What Is Affiliate Marketing?

Affiliate marketing is a method of earning money by recommending and promoting somebody else’s products or service. For every sale that is made directly from your promotions, you will receive a commission payment. How much you earn depends on the commission levels set by the advertiser and how many products you sell.

The process of affiliate marketing is straightforward:

1. Potential customer lands on the website of the publisher (the affiliate)

2. Customer clicks an affiliate link that takes them to a landing page detailing the advertiser's product

3. Customer buys product

4. The publisher earns a percentage of the sale as a commission

The affiliate link the customer clicks on has a unique code recognized as belonging to the publisher. The advertiser (the merchant whose product is being promoted by the publisher) tracks the code and pays out accordingly.

Affiliate marketing starts with the advertiser and ends with the customer. The publisher acts as the middleman, selling the advertiser’s product or service to the customer.

Terminology used in affiliate marketing

Although there are only four parties involved in affiliate marketing each goes by several different names, which can be confusing. To clarify, here are some of the names you may come across:

Advertiser:  The person or company who owns the product. Other names include merchant, owner, seller, brand, retailer, creator, vendor.

Publisher: The person or company who promotes and sells the advertiser’s product. Other names include affiliate, marketer and affiliate marketer. This can be an individual who promotes through a website/blog, email, social media or YouTube, or it could be a large company who runs several different websites or businesses.

Affiliate network: A company that acts as the middle man between advertisers and publishers, providing a platform for publishers to sign up to affiliate programs of their choice. You may also hear them referred to as an affiliate marketplace.

Customer: The person who ultimately buys the product. Other names include buyer, consumer, shopper or client.

What Is Awin?

• The Awin Group Story

Awin emerged in 2017 when consolidating zanox and Affiliate Window operations, both of which had been driving sales for affiliate partners since 2000. In 2017, Awin acquired one of North America’s largest platforms, ShareASale. ShareASale has been a pure-play affiliate marketing network, successfully growing its business by nurturing relationships, building cutting-edge technology and guiding clients to success in affiliate marketing since 2000. 

With over 20 years of affiliate marketing experience for both Awin and ShareASale, Awin's trusted platforms offer a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, the Awin Group provides solutions to drive sustainable growth.

• Awin Main Features

Apart from the broad category of niches and the many advertisers and publishers using the site, Awin stands out for the following reasons:

1. Relatively user friendly and simple to understand and use.

2. A quick and easy application process to apply for affiliate programs.

3. Clear statistics and reports available to affiliates in their account’s dashboard area.

4. A wide range of merchants and advertisers to choose from.

5. The site provides various tools and widgets that make it easier for affiliates to do their job.

6. The convert-a-link plugin.

• Awin's Main Network And Offer Type For Advertiser

Awin's platform allows you the flexibility to partner with a diverse range of publisher partners, whether that's content sites, influencers, vouchercode or cashback, find the right partner to target the customers you want to reach.

And Awin isn’t your typical online marketplace like Amazon or Etsy; the site has several partners and over 13,000 advertisers. The products or services that these advertisers sell are divided into 4 categories which are further divided into several niches:

1. Finance and Insurance: Loans, personal banking, property, savings and investments, mortgages, credit cards and insurance.

2. Retail and Shopping: Clothing, accessories, electronics, FMCGs, gardening equipment, sporting equipment, shoes, toys, gifts and so on.

3. Telecommunications and Services: Education, training recruitment, mobile downloads, online gaming, tickets, utilies, web hosting, business services, B2b telecommunications services,  competitions, etc.

4. Travel: Cruises, ferries, holidays, trains, tourism, hotels and accommodation, car rental, airlines, coaches, airport transfers and parking, among others.

As a marketplace, the portal is perfect for content creators, website owners, influencers and technology-based partners to advertise their products and create profitable networks.

• What Are The Benefits Of Awin Affiliate For Advertisers？

1. Widening the audience: Every publisher that the advertiser works with has a unique and new audience. When they promote the advertisers’ products, they are exposing them to this potentially untapped market place. 
   

2. Connecting with relevant content producers :As an advertiser, it can be hard to find individual connections to websites that would have a strong affinity with your brand.  Working with Awin, it is able to connect each advertiser with over 200,000 active publishers globally.

