Cheez-It vs. Goldfish vs. Cheese Nips vs. Better Cheddars: Who Wins the Cheese Cracker Brand Showdown?

What are the most popular cheese crackers?

Here are some of the most popular cheese crackers and their products around the world:

• Cheez-It

• Goldfish

• Christie Cheese Nips/Ritz Cheese Nibs

• Better Cheddars

How to choose the best cheese cracker brand depends on personal preference. Do you want to know what the specific differences are for each cheese cracker? 

I and my team of 10 people embarked on an exciting and meticulous adventure to taste these most famous cheese crackers. 

Each member of the team brought their discerning palates and diverse perspectives to the table, ensuring a comprehensive assessment. I will carefully select the 4 most representative reviews from different experiencers. 

The 4 best cheese crackers

Here are four of the best cheese crackers that are often highly regarded:

#1. What is Cheez-It?

Cheez-It is a well-known and beloved brand of cheese crackers. 

The history of Cheez-It dates back to 1921 when it was introduced by the Green & Green Company. Over the years, it has become a staple snack in many households. Through various acquisitions and mergers, the brand has evolved and expanded its offerings.

The most popular markets for Cheez-It sales include the United States, Canada, the United Kingdom, etc.

Whether enjoyed on their own or as part of a snack mix, Cheez-It has left a lasting impression on snack lovers around the world.

Cheez-It® Original Cheese Snack Crackers

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#2. What is Goldfish?

Goldfish is a well-known brand of fish-shaped crackers produced by Pepperidge Farm, a division of the Campbell Soup Company.

The history of Goldfish begins in 1958 when Oscar J. Kambly originally invented goldfish crackers at Swiss biscuit manufacturer Kambly to celebrate his wife, who was a Pisces. 

Pepperidge Farm founder Margaret Rudkin introduced Goldfish crackers to the United States in 1962 after having tried them while on vacation in Switzerland.

Since then, the brand has grown and evolved. In 1997, the smiley face was added to Goldfish, appearing on approximately 40% of the crackers. 

Today, Goldfish is a beloved snack choice for many, known for its unique shape, fun flavors, and cheerful image.

Goldfish Cheddar Baked Snack Crackers

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#3. What is Cheese Nips?

Cheese Nips were small cheese-flavored crackers manufactured by Mondelez International under the Nabisco brand.

Cheese Nips were introduced in 1955 to compete with Cheez-It, a well-known brand since 1907.

Despite being a popular alternative to Cheez-Its, Mondelez discontinued Cheese Nips in the U.S. in 2020.

But as of 2025, they are still sold in Canada as "Christie Cheese Nips" or as "Ritz Cheese Nibs." So some American nostalgics can buy imported Cheese Nips.

Christie Ritz Cheese Nips

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#4. What is Better Cheddars?

Better Cheddars is a brand of baked Cheddar cheese crackers.

Better Cheddars was first introduced by Nabisco in February 1981 and originally contained sourdough culture in its ingredients. 

It was advertised on TV as the "San Francisco-style" snack cracker.

After Cheese Nips were discontinued, some people turned to Better Cheddars for an alternative.

Better Cheddars Baked Snack Crackers

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A quick look at the differences between 4 well-known snacks

We'll explore their flavors, textures, packaging, and more to help you decide which one deserves the title of the ultimate cheese cracker.

