Top 7 Customized Haircare Brands in the World of 2024

• Top Customized Haircare Brands
  

| Prose

Prose is a fully personalized hair care brand and subscription service that sends you custom formulas based on your needs (whenever you want and/or need product). Before Prose gets your order, it asks you to complete a comprehensive hair quiz so it can better understand your hair type, texture, and condition. It even takes your location into consideration (since if you live in a city, pollution can be play a big role), as well as water type (soft or hard). You're also asked to list the "issues" you're having with your hair.

In terms of types of products, Prose offers shampoos and conditioners, but they also have styling and maintenance products, like a styling gel, curl cream, dry shampoo, pre-shampoo mask, pre-shampoo scalp mask, hair oil, leave-in conditioner, and scalp supplements. A custom shampoo, conditioner, and hair mask, each made from a combination of 76 possible ingredients, with instructions on how and when to use each product.

All products are free from parabens, dyes, sulfates, and other controversial or artificial ingredients. These custom formulas don't come cheap—one 8.5-ounce bottle of shampoo and conditioner each cost $27 or $32, depending on if you subscribe or buy once, and the mask can cost $38 or $45.

Where to Buy for the Cheapest? 

Prose (up to 4% cashback)

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| Function of Beauty

Function of Beauty is the world leader in customizable beauty, with hair, skin, and body care products made for you (and only you). Each product is individually formulated using the latest science and technology to help ensure that your formulas are every bit as unique as you are. With literally trillions of possible formulations, a new custom self-care ritual awaits, just for you.

Function of Beauty offers personalized haircare "as unique as you," and boy do they deliver. You start things off with a quiz that asks for your hair type, structure, and moisture. Next, you'll select five hair goals you want to achieve. Then you choose your fragrance and you're good to go.

They started as shampoo and conditioner, but recently the brand has expanded their product line into leave-in treatments, masks, and serums that can all be customized according to your hair.

Where to Buy for the Cheapest? 

Function of Beauty (up to 3% cashback)

Cult Beauty UK (up to 5% cashback)

| Formulate Hair Care

Formulate takes a "chemist-to-consumer" approach that combines technology with haircare to create a personalized shampoo and conditioner to meet your specific hair needs. Similar to the other custom haircare brands on this list, you'll answer a few questions about yourself and your strands to let their team know what you need. Once you've provided that info, they'll match you with a chemist who will design your personal shampoo and conditioner formulas. They'll even check in with you regularly to make sure the products are still working as they should.

For $49, you can get a 14oz bottle of shampoo and conditioner or just the shampoo or conditioner for $29.

The brand sources the cutting-edge ingredients based on peer-reviewed scientific studies. Thanks to groundbreaking, made-to-order manufacturing process, every bottle is cold-mixed without harsh preservatives and delivered fresh.

Where to Buy for the Cheapest? 

Formulate

| Strands Hair Care

Developer of hair care products designed to solve everyone's hair goals by providing the tools to understand their hair. The company offers custom-made hair care using real biological data created only for hair with quality ingredients including jojoba oil, aloe vera, avocado oil, and grapeseed oil, enabling customers to discover their hair and scalp condition by using advanced analytical tests.

Strands is a little different than other custom haircare brands, given it does the work for you. When you sign up, you'll be given a kit that tests that analyzes your strands' fragrance, scalp sebum, and more. It really doesn't get more accurate than using a strand test over a quiz.

Once their team of scientists discovers the best formula for you, they'll send back shampoo, conditioner, a scalp massager, and a hair analysis report.

Where to Buy for the Cheapest? 

Strands Hair Care

| OUAI Haircare

Created by celebrity hairstylist Jen Atkin, Ouai is the haircare brand that's all about celebrating who you are through your hairstyle. Pronounced "way", Ouai means yes, in that casual, Parisian way. It’s all about using the best products that work for you and will make you feel your best, with kind-to-hair, sulphate and paraben-free formulas, for smooth and shiny tresses.

The OUAI Hair Consult provides you with personalized product suggestions to help you achieve your hair goals. To start, head over to OUAI's website to take a simple seven-question quiz covering topics pertaining to your hair type and texture as well as your hair concerns. Then, based on your responses, they will generate a customized routine of OUAI products that are designed to work for you. Plus, the brand will share tips and tricks on how to use the products.

Their iconic hair care collection keeps fine, medium and thick strands on their best behaviour, with shampoos and conditioners that target each hair type. And more recently, the brand have launched a range of highly-coveted creams, foams and sprays to keep curly and wavy strands in place.

Where to Buy for the Cheapest? 

Sephora (up to 4% cashback)

Space NK (up to 7% cashback)

ASOS (up to 1% cashback)

| AURA Hair Care

AURA was created by the makers of award-winning custom hair color company eSalon, which revolutionized women's home hair color when it launched in 2010. After a decade of barrier-breaking success in hair color, it was time to shake things up in a different direction.

With the creation of AURA in 2020, the founders sought to challenge the traditional confines of beauty by introducing a personalized, more sustainable approach to hair care.

Using their quiz, the Aura team will determine the best shampoo, conditioner, and masque formulas based on your hair goals. It's as easy as that.

AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Their hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair's current needs.

Where to Buy for the Cheapest? 

AURA

| FORM Beauty

Founded by a global community of women from all ethnic backgrounds who wanted to make hair care simple, Form offers a remedy to the struggle of finding the perfect products for curls, twists, coils, and textured hair in general. Taking into consideration things like your lifestyle and even climate-related factors, Form aims to provide a hair-care system completely tailored to your unique strands.

Here's how it works: First, you take a FORM consultation and answer a bunch of questions about your hair. Then the brand hooks you up with a personalized FORM regimen with a list of product recommendations that fit the needs of your exact hair type. If you want to take the process a step further for a more exact customization, you can also participate in the company's Hair Microscope Analysis Process, coming soon to the website, which requires you to send in a sample of your strands for lab testing. From there, the FORM team will send you in-depth results of the exact regimen that'll be even more tailored to your specific curl type.

The collection, available now, consists of 10 products, ranging from $22 to $32 — all of which address the hair needs of women of color. The line not only includes shampoos and conditioners, it also offers leave-in lotion, styling creme, curl creme, protective style creme, curl gel, heat serum, and a pomade that are paired up based on your needs for a customized hair-care regimen.

Where to Buy for the Cheapest? 

FORM Beauty

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