Top 8 Clean Beauty Makeup Brands in 2025

• Why Is Clean Makeup Important?

For decades, makeup has been plagued with toxic chemicals that can have serious implications on our health. Ingredients like PFAS, formaldehyde, parabens, and SLS are prevalent across many of our beloved makeup products and can absorb through our skin causing adverse reactions like allergies, eye injuries, or worse.

Fortunately, many clean makeup brands are leading the way of crafting effective and safe makeup products that won't harm your health.  

Clean makeup brands avoid the use of harmful chemicals and instead formulate their cosmetics with natural and organic ingredients like fruit and vegetable pigments, aloe vera, and cornstarch which are gentler and safer for our skin. Clean makeup brands also prioritize animal welfare and environmental initiatives as many are vegan, cruelty-free, and use sustainable packaging that minimizes harm to animals, the planet, and us!

• Top Clean Beauty Makeup Brands
  

| ILIA Beauty

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren't safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

Today, ILIA challenges the conventions of clean beauty to create safe, potent formulas that protect and revive your skin. It all comes back to vivid washes of color, active levels of skincare ingredients, and a fuss-free approach to makeup that always puts your skin first.

ILIA's motto is to have "Skin that looks like skin", through formulas that work for all skin types, even the most sensitive ones. ILIA makeup is for those who want to embrace and improve their skin, even on those days when they want to wear makeup, no need to compromise between skincare and makeup.

WHERE TO BUY: 

Sephora (up to 4% cashback from Extrabux)

Space NK (up to 7% cashback from Extrabux)

| Tower 28 Beauty

Tower 28 Beauty was created by Amy Liu, a beauty industry veteran with over 15 years of experience. As she battled eczema her entire adult life, she noticed a gap in the market for clean makeup that is specifically designed for sensitive skin - and that doesn't look like it's been 'filched from a dermatologist's office'. So, she decided to create her own brand that focuses on creating high-quality, cool and beachy makeup products that are suitable for all skin types. With an added focus on diversity and inclusivity catering for every skin tone and skin type, Tower 28 Beauty was born.

Tower 28 clean beauty products are thoughtfully crafted to meet the needs of sensitive skin - and they're also suitable for everyone. Their entire product line is allergy-tested, dermatologist-approved, non-irritating, fragrance-free and non-comedogenic (meaning their products won't clog your pores). 

Designed for sensitive skin, its lineup of cream blushes, bronzers, and lip glosses are made with skin-soothing ingredients like green tea, aloe vera, and rosehip oil. As a result, they never cake, settle into textured areas, or, most importantly, exacerbate existing skin issues. 

Where to buy:  

Sephora (up to 4% cashback from Extrabux)

Kohl's (up to 3% cashback from Extrabux)

Walmart (up to 4% cashback from Extrabux)

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| Kosas

Founded in 2015 by Sheena Yaitanes in California, Kosas is the result of Yaitanes bringing both her passions together. With a degree in Biological Sciences and a love for colours and painting, Kosas allows her to use both in her day-to-day life. Her belief that makeup is a huge opportunity to take care of your skin means every product is loaded with clean, healthy, effective ingredients that make a big difference in your skin. Her love and connection to colour create living, unique, dimensional shades that are so easy to wear, yet anything but boring. All Kosas products are cruelty-free, maximising the power of botanicals that are good-for-skin. 

Kosas makeup is for those who are looking for makeup that's easy to apply, comfy to wear and makes their skin look good, with formulas packed with effective skincare ingredients. If you like makeup that also treats your skin well, this is the brand for you.

Clinically proven to actually make your complexion better, even when it's bare, the brand believes that you should be your best self every single day. From lipsticks and bronzers to deodorant and spray serums, Kosas has you covered from head to toe (quite literally).