3. Cost effective:Advertisers that use the cost per acquisition method are only paying commissions for conversions into sales. When using traditional advertising methods, there is never a guarantee of sales from the ads, but advertisers will have to pay for the ad regardless of whether they convert or not.  

4. Quick results:If advertisers are working with trusted, experienced and successful publishers, results can be much faster than other forms of marketing. 

5. Flexible:Due to the digital nature of the industry, affiliate marketing is flexible and can easily be run according to your brand KPIs, targets and performance metrics. Commissions can be calculated to ensure advertisers are not losing money and validation periods can be determined based on returns policies, which means the program can always run positively.

6. Build a brand reputation :The more the brand is promoted, the more well-known it will become. Publishers are often influencers as well whose audience trust them and, by default, they have confidence in any products they promote.   

7. Easily trackable and measurable : Unlike other forms of advertising, affiliate marketing is easy to monitor and measure the success of the programs, allowing the advertiser to make appropriate changes if necessary. Tracking can be followed in real time, allowing marketing teams to provide accurate reporting and insights into the performance of their program across a variety of metrics.

8. Minimal risk : If products don’t sell, the advertiser does not pay a commission. The risk with this form of marketing is minimal so even if the advertiser is working with a wide range of publishers with a variety of performance metrics, they will not lose any money if some publishers don’t make any sales.  This opens up the ability to test unknown or new propositions without fear of wasting budget or increasing cost per sale metrics.

9. SEO benefits:The more the brand and the products are exposed on the internet, the better the website will rank organically. 

10. Reduce staffing costs:Affiliate marketing negates the need to have a robust in-house marketing team, helping to keep costs lower within the business. 

11. Access to industry experts:Outside of Awin’s account management team, working with the network also gives advertisers and publishers access to the work of our support teams, like global strategy, technical services and business intelligence.

12. Sector insights and recommendations :Working with a large number of clients, Awin can identify shopping trends across data points like seasonality, sectors and climate, providing intuitive recommendations on what activity and promotions could work well for your brand.

• How Does Awin Work？

How Awin can help your brand? In fact,Awin network connects sellers to over 225,000 active affiliate partners around the world to increase consumer reach.In the simplest terms, this is how AWIN Affiliate works for Advertiser:

>>Promote with confidence with high-quality publishers

1. Search Awin directory of 225,000+ active partners, spanning a range of sectors as well as promotional types including cashback, content and shopping comparison, to find the right partners for your affiliate programme. 

2. Awin  approve all publishers before they join the network through an in-depth screening process so you can partner in confidence.  

>>Personalised and expert affiliate marketing service

1. Awin client services comprises of many functions, including dedicated publisher services and publisher management teams, which also include sector experts in Telco, Fashion, Travel and Influencer Marketing which allow  Awin to offer consultancy, support and insight to all of our clients. 

2.  Awin's Technical and Business Intelligence teams are on hand to support our clients and ensure programmes are running to the most optimal performance model and reporting capabilities.  

>>Powerful tools and technology to optimise your affiliate partnerships

1. Working alongside Awin's standard affiliate tracking and developed by  Awin in-house technical and development teams,  Awin offer easy implementation with multiple technical partners or solutions through the use of the Awin Mastertag; reducing integration times and increasing flexibility across your campaigns. 

2. Awin's Cross Device Tracking solution allows advertisers to reward publishers for multi-device journey transactions, allowing a true understanding of how the performance channel drives customers, where previously anybody interacting with the channel across more than one device was instantly lost.   

3. Awin voucher attribution technology allows further flexibility to the traditional last click model in the affiliate channel, allowing advertisers to fully reward publishers for exclusive voucher code campaigns.  

4. Payment on influence offers another alternative to the traditional last click model and opens up new avenues to encourage more collaboration with content and blogger partners.  

• Awin Affiliate Offers

Like most other affiliate networks, advertisers/vendors on Awin offer different rates for different products. Some products can earn you a 50% commission, while others may be relatively lower at 10% or so. It all depends on the program you choose. Additionally, it also depends on the model of revenue that you choose, such as cost per lead (CPL), cost per action (CPA) or cost per sale (CPS) to name a few. The commission offered by Awin is based on cost per acquisition or action (CPA), where affiliates are paid for certain actions done by customers visiting their sites, such as subscribing to emails, clicking on certain advertisements, filling forms or making a purchase.

