10 Brands Similar to Fjallraven 2025

1. Patagonia

Price: Med（retail for around $39-$449）

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in  Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. The brand has become a symbol of a well-healed outdoor adventure as it is continuously coming up with novel solutions.

Patagonia is one of the best brands like Fjallraven in terms of backpack quality and outdoor-focused designs. It offers high quality, massive and durable backpack built with 100% recycled polyester especially meant for outdoor usage. All the backpacks are waterproof and are designed to repel water in any external conditions. The waterproof range includes Waterproof Non-Submersible, Waterproof Submersible and Water Resistant backpacks and duffels. Some Patagonia backpacks have a hip belt to help distribute the weight of the backpack and reduce strain on your shoulders. Patagonia is worth a closer look if you are looking for a hiking, travel or daily use backpack that is built to last.

Where to buy Patagonia products?

patagonia.com

backcountry.com (3-4% cashback)

steepandcheap.com (4-5% cashback)

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2. The North Face

Price: Med（ average products cost around $50-$600）

The North Face is a renowned and well-loved brand in the world of outdoor and fashion apparel. It began in 1968 as a climbing equipment retail store in San Francisco, founded by Douglas Tompkins and his wife, Susie Tompkins. Now, more than 50 Years after, The North Face delivers an extensive line of performance apparel, equipment, and footwear. The brand quickly grew in popularity. It becomes the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

The bag category of The North Face includes classic backpacks, commuter backpacks, heritage backpacks, mountaineering & climbing packs, fanny packs and totes. They feature multiple storage compartments and convenient front pockets for organizing and carrying gear. The North Face is also paying attention to fashion trends. Their backpack has a very sporty but clean look to it. Plus, The North Face backpacks are known for their durability and functionality which can withstand harsh weather conditions, making them ideal for outdoor enthusiasts who engage in tougher activities such as mountaineering. If you are looking  for a rugged, durable, and stylish backpack similar to Fjallraven, The North Face is your way to go.

Where to buy The North Face products?

thenorthface.com (1.6-2% cashback)

thenorthface.co.uk (4-5% cashback)

backcountry.com (4-5% cashback)

3. Helly Hansen

Price: Med（priced from $55 - $650）

Helly Hansen is a Norwegian brand that specializes in high-performance outdoor apparel and gear for activities ranging from sailing and skiing to hiking and fishing. From their home in Norway, Helly Hansen has been making professional grade gear to help people stay and feel alive for more than 140 years. They are known for their waterproof and insulating clothing, such as jackets, pants, and overalls. They also offer a variety of footwear, such as boots and shoes, as well as a variety of accessories, including hats, gloves, and backpacks.

Whether you want a rugged bag to take on an outdoor adventure or a tidy holdall to keep your essentials organized, Helly Hansen backpack collection caters to your needs. Their backpacks can be best described as daily-use functionality with retro-inspired style by incorporating hard-wearing fabrics and leather trims. This a great brand to try out if you are looking for brands like Fjallraven with an emphasis on Scandinavian design.

Where to buy Helly Hansen products?

hellyhansen.com.au (8-10% cashback)

backcountry.com (4-5% cashback)

moosejaw.com (5-6% cashback)

4. Herschel Supply Co

Price: Med-Low（priced from $28 - $198）

Based in Vancouver, Canada Herschel Supply Co. is a company selling hipster retro backpacks and accessories.Its backpacks are designed with a focus on style and functionality, and they come in a variety of colors and patterns. It also earns the pick for top backpack brand thanks to the wide range of styles and sizes, all crafted from high-quality materials that are designed to last a lifetime. From slick, weather-resistant weekenders to compact everyday bags made from recycled plastic, there’s something for everyone with a size range of five to 30 liters.  

Herschel makes backpacks targeting young people between 18 and 35 looking for fashionable, modern bags that evoke a sense of American nostalgia.  The striped lining which is a signature feature of Herschel bags is also a nod to the mill workers of the past. Even though most of the brand’s products are made in factories located in China, the brand maintains this heritage and nostalgia. If you are want a hipster retro backpack, the Herschel Supply Co. will meet your needs.

Where to buy Herschel Supply Co products?

herschel.com (3-4% cashback)

zappos.com (9.5-11.5% cashback)

bloomingdales.com (1.5-2% cashback)

5. Osprey

Price: Med（ ranging from $50-$1200, with the $100-$250 price range for the majority）

Launched in 1974, Osprey has earned its reputation as one of the most trusted backpack brands on the market thanks to its enormous selection of styles, which are tailored to all sorts of activities. Whether you’re a cyclist, climber, hiker, winter sports enthusiast, or world traveler, there’s a backpack made to suit your style. For decades, Osprey has made some of the best hiking backpacks on the market.
The brand has made their mark in being a leader in travel and outdoor gear but they have also released some serious contenders in the laptop backpack space.

The lightweight and comfortable Osprey backpacks have user-friendly features like a full suspension system, adjustable external straps and nylon hip belt with ErgoPull closure to provide additional stability. One of the best aspects of pretty much any Osprey pack is comfort. Osprey has really dialed this in with their padded shoulder straps, breathable back panels, and supportive suspension systems. Anyone looking for backpacks similar to Fjallraven’s more technical outdoor bags will like the options Osprey offers for hiking, backpacking, running and mountain biking.

