10 Brands Like Uniqlo 2025

1. Muji

Founded in: 1989

Origin: Tokyo, Japan

Made in: China

Price: $13-$130

Muji is another Japanese brand that made its way over to North America after witnessing the success of Uniqlo.Muji places a high premium on product quality and durability. Their commitment to producing well-made, long-lasting products enhances their brand reputation and fosters trust among customers.

They launched products that might almost be regarded as substandard if based on traditional criteria. Focusing on our three priorities of “selection of materials,” “streamlining of processes,” and “simplification of packages,” they have grown into a brand with over 7,000 no-frills quality products.Expect a minamilist aesthetic with a focus on functional and versatile pieces that can be worn on a variety of occasions.

But unlike Uniqlo, Muji sells more than clothes, with a product range that includes everything from clothes and household goods to furniture and food items.Whereas Uniqlo often carries graphic tees, loud colors and fun patterns, Muji’s philosophy is centered around simplicity, functionality, and minimalist design.

Shop Muji: Muji official website; Amazon

2. Everlane

Founded in: 2010

Origin: San Francisco, California, United States

Made in: China

Price: $10-$140

Everlane is an American clothing retailer that sells primarily online. It was founded in 2010 by Michael Preysman and Jesse Farmer as a direct-to-consumer online clothing retailer. The organization is headquartered in San Francisco, California and also has stores in New York City, Boston, Los Angeles, and Palo Alto.

Everlane is a great Uniqlo alternative.Much like a minimalist traveler, they're all about wardrobe essentials. Everything from the minimal style, variety of colors and perfectly fitting basics, off the rack. Their aesthetic is clean and simple. They put a heavy emphasis on ethics and sustainability, so shopping there means buying clothes that you can both look good in and feel good about.

Everlane is an excellent brand for people looking to buy high quality essentials with no visible branding. Everlane offers several types of t-shirts, with a pima cotton or organic cotton option. They're softer than the organic tees with a more substantial feel to them as well. All at affordable prices compared to the competition. 

Shop Everlane: Everlane official website

3. Frank And Oak

Founded in: 2012

Origin: Montreal, Canada

Made in: Asia

Price: $10-$399

Frank And Oak was founded in Montreal in 2012, with a mission to create an apparel brand that would speak to a new generation of creatives and entrepreneurs.What once started as a favourite in Montreal’s Mile End quickly blossomed into one of Canada’s leading lifestyle brands and digital retailers.A certified B Corp, Frank And Oak is now a leader in sustainable fashion and using innovative fabrics from nature to make products that are thoughtfully designed to help you live better, enjoy more, and feel good in everything you wear.The company has stores in North America and China, and offers worldwide shipping.

The company aims to create clothing that is timeless not just because of the style, but because of its lifespan and design. Frank and Oak has a multitude of categories, including sweaters, T-shirts, denim, sleepwear, and outerwear. Their button downs, sweaters, and shirts are most like Uniqlo’s, with much higher quality.It also offers accessories and grooming tools. Overall, Frank and Oak has the style and appeal of Uniqlo, but with ethical practices and long-lasting clothing.

Frank and Oak isn’t as well-known or popular as some of the other brands on this list, but it’s very much worth checking out, especially if you’re looking for more sustainable alternatives.

Shop Frank and Oak: Frank And Oak official website(up to 4% cash back); Macy's(up to 5% cash back)

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4. Madewell

Founded in: 2006

Origin: New Bedford, Massachusetts,United States

Made in: Some of their items are manufactured in the USA

Price: $10-$750

Madewell, a J.Crew subsidiary, is an excellent brand to know about if you are looking for garments that are as hip as Uniqlo. While Madewell is only about one-third the size of J. Crew, the brand has taken off in recent years, thanks to a retail strategy better suited to today's shopping landscape and a broader shift to more casual clothing in the United States.The clothes are now specifically designed for women and men. 

Madewell has been so successful because it knows its customer and doesn't jump on fast-fashion trends. The brand prides itself on authenticity and connecting with its audience rather than focusing on its "heritage" alone.Its focus is on good-quality, longer-lasting clothing, which have a lower price point than at J.Crew. Their denim masterminds use the world's best denim and the latest stretch technology to design three signature fits, each with an old-school rigid look and super comfortable feel.So it’s not only a great place to pick up your next pair of denim, but also a good place to turn for the sort of rugged, stylish boots that look great with jeans.It also sells and manufactures all of the casual staples and accessories that go with them.

