Ruffles vs. LAY'S Wavy vs. Utz Ripples: Differences and Reivews 2024

What are the most popular ridged potato chips?

Here are 3 popular wavy potato chip brands or products:

• Ruffles:

• LAY'S Wavy:

• Utz Ripples:

How to choose the best potato chip brand depends on personal preference. Do you want to know what the specific differences are between each wavy potato chip?

My 10-person team and I embarked on an exciting and detailed adventure to taste these most famous potato chips.

Each member of the team brought their discerning taste and different perspectives to ensure a comprehensive evaluation. I will carefully select the 3 most representative reviews from different experiencers.

The 3 best potato chips

Three popular wavy potato chip brands are Ruffles, LAY'S Wavy, and Utz Ripples. 

#1. What is Ruffles?

Ruffles is an American brand of crinkle-cut potato chips.

Ruffles is known for its distinctive wavy shape, which gives the chips a unique texture and crunch. 

Ruffles was first launched in 1948. In 1958, the rights to Ruffles were acquired by the Frito Company. Since then, it became part of Frito-Lay, a subsidiary of PepsiCo.

Ruffles chips are enjoyed by many people around the world as a popular snack option.

Ruffles has different names in various countries. In some places, it is known as Lays Maxx or Lays Max. For the UK and Ireland markets, it goes by names like Walkers Max, Walkers Max Double Crunch, or Walkers Max Strong. In Peru, it is called Lays Ondas.

Ruffles® Cheddar and Sour Cream Potato Chips

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($4.48 FROM Walmart  - Get Up To 4% Cash Back)

#2. What is Lay's Wavy?

Lay's Wavy is a type of potato chip from the Lay's brand. 

Lay's Wavy potato chips were introduced in 1994, following a 1991 reformulation of Lay's chips that made them crispier and longer-lasting. The chips' ridges are designed to scoop up dips.

In the U.S. retail landscape, Lay’s were ranked as the leading potato chip brand in the United States in 2023, with Ruffles potato chips ranked second. These potato chips are known for their crinkle-cut. In accordance, the brand is marketed by the slogan ‘Ruffles have ridges’. Both potato chip brands – Lay’s and Ruffles - are owned by Frito Lay North America, which is one of PepsiCo’s subdivisions who manufactures sweet and savory snack foods. Frito Lay was the undisputed market leader of potato chips in the United States, based on generated sales. The wholly owned subsidiary is headquartered in Plano, TX, United States.

Lay's Wavy Potato Chips, Original Flavor

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($2, was $3 FROM Walmart  - Get Up To 4% Cash Back)

#3. What is Utz Ripples?

Utz is a well-known brand that manufactures and markets various snack products, including potato chips.

Utz Quality Foods offers a variety of potato chip series, including: 

Original: Utz Original Potato Chips and Utz Original No Salt Added Potato Chips.

Flavored: Utz Red Hot Potato Chips, Utz Salt & Vinegar Potato Chips, Utz Carolina Barbeque Potato Chips, Utz Ripples Fried Dill Pickle Potato Chips, Utz Sour Cream & Onion Ripple Potato Chips, and Utz Potato Chips, Mike's Hot Honey Extra Hot.

Boulder Canyon: Boulder Canyon Potato Chips Thin & Crispy Avocado Oil Classic Sea Salt and Boulder Canyon Potato Chips Thin & Crispy Avocado Oil Cheddar Sour Cream.

Other: Utz "The Crab Chip" Potato Chips and Utz Onion & Garlic Potato Chips 

In 2011, Utz acquired Zappe Endeavors, which manufactures and markets Zapp's, Dirty's, and California Chips brand potato chips. 

The brand has a significant presence in grocery stores, convenience stores, and other retail outlets across the United States.

Utz Ripples Sour Cream & Onion Potato Chips

($2.99, was $4.79 FROM Kroger  - Get Up To 4% Cash Back)

($23.95, 3-pack FROM Walmart  - Get Up To 4% Cash Back)

A quick look at the differences between 3 well-known snacks

Of course, the taste of potato chips varies from person to person. Different brands of potato chips may differ in taste, flavor, ingredients, etc. 