	Cheez-It	Goldfish	Better Cheddars	Cheese Nips
	($3.78 FROM Walmart  - Get Up To 4% Cash Back) ($3.99 FROM Kroger  - Get Up To 4% Cash Back)	($2.77 FROM Walmart  - Get Up To 4% Cash Back) ($2.99 FROM Kroger  - Get Up To 4% Cash Back)	($3.97 FROM Walmart  - Get Up To 4% Cash Back) ($3.99 FROM Kroger  - Get Up To 4% Cash Back)	($9.96 FROM Walmart  - Get Up To 4% Cash Back)
Taste	Cheez-It: Often has a bold and distinct cheese flavor, which can sometimes have a slightly sharp or tangy note.	Goldfish: Tends to have a milder and sweeter cheese taste, making it more appealing to those who prefer a less intense flavor.	Better Cheddars: Known for a rich and indulgent cheese flavor that can be creamier and more decadent.	Cheese Nips: May offer a classic cheddar flavor with a hint of saltiness.
Texture	Cheez-It: Usually has a crispy and crunchy texture that holds up well.	Goldfish: Are often light and airy, with a slightly softer and more delicate crunch.	Better Cheddars: Tend to be denser and have a more substantial crunch.	Cheese Nips: Can be somewhat crumbly but still have a pleasant bite.
Packaging	Cheez-It: The packaging often features bold colors and the logo prominently displayed, sometimes highlighting flavors or special editions.	Goldfish: Typically has colorful and playful designs aimed at attracting kids, with the fish-shaped crackers visible.	Better Cheddars: Packaging might showcase the quality and indulgence of the crackers, perhaps with images of rich cheese.	Cheese Nips: May have packaging that emphasizes its heritage or classic appeal.
Pros and Cons	Pros: Made from 100% real cheese, with a strong cheese flavor. Crispy and satisfying crunch. Comes in a wide variety of flavors and sizes. Easy to carry, and the individual packaging is suitable for enjoying at any time. Cons: Some products may have quality problems, such as flat, dry, and burnt cookies. The salt content may be unstable. Can be a bit greasy for some.	Pros: Cute shape, loved by children and adults. Mild and sweet cheese taste, appealing to a broad range of palates. Light and easy to snack on. Convenient packaging, no empty bags. Cons: Contains genetically modified ingredients. Less cheesy flavor compared to some other options, may not satisfy die-hard cheese lovers. Texture can be too soft for those who prefer a crunchier cracker.	Pros: Strong cheese flavor and crunchy texture. Can be used as a snack with other cheeses or meats. Cons: Easy to break during transportation. Higher in calories and fat compared to some others. Can be too rich for some, making it less suitable for frequent snacking.	Pros: Classic cheddar flavor. Good balance of salt and cheese. For those who miss its taste, it can bring back childhood memories. Strong cheese flavor. Cons: Discontinued in the United States, inconvenient to buy. The price is high, and the cost performance may not be high. Packaging may not be as eye-catching as some competitors. Can be crumbly.
Ingredients	Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Vegetable Oil (High Oleic Soybean, Soybean, Palm, and/or Canola Oil with TBHQ for Freshness), Cheese Made with Skim Milk (Skim Milk, Whey Protein, Salt, Cheese Cultures, Enzymes, Annatto Extract Color), Contains 2% or Less of Salt, Paprika, Yeast, Paprika Extract Color, Soy Lecithin.	Made with Smiles and Enriched Wheat Flour (Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Cheddar Cheese ([Cultured Milk, Salt, Enzymes], Annatto), Vegetable Oils (Canola, Sunflower and/or Soybean), Salt, Contains 2% or Less of: Yeast, Sugar, Autolyzed Yeast Extract, Paprika, Spices, Celery, Onion Powder, Monocalcium Phosphate, Baking Soda.	Unbleached Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate {Vitamin B1}, Riboflavin {Vitamin B2}, Folic Acid), Soybean and/or Canola Oil, Cheddar Cheese (Milk, Salt, Cheese Cultures, Enzymes), Salt, Autolyzed Yeast Extract (Contains Barley), Leavening (Baking Soda, Calcium Phosphate, Yeast), Paprika, Spice, Annatto Extract (for Color).	Wheat flour, Vegetable oil, Cheddar cheese (contains milk), Salt, Autolyzed yeast extract (contains barley), Enzyme modified cheese, Monosodium glutamate, Monocalcium phosphate, Spices, Yeast, Amylase, Protease, Pentosanase, Potassium chloride, Annatto extract.

Editor's review: Cheez-It vs. Goldfish vs. Cheese Nips vs. Better Cheddars: Which one is best?

My number one choice is Better Cheddars!

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❤️Better Cheddars is my favorite. I wanted to share my thoughts on it.

Better Cheddars has a strong cheese flavor. It will stand out from other crackers and provide a more obvious and satisfying cheese experience.

