Top 8 Customized Skincare Brands in the World of 2025

• Top Customized Skincare Brands
  

| PROVEN Skincare

Developed by Ming Zhao and Dr. Amy Yuan, educated at Harvard Business School and Stanford University respectively, PROVEN Skincare launched in 2017. The brand graduated from the winter 2018 cycle of the Y Combinator, winning The MIT AI 2018 award for its Skin Genome Project™ which uses artificial intelligence and machine learning to analyze data from over eight million consumer reviews, 4,000 academic journals and 20,000 skincare ingredients – for its one-by-one personalization formula.

Proven partnered up with the head of dermatology at Stanford to create a short quiz. By the end, you get three products tailored for you based on your age, race, stress level, local water hardness, UV index, oiliness, etc. 

PROVEN has the solution for every skin care concern you've ever had, and they have the process of turning that info into personalized skincare down to a science. Formulated from natural, health promoting ingredients like Vitamin C, Turmeric extract, and Granactive Retinol, you can finally say your skin has met its perfect match.

Pros:

Quick, 3-minute Skin Genome Quiz

Simple 3-product set

Cruelty free, no animal testing

Clean, nontoxic beauty — no phthalates, parabens, SLS or formaldehyde

USA made in FDA-Approved labs

Easy, no-fuss routine

Subscription options available

Cons:

Higher price point for skincare products (For 60-90 day use: $145 without subscription/$119 with subscription with delivery option of every 4, 6 or 8 weeks)

Longer delivery turnaround in times of high demand, as each skincare set is formulated in the lab specifically to meet your needs

WHERE TO BUY: 

PROVEN

Sephora (up to 4% cashback from Extrabux)

| Curology

Curology is a personalized skincare brand founded by Dr. David Lortscher in 2014 and has made personalized skincare accessible in all 50 states. Curology believes that everyone deserves expert care and effective ingredients, which is why they make it easy to access clinically proven ingredients and science-backed treatments without any in-office visits or costly co-pays.

Curology offers traditional all-over topical treatments, cleansers, body washes, and even medicated pimple patches for spot treatment. Fill out an online questionnaire to outline your skin care goals and concerns like excessive oil, redness, or lack of firmness. You'll also be able to list any current medications and conditions that could interact with ingredients to ensure that your Curology product is the safest for you. 

Average Cost: A monthly treatment plan with Curology will roughly run you between $25-$60 per month, depending on your needs. Your initial month is also free, so you'll only have to pay the $4.95 shipping cost the first time around.

Pros:

Simple ordering from home

Low cost for prescription and nonprescription products

Free 30-day trial to test products

Easier access to prescription-only acne treatments

Cons:

Subscription required for prescription orders

The initial examination of the skin takes place only through photos and an online assessment

Shipping is only free for orders over $30

WHERE TO BUY: 

Curology (up to $10 cashback from Extrabux)

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| Agency 

Agency is a new personalized anti-aging skincare brand, brought to you by the founders of the buzzed-about brand Curology. The goal behind Agency Skincare is to offer anti-aging products that are customized for each person's unique skin with the help of the brand's licensed dermatology providers.

For patients, the Agency adventure begins by completing a questionnaire about their unique skin and medical histories, after which they upload three photos of their skin — one from the front, and two from each side of their face — via the brand's website. Once the photos are uploaded, patients are matched with one of Agency's licensed dermatology providers, who is one of the nearly 100 physicians, nurse practitioners, and physician assistants in-house at the company — no bots or algorithms involved.

PRICE RANGE: $30+/month

Pros:

Agency skincare ingredients are supported by research

Agency is cruelty-free

The online assessment and ordering is convenient

Easier access to prescription-only acne treatments

Cons:

No Agency skincare reviews

You must get a subscription to order Agency skincare products

The online assessment will not be as thorough as seeing a dermatologist in person

WHERE TO BUY: 

Agency Skincare (up to $5 cashback from Extrabux)

| Skin Inc

With an extensive product line that includes custom serums as well as overnight masks, hand creams, exfoliating peels, gift sets, and beauty tools like rollers and light therapy glasses, Skin Inc. is a one-stop shop for your personalized skin care needs. To receive your tailored formula, take an online, AI-driven self-diagnostic quiz to document your age, top skin concerns, lifestyle stressors, daily habits like sleep hours, water and alcohol consumption, and travel.

Skin Inc Supplement Bar's uniquely customizable approach to skincare marries innovation with the individual. Skin Inc Supplement Bar creates products with the understanding that each person's skin story is a tapestry of the environment, lifestyle and genetics. Formulated in Japan, these highly concentrated and innovative products are crafted without parabens or fragrance to deliver the safest and cleanest solutions to your skin. These 100% pure and active serums address specific skin concerns and are meant to be blended to treat an individual's distinct plethora of concerns.