	Lay's Wavy Potato Chips, Original Flavor	Ruffles® Cheddar and Sour Cream Potato Chips	Utz Ripples Sour Cream & Onion Potato Chips
	($2.99, was $3.99 FROM Kroger  - Get Up To 4% Cash Back) ($2, was $3 FROM Walmart  - Get Up To 4% Cash Back)	($5.99 FROM Kroger  - Get Up To 4% Cash Back) ($4.48 FROM Walmart  - Get Up To 4% Cash Back)	($2.99, was $4.79 FROM Kroger  - Get Up To 4% Cash Back) ($23.95, 3-pack FROM Walmart  - Get Up To 4% Cash Back)
Appearance	LAY'S Wavy has the most prominent ripples.	Ruffles has a medium level of rippling.	These chips have finer ridges or ripples.
Texture	The texture is thicker and stronger.	It has more ridges than LAY'S Wavy and has a more delicate taste.	Finer ridges, thinner profile.
Saltiness	Moderate	Saltiest	Lightest
Taste	The thicker the cut, the harder the texture, with good crispness and chewiness. Prominent potato flavor.	The seasoning is rich and a bit oily.	Milder seasoning, less salty, and less crispness.
Ingredients	Potatoes, Vegetable Oil (Canola, Corn, Soybean, and/or Sunflower Oil), and Salt.	Potatoes, Vegetable Oil (Canola, Corn, Soybean, and/or Sunflower Oil), Maltodextrin (Made from Corn), Salt, Whey, Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes), Onion Powder, Monosodium Glutamate, Natural and Artificial Flavors, Buttermilk, Sour Cream (Cultured Cream, Skim Milk), Lactose, Butter (Cream, Salt), Sodium Caseinate, Yeast Extract, Citric Acid, Skim Milk, Blue Cheese (Milk, Cheese Cultures, Salt, Enzymes), Lactic Acid, Garlic Powder, Artificial Color (Yellow 6, Yellow 5), Whey Protein Isolate, and Milk Protein Concentrate.	Potatoes, Vegetable Oil (Contains One or More of the Following: Cottonseed Oil, Corn Oil and/or Sunflower Oil), Whey, Dextrose, Shortening Powder [Coconut Oil, Corn Syrup Solids, Sodium Caseinate], Salt, Dehydrated Sour Cream [Sour Cream (Cream, Nonfat Milk, Cultures), Cultured Nonfat Milk, Citric Acid]), Dehydrated Onion, Sugar, Citric Acid, Dehydrated Parsley, Natural and Artificial Flavor, Garlic Powder, Disodium Inosinate and Disodium Guanylate.

Editor's review: Ruffles vs. LAY'S Wavy vs. Utz Ripples: Which one is best?

My number one choice is Lay's Wavy!

($2.99, was $3.99 FROM Kroger  - Get Up To 4% Cash Back)

($2, was $3 FROM Walmart  - Get Up To 4% Cash Back)

Why do I like Lay's Wavy chips the most?

I like its thick and deep waves, which are noticeable and crispy. This unique combination of crisp and chewy is very satisfying.

The taste is balanced and the saltiness is not too strong, which is a good choice for people who like moderate saltiness but don't want it to be too salty.

The taste of the potato chips is fresher than some other brands, and the potato flavor is more intense.

The classic original flavor is loved by many people, and there are also various flavors inspired by international cuisines, such as tzatziki, masala sauce and honey butter.

It is often the most affordable option and can be repurchased frequently.

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Real Reviews and Comparisons of the Best Chips

In this comprehensive review, we'll take a deep dive into the differences between these popular potato chip brands, helping you make an informed choice for your next snacking adventure.

#1. Ruffles and. LAYS Wavy vs. Utz Ripples: Appearance

Ruffles, Lay's Wavy, and Utz Ripples are all potato chips with ridges, ripples, or waves, but there are some differences in their appearance: 

►  Lay's Wavy: 

LAY'S Wavy has the most prominent ripples, creating a bold and textured look. Its ridges are crispy and provide a better mouthfeel while increasing the surface area for dipping, leading to a stronger flavor experience from holding more dip or seasoning. 

