Chips Ahoy! vs Famous Amos vs Mrs. Fields vs Keebler: Who Wins the Chocolate Chip Cookie Brand Showdown?

What are the most popular chocolate chip cookie brands?

Some of the most popular chocolate chip cookie brands are:

• Chips Ahoy!

• Famous Amos

• Mrs. Fields

• Keebler

Do you know what the differences are between these popular products? My team of 10 and I tasted different brands of cookies from both domestic and international sources, and I also combined reviews from 3 different tasters to ensure you get a more complete and informed understanding.

A quick look at the differences between 4 well-known cookies

Now, let's find out which one is the best.

Editor's review: Nabisco Chips Ahoy Cookies vs Famous Amos Cookies vs Mrs. Fields Original Cookies vs Keebler Fudge Stripes Original Cookies: Which One is Best?

My number one choice is Chips Ahoy!

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❤️ I've always considered myself a bit of a snack adventurer, constantly on the lookout for that next delicious discovery. And let me tell you, the day I first chanced upon Chips Ahoy! Chocolate Chip Cookies in China was nothing short of a flavor epiphany.

I remember walking through the bustling aisles of a local supermarket, my eyes scanning the shelves filled with an array of international treats. Amidst the sea of colorful packaging, the bright blue box of Chips Ahoy! caught my eye. I'd heard of the brand, of course, but had never actually tried it. Curiosity got the better of me, and I tossed a box into my cart.

Back at home, I opened the package, and immediately, a rich, buttery aroma wafted out. The cookies themselves were these perfect little rounds, a warm golden-brown, with chocolate chips peeking through like hidden treasures. I took a bite, and that's when the magic happened. The outer layer had a satisfying crunch, like the sound of a perfect autumn leaf underfoot, while the inside was gloriously chewy. The semisweet chocolate chips melted on my tongue, their rich flavor melding seamlessly with the buttery cookie base. It was a taste combination I'd never experienced before, and it was an instant hit.

Since that first encounter, these cookies have become an essential part of my holiday traditions. Every year, as the festive season approaches, I start stocking up. There's something about having a box or two (or three!) of Chips Ahoy! on hand that makes the holidays feel complete. Whether I'm curled up on the couch watching cheesy holiday movies, or sharing a snack with friends who've dropped by, these cookies are always there to elevate the moment.

Just like Oreos, Chips Ahoy! is also fun! They can be enjoyed in so many different ways. I love dunking them in a glass of cold milk. The combination of the warm, chocolatey cookie and the cold, creamy milk is pure bliss. I also like using them to make ice cream sandwiches. The cookies add a delicious crunch and chocolatey flavor to the creamy ice cream. And if I'm feeling creative, I'll crumble them over ice cream sundaes or incorporate them into other desserts like cookie bars or brownies. The possibilities are endless, and they always add a delicious twist to any treat.

Another huge plus is the price. You don't have to break the bank to enjoy these delicious treats. They're priced just right, making it easy to indulge without any guilt. And it's amazing how accessible they've become. Whether I'm back in the United States visiting family, exploring the markets in Canada, or popping into a corner store in the United Kingdom, I know I can count on finding Chips Ahoy! Even in Indonesia and across China, they're readily available, both in those huge, well-stocked supermarkets and on the ever-convenient online shopping platforms. 

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Real reviews and comparisons of the best Chocolate Chip Cookies

#1. Chips Ahoy! Original Chocolate Chip Cookies

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►    Appearance: 

These cookies are the picture of classic charm. Round and a warm, golden brown, they're generously speckled with chocolate chips that are visible right through the packaging. It's an uncomplicated yet mouthwatering look that instantly evokes memories of childhood snack times.

►    Aroma: 

Crack open a bag of Chips Ahoy!, and you're greeted with a rich, intense chocolatey scent. It's the kind of aroma that can turn a dull afternoon into a sweet escape, and it has a comforting familiarity that draws you in for that first bite.

►    Texture: 

The texture is a harmonious blend of crispy and chewy. The outer layer offers a satisfying crunch, while the inside is soft and yielding, filled with melty chocolate chips. 