The texture of Better Cheddars also plays a role. Maybe it's the perfect balance of crunchy and soft that attracts my taste buds.

The size and shape of the crackers make them more convenient and delicious. They are round and slightly larger than square ones, making them easier to hold or providing a better mouthfeel.

The ingredients used in Better Cheddars are of high quality and make me feel like I am enjoying a higher quality snack.

Its price is a little cheaper than imported products, and sometimes, Better Cheddars is worth spending a little more. The quality and taste are top-notch.

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Real Reviews and Comparisons of the Best Crackers

The battle of the cheese crackers is on! In the snacking universe, Cheez-It, Goldfish, Ritz Cheese Nips, and Better Cheddars are the contenders vying for your taste buds' affection. But who will emerge victorious in this epic brand showdown?

Are you a fan of the bold and crunchy Cheez-It? Or perhaps the cute and playful Goldfish steals your heart? Maybe the sophisticated Ritz Cheese Nips or the indulgent Better Cheddars are your favorites.

#1. Cheez-It vs. Goldfish vs. Cheese Nips vs. Better Cheddars: Shape

►  Cheez-It: 

These crackers are quadrilateral-shaped with ridges on the edges and a hole in the middle. They are often thought of as squares, but are actually 26-by-24 millimeters (1.0 by 0.94 in) rectangles. 

Usually rectangular in shape, with a relatively standard thickness. The appearance is often simple and straightforward. The shape and thickness contribute to a crunchy and substantial bite.

►  Goldfish: 

Shaped like little fish, which is highly distinctive and fun. They are often thinner compared to Cheez-It, giving them a slightly lighter and airier texture. The unique shape makes them very appealing, especially to children.

►  Cheese Nips: 

Cheese Nips are about the same size as Cheez-Its and are very similar in shape, being rectangular. However, they may be slightly thinner than Cheez-Its.

►  Better Cheddars: 

These crackers are round and thin. The appearance might give the impression of a more substantial and indulgent snack.

⭐How about trying and experiencing it?

Review 1:

I love Cheez-Its! The rectangular shape with the ridges and hole is so classic. The thickness gives a great crunch and they're easy to stack and store. Always a go-to snack for me.

Review 2:

The shape of Goldfish is what makes them stand out. My kids love playing with them before eating. Such a fun snack! 

Review 3:

Cheese Nips are a good alternative to Cheez-Its. The similar size and shape, but slightly thinner profile, gives them a unique appeal.

Review 4:

Better Cheddars are amazing! The round shape and thinness make them look indulgent. The crunch is perfect and they're so satisfying.

#2. Cheez-It vs. Goldfish vs. Cheese Nips vs. Better Cheddars: Texture

►  Cheez-It: 

Has a relatively thick and crispy texture. The ridges and the shape contribute to a substantial crunch that is quite pronounced. This texture makes it feel filling and provides a bold snacking experience.

►  Goldfish: 

Tend to have a thinner and airier texture compared to Cheez-It. They are more delicate and light, offering a softer and less intense crunch. This texture makes them seem less substantial but more suitable for those looking for a lighter snack.

►  Cheese Nips: 

Similar to Cheez-It in texture but might be slightly less crunchy and perhaps a bit more crumbly. The texture is still relatively firm but not as pronounced as Cheez-It.

►  Better Cheddars: 

Better Cheddars: Have a thinner texture but are often described as having a more substantial and buttery crunch. They might have a slightly smoother and less jagged texture compared to the others.

⭐How about trying and experiencing it?

Review 1:

Cheez-It's thick and crunchy texture is what I look forward to. It's a snack that really satisfies my hunger. Love it!

Review 2:

Goldfish's airy texture is what makes it stand out. It's a snack that's both delicious and easy on the stomach.

Review 3:

I like Cheese Nips when I'm in the mood for something similar to Cheez-It but not as hard. The texture is just right for me.

Review 4:

Better Cheddars are amazing! The buttery and substantial crunch is so indulgent. It's like a treat every time I have them.

