provide a luxury feel at a lower cost; others might offer higher-end options that align with Ralph Lauren’s premium pricing.
2.Style
Look for brands that embody the same timeless, preppy style that Ralph Lauren is known for. This includes classic pieces like polo shirts, chinos, blazers, and cable-knit sweaters, all of which should have that polished, all-American appeal.
3.Quality
Ralph Lauren is renowned for its high-quality materials and meticulous craftsmanship. Seek out brands that maintain a similar standard, using premium fabrics and attention to detail in their construction to ensure long-lasting and well-made clothing.
FAQs
Here are some commonly asked questions about Ralph Lauren and brands like them.
1.Is Ralph Lauren Still Luxury?
Yes. Though Ralph Lauren has cheaper and mid-tier diffusion lines, it’s still considered luxury overall. Moreover, their Purple Label is undeniably high-end.
2.Who Are Ralph Lauren’s Competitors
Ralph Lauren has historically competed with Brooks Brothers. And Ralph Lauren’s main competitors include brands like Tommy Hilfiger, and J.Crew, all of which share a focus on classic American or preppy style at a similar price point.
Other notable names include Calvin Klein and Hugo Boss.
3.What brand is equivalent to Ralph Lauren?
From Brooks Brothers to J. Crew, there are many brands like Polo Ralph Lauren, known for their classic American style, offering timeless, preppy clothing with a focus on quality craftsmanship.
4.How to Chose brands like Ralph Lauren?
To find brands like Polo Ralph Lauren, we should analyzed each brand’s overall aesthetic and design philosophy to ensure that it aligned with Ralph Lauren’s. This included assessing whether the brand offered a similar preppy, classic look with a focus on timeless pieces that could easily transition from casual to formal settings.
Read More:
Ralph Lauren Polo Real vs Fake Guide 2025: How Can I Tell If It Is Original?
(Polo) Ralph Lauren Factory Outlet vs. Retail: Differences, Quality & Price 2025
Ralph Lauren vs. Polo Ralph Lauren vs. U.S. Polo Assn: What are the Differences?
Tommy Hilfiger Real vs. Fake Guide 2025: How To Tell Original From Fake?
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