Top 10 Vegan and Cruelty-Free Makeup Brands 2025

• Top Vegan & Cruelty-Free Makeup Brands
  

| Barry M

Founded by Barry Mero in 1982, Barry M Cosmetics is a British cosmetics company famed for its vegan, cruelty-free products and on-trend makeup and nail products. During the 80s, there was no one producing exciting and vivid colors that customers really wanted at an affordable price. So, Barry decided to launch the Barry M range to offer everyone high-quality, low-cost color cosmetics for creating dramatic and outrageous looks. Today, the brand has expanded to include various collections, ranging from face, lips, and eyes to nails and body. Barry M Cosmetics aims to spearhead a global beauty revolution by offering vibrant, bright, and bold cosmetics.

The secret at the heart of Barry M is their passion for developing quality cosmetics that revolutionize the beauty industry. They were the first brand to launch fluorescent nail paint and white eyeliner and the first to create black nail paint and lip duos. Barry M Cosmetics products include eye shadow palettes, lipstick, nail paint, glossy tubes, eyeliner, foundation cream, and makeup bags.

WHERE TO BUY: 

LOOKFANTASTIC (up to 10% cashback from Extrabux)

Boots (up to 15% cashback from Extrabux)

| Cover FX

COVER FX was founded on the belief that people can have both clean ingredients and high performance in one brand. Long before "clean" became mainstream, they were creating efficacious makeup and skin care with good-for-you ingredients like soothing green tea leaves and antioxidant-rich algae. 

All COVER FX products are vegan and cruelty-free and offered in a global palette for every skin tone. COVER FX formulas are always free of talc, parabens, fragrance, mineral oil, gluten, sulfates and phthalates. Their products are formulated for customization, because your skin is unique to you and you know its sensitivities and needs better than anyone. So, COVER FX invites you to mix, experiment and play to create your formula for beauty.

Where to buy:  

Cover FX (up to 5% cashback from Extrabux)

walmart (up to 4% cashback from Extrabux)

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| e.l.f. cosmetics

Chances are you've picked up one of e.l.f.'s products from your drugstore before. Not only is e.l.f. loved by beauty editors and bloggers, it's also one of the most affordable brands out there, with tons of picks under $10. The brand's motto is "guilt-free beauty," and it omits the banned ingredients by the EU regulations and formulate with those that follow the Ulta's "Clean" designation. 

All of the brand's products are 100% cruelty free and vegan. The company does not use ingredients, formulas, or finished products that are tested on animals anywhere in the world. In addition, ELF makeup is hypoallergenic and offers a wide range of cosmetics and skincare products for those with sensitive skin.

WHERE TO BUY: 

e.l.f. Cosmetics (up to 5% cashback from Extrabux)

Walmart (up to 4% cashback from Extrabux)

CVS (up to 2% cashback from Extrabux)

| Hourglass

Hourglass, the cruelty-free brand, is known for its innovation and commitment to reinventing luxury cosmetics. In 2004, entrepreneur Carisa Janes had the vision to combine her passion for animal welfare with her love of beauty. The result is Hourglass Cosmetics, which crafts make-up and skin care products that are undetectably transformative while being simple to apply. Innovative formulas in state-of-the-art packaging make this a trendsetting label that creates new classics for the ethically minded beauty connoisseur. 

The company offers a vast array of make-up, cleansing staples and a range of durable yet versatile tools, all of which are 100% vegan. Further supporting Janes's founding mission, a portion of profits are donated to the Nonhuman Rights Project, a non-profit dedicated to securing protections for animals. At Selfridges, you'll find a curated selection of the responsible label's most coveted offerings. Expect creamy, full-coverage concealers, soft-focus powder blushes and pigment-packed eyeshadows in a variety of finishes, from subtle matte nudes to high-impact shimmer shades. 

While there are statement-making standouts to be found throughout the collection, what Hourglass does best is understated beauty, having mastered the art of 'your skin, but better'. It's an environmentally conscious business, so as you shop, look out for the Project Earth logo to discover eco-friendly items such as refillable lipsticks and customisable palettes made from recycled materials.

WHERE TO BUY: 

Sephora (up to 4% cashback from Extrabux)

Bluemercury (up to 4% cashback from Extrabux)

Selfridges (up to 7% cashback from Extrabux)

| Milk Makeup

Milk Makeup offers cool-as-ice-cream beauty products made entirely from vegan and cruelty-free ingredients. The label's foundations, blur sticks and mascaras exude a bold and playful attitude, designed to enhance your natural glow and accentuate your individual look. From nourishing moisturisers to brightening serums, our virtual cosmetics bag is bursting with options for you to try.

The brand was founded in 2016 out of Milk Studios, a creative hub in downtown New York City with a focus on community and self-expression. It's an ethos that's integral to the company, and evident in Milk Makeup's easy-to-use vegan products that are targeted at a range of skin tones and types. They're talking lightweight concealer available in over twenty different shades and hydrating solutions harnessing the power of plant-based elements such as green tea, sage and watermelon. You'll spot the Project Earth Vegan banner across the collection, labelling Milk Makeup's Vegan Society-approved formulations.