►  Ruffles:

Ruffles has a medium level of rippling, striking a balance between texture and a recognizable appearance and offering a good compromise between texture and ease of eating. 

►  Utz Ripples: 

Utz Ripples has the most refined and tightest little ripples, giving it a more delicate and subtly textured appearance.

Review 1:

I love the bold appearance of Lay's Wavy. The ridges really do enhance the mouthfeel and hold a lot of dip.

Review 2:

Ruffles are a great balance. The medium ripples are just right for a good texture and easy eating. Ruffles are a classic. 

Review 3:

I prefer Utz Ripples for their more refined look and feel. The tight ripples are charming.

#2. Ruffles vs. LAY'S Wavy vs. Utz Ripples: Texture

Ruffles, LAY'S Wavy, and Utz Ripples have distinct textural differences as follows:

►  Lay's Wavy: 

LAY'S Wavy has a thick and deeply ridged texture, appearing sturdier and providing a substantial mouthfeel with a pronounced crunch. Its deep ridges can hold more seasonings for a stronger flavor burst. 

►  Ruffles:

Ruffles has more ridges but less deep than LAY'S Wavy, resulting in a somewhat lighter texture with a more delicate crunch. It can hold more dips and seasonings but may seem less sturdy. 

►  Utz Ripples: 

Utz Ripples have finer ridges, giving them a thinner profile and a unique texture with a crispy outside and slightly softer inside. They are not ideal for dipping due to their fragility but may appeal to those looking for a different snacking experience. 

Review 1:

I always go for Lay's Wavy when I want a chip that can hold up to dips. The thick texture of Lay's Wavy gives it a substantial feel. Great flavor too.

Review 2:

Ruffles' unique ridges make them stand out. They're not as sturdy as Lay's Wavy, but still a favorite. Ruffles are thinner and have a more refined look. The crunch is just right.

Review 3:

For a different snack experience, Utz Ripples are a good choice. Not as crispy as some, but still enjoyable. The softer inside and crispy outside is different.

#3. Ruffles vs. LAY'S Wavy vs. Utz Ripples: Saltiness

Ruffles have 180 mg of salt, Lay's Wavy has 140 mg of salt, and Utz Ripples have 95 mg of salt.

►  Ruffles:

With 180 mg of salt, it is relatively saltier compared to the other two. This higher salt content can give a bold and intense flavor profile. However, for some people, it might be too salty and could potentially lead to a more thirst-inducing experience.

►  Lay's Wavy: 

Having 140 mg of salt, it is less salty than Ruffles but still has a noticeable salt level. The saltiness provides a balanced flavor that is not overly strong. It can be a good option for those who want a moderately salted chip without it being overwhelming.

►  Utz Ripples: 

With only 95 mg of salt, it is the least salty of the three. This lower salt content may appeal to those who are more sensitive to salt or prefer a milder taste. It might also be a better choice for people who are watching their salt intake.

The differences in saltiness and taste can have several impacts:

Health considerations: Those who are concerned about their salt intake might choose Utz Ripples or LAY'S Wavy over Ruffles. Lower salt options can be beneficial for people with high blood pressure or those trying to maintain a healthier diet.

Taste preferences: Different people have different taste preferences when it comes to saltiness. Some might enjoy the bold flavor of Ruffles, while others might prefer the more moderate saltiness of LAY'S Wavy or the milder taste of Utz Ripples.

Pairing with other foods: The saltiness and taste of these chips can affect how well they pair with dips, sandwiches, or other snacks. For example, a less salty chip like Utz Ripples might pair better with a strong-flavored dip, while a saltier chip like Ruffles might stand on its own or pair with milder accompaniments.

Review 1:

The saltiness of Ruffles is intense, but it's great for when I want a really flavorful chip. It's perfect with a cold drink.

Review 2:

With its balanced saltiness, Lay's Wavy is a staple in my snack cabinet.

Review 3:

I love the lower salt content of Utz Ripples. It's a healthier option. The mild taste is nice.

