How About Purple Shampoos And Conditioners?

What Is Purple Shampoo And How Does it Work?

Purple shampoo is a toning shampoo specially designed for blonde hair, silver hair, bleached hair, or brassy hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. Hair stylists often tone bleached or blonde hair to neutralize brassy yellow and orange tones on bleached hair with a purple color. 

Purple shampoo is a great at-home solution for toning hair and preventing brassiness. This cult product is designed to counteract any pesky brassy or yellow tones, leaving you with a dazzling, fuss-free blonde.

What Is Purple Conditioner And How Does it Work?

Purple conditioner can be used to neutralize brassy tones in blonde hair. The violet pigments found in purple conditioner work to cancel out warm undertones in the hair, leaving a cleaner and brighter tone. This is especially useful for those who have recently lifted their hair color or who have naturally blonde hair that is prone to developing brassy tones due to exposure to the sun or repeated thermal stress.

Using a purple conditioner can help maintain a fresh and bright blonde color while adding moisture to parched locks.

12 Best Purple Shampoos and Conditioners 

1.Redken Blondage Color-Depositing Purple Shampoo and Conditioners

Price:$50@redken.com + 7% cashback; $42.17@walmart.com + 4% cashback

Review:Redken Blondage Color Depositing Shampoo is key to keeping your blonde hair cool and bright and works in just five minutes. The salicylic acid in the formula helps strengthen and repair hair from the core, leaving hair soft to the touch. And the ultraviolet pigments help to preserve blonde hair color between appointments by keeping undertones at bay. We suggest pairing the shampoo with the Blondage Color Depositing Conditioner.

Formula: Thin cream | Best for: Blonde and highlighted hair | Scent: Delicate | Recommended use: 2-3x a week | Sulfate-free: No

For Hair Type: 

Key Benefits:

• Toning and protecting conditioner

• Gently detangles and moisturizes to add softness

• Repairs and strengthens hair from the core

•  Features pure violet (purple) pigment to tone out brassiness

•  Includes Citric Acid to repair hair from the core

Pros and Cons:

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2.Olaplex No.4P and No.5P Toning Bundle

Price: $60@olaplex.com; $60@skinstore.com + 8% cashback

Review:Enhance and maintain your blonde with the Olaplex No.4P and No.5P Toning Bundle. Bringing together Olaplex's toning shampoo and new toning conditioner, the duo help to neutralise brassy tones to enhance the vibrancy of natural and colour-treated blonde hair.Patented bond-building technology powers each formula to minimise visible damage, while micro-fine purple pigments create a cooler, brighter blonde.

Nº.4P Blonde Enhancer Toning Shampoo neutralizes brassiness and leaves hair 3X brighter without causing dryness like other purple shampoos. Nº.5P Blonde Enhancer Toning Conditioner hydrates, evenly tones, and strengthens from roots to ends without weighing hair down. 

Formula: Runny cream | Best for: Brassy blonde, lightened or gray hair, dry hair | Scent: None | Recommended use: 2-3x a week | Sulfate-free: Yes

For Hair Type: Coily, Curly, Straight, and Wavy

Key Benefits:

• Strengthens, hydrates and neutralizes brassiness

• Suited for all blonde, lightened and grey hair

• Contains OLAPLEX patented bond building technology that rebuilds broken and weakened bonds

• PH Balanced
  

Pros and Cons:

3.L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and conditioner

Price:$15.99@amazon.com; $15.99@target.com

Review: For an affordable option that delivers intense results, look no further than one of our winners: L'Oreal's EverPure Purple Shampoo and conditioner Set. Maintain your perfect blonde with this anti brass purple shampoo and conditioner set that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair.

Its ingredient list is sulfate-free, keeping hair clean and hydrated without stripping away any essential natural oils. Even better, you can bundle and save for less than $20 with this shampoo and conditioner bundle that’ll keep you locked and loaded for months on end.

Formula: Creamy | Best for: Color-treated or bleached hair | Recommended use: Weekly | Scent: Violet, fig, thyme, coconut | Sulfate-free: Yes

For Hair Type: All Hair Types

Key Benefits:

• Color protection plus neutralizes brassy yellow and orange tones

• Premium quality formula for color treated, blonde, bleached, highlighted brown, sliver hair

• Sulfate free, paraben free, no harsh salts, vegan formula

• With Hibiscus and Purple Dye

Pros and Cons:

4.Pureology Strength Cure Blonde Shampoo and Conditioner

Price: from $65@pureology.com + 6% cashback; $50.40@walmart.com + 4% cashback

Review:Often, the best purple shampoos for blonde hair work double-duty to mitigate the damaging effects of bleach. Consider picking up Pureology Strength Cure Best Blonde Shampoo for hair that often feels dry and brittle. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralizes and brightens ashy, brassy tones.

Formulated with keravis, astaxanthin, purple orchid toning pigments, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage. Plus, the exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing yellow tones. Use it alongside the Strength Cure Blonde Conditioner for even better results.