►    Taste: 

The flavor profile is pure nostalgia. The buttery base of the cookie is rich, and it pairs seamlessly with the semisweet chocolate chips. There's a harmonious blend of sweetness, with neither the cookie nor the chocolate overpowering the other. It's the kind of taste that instantly evokes memories of after-school snacks, making it a reliable choice for those seeking a simple, no-fuss chocolate chip cookie fix.

►    Price and Value for Money: 

They are generally reasonably priced and offer a good number of cookies in a package. The quality and taste make them a good value for money.

►    Packaging: 

Available in various sizes, from single-serve bags to family-sized boxes, the packaging is practical. The packaging typically features a bright blue wrapper with the Chips Ahoy! logo and images of the cookies. The resealable bags do a decent job of keeping the cookies fresh, although the bottom cookies can sometimes get crushed if the bag is jostled around too much.

►    Brand History: 

Chips Ahoy! was introduced in 1963 by Nabisco, which was later acquired by Mondelēz International in 2000. It was advertised as the first factory-made chocolate chip cookie that tasted as good as a homemade one. Early advertisements claimed that each cookie contained 16 chocolate chips, and later, in the 1990s, the brand boasted that every one-pound, two-ounce bag of cookies contained 1,000 chocolate chips.Chips Ahoy! has remained one of America's best-selling cookies over the years. Chips Ahoy! has annual sales of approximately $1 billion.

⭐How about trying and experiencing Chips Ahoy! Original Chocolate Chip Cookies?

Review 1

I've been a die-hard Chips Ahoy fan for years, and they never disappoint! As soon as I open the bag, that rich chocolatey aroma hits me like a warm hug. The cookies themselves are the perfect combination of crispy on the outside and chewy on the inside. The chocolate chips are super generous, so every bite is a decadent explosion of chocolate. I often pair them with a cold glass of milk, and it's just the ultimate snack. Whether I'm taking a break from work or winding down in the evening, Chips Ahoy is my go-to. The only downside is that they're so addictive, I sometimes have a hard time stopping at just a few! But for the taste and quality, I'd say it's a minor issue. Five stars all the way.

Review 2

I bought the Nabisco Chips Ahoy cookies for my kids, thinking they'd be a great after-school treat. Well, they've become a family favorite! The packaging is really convenient because it's resealable, which keeps the cookies fresh for days. Appearance-wise, they look so inviting with all those visible chocolate chips. Taste-wise, they're a bit sweeter than I expected, but the kids love that. The texture is spot-on; it gives you that satisfying crunch when you first bite in, followed by a soft, chewy center. However, I did notice that some of the cookies in the bag were a bit broken, which was a bummer. Overall, still a solid 4-star product that we'll keep buying.

Review 3

I decided to try Nabisco Chips Ahoy after seeing them on the shelf for ages. First off, the price is really reasonable, especially when you compare it to some of the fancier cookie brands. When I opened the box, the smell was intoxicating - pure chocolate goodness. The cookies are a nice size, not too big and not too small. But I have to say, I was a little let down by the texture. I prefer my cookies to be more on the crispy side, and these were a bit too chewy for me. The chocolate flavor was great, though, and there were plenty of chips. If you like chewy cookies, you'll probably love these, but for me, it's a 3-star experience. I might give them another chance in the future, maybe try a different variety.

#2. Famous Amos Chocolate Chip Cookies

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►    Appearance: 

Smaller and chunkier than some competitors, Famous Amos cookies have a dense look. The chocolate chips are large and plentiful, often creating little mounds on the surface of the cookie, which gives them an indulgent appearance.

►    Aroma: 

A warm, buttery aroma wafts out when you open the package, intertwined with the deep scent of chocolate. It smells like a freshly baked batch from a home kitchen, adding to its appeal.

►    Texture: 

Famous Amos cookies are known for their crunch. They're dense and firm, delivering a hearty snap when you take a bite. The outside is crispy all the way through, but there's still a touch of softness hidden within, so it's not overly hard. The numerous, large chocolate chips add an extra layer of crunch, and you can really feel the texture of the chips against your teeth, enhancing the overall mouthfeel.