#3. Cheez-It vs. Goldfish vs. Cheese Nips vs. Better Cheddars: Taste 

►  Cheez-It: 

Generally a bit more cheesey than Goldfish, with a moderate saltiness. The cheese flavor is strong and distinct, and the saltiness enhances the overall flavor but doesn't overpower the cheese.

►  Goldfish: 

Light cheese flavor, high saltiness. The cheese flavor is more delicate, and the saltiness is stronger, making it a sweet and salty choice.

►  Cheese Nips: 

Stronger cheddar flavor than Cheez-Its, delicious and reminiscent of cheese crackers. Cheese Nips are about the same saltiness as Cheez-Its, but the saltiness lingers in the mouth longer.

►  Better Cheddars: 

Strong and rich cheese flavor, stronger than Cheez-Its. The flavor is somewhere between Ritz crackers and Cheese-itz. Not too heavily seasoned, more on the conservative side. Very tasty.

The saltiness is generally balanced and complements the cheese flavor, but not overly salty. I really like the crackers, and I can only taste the cheese, with no unnatural aftertaste.

⭐How about trying and experiencing it?

Review 1:

I love Cheez-It for its perfect balance of cheese and salt. The bold flavor really hits the spot for me.

Review 2:

Goldfish are great when I'm in the mood for that sweet and salty combo. It's a unique taste I enjoy.

Review 3:

Cheese Nips are my favorite for the intense cheddar flavor and that lasting saltiness. So good!

Review 4:

Better Cheddars is my new favorite! The rich cheese flavor is out of this world and the salt is just right. I can't get enough.

#4. Cheez-It vs. Goldfish vs. Christie Ritz Cheese Nips vs. Better Cheddars: Price

The prices of Cheez-It, Goldfish, Christie Ritz Cheese Nips, and Better Cheddars can vary depending on factors such as the store, region, and any ongoing promotions.

►  Goldfish: 

Typically, Goldfish may be on the more affordable end of the spectrum, making them an attractive option for those looking for a budget-friendly cheese cracker snack.

►  Cheez-It: 

Cheez-It prices can be moderate, often falling within a mid-range.

►  Better Cheddars: 

Better Cheddars can also have a mid to slightly higher price, depending on the market and specific retailer.

►  Christie Ritz Cheese Nips: 

Christie Ritz Cheese Nips may have a higher price point, especially when considering factors like import costs or specialty status.

⭐How about trying and experiencing it?

Review 1:

Cheez-It is a good middle-ground for me. The price is decent and the flavor is satisfying.

Review 2:

For parties, I choose Goldfish because of the low price. I can buy a lot without spending too much.

Review 3:

I splurge on Better Cheddars when I want a really special snack. The price is worth it for the indulgence.

Review 4:

I really love Christie Ritz Cheese Nips, but the high price due to import and specialty factors makes me think twice before buying. It's a treat I get only on special occasions.

#5. Cheez-It vs. Goldfish vs. Christie Ritz Cheese Nips vs. Better Cheddars: Packaging and Positioning

►  Cheez-It: 

Packaging often features bold colors and the logo prominently displayed. It may be positioned as a classic and reliable cheese cracker snack for all ages. The packaging might focus on highlighting the quality and variety of flavors.

►  Goldfish: 

Packaging is usually colorful and designed to appeal to children, with the fish-shaped crackers prominently shown. Positioned as a fun and kid-friendly snack, often associated with playfulness and happiness.

►  Christie Ritz Cheese Nips: 

Packaging could emphasize its heritage or specialty status. Positioned as a premium option, perhaps targeting consumers looking for something a bit more unique or sophisticated.

►  Better Cheddars: 

Packaging might showcase the rich cheese flavor and indulgence. Positioned as a higher-quality and more decadent cheese cracker, aimed at consumers seeking a more luxurious snacking experience.

⭐How about trying and experiencing it?

Review 1:

Cheez-It's packaging is reliable and inviting. I know I'm getting a good snack when I see it.

Review 2:

Goldfish packaging is so cute! My kids are always drawn to it. It's the perfect snack for them.

Review 3:

The packaging of Christie Ritz cheese crackers looks unattractive and very traditional. Due to its high price, it is always a hesitant choice when buying it.

