Uniqlo vs. Everlane vs. Cotton On vs. Gap: Which Brand is the Best? (History, Quality, Design & Price)
Uniqlo
Uniqlo Brand History and Origin
UNIQLO is a clothing apparel company, which was originally founded in Yamaguchi, Japan in 1949 as a textiles manufacturer. In 1984, a clothing company called Ogori Shōji opened a shop in Hiroshima, Japan called 'Unique Clothing Warehouse'. It was decided that the brand would be registered under the contraction 'Uni-Clo’, from the 'Unique Clothing'part of the name. But in 1988, the staff in charge of registering the name misread the 'C' as a‘Q’, and it stuck. The name of the store was changed to Uniqlo, and ten years from the date of its first opening, there were over 100 of the popular casual clothing shops in Japan.
And by outsourcing their manufacturing to foreign countries, like many major clothing labels, they were able to keep costs low. The combination of quality but low-cost apparel proved to be a hit with consumers who were, at the time, fighting to hang on to every penny. The affordable, basic designs are a hit with almost everyone, and partnerships with popular character licensors like Disney keep customers coming back for more.
Uniqlo Price: $5.90 -$149.90
Uniqlo Design & Style
Good everyday pieces is what Uniqlo is known for. Comfortable and easy-to-wear basics is Uniqlo's trump card and its gotten more mileage out of it because of the changes people have made in their clothing choices during the pandemic. Instead of trying to play catchup to runway looks, Uniqlo provides better made clohing, in more staple colors.
To make for easy mix-and-matching, nearly 90% of the items currently listed on Uniqlo's websites are plain, with no pattern beyond a simple stripe. But Uniqlo also spices up its plain-vanilla fashion through licensed collaborations, most recently featuring artwork by Andy Warhol, Disney, street artist Keith Haring and the Louvre.
T-shirt is one of Uniqlo's bestsellers counting for half of the Tops product category. In the assortment mix, a significant emphasis is also made on lingerie and hosiery with more than 50% of the accessories in these two product categories. Concerning lingerie products, the brand used to focus on comfort-oriented underwear.
Uniqlo Quality
This design driven clothing brand offers unique functional performance owing to in-house fabric and design innovation. Technology is a big component that is at the core of Uniqlo. It's used not to cut corners or speed up processes, but to improve the product for the customer. The company distinguishes itself from its price driven competitors by branding its signature innovations with names like HeatTech, LifeWear and AIRism.
The brand is famous for its knitwear using high-quality materials: almost 70% of the knits are made out of natural fabrics. In comparison, Zara uses only 20% of natural fabrics for its knitwear. Overall, Uniqlo uses 30% of cotton in its collections and only 20% of polyester. For its fast-fashion competitors, polyester is usually the preferred material choice. This is a favourable decision regarding the impact of polyester on the planet. Despite a higher materials quality, Uniqlo is able to keep products at an affordable price.
Where to Buy Uniqlo the Cheapest?
uniqlo.com (1.5-2% cashback)
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Everlane
Everlane Brand History and Origin
Everlane is an American clothing retailer that sells primarily online. It was founded in 2010 by Michael Preysman and Jesse Farmer as a direct-to-consumer online menswear retailer. The organization is headquartered in San Francisco, California and also has stores in New York City, Boston, Los Angeles, and Palo Alto. The company was founded with the mission of selling clothing with transparent pricing. Preysman and Farmer collaborated with Andy Zhang for the sourcing of ethical materials. The company enables customers to see how much each item costs to produce and how big the company's mark up is. The brand has a substantial following of over 1m followers on their Everlane Instagram. They were named #3 in the Most Innovative Company list by Fast Company in 2019.
Everlane Price: $18 -$200
Everlane Design & Style
Much like a minimalist traveler, they're all about wardrobe essentials. Everything from the minimal style, variety of colors and perfectly fitting basics, off the rack. Their aesthetic is clean and simple.
Everlane has a substantial stock of women's hoodies, tees, pants, accessories, shoes, and more. Whether you are in the market for some simple office attire, loungewear for around the house, or chic streetwear, Everlane has you covered. The Everlane men's collection is all about simplicity. The aesthetic is clean and simple, ideal for everyday wear. You won't find any bright colors or patterns here, as Everlane thrives on minimalism.
Everlane Quality
Everlane is an excellent brand for people looking to buy high quality essentials with no visible branding. Everlane offers several types of t-shirts, with a pima cotton or organic cotton option. They're softer than the organic tees with a more substantial feel to them as well. All at affordable prices compared to the competition.
In 2018, Everlane embarked on an ambitious project to eliminate virgin plastic from its supply chain, and get rid of single-use plastic throughout its offices and supply chains. It developed a line of outerwear made from recycled water bottles, and is combing through every item in its collection, remaking all plastic elements with recycled plastic.