►    Taste: 

A wave of buttery goodness hits you first, followed by a bold, intense chocolate flavor. The cookies have a rich, indulgent quality to them, likely due to the high proportion of chocolate chips. There's also a slight nuttiness in the background, which could be from the way the butter is incorporated or perhaps a hint of almond extract, adding an unexpected yet delightful depth to the flavor.

►    Price and Value for Money: 

These cookies tend to be a bit more expensive than some other brands, but the unique taste and texture may be worth the extra cost for some consumers.

►    Packaging: 

Over the years, the packaging has evolved, but it typically features the brand name prominently. The packaging often has a retro look, with the Famous Amos logo and images of the small chocolate chip cookies. While it does the job of protecting the cookies, it's not the most innovative in terms of keeping them at peak freshness for extended periods.

►    Brand History: 

Famous Amos was founded in 1975 by Wally Amos, a former talent agent who used his aunt Della's chocolate chip cookie recipe to start the business. The brand initially sold three kinds of cookies by the pound: chocolate chip peanut butter, chocolate chip with pecan, and butterscotch chip with pecan. Famous Amos was one of the first premium chocolate chip cookie brands and helped elevate the cookie from an everyday item to a gourmet experience. However, the brand faced challenges in the 1980s due to competition from other brands and financial difficulties. After several sales and changes in ownership, the brand was eventually acquired by Keebler in 1992. Despite these challenges, Famous Amos remains a well-known and respected brand among cookie enthusiasts.

⭐How about trying and experiencing Famous Amos Chocolate Chip Cookies?

Review 1

I've been meaning to try Famous Amos for ages, and I'm kicking myself for waiting so long. The packaging caught my eye first, simple yet elegant. When I cracked open the box, the smell of freshly baked cookies hit me hard. These cookies are smaller than I expected, but what they lack in size, they more than make up for in flavor. The chocolate chip flavor is intense, with a lovely undertone of butter. The texture is uniformly crispy, which I really like because I'm not a huge fan of chewy cookies. The only drawback is that they're a bit on the pricier side, but for a special treat, it's totally worth it. I'd rate them 4.5 stars. Overall, I'd give them a solid 4 stars.

Review 2

I bought Famous Amos Cookies as a gift for a chocolate-loving friend, but of course, I had to sample a few myself first. Right off the bat, I noticed how thick and chunky the cookies were. The chocolate chips were large and numerous, which is always a plus in my book. The taste was rich and indulgent, but I have to admit, it was a bit too sweet for my palate. I prefer my cookies with a more balanced sweetness. The texture was good, crispy edges with a soft middle. My friend, on the other hand, adored them and said they were the best cookies she'd ever had. So, while they weren't perfect for me, I'd still give them 3.5 stars because clearly, they have their fans.

Review 3

I'm a cookie connoisseur, and I've tried countless brands, so I was eager to put Famous Amos to the test. The first thing I look at is the ingredient list, and I was pleased to see high-quality items used. When I opened the package, the chocolatey smell was inviting. These cookies have a great look, with a nice spread of chocolate chips. Taste-wise, they deliver a strong, pure chocolate chip experience. The thing that bugged me, though, was the packaging. It wasn't very practical for keeping the cookies fresh after opening. They started to lose their crunch within a day. Despite that flaw, the flavor is top-notch, so I'd rate them 4 stars.

#3. Mrs. Fields Original Cookies

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►    Appearance: 

Larger and thicker than the average cookie, Mrs. Fields' offerings have a substantial look. They're a beautiful golden color, and the chocolate chips are so densely packed that it seems like every bite will be a chocolate explosion.

►    Aroma: 

As soon as you open the box, you're hit with a scent reminiscent of a bustling bakery. The aroma is warm, inviting, and screams "freshly baked." It has a more complex smell compared to some of the other brands, with notes of butter, vanilla, and of course, chocolate.

►    Texture: 

These are the cookies for those who love a thick, chewy indulgence. They're larger than the average cookie, and from the first bite, you notice their substantial nature. The exterior has a light, golden crust, but the inside is where the magic happens. It's soft, gooey, and almost fudgy, especially around the warm, melted chocolate chips. Every bite feels luxurious, like you're treating yourself to a freshly baked, homemade masterpiece.

