Max Mara vs. 'S Max Mara vs. Studio vs. Weekend vs. Sportmax: What're the Differences between Max Mara Lines?

• Max Mara Review 

What is Max Mara?

Max Mara is the iconic Italian fashion house founded by Achille Maramotti in 1951. Max Mara was one of the first brands to combine haute couture with industrial production methods, and has steadily grown from a small family business into a global powerhouse, adored by celebrities, daughters, mothers, and grandmothers alike.

Over the years, Max Mara has employed designers of the likes of Karl Lagerfeld, Dolce & Gabbana, and Anne Marie Beretta, who created the legendary Max Mara coat. The Max Mara coat is one of the most iconic designs in modern fashion, still in demand forty years after its first appearance in 1981 and worn by the world’s most stylish women.

Max Mara has spawned 35 labels, although Max Mara womenswear, usually stylized as MaxMara, remains the core of the company. Other brands include Weekend Max Mara, ‘S Max Mara, MAX&Co.(the trendy, youth division), Penny Black, Marella, Sportmax, Sportmax Code,Marina Rinaldi, Marella, iBlue and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for The Independent.

Max Mara Design & Style

Showcasing a panoramic sense of creativity in its ever-expanding range of womenswear, Max Mara has enjoyed a consistent upward rise in stature while maintaining a level-headed approach to intuitively-designed garments. Having amassed a distinguished roster of now-signature styles in the decades since its inception, the label continues to deliver cleverly-tweaked updates of the camel peacoats, prim pencil skirts, and knitwear for which it is recognized. 

While remaining mindful of the mix-and-matching opportunities that the ideal wardrobe necessitates, the label’s pieces are poised to integrate into a larger whole, all the while proving that ease of wearability can exist alongside stately impact. Frequent collaborations with visual artists have furthered the brand’s status as a freewheeling creative enterprise, positioning its ready-to-wear as a viable lifestyle brand for the modern minimalist. 

With this spirit of open-ended collaboration reverberating through the brand’s network of subsidiaries, Max Mara’s embrace of the design world at large befits its refreshingly adaptive womenswear identity.

Max Mara Quality & Durability

Max Mara, the core brand under MMFG, is renowned for its classic, high-end, fashionable, and timeless designs. It epitomizes style and elegance, focusing on the quality of tailoring and fabrics in every piece. Max Mara ensures that every woman wearing their creations feels unparalleled comfort and confidence. 

The neutral tones and classic styles make Max Mara attire suitable for any occasion, be it a business meeting or a social soirée, radiating impeccable perfection.

 It's no wonder why business professionals, social elites, and those who seek sophistication and elegance all favor Max Mara. This is an unmistakable style that signifies success, confidence, and excellence.

Where to Buy Max Mara?

1. maxmara.com

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3. 24s.com: up to 12% cashback
   

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• 'S Max Mara Review 

What is 'S Max Mara?

‘S Max Mara was introduced as a contemporary and more casual offshoot of the main Max Mara line. It made its debut in 1983, offering a fresh perspective on the brand’s signature aesthetics. The ‘S stands for “Sport,” emphasizing the sporty, youthful, and versatile nature of the collection.

It transforms elegant fashion into a youthful, easygoing, and casual style. The collection features diverse garments, prioritizing comfort with rich prints and outdoor leisure elements, making it perfect for everyday wear.

 'S Max Mara caters to a younger demographic, fashion-conscious individuals seeking a relaxed yet stylish wardrobe. Moreover, it offers a different price point, typically more affordable, making it the ideal choice for those looking to embrace Max Mara's coat collection.

'S Max Mara Design & Style

What sets ‘S Max Mara apart is its unrelenting commitment to versatility. The collection’s tagline is: “Design for Easy Living.”

It caters to the modern, dynamic woman who seeks clothing that can effortlessly transition from work to play. The collection features an array of pieces that are both elegant and practical, enabling wearers to make a seamless transition from the office to a night out without sacrificing style or comfort.

While ‘S Max Mara may lean towards casual wear, it doesn’t compromise on aesthetics. The brand’s design philosophy is all about understated luxury. Its pieces often feature clean lines, muted colors, and a focus on quality materials, ensuring a timeless appeal that transcends fleeting fashion trends.

Every item in the ‘S Max Mara collection reflects the brand’s attention to detail, making it a preferred choice for those who appreciate a classic, minimalistic style.

'S Max Mara Quality & Durability

Catering to the many needs of the modern woman, S Max Mara offers a line of versatile garments that are understated, sophisticated, and easy to match. Rendered in premium textiles and neutral color palettes, reimagined womenswear staples feature subtle nuances in cuts and silhouettes. From hand-stitched wool duster coats, cozy cashmere sweaters, and flowing linen trousers to chic shift dresses and printed silk tops, S Max Mara unites classicism with comfort to create pieces easily adaptable for round-the-clock wear. 

The collection is synonymous with luxurious fabrics and exceptional craftsmanship. The brand’s use of premium materials, such as cashmere, wool, and silk, ensures that each piece not only looks stunning but feels incredible against the skin.

Attention to detail in tailoring and construction results in garments that are built to last, cementing the collection’s reputation for longevity.

