How to Choose the Right Paula's Choice Serum for Your Skin Goals?

About Paula's Choice

At Paula's Choice, beauty begins with truth. Theirs is a thoughtfully created collection of beauty products made with ingredients that are proven to be powerful. Founded in 1995 by beauty expert and bestselling author Paula Begoun, the line reflects a commitment to uncovering the truth about skin care, and comprises targeted products that address the needs of all ages, skin types and concerns. Backed by cited scientific research, the formulas don't promise miracles—they deliver results. It's smart, safe beauty.

Paula's Choice makes a wide variety of products — all of which are fragrance-, phthalate-, alcohol-, cruelty-, and formaldehyde-free — so whether you're new to the skincare world or you're looking to bulk up an existing regimen, you'll be sure to find great picks from the brand. 

WHERE TO BUY: 

Paula's Choice (up to 7% cashback from Extrabux)

Sephora (up to 5% cashback from Extrabux)

Dermstore (up to 12% cashback from Extrabux)

Space NK (up to 7% cashback from Extrabux)

Feelunique US (up to 9% cashback from Extrabux)

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What Serum Should I Use?

Choose according to your skin type and its general condition:

• For dry to very dry skin

Paula's Choice SKIN RECOVERY Super Antioxidant Concentrate Serum

($31.20/30ml, up to 7% cashback at Paula's Choice)

This high-performance serum contains a concentrated blend of antioxidants, nourishing plant oils and retinol to protect skin and minimise the visible signs of ageing. With a luxuriously rich texture, it nourishes and restores dry skin leaving it soft, hydrated and luminous.

ASTAXANTHIN

Carotenoid (carotene pigment) found in plants, algae, and fish, particularly salmon, that functions as a potent antioxidant.

RETINOL

Powerhouse ingredient that can improve a variety of skin concerns, most related to visible signs of aging: It's skin-restoring, wrinkle-smoothing, an antioxidant and improves sun damage.

VITAMIN C

One of the most well-researched vitamins for skin, shown to improve the look of multiple signs of ageing, brighten uneven skin tone, as well as provide skin-restoring and soothing benefits.

• For normal to slightly dry skin showing signs of aging

Paula's Choice RESIST Super Antioxidant Concentrate Serum

($43/30ml, up to 12% cashback at Dermstore)

Stabilized Vitamin C and peptides plus potent antioxidants combine to help preserve and rejuvenate skin's surface and to visibly enhance firmness. This state-of-the-art serum helps minimize damage from environmental attack that cause skin to look older, while also helping to visibly improve a dull skin tone for smooth, radiant results.

PEPTIDE & CERAMIDE

Peptides serve as the building blocks for not only new collagen but also elastin fibers. It can minimize wrinkles and give your skin a more youthful appearance. Peptides also help build up a stronger barrier and ease inflammation, repair damaged skin, and even out skin tone.

Ceramide helps to protect and rehydrate skin by forming a protective layer that prevents moisture loss.

VITAMIN C

One of the most well-researched vitamins for skin, shown to improve the look of multiple signs of aging, brighten uneven skin tone, as well as provide skin-restoring and soothing benefits.

VITAMIN E

One of the most researched antioxidants for the body and for skin. Plays a supporting role in helping defend skin from the stress caused by UV light exposure.

COENZYME Q10

Vitamin-like substance naturally present in the body. Topical application has antioxidant and skin-soothing effects.

• For normal to oily skin

Paula's Choice SKIN BALANCING Super Antioxidant Concentrate Serum

($31.20/30ml, up to 7% cashback at Paula's Choice)

Delivers an invisible layer of retinol and age-fighting antioxidants to ease the appearance of first signs of aging. It also hydrates and helps defend skin against environmental assault. This cutting-edge formula helps to balance and revitalize skin, leading to a healthier, more normal-looking appearance.

ASTAXANTHIN

Carotenoid (carotene pigment) found in plants, algae, and fish, particularly salmon, that functions as a potent antioxidant.

RETINOL

Powerhouse ingredient that can improve a variety of skin concerns, most related to visible signs of aging: It's skin-restoring, wrinkle-smoothing, an antioxidant and improves sun damage.

WILLOW BARK EXTRACT

Plant extract that has skin-soothing benefits for skin.

• For signs of aging, large pores, and skin prone to clogs and bumps

Paula's Choice RESIST Ultra-Light Super Antioxidant Concentrate Serum

($43.20/30ml, up to 9% cashback at Feelunique US)

Paula's Choice RESIST Ultra-Light Super Antioxidant Concentrate Serum is a weightless formula that gives skin a brighter, hydrated appearance while targeting environmental stress. A powerful blend of antioxidants including Vitamin C plus grape-derived resveratrol restore and nourish skin while hyaluronic acid plumps fine lines and niacinamide minimizes the look of enlarged pores.