Where to Buy Everlane the Cheapest?
nordstromrack.com（1.5-2% cashback）
Cotton On
Cotton On Brand History and Origin
Cotton On Group is Australia's largest global retailer, known for its fashion clothing and stationery brands. Cotton On was founded in 1991, with the first store being opened in Geelong, Australia. It has over 1,500 stores in 18 countries and employs 22,000 workers globally. It currently operates seven brands: Cotton On, Cotton On Kids, Cotton On Body, Factorie, Typo, Rubi, Supré, and Cotton On Foundation. They aim to deliver on-trend basics and fast, fun fashion at affordable price.
Although strongly focused on clothing, the company also commercialises homeware and stationery products through the Typo brand. Cotton On is also main sponsor of the AFL Women's, the Australian rules football league for female players.
Cotton On Price: $5.99 -130
Cotton On Design & Style
Cotton On and Gap are quite similar brand in term of target audience, feature and mission, both have a desire to deliver fashionable clothes within reasonable price. They run most shapes in four or five colorways. Palettes run pretty universally across the departments, with washed out shades favored. A pink, blue, white, khaki and black tends to be used in most garment shapes and in womenswear, aside from graphic tees, there's very little in the way of patterned fabrics or embellishment.
They pride on making customer feel and look fashionable without the guilt of spending excess dollars - fashion should be fun, affordable and updated weekly. Cotton On give higher weighting to accessories, and much higher weighting to footwear than the other retailers. Underwear is where Cotton On lead, accounting for 7% of their offering.
Cotton On Quality
Where Cotton On has real potential to sting is the family outfitters, like Gap, and Uniqlo. Repeat fabrics and colorways helps Cotton On keep their costs down. Multiple uses from fabrics mean they can place smaller orders, across a number of styles, which then move fast. Cotton On really focus on the bottom end of their offering, with a higher number of options priced below $5. But Cotton On is trash for longevity, items may lose their shape and structure after months.
Where to Buy Cotton On the Cheapest?
cottonon.com (4-5% cashback)
nordstromrack.com (1.5-2% cashback)
asos.com (4.5-5% cashback)
Gap
Gap Brand History and Origin
The Gap, Inc., commonly known as Gap Inc. or Gap, is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates six primary divisions: Gap (the namesake banner), Banana Republic, Old Navy, Intermix, Hill City, and Athleta.
Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of September 2008, the company has approximately 135,000 employees and operates 3,727 stores worldwide, of which 2,406 are located in the U.S.
Gap Price: $4.99 -$240
Gap Design & Style
While most people know Gap as the mall-based mid-market Gap brand. They are originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. It owns four other brands: Banana Republic, Old Navy, Athleta, and Intermix. Banana Republic is Gap's upscale brand with higher-end materials, detailed craftsmanship, and an upper-middle class feel.
Old Navy is Gap's a lower-priced store focused on value and "fun." According to Gap's annual report, Old Navy believes in, "the democracy of style," catering to the everyman and woman. Athleta is an athleisure brand geared toward women and girls that is focused on yoga, athletics, and casual "women in motion."Intermix is a smaller brand that curates designs from outside leading designers, though its impact on the company as a whole is on par with a rounding error at this point.
Gap Quality
GAP is an excellent place to pick up staples for your seasonal wardrobe updates. The minimal branding means that most pieces you get from GAP fit seamlessly into your wardrobe. Gap was very popular in the 90s and 00s. It used to be synonymous with avant-garde and cool. Its price is reasonable and the quality is good. However, it seems to have weakened recently.
Where to Buy Gap the Cheapest?
gap.com (3-4% cashback)
gapfactory.com (3.5-4% cashback)
Conclusion
Uniqlo vs. Everlane vs. Cotton On vs. Gap: which brand is the best?
Uniqlo
Uniqlo prefers to offer fewer items but more colour options for each of them. When customers like a product, they might buy it in several colours. With its focus on quality over quantity and longevity instead of fast-fashion's quick expiration dates, Uniqlo makes good on its sustainability promise. The pricing strategy of Uniqlo is fascinating as Uniqlo's target market gathers people of all ages and both genders, belonging to all demographic backgrounds, and who want to get affordable, high-quality clothing. Therefore, prices are kept very low.
Everlane
Shop Everlane for modern wardrobe essentials. They make the most beautiful essentials, at the best factories, without traditional markups. Everything from the minimal style, variety of colors and perfectly fitting basics, off the rack. Their aesthetic is clean and simple. It's ideal for everyday wear. It is an excellent brand for people looking to buy high quality essentials with no visible branding.
Cotton On
Cotton On is primarily a youth focused brand targeting the 18 - 30 yrs age bracket. The consumer is fashion aware yet, not dictated to. They are ingeniously looking to achieve the season's look without the designer price tags. They pride on making customer feel and look fashionable without the guilt of spending excess dollars - fashion should be fun, affordable and updated weekly. Cotton On represents huge value for money.
Gap
Gap is American casual style, suitable for those who like sports casual style. With the emergence of "ultra-fast fashion" such as FashionTIY, consumers are increasingly fond of fashionable and trendy clothing.
Gap is unable to break through the style and fashion of its products, resulting in lower and lower attention. Some shirts, T-shirts and dresses are relatively ordinary in design. Of course, if you only need a pair of chinos that will continue to be used and don't care about the label, then Gap is a good choice.
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