Where to Buy 'S Max Mara?

1. maxmara.com

2. yoox.com: up to 3% cashback

3. ssense.com: up to 7% cashback

• Max Mara Studio Review 

What is Max Mara Studio?

Max Mara Studio is one of Max Mara’s many diffusion lines, also known as sub-brands. Studio focuses on fashion staples, reinterpreting classic clothing for the contemporary woman. The Studio collections feature clean lines, feminine silhouettes, delicate patterns, sophisticated tailoring, and a neutral color palette.

It focuses on more contemporary pieces, that are modern staples with a more casual feel. In keeping with the Max Mara brand, the collection features clean lines with a sophisticated finish with an ultra-chic style.The Max Mara Studio coats are obviously one of their trademark pieces in line with the whole brand. Their key features are that they are lightweight, breathable, transitional styles that can adapt to temperatures. 

You will find ultra-chic floral dresses, blouses, trousers, cinched waist coats, and tailored blazers, perfect for work and casual daytime outfits.

Max Mara Studio Design & Style

Like its parent brand, Max Mara Studio also offers a selection of timelessly sophisticated women’s coats, ranging from classic shapes, to casual pea coats, to bolder silhouettes.

The Jerry double-faced wool coat is one of our favorites–a sophisticated camel coat with a trendy edge, made of 100% virgin wool and featuring horizontal stripes and a matching belt fastening. It looks especially chic with white Cady trousers, a white silk blouse, and a camel leather bag.

We also love the Mango black coat, a bold wool coat featuring a fox-fur trim hood and a cinched waist, and the Enrico white coat, a double-faced wool and cashmere coat which looks its best with a vibrant monochrome outfit.

 If you’re opting for a more casual style, we recommend you go for the Placido pea coat with a pair of blue jeans and a blouse.

Max Mara Studio Quality & Durability

What we love about the Studio line is that it allows for Max Mara’s sartorial excellence and elegance to be affordable to everyone, without renouncing quality. And that is, after all, what Achille Maramotti had intended when he established the brand in 1951— to make high quality clothes accessible to all women, not only the wealthy.

Luxuriously finished and hand-stitched.Their Alpaca coats are made from the wool of a Suri Alpaca which is a rare breed that lives at an altitude of 5,400M. In comparison to normal alpacas live around 3,500M above sea level. Their fur is a high-quality faux finish with a stunning shiny finish which keeps you extremely warm. 

Like its parent brand, Studio is 100% made in Italy. For the Max Mara Group, quality is a priority.So, when you shop Studio, rest assured that you’re investing in quality pieces, made only from premium materials, and that will never go out of style.

Where to Buy Max Mara Studio?

1. maxmara.com

2. bloomingdales.com: up to 2% cashback

3. neimanmarcus.com:  up to 3% cashback

• Weekend Max Mara Review 

What is Weekend Max Mara?

Weekend Max Mara is an Italian lifestyle brand that was founded in 1983 as a spin-off of the Max Mara collection. The brand offers women's clothing for their off-duty lives, including sophisticated, relaxed pieces and outdoor wear.

Over the decades, Weekend Max Mara has evolved into an inspirational Italian lifestyle brand that has flawlessly preserved its relaxed legacy while incrementing its offering with a multi-occasion versatility.
Its authentic nature perfectly embodies the spirit of empowered, cultured and life-loving women all over the world, with an open mind and free spirit. Ladies whose mantra is above fashion, beyond trends.

Weekend Max Mara Design & Style

All the garments, including knitwear, t-shirts, dresses and trousers, are embellished with a small butterfly, the brand logo, which embodies the essential concept of this line: "Chic & Free", a wardrobe marked by lightness and freedom. 

Let yourself be conquered by the tailored cut of the coats and by the prestigious accessories to fulfill your fashion desires with the elegance and simplicity that have always distinguished the renowned Made in Italy brand.

The brand's approach to casual wear was well-received by women who were establishing themselves in the evolving social and work scene. Weekend Max Mara's clothing is designed to be versatile and long-lasting, and can be worn throughout the day and night.

Weekend Max Mara Quality & Durability

Weekend Max Mara's clothing combines timeless design with modern silhouettes and high-quality fabrics, such as cashmere sweaters, tweed jackets, and linen shirts. The brand's signature styles include outerwear classics like the parka, pea coat, and duffle coat, which are regularly updated with new fits and color palettes.

Weekend Max Mara's clothing is known for its "utility de luxe" concept, which blends glamour and sophistication with the brand's original sportswear DNA.

Where to Buy Weekend Max Mara?

1. maxmara.com

2. weekendmaxmara.com

3. saksfifthavenue.com: up to 2% cashback

4. neimanmarcus.com: up to 3% cashback

• Max Mara Sportmax Review 

What is Max Mara Sportmax?

Sportmax was born in 1969 taking inspiration from a previous collection called POP, dedicated to young women. A design inspired by the sportswear of the US and the idea of a freer fashion of Swinging London. The intense focus remains on culture and trends through a unique vision of a diverse group of talents joining together over the years.