#4. Ruffles vs. LAY'S Wavy vs. Utz Ripples: Taste

►  Ruffles:

Ruffles is indeed a flavorful potato chip. The saltiness gives it a distinct taste that many find appealing. 

The thinness of the chips combined with shallow and dense ripples results in a crispy and delicate texture. This makes it a great snack for those who enjoy a crunchy bite.

However, the greasiness can be a drawback for some. It may overshadow the original flavor of the potato, making it seem as though the chip tastes more like seasoning rather than the natural flavor of the potato. 

This could be a concern for those who prefer a less greasy snack or who are looking for a more pronounced potato flavor.

Despite this, Ruffles still has its fans who enjoy the combination of saltiness, crispiness, and the unique texture provided by the ripples. It's a matter of personal preference when it comes to choosing between different types of potato chips.

In conclusion, Ruffles has its pros and cons. While it offers a flavorful and crispy snack experience, the greasiness may not be to everyone's liking.

►  Lay's Wavy: 

LAY'S Wavy potato chips have several notable qualities. 

The thicker cut gives them a harder texture, which in turn provides an ultimate combination of crispness and chewiness. This unique texture can be very satisfying for snackers.

The saltiness of LAY'S Wavy is not overly strong, which allows the potato flavor to take center stage. This prominent potato taste gives the chips a fresher flavor profile compared to some other brands. 

The balanced taste of LAY'S Wavy makes it a versatile snack that pairs well with a variety of foods. Whether it's mild cheeses or simple spreads, these chips can complement different flavors without overpowering them.

In conclusion, LAY'S Wavy chips stand out for their thicker cut, excellent texture, prominent potato flavor, and versatility in pairing with other foods. This makes them a popular choice for many snack enthusiasts.

►  Utz Ripples: 

Utz Ripples have their own distinct characteristics. The delicate ripples do make the chips more prone to breaking and they lack the intense crunchiness found in some other brands. 

With less seasoning, there is a pleasant hint of the original potato taste, which can be appealing to those who prefer a more natural flavor.

The fact that Utz Ripples are not too salty is a plus for some consumers. It means that after eating them, you're less likely to feel the need to drink a large amount of water. 

Additionally, not being overly greasy is another advantage. This can make them a more guilt-free snack option compared to some other potato chips.

In conclusion, Utz Ripples offer a different snacking experience with their delicate ripples, milder seasoning, less saltiness, and reduced greasiness. 

While they may not be as bold and crunchy as some other chips, they have their own charm and can be a good choice for those looking for a more subdued potato chip.

Review 1:

Ruffles are a classic, but the greasiness is a downside for me. Still enjoy the salt and crunch though.

Review 2:

LAY'S Wavy is amazing! The thicker cut gives it such a great texture. The chewiness of LAY'S Wavy is so satisfying. Great chip for snacking. The prominent potato flavor is a winner.

Review 3:

Utz Ripples are a guilt-free choice compared to some. Nice flavor without being too salty or greasy.

#5. Ruffles vs. LAY'S Wavy vs. Utz Ripples: Flavor

►  Ruffles:

Ruffles has popular flavors such as cheddar and sour cream, queso cheese, jalapeño ranch, flamin' hot, barbecue, sour cream and onion, and the original flavor.

Ruffles Sour Cream & Onion Potato Chips are popular with many, featuring thin, seasoned ridges that offer a golden fresh crispy crunch. However, they have a strong green onion flavor that overpowers the light sour cream tang and leaves a taste on the palate that may require a drink, toothbrush, gum, or another snack afterward, which lowers their ranking despite having a good crunch and some sour cream flavor but an onion flavor that some find funky and overly dominant.

►  Lay's Wavy: 

Lay's Wavy has popular flavors such as classic original, barbecue, cheddar and sour cream, cheddar jalapeño, flamin' hot, as well as international cuisine-inspired flavors like Tzatziki, Masala, and Honey Butter.

The classic original flavor is usually loved by many people.

Lay's Wavy chips come in a variety of flavors inspired by international cuisines, including: 

Tzatziki: A crunchy take on the Mediterranean classic, with flavors of yogurt, lemon, dill, and garlic.