Formula: Liquid | Best for: Blonde and chemically-treated-hair| Scent: Orange | Recommended use: 2-3x a week | Sulfate-free: Yes

For Hair Type: 

Key Benefits:

• Tones and neutralizes brassiness in blonde and lightened hair

• Repairs damage

• Gives hair strength and softness

• Helps prevent future damage

• ZeroSulfate, 100% Vegan Formula

• Color protection from patented Antifade Complex

Pros and Cons:

5.Kerastase Blond Absolu Ultra-Violet Purple Shampoo & Conditioner

Price:$55.20@kerastase-usa.com + 7% cashback; $95.98@walmart.com + 4% cashback

Review:Kerastase Blond Absolu Bain Ultra-Violet purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool faux-blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. . This opalescent milky gel with a soft lavender hue offers the restorative performance of a masque with the lightweight finish of a conditioner.

 It intensively restores sensitized hair, nourishing the fiber. The combination of Hyaluronic Acid and Edelweiss flower instantly smoothes, strengthens and softens sensitized lightened hair while providing deep nutrition.

Formula: Liquid | Best for: blonde, gray, or bleached | Scent: Original | Recommended use: 2-3x a week | Sulfate-free: No

For Hair Type: Color Treated, Damaged

Key Benefits:

• Instantly neutralizes brassy & yellow undertones

• Combined with Bain Ultra Violet leaves hair 16X more resistant to breakage

• Leaves hair 94% stronger when used with Cicaflash

• Repairs the surface of the hair fiber up to 46% when combined with Cicaflash

Pros and Cons:

6.Joico Color Balance Purple Shampoo & Conditioner

Price:$24.99@jcpenney.com + 3% cashback; $28.49@walmart.com + 4% cashback

Review:When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Mellow the yellow and banish dryness on highlighted blonde, silvery gray, and Ombré looks with this instant, neutralizing conditioner for color-treated hair; it hydrates beautifully while kicking brassy tones to the curb. 

Formula: Creamy | Best for: Blonde and silver hair | Scent: None | Recommended use: 2-3x a week | Sulfate-free: No

For Hair Type: Color Treated

Key Benefits:

• Instantly neutralizes unwanted yellow and warm tones in blonde hair

• Long-lasting results through 12 washes

• Boosts shine and smoothness

• Over 2X stronger hair*

• Controls static

• Gently cleanses hair

• Neutralizes unwanted yellow and warm tones

• Boosts shine and controls static

Pros and Cons:

7.Shu Uemura Art Of Hair Yubi Blonde Anti-Brass Purple Shampoo and Conditioner

 Price:$82@shuuemuraartofhair-usa.com; $114@sephora.com + 4% cashback

Review: Give brass the boot via this richly pigmented formulation from Shu Uemura Art of Hair. The Yubi Blonde Anti-Brass Purple Shampoo is made with violet dye and Japanese white peony to create brilliant, cool-toned blondes. It also conditions the hair fiber for a silky smooth finish. 

Pair it with the Yubi Blonde Anti-Brass Purple Hair Conditioner,a luxuriously rich conditioner with Japanese-sourced white peony that intensely nourishes hair while softening and smoothing highlighted or lightened blonde and gray hair.

Formula: Liquid | Best for: Blonde and highlighted hair | Scent: Floral | Recommended use: 2-3x a week | Sulfate-free: Yes

For Hair Type: Medium to thick hair types that crave a little extra nourishment

Key Benefits:

• Neutralizes unwanted brassiness and yellow tones for a cool blonde look

• Replenishes by nourishing from roots to ends

• Smooths, adding touchable softness, natural glow, and shine

Pros and Cons:

8.Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner

Price: from $26 @moroccanoil.com + 7% cashback; $39.99@walmart.com + 4% cashback

Review: If you have dry, curly, or high porosity hair and are afraid that purple shampoo will dry you out, consider this gently fragranced option from Moroccanoil,The formula contains the brand's signature ingredient (antioxidant-rich Moroccan argan oil) while incorporating rich violet pigments to brighten naturally and bleached blonde hair, as well as cooler-toned hair colors, like silver, gray, and white.

Purple shampoo can be drying. To help counteract this effect, this product keeps sulfates out of its moisturizing formula. Pairs well with: Moroccanoil Blonde Perfecting Purple Conditioner,a nourishing purple conditioner to gently detangle and soften hair while enhancing tone and vibrancy.

Formula: Creams, Gels and Lotions | Best for: Blonde, platinum, silver, gray, and white hair | Scent:Fragrance Originale

 | Recommended use: 2-3x a week | Sulfate-free: Yes

For Hair Type: All Hair Types

Key Benefits:

•  Counteracts Yellow or Orange Tones

• Cleanses without Drying

• Counteracts yellow or orange tones

•  Helps repair hair

Pros and Cons:

9.Matrix Brass Off Blue Shampoo and Conditioner

Price: $40@amazon.com; $33.46@walmart.com + 4% cashback

Review: This shampoo & conditioner set is marketed for people with blonde, gray, and highlighted hair, and boasts a strong color-depositing formula. Whether you’re a highlighted brunette or a dark blonde, Matrix Brass Off Blue Shampoo is, in our opinion, one of the best purple shampoos for newly lightened hair. 