Review 4:

Better Cheddars' packaging makes me feel like I'm getting something luxurious. It's a nice indulgence.

#6. Cheez-It vs. Goldfish vs. Christie Ritz Cheese Nips vs. Better Cheddars: Customer Reviews

Here are some common customer reviews of these four brands:

►  Cheez-It: 

Review 1:

I've always been torn between Cheez-Its and Goldfish, but right now, Cheez-Its have my heart. The longer-lasting aftertaste and stronger flavor just do it for me. I also appreciate the cleaner feel on my fingers. Extra crispy Cheez-Its are the bomb!

Review 2:

While Goldfish are nice and light, I prefer the boldness of Cheez-Its. The cheesy flavor is just more intense and satisfying. 

Review 3:

Compared to Goldfish, Cheez-Its win for me. The taste lingers and it just feels more substantial. Even though Cheese Nips might think they're bland, I think they're better than Goldfish.

Review 4:

I like the texture of Cheez-it, but the frequent burnt taste is a drawback. It gives an unwanted bitterness.

Review 5:

I have mixed feelings about Cheez-it. The right amount of cheese and crunch is great, but that burnt taste sometimes ruins it for me.

►  Goldfish: 

Review 1:

Goldfish are way better than I expected. The shape is fun and they taste amazing. No wonder my kids love them! They're great for on-the-go and as an after-school snack.

Review 2:

I always thought Goldfish were just for kids, but as an adult, I love them too. They're the perfect salty snack. I love how Goldfish are not too greasy. They're a guilt-free snack that satisfies my cravings.

Review 3:

I love that Goldfish crackers are not only budget-friendly but also perfect for sharing with friends and family. It's a win-win!

Review 4:

Goldfish are definitely saltier than Cheez-Its, but in a good way. I prefer them for that extra flavor kick.

Review 5:

I was worried about the freshness when buying online, but Goldfish exceeded my expectations. We devoured them quickly. The fact that Goldfish don't go bad easily is a huge plus. We can stock up without worry.

►  Christie Ritz Cheese Nips: 

Review 1:

I was so excited to try these Christie Ritz Cheese Nips. They brought back memories and tasted just as good as I remembered. Despite the price and some crushed crackers, it was worth it.

Review 2:

I can't get enough of the Christie Ritz Cheese Nips. The cheddar taste is so good, and they're light and crispy. So glad they're still around, even if I have to order from Canada.

Review 3:

I miss the original Cheese Nips, but these are a good substitute. Just wish they were a bit cheaper.

Review 4:

I was disappointed with the size and condition of the box when it arrived. But the flavor of the crackers made up for some of it.

Review 5:

I was over the moon when I discovered Christie Ritz Cheese Nips were still available. The taste is amazing, just like the Cheese Nips I loved. Light, crispy, and full of cheesy goodness. Way better than Cheez-Its!

►  Better Cheddars: 

Review 1:

I was pleasantly surprised by Better Cheddars. They have that classic cheesy flavor I love, and the texture is just right. Despite some being broken, they were still delicious.

Review 2:

I love the cheesy goodness of Better Cheddars, but I wish they were a bit more sturdy.

Review 3:

Better Cheddars are a wonderful treat. They have that melt-in-your-mouth goodness. The thin, flavorful crackers are impossible to resist.

Review 4:

I was blown away by Better Cheddars. Light, crisp, and full of yummy cheese. What's not to love? They pair well with so many things. 

Review 5:

Better Cheddars are a nostalgic treat for me. They're cheesy and addictive.The flavor is on point, and they're a nice snack option. 

Final Verdict: Cheez-It vs. Goldfish vs. Cheese Nips vs. Better Cheddars: Which one is best?

My number one choice is Better Cheddars!

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($3.99 FROM Kroger  - Get Up To 4% Cash Back)

❤️Better Cheddars: Known for their indulgent and buttery cheese flavor, along with a smooth and decadent texture. The texture can be slightly softer and chewier, and they may offer a more mellow snacking experience. These crackers provide a luxurious snacking experience.

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