WHERE TO BUY: 

Sephora (up to 4% cashback from Extrabux)

Space NK (up to 7% cashback from Extrabux)

Cult Beauty (up to 8% cashback from Extrabux)

| RMS Beauty

A pioneer of the clean beauty movement, master makeup artist Rose-Marie Swift founded RMS in 2009 to clean up the industry and set a higher standard for beauty. Bold, authentic and unwavering in the quest for innovative clean ingredients that perform, RMS Beauty is well known today for its refined, well-edited cult favorites in both makeup and skincare that are effortless, multitasking, and skin-nourishing. Cleaner, quality products made with health at the forefront means that RMS products never contain parabens, gluten, synthetic fragrances, GMOs, sulfate, phthalates, talc, and over 2700 more banned ingredients. The brand is committed to transparent sustainability, and the products are manufactured at GMP-certified facilities to ensure FDA-quality approval. They are never tested on animals, and the packaging is made from glass, post-consumer recycled plastic, and shipped in cartons made of at least 80% FSC-certified recycled paper, manufactured with wind energy, and made with vegetable ink.

WHERE TO BUY: 

RMS Beauty (up to 10% cashback from Extrabux)

Bluemercury (up to 3% cashback from Extrabux)

Dermstore (up to 5% cashback from Extrabux)

| Jones Road Beauty 

Jones Road has entered the beauty industry with a vision to create products that are both clean and multi-purpose, while always delivering high-performance results. Founded by Bobbi Brown in 2020, the legendary makeup artist has distilled her expert industry knowledge into high-grade formulations that are suitable for all skin types and tones, with the philosophy that every product should enhance your uniqueness and natural beauty.

Jones Road seeks to fill that gap in the market, with easy, multi-purpose products that can be used to achieve any look — from a natural, no-makeup look to a high-drama, ultra-glam one. Using even stricter guidelines than the E.U.'s, the carefully curated range of balms, sticks, and creams are the best of the best in high-impact clean beauty. 

WHERE TO BUY: 

Walmart (up to 4% cashback from Extrabux)

Liberty London (up to 4% cashback from Extrabux)

| Goop Beauty

Goop Beauty, a brand founded by Gwyneth Paltrow, is dedicated to creating clean, effective, and luxurious beauty products. Goop is passionate about the idea that beauty comes from the inside out. So they use clinically proven and best-in-class ingredients at active levels to create skin care, skin-boosting ingestibles, and body essentials that are luxurious, deliver high-performance results, and enliven the senses with exquisite textures and beautiful scents.

Brand offers products designed to provide a natural, radiant look. This includes cream blush and nourishing, tinted lip balms.

The formulators at Goop do not rest until they believe their products are perfect—safe enough and powerful enough for noticeable results. (All products are formulated without parabens, petroleum, phthalates, SLS, SLES, PEGs, TEA, DEA, silicones, or artificial dyes or fragrances. And are not tested on animals.) 

WHERE TO BUY: 

Goop

Sephora (up to 4% cashback from Extrabux)

| Well People

Driven by the knowledge that your skin is an organ that absorbs a high percentage of what you put on it, Well People strives to create products that look and perform as beautifully as they feel. The brand is derm-developed, clean and vegan. Powered by plants, these rich hybrid formulas hydrate and nourish skin for a glowing, healthy look.

The expansive collection of complexion and color products has something for everyone, no matter what foundation formula you prefer. Many of the color products are cream-based to melt onto the skin for a natural look that leaves you looking healthy, flushed, and beaming.

Well People is setting standards industry-wide by meeting the highest standard of clean. They have the most EWG-Verified® color cosmetic products of any beauty brand, and the formulas are made without 2,500+ restricted ingredients.

WHERE TO BUY: 

Well People (up to 5% cashback from Extrabux)

ULTA

Target

| Honest Beauty

Boasting good, clean – and, well – honest beauty, this is the brand behind Jessica Alba's genius. 

Jessica Alba founded The Honest Company in 2012 because there wasn't one brand she could trust for safe, effective and sustainable everyday products for her pregnancy, family, home and beauty needs. That's what Honest is.

As effective as it's safe, Honest Beauty was the outcome and, using only the best vetted, verified ingredients that dowhat they're supposed to, her range prides itself on transparency; making it easy for you to choose products that work without compromise. With an extensive list of 'no no' ingredients (2,500 and counting), you won't find any questionable chemicals and everything from product formulation to the packaging is carefully considered to respect our precious planet and its myriad inhabitants.

WHERE TO BUY: 

Honest Company (up to 10% cashback from Extrabux)

Walmart (up to 4% cashback from Extrabux)

Vitacost (up to 2% cashback from Extrabux)

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