Awin Affiliate Advertiser Guide 2024

• How To Get Started With Awin Affiliate As An Advertiser?

To become an advertiser, the first step is to have a product or service that publishers will be interested in promoting. Almost any product or service can be promoted through affiliate marketing, although certain types are more popular than others.  The key requirement is that your website is transactional and the sale can be completed completely online.

There are certain core products that always perform well, lik3 fashion, travel, insurance and technology, and there are also different trends that do well depending on the current market. And as an Awin advertiser,you are must be Required for Joining The Awin and have an Awin account.

• What Are The Requirements For Joining The Awin ?

Signing up on Awin is a fairly simple procedure. However, there are some prerequisites to become an affiliate or promote an affiliate program:

1. Have an established, active website with quality content relevant to the niche you want to promote.

2. Sign up on Awin and set up your account in 4 steps:

3. Account setup: This is where you enter all your personal details or company details.

4. Promotion type:Here is where you indicate the main country where you will promote your niche and also the strategies you will employ in doing so.

5. Promotional space where you put in your website’s information.

6. Verification:This is a two-step process (one is adding a meta-tag to verify your site and paying the $5 screening fee which is refunded on approval).

• How To Sign Up At Awin?

Signing up for an account on AWIN Affiliate is simple.Here is the step-by-step Awin registration process：

1.Account Setup

To begin, go to Awin website:https://www.awin.com/gb/advertisers/awin-access   , and then click on the "Sign Up" 

And you’ll see a progress bar that shows you the steps involved in the signup process. There’s also a small notice letting you know that you’ll be asked to:

• Provide details of your ‘promotional space’ (company, name,E-mail and password etc.)

• Pay a refundable deposit of $5

• Publishers must be 18 or older to join the Awin network.
  

2.Promotional Type

Next, select which promotional type you will be using:

You can choose anywhere from one to four promotional types. But for each type that you choose, you’ll need to select at least one sub-category and mark it as the primary promotional type:

3.Promotional Space

Then, give your campaign a title and tell advertisers how you will be generating leads:

You also need to choose at least one sector. You do this by clicking on a sub-category within one of the four sectors.

4.Verification

On the Verification screen, enter your street address and phone number. Then check the box next to ‘Online Payment’ (that’s the refundable $5 deposit):

Next, enter your payment details and click ‘Make Payment’:

Finally, you’ll now see a message informing you that:

• Your account has been created;

• You’ll be informed once your application has been approved;

• An email has been sent to you to confirm your email address.

And that’s it! You’ve just completed the AWIN Affiliate signup process.

• How To Find Publishers (Affiliates) To Sell Your Products ?

Good publishers can make a great difference to an advertiser’s profits, so choosing the right ones are a major step in the process. They need to be an authority in the same niche as the products being offered by the advertiser and should have an active audience that engages with them on a regular basis.  

1. In the early days, it may be a matter of advertisers working with a large number of publishers to discover those that are compatible with the products. For publishers to sign up to the affiliate program, it needs to be as visible as possible (with links on the website and on emails), and attractive as possible to potential publishers.  

2. When choosing publishers a large following can be important, but how the audience interacts with the publisher is a key factor to consider. There should be regular exchanges and an excellent rapport between both parties, as this leads to greater trust and a greater likelihood that the audience will listen to the publisher and buy the products currently being promoted. 

3. Advertising the affiliate program directly is one method of finding publishers, but one of the most straightforward ways is to find publishers through a network. 

• How To Find publishers Through Awin ?

Networks make it as easy as possible for advertisers’ affiliate programs to be found, by categorizing them within advertiser directories and including search keywords. On Awin, all affiliate program profiles are publicly viewable to make them as easily findable and accessible as possible.

Within the Awin interface there is also a publisher directory, which allows an advertiser to search for new publisher by sector, advertising type or keyword.  You can then contact the publisher directly through this listing, or invite them to join your affiliate programme if they haven’t already.