Masala: A fusion of spices like cumin, coriander, turmeric, and pepper, inspired by traditional Indian dishes.

Honey Butter: A blend of buttermilk honey and butter, inspired by Korean flavors.

►  Utz Ripples: 

Utz Ripples have popular flavors including Sour Cream & Onion, Barbecue, Sea Salt, and Cheddar Cheese, catering to different taste preferences.

One of the well-liked ones is Sour Cream & Onion. 

Utz Ripples Sour Cream & Onion Potato Chips have a green-speckled onion flavor with a minor aftertaste and light sour cream that's barely noticeable on the palate despite residue on fingertips. 

Utz Ripples tastes a little sour, but not strong.

The chips have good, narrow ridges and are crisp and crunchy but not special. 

They seem to have the least sour cream and onion potency among Utz's options and are middle of the pack in taste.

Review 1:

I love the cheddar and sour cream Ruffles. The flavor is bold, but that onion in the sour cream & onion is a bit too strong. The flamin' hot Ruffles are really spicy! Not for the faint of heart. Ruffles are a great party snack.

Review 2:

Lay's Wavy classic original is my favorite. Nice and salty with a great crunch. Honey Butter Lay's Wavy is sweet and buttery. A nice change. The international flavors of Lay's Wavy are a great adventure for the taste buds.

Review 3:

Utz Ripples sour cream & onion is okay. Not as strong as I'd like, but still a good snack. The cheddar cheese Utz Ripples are mild. Good for when you don't want a strong flavor.

#6. Ruffles vs. LAY'S Wavy vs. Utz Ripples: ingredients

►  Ruffles:

Ruffles Cheddar and Sour Cream Potato Chips:

Ruffles Cheddar and Sour Cream Potato Chips have a very complex ingredient list including various types of cheese, flavor enhancers, artificial colors, and multiple dairy derivatives. This indicates a highly indulgent and strongly flavored chip but may be less appealing to those seeking a more natural product due to the large number of additives.

►  Lay's Wavy: 

LAY'S Wavy Potato Chips, Original Flavor:

LAY'S Wavy Potato Chips in Original Flavor have a relatively simple ingredient list of potatoes, vegetable oil, and salt. This suggests a more straightforward and potentially less processed chip, making it a good choice for consumers concerned about additives and preferring a more natural product.

►  Utz Ripples: 

Utz Ripples Sour Cream & Onion Potato Chips:

Utz Ripples Sour Cream & Onion Potato Chips have an ingredient list that is more elaborate than LAY'S Wavy but not as extensive as Ruffles. It contains a combination of dairy products, flavor enhancers, and seasonings. While not as simple as LAY'S Wavy, it may offer a balance between flavor complexity and a somewhat more natural composition compared to Ruffles.

Review 1:

Ruffles cheddar and sour cream chips are so indulgent! The complex flavors really hit the spot, even if the ingredient list is a bit long.

Review 2:

Lay's Wavy is perfect for those who want a less processed chip. The taste is classic.

Review 3:

Utz Ripples are a decent snack. The ingredient list is a bit longer than I'd like, but still okay. The ingredient list is not as bad as some, but not as simple as Lay's Wavy.

#7. Ruffles vs. LAY'S Wavy vs. Utz Ripples: Price

►  Lay's Wavy: 

Priced at $2.99 (was $3.99) from Kroger and $2 (was $3) from Walmart.

LAY'S Wavy is generally the most affordable option, making it accessible to a wider range of consumers.

►  Ruffles:

Priced at $5.99 from Kroger and $4.48 from Walmart.

►  Utz Ripples: 

Priced at $2.99 (was $4.79) from Kroger and $23.95 for a 3-pack from Walmart.

Ruffles and Utz Ripples are relatively more expensive, which might limit their appeal to budget-conscious shoppers. However, consumers might be willing to pay more for the unique flavors and textures offered by these brands.

Additionally, price fluctuations also mean people may need to shop around to find the best deal.

Review 1:

LAY'S Wavy is great value for money. The low price doesn't mean a compromise on taste. I can buy it often.

