Top 7 Makeup Brands for Asian Skin 2024

• The Best Makeup Brands for Asian Skin

| Shiseido

More than 100 years of experience has given Shiseido a unique expertise in creating revolutionary cosmetics developed with the most advanced technologies. Founded in 1872, Shiseido started out as a Western-style pharmacy in Ginza, Japan's famous culture and fashion hub in Tokyo. Their formulas are an ideal blend of high performance science, luxury and Eastern remedy, answering the unique concerns of women and men all over the world. From skincare to haircare, make-up to fragrance, Shiseido has changed the landscape of beauty with its emphasis upon wellness, efficacy and pioneering innovation.

Star Products: Shiseido Synchro Skin Radiant Lifting Foundation SPF 30

Formulated with an exclusive blend of humectants, the Shiseido Synchro Skin Radiant Lifting Foundation works to bind moisture to the skin for up to 24 hours of hydration. Blended with mandarin peel extract, it promotes a more radiant appearance. The formula is infused with transparent pearls, radiant micro-crystals and advanced optical filters, allowing the foundation to balance and adapt to different lighting conditions. Available in 30 shades, the weightless formula feels comfortable on the skin, providing a long-lasting smooth, flawless appearance and a natural-looking, luminous glow.

The Shops: 

Shiseido (up to 3% cashback from Extrabux)

Sephora (up to 4% cashback from Extrabux)

Macy's (up to 3% cashback from Extrabux)

Dermstore (up to 5% cashback from Extrabux)

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| Tower 28 

Tower 28 founder Amy Liu created a cosmetics brand that sold products that are "made with non-toxic, non-irritating, good-for-you ingredients that you can pronounce. No fillers. No fragrances. No animal by-products." Designed for sensitive skin, its lineup of cream blushes, bronzers, and lip glosses are made with skin-soothing ingredients like green tea, aloe vera, and rosehip oil. As a result, they never cake, settle into textured areas, or, most importantly, exacerbate existing skin issues. 

Star Products: Tower 28 SunnyDays SPF 30 Tinted Sunscreen

SunnyDays SPF 30 Tinted Sunscreen Foundation evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included!) can have its moment in the sun. It’s designed for sensitive skin, but is safe for all types and won’t leave behind a white cast or chalky layer. With 14 shades, light-to-medium coverage, and a natural finish, it’s the perfect building-block piece to add to your skincare regime.

The formula is fragrance-free, alcohol-free, non-greasy, non-white-cast, and non-oxidizing—for every sunny day. It is also the first and only complexion makeup product with the National Eczema Association's Seal of Acceptance.

The Shops: 

Sephora (up to 4% cashback from Extrabux)

Kohl's (up to 3% cashback from Extrabux)

| Shu Uemura

Favored by beauty enthusiasts and professional makeup artists all over the globe, Shu Uemura continues to set trends in skin care and makeup with its expansive colors and textures using the latest ingredients and cutting-edge technology. The prestige beauty brand proudly carries the name of its founder and namesake Shu Uemura, who began his career as a professional makeup artist in his native Japan. The brand is famous for its gentle cleansing oils and eyelash curlers, and collaborates with renowned artists such as Karl Lagerfeld, Takashi Murakami, and French fashion house Maison Kitsune.

Star Products: Shu Uemura Ultime8 Sublime Beauty Cleansing Oil

With a cashmere-like texture, this facial cleansing oil infused with 8 precious oils renews skin quality, leaving it moisturized and feeling soft and smooth with less visible pores, for an unforgettable cleansing experience that is the ultimate in skin care. It's been awarded multiple prizes from Japanese fashion magazines.

The Shops: 

Shu Uemura (up to 6% cashback from Extrabux)

Sephora (up to 4% cashback from Extrabux)

Yesstyle (up to 4% cashback from Extrabux)

| Missha

Missha was established in 2000, known as the front-runner of inexpensive cosmetics. Missha offers a vast variety of products such as skin care, makeup, hair care and foot care lines. MISSHA makes affordable and high-quality beauty products within reach of women everywhere. It's a go-to brand for BB creams and foundations, including the M Perfect Cover BB Cream and the Magic Cushion Moist Up. 