Awin also offers some sound advice on making an affiliate program as attractive as possible to publishers.  These tips include: 

1. Fill in the advertiser profile as thoroughly as possible 

2. Provide a clear and concise description of what is being offered 

3. Offer an attractive commission rate 

4. Make sure publishers are paid on time and within a reasonable timeframe 

5. Include quality creatives for publishers to use 

6. Make the most of all the extensive tools on offer, including product feeds and communication channels. 

A unique feature of the Awin interface is the collation and visibility of CAVE data for each advertiser.  This allows publishers to see at a glance an advertiser’s:

1. Conversion rate

2. Approval percentage

3. Validation period

4. Earnings per click

5. Awin index

This means publishers can easily assess if the advertiser will be good to work with and if they will be paid on time.  The Awin index takes into account all of these metrics and offers the publisher a standardized percentage that can be used to compare across the network and advertiser sector. 

• Awin Tools For Advertisers            

>>Cross device tracking

Awin's cross device tracking solution was developed to allow advertisers to reward publishers for multi-device journey transactions. The ability to track cross-device gives advertisers true understanding of how the performance channel drives customers, where previously anybody interacting with the channel across more than one device was instantly lost.

>>Voucher attribution

This feature allows an advertiser programme to give an exclusive voucher code to a publisher and track all transactions made using that code, even if no affiliate cookie is present, as well as if its been allocated to another channel by the advertiser.  The publisher is rewarded commission for sales made using the exclusive code.  

>>Commission flexibility

Awin's unique platforms offers a range of payment flexibility options which allows advertisers to collaborate with different types of publishers, across different campaigns or bringing new objectives into the affiliate channel.  Within the interface there are a number of options:

1. Payment on Influence

2. Commission by Basket Value

3. CPC Campaigns

4. CPL or CPD Campaigns

Clik here for more details

>>Promotional tools

Awin's interface has a number of tools to aid with the promotion of each advertiser's affiliate programme.  Each of these are part of our standard programme set up and should be available to use on all programmes on the Awin network.

>>SingleView

Unlike other attribution technology, SingleView requires no complicated technical integration. Sitting in Awin’s first-party tracking solution MasterTag, it easily empowers brands to assess which combinations of media formats deliver the best return on advertising spend (ROAS). Built using game theory, the technology offers entirely impartial recommendations, drilled down to individual partners and campaigns. 

More Awin Getting Started Guides

• How To Use Awin Affiliate To Create An Income

There are three main ways to create an income using AWIN Affiliate links:

1. Blogging (writing articles)

2. Paid Ads

3. Social Media

Let’s look at these three techniques in more detail.

1.Blogging

The highest conversion rates often come from affiliate links embedded in articles. The reason this promotion strategy works so well is that the affiliate links are in context.

When you share valuable tips, you establish trust and credibility with your reader. And that will also increase the chances of you making a sale from that affiliate link.

So in-depth articles are the best way to market affiliate products. This is because you:

• Attract targeted visitors

• Add value to the reader

• Establish trust and credibility with the reader

2.Paid Ads

As with links in a blog post, paid ads can also be highly targeted, especially if you’re using Facebook Ads.

One advantage of paid ads in affiliate marketing is that it’s easy to work out the Return On Investment (ROI):

ROI = Affiliate Commissions minus Cost of Ad

Armed with this equation, you just need to experiment with these three elements:

• Affiliate product,

• Advertising platform

• Ad copy

Through trial and error, you’ll find a combination where profits exceed costs.Once you find that combination, just rinse and repeat.But before buying ad space, check the Advertiser’s terms and conditions. Find out if they allow paid ads, and if so, what conditions they have.

3.Social Media

Posting on social media can also be an effective way of promoting affiliate links. But as with paid advertising, check your Advertiser’s terms and conditions first.

If using an affiliate link on social media, you should mask the link using a plugin such as Pretty Links. This is partly because some social media platforms don’t allow ‘raw’ affiliate links. But also because you have limited space on social media and affiliate links can be very long.

• How To Use AWIN Affiliate’s Deep Linking 

What's Deep links?

Deep links are where you link to a specific product instead of a home page. Deep linking is a powerful affiliate tool and can increase your sales by up to 25%.

How to Use It?