Review 2:

Ruffles used to be reasonable, but now they're so expensive. I'll only buy when on sale.

Review 3:

Utz Ripples are okay in price in Pennsylvania, but not everywhere. I wish Utz Ripples were more consistently priced for a better national and global appeal.

#8. Ruffles vs. LAY'S Wavy vs. Utz Ripples: Popularity

As of 2023, Lay's was the top potato chip brand in the United States by unit sales, with 1.4 billion units sold. 

Ruffles was second with 553.9 million units. 

Pringles and Utz Brands were the next two leading competitors.

►  Ruffles:

Ruffles is positioned as a bold and indulgent snack with a unique texture, targeting younger or more adventurous consumers and generating popularity through new flavors. 

►  Lay's Wavy: 

LAY'S Wavy is a classic and reliable choice with a wide appeal across age groups, presenting a balance of texture and taste and relying on extensive marketing as a global brand. 

►  Utz Ripples: 

Utz Ripples has a more niche market position, targeting consumers looking for something different and relying on word-of-mouth or targeted marketing, offering unique flavor combinations and focusing on quality ingredients.

Review 1:

As a global brand, Lay's never disappoints. Their wide appeal across age groups makes it a family favorite. The balance of texture and taste is perfect for any snacking occasion.

Review 2:

I love that Ruffles is bold and indulgent. It's a great choice for younger consumers like me. Looking forward to more new flavors.

Review 3:

The quality ingredients in Utz Ripples are a big plus. Word-of-mouth recommendations led me to try it, and I'm glad I did.

#9. Ruffles vs. LAY'S Wavy vs. Utz Ripples: Real customer reviews

►  Ruffles:

These are my all-time favorite chips. The flavor and texture are amazing, but the price can be a bit high."

Ruffles Cheddar and Sour Cream chips are delicious but they break easily. Be careful when buying from stores that handle them poorly.

I love these chips! The cheddar coating is delicious and the wavy shape is great for holding dips. Just be careful of the staining.

The quality and taste of Ruffles Cheddar and Sour Cream chips are top-notch. However, the bag sizes seem to be getting smaller.

Ruffles Cheddar and Sour Cream chips are really good, but they are on the saltier side. However, the crispiness makes up for it.

►  Lay's Wavy: 

Lay's Wavy Potato Chips are great. The original flavor is classic and they hold up well with dips. Walmart had a good price too.

I was disappointed with my Lay's Wavy chips order. Some were burnt, and the packaging was poor. Not impressed.

Loved the taste of Lay's Wavy chips. They're always a reliable snack. But the delivery experience was not so good.

Wavy Lays are great! The consistent quality and thickness make them perfect for dipping. Love the larger ridges.

Wavy Lays are a reliable snack. The larger ridges and thicker cut make them stand out.

►  Utz Ripples: 

I was so disappointed when Utz Ripples changed to a wavy style. The old ones with smaller ridges had better flavor and held seasoning perfectly.

I used to love Utz Ripples sour cream & onion chips, but now they're just not as good. The bigger ridges are a problem.

Utz Ripples Sour Cream & Onion chips are a delight! The flavor is just right and they're always a hit at our house. Utz Ripples are not too salty.

Utz Ripples Sour Cream & Onion chips are a treat. They're well-made and have just the right amount of crunch. The flavor of these chips is outstanding. Love the tangy zing.

Utz Ripples are my go-to when I need a chip fix. They're so addictive. Not too crumbly and full of flavor.

Utz Ripples sound great, but as a regional snack, having to pay a high price to get it online is a bit much. Wish it was more accessible at a reasonable cost.

Final Verdict: Ruffles vs. LAY'S Wavy vs. Utz Ripples: Which one is best?

My number one choice is Lay's Wavy!

($2.99, was $3.99 FROM Kroger  - Get Up To 4% Cash Back)

($2, was $3 FROM Walmart  - Get Up To 4% Cash Back)

Many customers praise the original flavor, the ability to hold up well with dips, and the consistent quality and thickness. The larger ridges are also a plus for some.

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