Start your morning regime with a gentle cleanser to leave your skin fresh for the day ahead. Next, apply a smooth primer to moisturise your face and lock down your cosmetics. Add a coat of lash-conditioning mascara and a dash of lip and cheek tint (or a hint of bronzer) to bring colour to your complexion for a naturally illuminated and contoured effect.

WHERE TO BUY: 

Milk Makeup (up to 5% cashback from Extrabux)

Selfridges (up to 7% cashback from Extrabux)

Cult Beauty (up to 10% cashback from Extrabux)

| Pacifica Beauty

Created in 1996, this vegan and cruelty-free brand has been within the beauty-sphere for a very long time. Dreamt up by Brook Harvey-Taylor, Pacifica was born out of her obsession with creating 'good-for-you' beauty products. Beginning with essential-oil-infused concoctions the founder discovered in her kitchen, the brand has gone on to develop a wide range of must have beauty staples across hair care, skin care, and body care heroes.

With its award-winning status, Pacifica's Vegan Collagen Fluffy Lash Mascara is undoubtedly the brands most iconic beauty product. Packed with plant-powered ingredients to condition and strengthen lashes, it coats each hair in a jet black, glossy and lengthening formula for super fluttery lashes. 

WHERE TO BUY: 

Pacifica Beauty (up to 5% cashback from Extrabux)

Cult Beauty (up to 10% cashback from Extrabux)

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| Rare Beauty

Emerging as one of the most awarded beauty brands introduced this decade, Rare Beauty is dedicated to breaking down unrealistic standards of perfection. Selena Gomez launched her makeup brand in 2020 with the goal of promoting mental health awareness through makeup by addressing mental health initiatives and education. The brand was launched in conjunction with a non-profit called the Rare Impact Fund. According to Rare Beauty's website, one per cent of all sales will be donated to different mental health and education organizations. 

Gomez's 100 per cent vegan and cruelty-free brand has makeup, skincare and beauty products including foundation, concealer, highlighters, eyebrow pencils, lip creams, and more.

WHERE TO BUY: 

Sephora (up to 4% cashback from Extrabux)

Space NK (up to 7% cashback from Extrabux)

Feelunique (up to 9% cashback from Extrabux)

| Real Techniques

Designed by makeup artists. Loved by millions. Real Techniques brings quality makeup brushes and tools used by professional makeup artists to the hands of beauty-obsessed customers around the world. Since 2011, Real Techniques has been creating tools and accessories to help make the most of your favorite makeup. With a beauty community of over 5 million, Real Techniques strives to inspire, educate, and empower their fans to make the most of their favorite products. 

Star products like the Miracle Complexion Sponge make blending foundation and concealer effortless while the Everyday Eye Kit – a handpicked selection of brushes - make a runway-ready smokey eye easily achievable. Real Techniques makes the craft of makeup artistry easy for anyone to understand, whether they’re striving for the best no-makeup look or creating the next viral TikTok video.

WHERE TO BUY: 

CVS (up to 2% cashback from Extrabux)

Feelunique (up to 9% cashback from Extrabux)

SkinStore (up to 8% cashback from Extrabux)

| Thrive Causemetics

The line was created in 2015 after founder Karissa Bodnar's best friend died from cancer. The loss inspired Bodnar to create a makeup brand that immunocompromised people could safely wear while empowering women all over the globe. One of the company's biggest efforts is to make the world a better place. With every Thrive Causemetics product purchased, the brand donates that same product or gives a monetary donation to charitable and philanthropic causes, such as the National Breast Cancer Foundation, the University of Louisville Breonna Taylor Memorial Scholarship Fund in Nursing, and the Los Angeles Fire Department Foundation.

Not only is the brand socially responsible, but the products also pack a punch. They are pigmented, inclusive, and smart, exactly what a beauty line needs to stand out in this market. With a range covering everything from complexion to eyes and lips, the line would be well-suited for beginners and expert makeup artists alike. Clean ingredients, inclusive color ranges, and innovative products are the brand's trademarks, so there's plenty to choose from.

WHERE TO BUY: 

Thrive Causemetics (up to 5% cashback from Extrabux)

Walmart (up to 4% cashback from Extrabux)

| Tower 28

Tower 28 Beauty creates products that are designed for sensitive skin and made for all. Everything is rigorously dermatologist and allergy tested.  

Named after California's lifeguard tower (that sits where Santa Monica meets Venice Beach), Tower 28 encompasses what the landmark connotes – community and fun and healthy living. Founded by Amy Liu, the brand consciously creates make up that even those with sensitive skin can experiment with. Boosting a silky, soothed and smooth sign off, Tower 28's selection of highlighters, bronzers and lip glosses enhance a SoCal glow, no matter when you are in the world.

WHERE TO BUY: 

Sephora (up to 4% cashback from Extrabux)

Cult Beauty (up to 10% cashback from Extrabux)

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