VITAMIN C

One of the most well-researched vitamins for skin, shown to improve the look of multiple signs of aging, brighten uneven skin tone, as well as provide skin-restoring and soothing benefits.

NIACINAMIDE/VITAMIN B3

Very effective skin-restoring ingredient that can visibly improve the appearance of enlarged pores, uneven skin tone, fine lines and dullness.

RESVERATROL

Potent antioxidant abundant in red grapes and, therefore, in red wine. It has significant skin soothing properties for skin.

HYALURONIC ACID

Component of skin tissue. A superior skin-replenishing ingredient that can boost skin’s moisture content, soothe, and defend against moisture loss.

• For those who have deeper wrinkles or more advanced signs of aging

Paula's Choice RESIST Intensive Wrinkle-Repair Retinol Serum

($45/30ml, up to 12% cashback at Dermstore)

PURE RETINOL DELIVERS VISIBLE RESULTS--With stable retinol and soothing antioxidants this unique serum addresses the appearance of wrinkles improves the feel of firmness uneven skin tone and red marks and leaves your face looking perfectly radiant. Paulas Choice--RESIST Intensive Wrinkle-Repair Serum contains brightening Vitamin C alongside stabilized retinol to improve the appearance of wrinkles. The light-weight formula contains anti-irritants to reduce redness and soothe sensitive skin. With ongoing use, you will see fewer wrinkles, smoother skin, and improved skin tone.

RETINOL

Powerhouse ingredient that can improve a variety of skin concerns, most related to visible signs of aging: It's skin-restoring, wrinkle-smoothing, an antioxidant and improves sun damage.

VITAMIN C

One of the most well-researched vitamins for skin, shown to improve the look of multiple signs of ageing, brighten uneven skin tone, as well as provide skin-restoring and soothing benefits.

OAT EXTRACT

Contains antioxidant and skin-soothing properties.

• For those who have "reactive" or extra-sensitive skin prone to redness

Paula's Choice CALM Redness Relief Repairing Serum

($31.20/30ml, up to 7% cashback at Paula's Choice)

CALM Redness Relief Repairing Serum blends skin-replenishing and potent anti-aging ingredients along with antioxidant-enriched plant extracts that research has shown to be among the most soothing for temperamental skin. It leaves skin superbly soft, hydrated, and calmed, allowing skin to renew and rejuvenate. Nourishing for all skin types and gentle enough even for skin prone to rosacea.

SEA WHIP EXTRACT

Extract from the sea that has skin-soothing properties, especially suitable for sensitive or redness-prone skin.

CERAMIDES

Major components of skin's outer layers, necessary for their water-retention capacity and provide replenishing and restoring benefits.

BETA-GLUCAN

Excellent ingredient for improving the look of redness and other signs of sensitive skin. It has some antioxidant properties and is a skin-soothing agent.

• For dry, dehydrated skin that has lost its vitality

Paula's Choice RESIST Omega+ Complex Serum

($42/30ml, up to 5% cashback at Sephora)

This barrier-strengthening, lightweight formula softens skin and restores its glow thanks to a robust blend of Omega fatty acids plus replenishing ceramides and antioxidants. It instantly nourishes and softens with a blend of shea butter and non-fragrant plant oils that combat signs of environmental stress, redness and irritation.

OMEGA 3, 6 & 9

Unsaturated omega-6 fatty acid found corn and sunflower oils. Used as an emollient and is effective as a skin-restoring, an antioxidant and as a skin-soothing agent.

CERAMIDES

Major components of skin's outer layers, necessary for their water-retention capacity and provide replenishing and restoring benefits.

SHEA BUTTER

This plant lipid, extracted from the karite tree, is used as an emollient and has smoothing properties for dry skin. it's also a rich source of antioxidants.

HYALURONIC ACID

A research-backed humectant that can boost skin's moisture content, soothe, and defend against moisture loss.

• For those seeking a natural serum without sensitizing it

Paula's Choice EARTH SOURCED Power Berry Serum

($28/30ml, up to 7% cashback at Paula's Choice)

EARTH SOURCED Power Berry Serum from Paula's Choice hydrates, soothes and enhances the skin's natural radiance. Created with a powerful, sheer pink formula infused with 13 antioxidant-rich berries, this serum diminishes free radical damage and promotes a youthful appearance while helping to defend the skin from future damage.

BLUEBERRY

Potent source of vitamin C intercepts UV-light damage.

GOJI BERRY

Rich in protective antioxidants to calm & soothe.

ACAI BERRY

Counters free radicals that can cause premature aging.

RASPBERRY

High in vitamin E to keep skin supple & smooth.

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