Driven by evolution, iconic modernity and a chorus of creative talent. Sportmax was founded by Achille Maramotti on the principles of tailoring, experimentation of fabrics and wardrobe-coordinated mix and matching. 

Being an integral part of the brand for over 40 years, Max Mara Sportmax was one of the very first diffusion lines created to attract a younger clientele. Today, Sportmax has acquired a global customer base for its fresh, trendy spin on maison staples, offering colorful, fun separates that reflect youthful, flirty femininity.

Max Mara Sportmax Design & Style

Utilitarian elegance tinged with a sportif element — Sportmax, in both style and function, is an incredibly current label. It’s a brand that seems to have always supported the lifestyles of modern working city women before anyone else did.

Launching a widely popular ad campaign with top models Emily Senko and Samantha Gradoville, the Max Mara Sportmax Code line has revamped basic t-shirts, jersey dresses and jeans with an updated relaxed 70s feel. 

Laura Lusuardi’s designs for the Sportmax line and Sportmax Code collection mix maxi floral prints blooming from dresses and skirts, bright popping hues on tees and cardigans and relaxed denim in both flared and skinny jean styles for a modern, Farrah Fawcett look.

Their styles for women were focused on activity and physical movement, as well as keeping the chic and tailored silhouettes of their sister brand Max Mara.

Max Mara Sportmax Quality & Durability

Achille Maramotti personally created this branch of the brand. In fact, Sportmax incorporates the principles developed with dedication by the entire Max Mara group. The union of sartorial ability and innovative will gave birth to the Sportmax section. The peculiar feature is the desire to find combinations both between different fabrics and prints. The brand refers to overseas trends, experimenting with a type of clothing that was still left aside until then.

The sportwear tradition is therefore brought from the United States to Italy by combining sartorial knowledge with eclectic and creative overseas style. The creative idea of the Sportmax line becomes innovative and emancipated, sees evolution as the key point of the brand. 

Inspired overseas, the Sportmax line is made up of unique and high quality pieces. Examples are the double-breasted coat and the Canapa jacket, two products with a unique and inimitable style. 

Where to Buy Max Mara Sportmax?

1. maxmara.com

2. sportmax.com

3. ssense.com: up to 7% cashback

4. yoox.com: up to 3% cashback

• Conclusion: What Are the Differences Between the 5 Max Mara Lines?

Max Mara, S Max Mara, Studio, Weekend and  Sportmax represent the diverse choices within Max Mara lines, catering to different styles and price ranges. They exhibit clear distinctions in design, pricing, and target audiences to meet the needs of various consumers.  Depending on your style preferences and budget, you can choose one of these collections. 

Max Mara

Max Mara is the first and most important and classic line, known for coats such as the Madame and Teddybear models. 

Max Mara is renowned for its classic, high-end, fashionable, and timeless designs. It epitomizes style and elegance, focusing on the quality of tailoring and fabrics in every piece. The neutral tones and classic styles make Max Mara attire suitable for any occasion, be it a business meeting or a social soirée, radiating impeccable perfection.

'S Max Mara

'S Max Mara, a subsidiary of Max Mara, specializes in coat essentials. While maintaining the clean and timeless style consistent with the Max Mara brand, 'S Max Mara carries a more relaxed ambiance. It transforms elegant fashion into a youthful, easygoing, and casual style. 

The collection features diverse garments, prioritizing comfort with rich prints and outdoor leisure elements, making it perfect for everyday wear. 'S Max Mara caters to a younger demographic, fashion-conscious individuals seeking a relaxed yet stylish wardrobe. 

Moreover, it offers a different price point, typically more affordable, making it the ideal choice for those looking to embrace Max Mara's coat collection.

Max Mara Studio

Max Mara Studio focuses on fashion staples, reinterpreting classic clothing for the contemporary woman. The Studio collections feature clean lines, feminine silhouettes, delicate patterns, sophisticated tailoring, and a neutral color palette.

Max Mara Studio is a less expensive than Max Mara , but no less well-made or iconic collection. It is for sophisticated women who appreciate delicate patterns, impeccable quality, expert craftsmanship, and classic feminine style.

Max Mara Weekend

Weekend Max Mara is very similar to the original Max Mara line but is less expensive, with more prints, colors, and a broader aesthetic range. This laid-back women's weekender collection is designed to be relaxed, effortless, comfortable, and stylish.

The Max Mara casual line, the Weekend selection, goes for informal and effortless pieces and accessories that heavily channel sportswear. Choose from pants, jeans, knitwear and puffer jackets, perfect for creating your everyday look, or opt for elegant and comfortable coats and dresses to wear for less formal occasions.

Max Mara Sportmax

As a women's ready-to-wear line, Max Mara Sportmax is the most famous, apart from the original Max Mara line.The casual chic collection includes knitwear, outerwear, and accessories designed with high-quality materials and an unmistakable style.

Sportmax is the young line and this season in particular is very beautiful, it follows the trends a little more, like with the Biella oversized blazer and the oversized trench coat.

The lower-priced Sportmax line follows the Max Mara tradition of selling luxury to women who refuse to pay exorbitant prices for stylish, quality clothing. 

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