Star Products: MISSHA M Perfect Cover BB Cream SPF 42 PA+++

Combine skincare and makeup in one easy step for a flawless foundation with M Perfect Cover BB Cream SPF 42 PA+++ by Missha. Ideal for daily use, it significantly streamlines your makeup routine. Buildable formula allows you to create sheer to medium coverage. It also offers skin-firming, moisturizing and soothing effects from propylene glycol, hydrolyzed collagen, sodium hyaluronate, rosemary leaf extract and macadamia seed oil. BB cream is fitted with SPF 42 PA+++ to provide robust protection against UVA and UVB rays. 

The Shops: 

Walmart (up to 4% cashback from Extrabux)

Yesstyle (up to 4% cashback from Extrabux)

Style Korean (up to 7% cashback from Extrabux)

| 3CE (Three Concept Eyes)

Launched in 2009, 3 CONCEPT EYES (also known as 3CE) is a South Korean cosmetics brand that creates makeup for confident and modern women. The popular Korean brand's makeup products primarily use a color palette of pink, orange and beige, which are versatile enough to suit different skin tones. 3 CONCEPT EYES offers an extensive range of shades in its eye makeup, nail polish and lip color lines. Bestselling lip products include the Blurring Liquid Lip lip tints that provide a blurred lip look, and the Matte Lip Color lipsticks offering a matte finish. 

Star Products: 3CE Velvet Lip Tint

Lip tint with a sleek, velvety finish comes in 15 glamorous shades ranging from neutrals and muted pinks to bright red and bold tones. This soft and velvety tint imparts subtle yet rich color payoff reminiscent of flower petals. 

The Shops: 

Yesstyle (up to 4% cashback from Extrabux)

Style Korean (up to 7% cashback from Extrabux)

| One/Size 

One/Size beauty was founded by famous YouTuber Patrick Starrr! A fan of maximalist makeup, Starrr certainly doesn't shy away from baking, dramatic cat eyes and false lashes, and glam nails. One/Size is redefining beauty by elevating the voices of the unheard. One/Size is a beauty brand driving kindness and individuality through meaningful connection, profound storytelling, and innovative artistry.

Star Products: ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder

This smoothing, weightless powder has a soft-focus effect that blurs pores and texture while controlling excess oil and shine. As it sets and extends the wear of skincare and base products, you'll always be photo ready with this no flashback, no white cast formula!

The Shops:

Sephora (up to 4% cashback from Extrabux)

Kohl's (up to 3% cashback from Extrabux)

| ETUDE 

ETUDE, formerly known as Etude House, offers high-quality skin care and cosmetics at affordable prices. Created with young women in mind, the Korean beauty brand's items come in a wide color palette and whimsical packaging. ETUDE prides itself on playful makeup, especially lip tints like the Dear Darling Water Gel Tint and eye makeup like the Play Color Eyes eye shadows and Drawing Eye Brow liners. The brand also has an impressive collection of hand, body and foot care products, not to mention hair and makeup tools in adorable designs. 

Star Products: Etude House Lash Perm Curl Fix Mascara

Infused with their Curl 24HR technology, the Etude Lash Perm Mascara for Asian eyes is best equipped to give your short lashes the added boost they need for a full day's wear. "Curl 24HR Tech" lifts lashes and holds the curl while the soft dual Jelly Brush deftly coats each lash. No smudging or clumping. Triple-coating film provides superb definition and weightless volume with only a few careful swipes. Long-lasting, waterproof formula ensures that mascara stays put on lashes without straying or smudging, giving you fabulous lashes all day and night long.

The Shops:

Yesstyle (up to 4% cashback from Extrabux)

Stylevana (up to 3% cashback from Extrabux)

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