Where to buy Osprey products?

osprey.com (6.5-8% cashback)

moosejaw.com (5-6% cashback)

backcountry.com (4-5% cashback)

6.  Salkan

Price: Med（ranging from $71-$470)

Salkan is small boutique company out of the UK founded by two backpackers. They only produce two bags: The Mainpack and The Daypack. Together, Salkan sells them as The Backpacker combo, which is intended to be the only bag setup you will ever need for an extended backpacking trip.Although not the cheapest travel backpack on the market, The Backpacker is a thoughtfully designed product that is practical, comfortable, and built to last.

When it comes to finding companies like Fjallraven very few come close to the quality and designs that Fjallraven offers but Salkan does a stellar job on both fronts. Salkan is a brand that offers high quality backpacks built to last through any journey. You can enjoy flexibility with an adjustable back and detachable bag. In fact, each bag brings with it a lifetime guarantee!

Where to buy Salkan products?

discoversalkan.com

7.  Topo Designs

Price: Med（ranging from $49-$299)

Topo Designs is a Colorado-based company that designs and sells backpacks, bags, and apparel for outdoor activities. They have a Spring ’23 Mountain Lookbook and a Global Collection, which are designed for navigating the outdoors.  Topo Designs is rooted in mountain culture but loves exploring cities. It is one of the best backpack brands that make the highest quality leather backpacks for everyday use as well as sturdy bags for outdoor activities. It offers several outdoor gears like versatile bags, backpacks, shoulder bags and climbing gear to its customers as part of its high-end product portfolio.

Utilitarian design, unlimited functionality, high-quality materials and superior construction, all backed by their MAP Guarantee™. Topo Designs’ gear is built to last, because the ultimate sustainability is durability. It is a great brand to check out for anyone looking for outdoor-inspired backpacks similar to Fjallraven with some really unique styles and colors.

Where to buy Topo Designs products?

topodesigns.com (8-10% cashback)

backcountry.com (4-5% cashback)

rei.com

8.  Haglöfs

Price: Med（ranging from ￡56-￡290)

Haglöfs has a long history of making high-quality outdoor products. In 1914 Victor Haglöfs made his first backpacks and started to sell them. In the beginning, deliveries were made by bicycle, but now Haglöfs makes more than a million products a year and is the biggest manufacturer of outdoor equipment in the Nordic countries. Their wide range  backpacks fit the different needs of users, and is designed for different activities. They offer multiple carry systems, looking at factors like adjustability, versatility, carry comfort and reducing unnecessary bulk.

Haglöfs’s dedication to making products that serve their customers best has made the brand a favorite choice for many users. Those looking for outdoor backpacks like Fjallraven may miss the simplicity of their designs but we think Haglöfs does a great job at offering bags that have real functionality without being too over-engineered. Haglöf’s range of offerings is impressive with backpacks suited for the trail or your next downtown day trip.

Where to buy Topo Designs products?

haglofs.com

scandinavianoutdoor.com

9. L.L.Bean

Price: Med（ranging from $19.95-$340)

Founded by Leon Leonwood Bean in 1912, L.L. Bean is an American outdoor and lifestyle brand. The company, headquartered in the place in which it was founded, in Freeport, Maine, specializes in clothing and outdoor recreation equipment.However, they quickly evolved into a ubiquitous lifestyle brand that makes everything from down jackets to sweaters, fleeces, baselayers, flannel-lined jeans (a personal favorite), sleepwear, hiking boots, and much more.

L.L. Bean is known for its high-quality and durable outdoor clothing, footwear, and gear. The company also offers a wide range of other outdoor clothing and gear, including coats, pants, shirts, sleeping bags, and backpacks. gear and clothing can be personalized through sewn-in signatures, which is great when traveling in groups. The brand’s school book packs in particular are the prototype for so many dupes on the market, thanks to their lightweight yet ultra-hardy material and features like padded straps and ample pockets of various sizes. So it is another great Fjallraven  alternatives.

Where to buy L.L. Bean products?

llbean.com

zappos.com (9.5-11.5% cashback)

10. Eddie Bauer

Price: Med（retail for $100 - $250 on average)

Eddie Bauer is an American clothing store chain, headquartered in Bellevue, Washington. The company was established in 1920 in Seattle by Pacific Northwest outdoorsman, Eddie Bauer. Eddie Bauer has a rich history of originality and high-performance products. In 1940 Bauer patented the first quilted down jacket. He later patented numerous other designs. 

Eddie Bauer specializes in creating high-quality and durable clothing and gear for a wide range of outdoor activities. They are known for their wide range of outdoor clothing, such as jackets, pants, and shirts, as well as a variety of camping and backpacking gear, including tents, sleeping bags, and packs. They also offer a selection of footwear, such as boots and shoes, and a variety of accessories, such as hats, gloves, and scarves. Their backpack is popular for being both well-made and highly affordable, which sets it apart from the pack in the outdoor industry. The durability in Eddie Bauer is also what makes this brand a stand-out Fjallraven alternative.

Where to buy Eddie Bauer products?

eddiebauer.com (1.5-2% cashback)

eddiebauer.ca (0.4-0.5% cashback)

kohls.com（2.2-3% cashback）

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