AWIN Affiliate’s Deep Linking Tool is a powerful feature of the platform.Here’s how to use it:

In the top menu, mouse over ‘Toolbox’. In the dropdown menu, click ‘Link Builder’:

In the Deep Link Tool, choose an Advertiser:

Then go to the Advertiser’s website and choose a product that you want to promote on your website.

Then copy the URL from the address bar of your browser:

Now go back to the Deep Linking Tool and paste the URL into the field marked ‘Destination URL’. Your deep link will appear in the box below:

If you want to shorten it, click on ‘Shorten Link’ and you’ll get a tidd.ly short link:

• What  Can You Do With The "My Awin Chrome Extension"？

The My Awin Chrome Extension is a useful gadget for Publishers.Let’s say you’re browsing the Internet, looking for products you can promote on your website. The My Awin Chrome Extension will immediately tell you if the website you are on is an AWIN Advertiser.

Here’s what you can do with the My Awin Chrome Extension:

1. See at a glance which promotions the advertiser has

2. Quickly copy the promotion text and any code or code

3. Share your promotions and links on Twitter and Facebook with just one clickr
   

4. Easily generate tracking links and URL’s to specific product pages

5. Go from the MyAwin browser extension directly to the Awin interface

• How To Use Awin To Drive Low-Cost Conversions For Your Brand?

 1.Use coupons and promotions

This technique is very effective when it comes to affiliate marketing. 97% of consumers search for deals when they shop online, buyers will not be different on that matter.

Working with coupon affiliate marketing sites is a great way to drive revenue. Many of the affiliate programs on Awin offer a mix of coupons and cashback publishers.

2.Optimize LP and CTA’s

Running different versions of the same landing page is crucial. Simple changes can have a big effect on the conversion rate of a page.The landing page should provide clear signals on the process to follow. The point is to set the directions and all tell prospects what to do. 

Vary the type of call-to-action, include contextual linking,  banners and different buttons. Make tests to acknowledge what is more accurate to the audience’s preferences.

3.Work with super-affiliates and influencers

Choosing the right partners is crucial to the success of your affiliate program.

• Other Awin Getting Started Guides

1.Add affiliate links

At Awin there are several options for adding links to your website to make the process as simple as possible for every affiliate:

1. Link Builder: i f you’re writing about or featuring something specific, simply copy and paste the URL for the product page into the link builder in the Awin interface. After selecting the program you wish to promote, the Link Builder will automatically generate an affiliate tracking link unique to your account to add directly to your website.

2. Convert-A-Link : this easy solution is great if you’d prefer to focus on your content creation. Let Awin manage the rest. Under Links & Tools, ensure you have Convert-A-Link switched on, copy and paste the piece of JavaScript code onto the bottom of every page of your website, and you’re ready to create content. Once integrated, the JavaScript will automatically convert your normal links into tracking links without changing their appearance on your website. 

3. Create-A-Feed :if you want to showcase or compare a range of products from one or several advertisers, the Create-A-Feed functionality allows you to create a custom feed that can be downloaded via XML or CSV directly into your site interface.

4. Extensive Reporting:AWIN Affiliate offers extensive reporting.In the top menu go to ‘Reports’ and in the drop-down, you’ll find reporting on various different metrics.

2.Add relevant and appealing content

Within the interface, you’ll find all the tools needed to promote your chosen advertisers effectively – including promotional messaging, coupon codes, banners and creative.

Adding these tools to your website, along with informative content pieces or strong calls to action, can work to persuade a consumer to purchase through your site. Take advantage of seasonal focuses to tap into key customer behavior and maximize your sales potential.

3.Keep in contact

As a new affiliate, it will take time to build up a group of affilate advertisers that want to work with you regularly. It’s important that advertisers and account managers are able to get in contact and find out more about you and your website. Take the opportunity to introduce yourself and showcase what your website has to offer – shout about your USPs. 

4.Monitor your performance

You can monitor a range of reports in the interface that will help you better understand your traffic – all of the reports are fully customizable by advertiser, date range, transaction or validation date and commission group:

1. Performance over time – this gives you a general view of total metrics per day, month or year across your advertisers

2. Commission group performance – this shows which types of sales are performing best for you.  These can be segmented differently depending on advertiser, so it’s important you look at these on a more granular level

3. Advertiser performance – this shows you overall performance per advertiser for a given time period

4. Product performance – here you can see which individual products you have sold and have resonated well with your audience (availability  dependent on individual advertiser program)

What Does It Cost To Join Awin?