►    Taste: 

The flavor is decadent. The buttery cookie dough is sweet and has a hint of vanilla, which complements the copious amounts of rich chocolate chips. There's a depth of flavor that suggests high-quality ingredients, and the balance between the dough and the chocolate is so precise that it's hard to stop at just one cookie.

►    Price and Value for Money: 

They are often sold at a higher price point due to the premium ingredients and brand reputation. However, the large size and rich flavor of the cookies may justify the cost for those who enjoy a decadent treat.

►    Packaging: 

Presented in boxes or bags, the packaging is designed with elegance, making it suitable for gifting. However, once opened, the cookies can lose their freshness relatively quickly if not stored properly.

►    Brand History: 

Mrs. Fields was founded in 1977 by Debbi Fields and her husband Randy in Palo Alto, California. Debbi started the business after realizing that she wanted to do something on her own and had a talent for baking delicious chocolate chip cookies. She opened her first store, Mrs. Fields' Chocolate Chippery, and initially faced skepticism from others but eventually found success by providing free samples to potential customers. The brand quickly expanded and was so popular that they became the subject of a modern urban legend in the late 1980s and early 1990s. The company grew to over 1,500 stores worldwide under various names, including Mrs. Fields' Original Cookies, The Great American Cookie Company, and Pretzel Time.

⭐How about trying and experiencing Mrs. Fields Original Cookies?

Review 1

I've always been a sucker for freshly baked cookies, so when I got my hands on Mrs. Fields Original Cookies, I was over the moon. The moment I opened the box, this warm, inviting aroma of chocolate and baked goodness filled the air. These cookies are on the larger side, which I love because you really get a substantial bite. The texture is thick and chewy, with a soft, almost gooey center that just melts in your mouth. Every single cookie is loaded with chocolate chips, and the balance between the rich chocolate and the buttery cookie dough is spot-on. The only downside is the price; they're definitely a bit more expensive than your average grocery store cookie. But for a special indulgence, they're worth every penny. I'd rate them a solid 4.5 stars.

Review 2

I ordered Mrs. Fields Original Cookies for a small gathering at my place. When they arrived, I was immediately impressed by the packaging. It was simple yet elegant, making it suitable for serving guests right out of the box. As soon as we opened it, the smell was incredible. The cookies themselves had a beautiful golden-brown color, and you could tell they were made with care. Taste-wise, they lived up to the hype. The chewy texture was just what I wanted, and the chocolate flavor was rich and deep. However, I did notice that a couple of the cookies were a bit over-baked, which made them a tad too crunchy in parts. Overall, I'd give them 4 stars because, despite that small flaw, they were a hit with my friends.

Review 3

I've passed by Mrs. Fields stores countless times, but I finally decided to buy a pack of their original cookies. I have to say, I was expecting a lot, and for the most part, they delivered. The aroma was like walking into a warm bakery, which was so comforting. The cookies are big and look so appetizing, with plenty of chocolate chips dotting the surface. The taste was indulgent, with a thick, chewy texture that made each bite feel luxurious. But here's the thing - they're so rich! After just two or three cookies, I felt like I'd had my fill. It's not necessarily a bad thing, but it does limit how many I can enjoy in one sitting. Considering all aspects, I'd rate them 3.5 stars.

#4. Keebler Fudge Stripes Original Cookies

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►    Appearance: 

These stand out from the pack with their unique design. Round shortbread cookies are adorned with thick, chocolate fudge stripes, creating an eye-catching visual. The contrast between the golden shortbread and the rich, dark fudge is visually appealing.

►    Aroma: 

Opening the package releases a blend of buttery shortbread and chocolate fudge scents. It's a homey aroma that combines the best of both worlds - the simplicity of a classic shortbread and the decadence of fudge.

►    Texture: 

Uniquely different from the rest, Keebler Fudge Stripes offer a two-fold texture. The shortbread base is delightfully crispy and crumbly, breaking apart easily in your mouth. Then, there are the thick fudge stripes, which are smooth, creamy, and almost melt-in-your-mouth. The contrast between the brittle shortbread and the soft fudge creates a textural experience that stands out in the cookie world.