Shop Madewell: Madewell official website(up to 3% cash back); Nordstrom; Shopbop(up to 2% cash back)

5. boohooMAN

Founded in: 2016

Origin: Manchester, United Kingdom

Made in: Asia

Price: $20-$125

Hip, modern and fashion-forward, boohooMan (like its sister store boohoo, which focuses on womenswear) is a great online retailer if you want to go beyond the basics you’ll find at Uniqlo.They're known for their fast-paced and constantly evolving product offerings, focusing on providing the latest styles at an affordable price.

Their styles are always super hip and on-point, so it’s a great option for anyone who’s tired of the same stylish, but somewhat limited selection you often get from brands like Uniqlo.Whether you want up to the minute trend and lifestyle news, or the best styles before your mates, boohooMan has got you covered. 

Shop boohooMAN: boohooMAN official website(up to 6% cash back)

6. Zara

Founded in: 1974

Origin: Arteixo, Spain 

Made in: Half of all its merchandise – at a dozen company-owned factories in Spain (particularly in Galicia), Portugal (northern part) and Turkey

Price: $10-$219

Zara is an international clothing retail company founded in Arteixo, Spain in 1974. The brand offers affordable fashion with a trendy Spanish twist and has been expanding rapidly all over the globe ever since its inception. Zara currently operates more than 2,250 stores in 88 countries and is one of the most recognizable fashion brands in the world.

Zara aspires to create responsible passion for fashion amongst a broad spectrum of consumers, spread across different cultures and age groups.It has a variety of basic products that are for both women and men with similar styles. You can choose most kinds of products, from hoodies, graphic tees, cardigans, or sweaters to jackets, etc.Sure Zara deals with a lot of trendy clothing, but their leisure apparel is definitely on point with Uniqlo's straightforward aesthetic. Their cardigans for men and women especially in colours of fall, joggers, and co-ord loungewear sets are as close as you can get to channeling that simple yet universal appeal. Oh, and they've also got very Uniqlo type graphic tees. 

Zara's approach to fashion differs from Uniqlo's in that it attempts to predict customer needs rather than follow current fashion trends. The turnover of products within the store is very high, with an average article of clothing remaining on the shelf for only a month.Zara utilizes mostly synthetic fabrics for their products, many which contain plastic microfibers. Examples include polyester, nylon, and acrylic, but also some natural such as cotton, wool, silk and cashmere. It's important to keep in mind however, that they use the cheapest versions and methods to reduce production costs and increase their earnings. This results in a low-quality garment, that can display damage at as little as ten washes, even when following proper care protocol.

Shop Zara: Zara official website

7. ASKET

Founded in: 2015

Origin: Stockholm, Sweden

Made in: Most in Portugal

Price: $20-$550

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection.Its prices are fair, its manufacturing ethical, and its products outlast the current standards.

ASKET focuses on creating a range of essentials and timeless basics for every wardrobe like Uniqlo.The brand’s denim has always stood up to the test, with plenty of jacket and coat options too.

Shop ASKET: ASKET official website

8. SHEIN

Founded in: 2008

Origin: Nanjing, China

Made in: China

Price: $1-$1,500

Shein is a Chinese online fast fashion retailer. It was founded in 2008 by Chris Xu in Nanjing, China as SheInside and sold women's fashion. The company is known for its cheaply priced apparel which is made directly in China.In 2015, the brand officially changed its name to Shein. Now SHEIN is an international B2C fast fashion e-commerce company. The company mainly focuses on women's wear, but it also offers men's apparel, children's clothes, accessories, shoes, bags, homewear and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram. Shein currently serves over 220 countries. 

SHEIN is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you're searching for boho dresses and graphic tees or patterned blouses and chic swimwear, SHEIN is the ultimate one-stop-shop for the modern yet economical fashionista.You can fill your shopping cart without worrying about running out of pocket money because SheIn is your lifesaver now. What a bargain! 