Signing up on Awin is free of cost. You will be required to pay a $5 fee while signing up but this is refunded once your application is approved. The portal makes all its payments via PayPal on a bi-monthly or monthly basis.

Awin Access Fee

• Free to join

• No monthly fee for first three months (£75+VAT thereafter)

• 30% network fee(applied to the validated commission)

• 3 month minimum term

Publisher And Advertiser Sign Up Here FREE

How Does Awin Pay Commissions?

AWIN pays accumulated commissions twice a month — on the 1st and the 15th of every month.

• On the 1st of every month an affiliate receives all commissions that were validated up until the 15th of the previous month.

• On the 15th of each month, the affiliate receives all commissions that were validated up until either the 30th or 31st of the previous month.

However, there is an exception to this schedule.

AWIN requires Advertisers to make advance deposits. These deposits cover commission payouts for the following two-week period. AWIN only pays out commissions that are covered in this way by the Advertiser.

Recently, AWIN introduced the ‘traffic light system’. This system tells you if an Advertiser has enough funds to cover affiliate payouts:

• Green: means the advertiser is within their credit limit. In this case, you would be paid according to the schedule outlined above.

• Amber:means the advertiser falls outside of their credit limit. In this case, you would only be paid once AWIN has received payment from the advertiser.

• Red :means the Advertiser is either bankrupt or has excessive credit levels.

You can see the ‘traffic lights’ in the Advertisers directory, in the column marked ‘Payment Status’:

How Does Awin Track The Sales?

When a visitor clicks on your affiliate link, they get taken to the Advertiser’s product page.

Three things then happen:

1. AWIN records the click and drops a tracking cookie on the visitor’s device.

2. The visitor purchases an item from the Advertiser’s website. The Advertiser’s order confirmation page contains the AWIN conversion tracking code. And that code sends a request to AWIN.

3. AWIN links the Advertiser conversion request with a cookie on the visitor’s device.

AWIN then records the sale and credits it to your account. The sale information includes the:

1. Advertiser ID

2. Referring Publisher ID

3. Unique Order Reference

4. Total sale amount

5. Commission breakdown

Note that AWIN uses ‘last referrer’ tracking.This means that the sale is credited to the most recent referring Publisher.

Who AWIN Affiliate Is Most Suited For?

AWIN is best suited to people already well-versed in affiliate marketing who don’t need a lot of guidance.As mentioned above, response times from AWIN can be slow. So someone new to affiliate marketing, with lots of questions may end up frustrated.Though AWIN is now a global network, the company has its roots in Europe. So it’s particularly well suited to European marketers.

Finally, AWIN is best suited to affiliates who have an online presence in these sectors:

• retail

• telecommunications

• travel

• finance

FAQ

1.What is awin access?

Awin Access offers a low-cost, low-commitment solution to affiliate marketing, enabling online businesses to reach new customers at a guaranteed return on ad spend.

2.How to set up an Awin Access account?

You must first check that you are eligible to join Awin on the Access service tier, as this is exclusively for new businesses/start-ups. You can do so by applying here. Advertisers that are eligible will receive an application form to complete and will be guided through self-integration steps.

3.How much commission does awin take?

As an example, a retailer may decide to pay 5% of the value of a completed purchase to a publisher. Awin facilitates this relationship and tracks the transaction, paying the publisher. The business then charges a percentage fee on top (an override), which is a percentage of the commission.

4.How to close Awin account?

Please notify the Publisher Success Team by emailing Awin Publisher Success -Awinshall aim to close your ticket and ask Finance to send through any relevant payments.

5.What currency is commission paid in?

Awin pay commission in NOK, DKK, SEK, PLN, CHF, AUD, EUR, USD, CAD, and GBP.

6.What's the difference between an advertiser and a publisher?

Though they both wish to increase sales and maximise profit, the advertiser is the one who owns the brand, product or service. The publisher is a suitable promoter of the product, who creates traffic to the advertiser’s website through consumers clicking on their publisher-specific links.

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