►    Taste: 

The shortbread has a buttery, slightly salty flavor that serves as the perfect backdrop for the rich, sweet fudge. The fudge itself tastes like a classic chocolate fudge, with a deep, intense chocolate flavor. Together, they create a flavor combination that's both familiar and novel, a bit like a deconstructed chocolate bar meets a buttery biscuit.

►    Price and Value for Money: 

They are relatively affordable and offer a unique flavor combination. The package size and price make them a popular choice for those looking for a budget-friendly snack.

►    Packaging: 

The packaging features the Keebler elves and the distinctive fudge stripe design. The boxes are colorful and eye-catching, and the cookies are individually wrapped in some cases, which is convenient for on-the-go snacking.

►    Brand History: 

The company was founded in 1853 and is known for its wide variety of cookies. The Keebler elves, which have been a part of the brand's marketing since 1968, are iconic. Keebler has a reputation for producing tasty and affordable cookies. Keebler Fudge Stripes has become a popular choice among consumers due to its distinctive flavor and texture. It is widely available in grocery stores and other retail locations, making it easily accessible to consumers.

⭐How about trying and experiencing Keebler Fudge Stripes Original Cookies?

Review 1

I picked up a box of Keebler Fudge Stripes Original Cookies on a whim at the grocery store, and I'm so glad I did! The moment I opened the package, the smell of buttery shortbread and rich chocolate fudge hit me. It was like a little slice of comfort. Visually, these cookies are super appealing with their golden-brown shortbread base and thick, chocolatey fudge stripes. The texture is a dream - the shortbread is crispy and crumbly, while the fudge stripes add a smooth, creamy contrast. I found myself reaching for one cookie after another. They're also great for sharing; I put them out during a movie night with friends, and they disappeared in no time. The only minor gripe is that the fudge can sometimes stick to the wrapper a bit, but that's a small price to pay for such a delicious treat. I'd give them 4.5 stars.

Review 2

I've been buying Keebler Fudge Stripes for years, and they've always been a reliable snack. The packaging is convenient; the resealable bag keeps the cookies fresh for quite a while. When it comes to appearance, they look exactly like you'd hope - neat, round cookies with evenly spaced fudge stripes. The aroma is inviting, with that classic combination of baked goods and chocolate. Taste-wise, the shortbread part has a lovely buttery flavor that isn't overly sweet, which pairs perfectly with the sweeter fudge. However, I've noticed that lately, the fudge seems a bit thinner than it used to be. It still tastes good, but it's not as indulgent as before. All in all, I'd rate them 3.5 stars. I hope they bring back the thicker fudge!

Review 3

I saw Keebler Fudge Stripes Original Cookies on sale and decided to give them a try. First off, I was really impressed with how affordable they were compared to some other cookie brands. Opening the bag, the chocolatey smell was strong, and the cookies looked so tempting. The texture is really what makes these cookies stand out. The shortbread crumbles delightfully in your mouth, and the fudge gives it that extra layer of decadence. My kids absolutely love them, which is a huge plus. But, and this is a big but, the cookies are a bit too crumbly. By the time you get to the bottom of the bag, you're left with a lot of little crumbs. Despite that, for the price and the taste, I'd give them 4 stars.

The Verdict: Chocolate Chip Cookie Clash: Who Reigns Supreme - Chips Ahoy, Famous Amos, Mrs. Fields or Keebler?

In conclusion, determining the "best" cookie brand among these four is subjective and depends on personal preferences. If you prefer a crispy and chewy chocolate chip cookie, Chips Ahoy! is a great choice. For those who love a crunchy, chocolate-forward cookie, Famous Amos is worth considering. Mrs. Fields is the go-to brand for those who crave a thick, chewy, and indulgent cookie, while Keebler Fudge Stripes offers a unique and affordable option with its crispy shortbread and creamy fudge combination.

My number one choice is Chips Ahoy!

($3.46 FROM Walmart - Get Up To 4% Cash Back & Save $0.42)

($3.99 FROM Walgreens - Get Up To 4% Cash Back)

($3.89 FROM Target)

❤️ Chips Ahoy! Chocolate Chip Cookies aren't just a snack to me; they're a little piece of comfort, a delicious reminder of that first, serendipitous discovery in a Chinese supermarket. They've managed to carve out a special niche in my heart and pantry, and I don't see that changing anytime soon.

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