Pros:

Large range of skin care products

Custom serums come with three personalized boosters for mixing and matching

All products are paraben- and scent-free

Cons:

More expensive than competitors

Products require a subscription

WHERE TO BUY: 

Skin Inc (up to 8% cashback from Extrabux)

Dermstore (up to 7% cashback from Extrabux)

| Function of Beauty

Function of Beauty is the world leader in customizable beauty, with skin, body, and hair care products made for you (and only you). Each product is individually formulated using the latest science and technology to help ensure that your formulas are every bit as unique as you are. With literally trillions of possible formulations, a new custom self-care ritual awaits, just for you.

You'll start by answering several questions about the current state of your skin, your existing preferences, and what concerns you want to prioritize in your formulas. Then, the algorithm will develop up to three custom formulas for a cleanser, a serum, and a moisturizer. You can order all of the products, or just one or two, and they'll be manufactured and shipped right away using sustainable packaging. 

Your custom formula will be packaged fragrance-free or in a refreshing cucumber and citrus scent. While Function of Beauty is pricier than similar services, the products are 100 percent vegan- and cruelty-free and come in a beautiful, pastel-hued bottle. Subscribers get free shipping and other perks like members-only pricing, early access to new products and testing, and exclusive colors and fragrances from the company's custom hair and body lines. While there are no refunds or returns, you can opt to have the company reprocess your formula within 30 days.

Pros:

All products are vegan and cruelty-free

Live chat support available

Can opt for fragrance-free products and change formulas as needed

Members get access to perks like product sneak peeks and free shipping

Cons:

No returns or refunds on custom formulas

No one-on-one consultation available

WHERE TO BUY: 

Function of Beauty (up to 3% cashback)

Cult Beauty UK (up to 5% cashback)

| Musely 

Launched in 2019 in Silicon Valley by four-time serial entrepreneur Jack Jia, Musely is the fastest-growing DTC telemedicine company specializing in treating skin conditions such as Melasma, hyperpigmentation, aging, and more, all with board certified dermatologists and proven prescription medications. 

Musely's branding centers on the fact that their products are "prescription skincare," which suggests that they contain more potent ingredients than OTC formulations. The brand claims that it "makes the science of youth accessible, affordable, and convenient," and brands their prescription skincare as "FaceRx."

Price: starts at $84 for three months.

Pros:

Users get a personalized treatment that targets their actual skin problem

You will have access to Musely eNurse which will help you know the progress of your treatment

There is a dermatologist available for any queries you may have during your treatment journey

No visiting the doctor or lining up at the pharmacist

Cons:

The products are available upon the doctor's approval

There is a doctor's visit fee

You might find the treatment pricy

WHERE TO BUY: 

Musely

| Apostrophe 

Apostrophe is a revolutionary skincare prescription brand helping people around the world connect with dermatologists and get the right treatments easier than ever before. While its products also address concerns such as fine lines and wrinkles, melasma, and rosacea, its core offering is its anti-acne custom treatments with prescription-strength ingredients to treat even the most stubborn breakouts.

While Apostrophe does not have a mobile app, their site is quite mobile-friendly. It's attractive and intuitive interface took no time at all to navigate. You take and upload photos of your skin to your profile and this easy to do. A board-certified dermatologist, licensed in your state, will then review your photos and reach out to you via your site profile, prescribing your treatment plan. 

Custom products from Apostrophe include a wide range of some of the most effective acne-fighting ingredients on the market today, including oral medications. You can check in again with your assigned provider at semi-regular intervals, so if your skin changes, your formula/treatment option can change, too. If your primary concern isn't acne-related, Apostrophe might not check all the boxes for you.

Pros:

Clearly lists all ingredients on all custom products

Formulas adjust for skin and seasonal changes

Free shipping on all orders

Cons:

No serum formulas

Can be hard to pause deliveries

WHERE TO BUY: 

Apostrophe

| Dermatica

Dermatica, the personalised skin care platform, has undergone a brand makeover with an emphasis on providing affordable skin care solutions tailored to customers' needs. The online diagnosis platform made its debut in 2018, offering consumers tailored skin care advice and treatment plans to help tackle a variety of skin issues including acne, aging, pigmentation and rosacea.

Their goal is to make skincare accessible and affordable for everyone. The process is really simple: you complete a free, online consultation where you upload photos of your skin from all angles and provide information about your skin and your desired results.

Pros:

Users get a personalized treatment that targets their actual skin problem

The online assessment and ordering is convenient

No visiting the doctor or lining up at the pharmacist

Cons:

The products are available upon the doctor's approval

The online assessment will not be as thorough as seeing a dermatologist in person

WHERE TO BUY: 

Amazon

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