Shop SHEIN: SHEIN official website(up to 15% cash back)

9. Urban Outfitters

Founded in: 1970

Origin: Philadelphia, Pennsylvania

Made in: China, India, and Bangladesh

Price: $10-$800

Urban Outfitters is a lifestyle brand based in Pennsylvania that offers women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. Much of the merchandise is designed and produced by the company's wholesale division on multiple private labels.Urban Outfitters now operates over 200 stores in the United States, Canada and Europe.

Urban Outfitters is most known for their graphic T-shirts, denim lines, and vintage collection, which is where they collect and refurbish vintage clothing. While Urban Outfitters is overall a bit trendier than Uniqlo, Urban Outfitters offers a solid selection of basics that can be paired with truly any kind of outfit, just like Uniqlo.Notably, the two brands are most similar in their T-shirts, jackets, and bottoms. 

Most of the time, the clothes and products of Urban Outfitters are good quality and meant to last instead of just producing a lot of cheap quality products. You can find fairly unique pieces here. 

Shop Urban Outfitters: Urban Outfitters official website(up to 2% cash back)

10. GAP

Founded in: 1969

Origin: Francisco, California

Made in: Canada

Price: $5-$180

The Gap, Inc., commonly known as Gap Inc. or Gap, is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California.

GAP is an excellent place to pick up staples for your seasonal wardrobe updates. The minimal branding means that most pieces you get from GAP fit seamlessly into your wardrobe. Gap was very popular in the 90s and 00s. It used to be synonymous with avant-garde and cool. Its price is reasonable and the quality is good.

GAP offers a huge variety of clothing, and also has certain “shops” on their website that you can browse.These shops include “The Cozy Shop,” “The Logo Shop,” and “Matching For All.” Additionally, they have a shop for both tall and slim sizes. This makes the site easier to navigate than Uniqlo’s, although GAP mirrors Uniqlo’s simple basic clothing. GAP has several stores worldwide and ships all over the globe.

Shop GAP: GAP official website(up to 4% cash back)

Frequently Asked Questions 

Why is Uniqlo so high-quality?

This design driven clothing brand offers unique functional performance owing to in-house fabric and design innovation. The company distinguishes itself from its price driven competitors by branding its signature innovations with names like HeatTech, LifeWear and AIRism.

Why Uniqlo is so cheap?

Its low-cost operation is based on Uniqlo's ownership of product planning, design, manufacturing and distribution. The direct link between the stories and a stable group of suppliers means that what is being sold is directly translated into manufacturing orders.

Why is Uniqlo not popular in the US?

Minimalism is kind of a popular culture in Japan, but it actually makes UNIQLO be overshadowed by other fast-fashion brands like Zara in US. Another problem is that UNIQLO is not willing to change its clothes size for north American market.

Who is Uniqlo's target customer?

Uniqlo primarily targets urban-dwelling millennials and Generation Z consumers looking for affordable and modern wardrobe essentials. With a global distribution spanning key metropolitan hubs, Uniqlo aims to cater to young professionals leading fast-paced 24/7 lifestyles across continents.

What makes Uniqlo different from other brands?

Uniqlo has several innovative products such as Airism, Heattech, Shape wear, Block tech which are distinguishable from some other clothing retailers. Uniqlo's quality is very good, many of Uniqlo's clothings are comfortable to wear and the stitchings are very even.

Is Uniqlo a premium brand?

Uniqlo enjoyed (and continues to enjoy) superb growth by providing high quality casual wear at remarkably affordable prices for men, women and kids.

Is Zara cheaper than Uniqlo?

In general, Uniqlo is often considered to have a more affordable and value-oriented pricing strategy compared to Zara. Zara, on the other hand, tends to focus on trendy and fashion-forward designs, which can result in slightly higher prices compared to Uniqlo.

【Read More】

Zara vs. Uniqlo vs. SHEIN: Which Brand is the Best? (History, Quality, Design & Price)

Madewell vs. Everlane vs. Quince vs. Uniqlo: Which Brand is Best for Cashmere?

Uniqlo vs. Everlane vs. Cotton On vs. Gap: Which Brand is the Best? (History, Quality, Design & Price)

River Island vs. Zara vs. Next vs. New Look: Which Brand is the Best? (History, Quality, Design & Price)

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