This shampoo deposits blue-violet pigments when you wash your hair so brassy tones are neutralized, and you can extend the time between salon visits. Double down on your brass-nixing efforts with the line’s Brass Off Custom Neutralization Hair Conditioner.

Formula: Liquid | Best for: Blonde, Silver, Grey Hair | Scent: Fruity, Floral, Woody | Recommended use: 2-3x a week | Sulfate-free: No

For Hair Type: Color Treated, All Hair Type

Key Benefits:

• Shampoo that deposits balancing blue-violet pigments to reduce brassy or red tones in brunettes or highlighted hair

• Can be left on hair for 2-3 minutes for added toning

• Suitable for color treated and natural hair

Pros and Cons:

10.Oribe Bright Blonde Shampoo for Beautiful Color

Price: from $49 @oribe.com + 10% cashback; from $49@sephora.com + 4% cashback

Review:If you want a violet-toning shampoo that also affords a luxurious hair-washing experience, it's got to be Oribe's Bright Blonde formula. It's supremely gentle and serves up a fine, frothy lather that coats every strand for a fresh, clean, and balanced result. Paraben- and sulfate-free, it also comes enriched with botanical extracts (like watermelon and chamomile), plus keratin for strength. 

Pairs well with Oribe Bright Blonde Conditioner for Beautiful Color, a brightening conditioner that nourishes, moisturizes, and protects while removing brassiness and yellow tones from blonde and silver hair.

Formula: Liquid | Best for: Blonde and highlighted hair | Scent: Cote d'Azur | Recommended use: Can be used daily  | Sulfate-free: Yes

For Hair Type: Color Treated,All Hair Types

Key Benefits:

• Revitalizing violet shampoo that gently cleanses

• Visibly brightens and eliminates brassiness

• Can be used daily to brighten and tone blonde hair

• Oribe's signature scent refreshes the hair

Pros and Cons:

11.Verb Hair Care Purple Shampoo and Mask

Price: $40@verbproducts.com + 10% cashback; $38@beautycarechoices.com + 1% cashback

Review: If you’ve ever felt like your hair was too blue, but didn’t want to dye it black, we’ve got the solution for you: Verb’s Purple Shampoo and Conditioner. And because we know that price is always a concern when choosing a new product, this one clocks in at $40 so that you can enjoy all of its benefits without having to worry about breaking the bank.

This shampoo is formulated with pro-grade violet pigment and açaí extract to cleanse and brighten while toning brassy yellow hues. Follow up with the Verb Purple Mask, an ultra-rich hydrating and nourishing mask that is specifically designed for the special needs of your beautiful blonde locks. Formulated with a pro-grade violet pigment, acai extract, and sunflower seed extract to protect fragile strands, nourish hair, and prevent color fadeout by shielding hair from harmful UV rays.

Formula: Liquid | Best for: Blonde and highlighted hair | Scent: Grapefruit oatmeal | Recommended use: 1-2x a week | Sulfate-free: Yes

For Hair Type: Straight,Wavy,Curly,Coily,Fine,Thick

Key Benefits:

• Cleanses and brightens blonde hair

• Enhances cool tones

• Neutralizes brassy hues

Pros and Cons:

12.Amika Bust Your Brass Cool Blonde Shampoo and Conditioner

Price: from $28@loveamika.com; $49.99@walmart.com + 4% cashback

Review:If you favor a very cool-toned blonde or gray aesthetic, you'll be a big fan of Amika's Bust Your Brass Shampoo. It's extremely pigmented, so it works quickly to mitigate warmth from your hair. The formula also utilizes bond-repair technology to improve strength and reduce breakage, while mango butter leaves hair immediately soft and shiny. Free of sulfates and parabens, it's a stellar choice for dry, damaged, or bleached manes.

Pairs well with Amika Bust Your Brass Cool Blonde Repair Conditioner, a conditioner that tones brassy hues, resulting in 86 percent more repair while strengthening and hydrating your strands. and this is a lower cost alternative for light blonde or pale highlighted hair. 

Formula: Creamy | Best for: All hair types (blonde and gray) | Scent: Original | Recommended use: Once a week to every other wash | Sulfate-free： Yes

For Hair Type: Straight, Wavy, Curly, and Coily,All Hair Types

Key Benefits:

• Tones Brassiness

• Gently Cleanses

• Repairs and Strengthens

Pros and Cons:

How To Use Purple Shampoo And Conditioner?

1. Wet hair with slightly warm water:

Get your hair completely wet before applying the shampoo. Using a warm water temperature helps expand your hair shaft so it can better absorb the purple shampoo.

• Avoid using hot water when you shampoo; it can make your hair color fade.

2. Massage the purple shampoo into your hair from root to tip.

Rub gently as you work the shampoo through your hair, starting at the roots and lathering as your work your way down. Pay special attention to your hair's "problem areas"—brassy or yellowed strands that you're hoping to treat with the shampoo.

• Your roots need more time to absorb the shampoo than your ends, which is why you apply the shampoo there first.

• If you're using purple shampoo on highlights and your base color is dark, only apply the shampoo to blond streaks. Purple shampoo does not affect dark hair.

• Prioritize your roots while shampooing to prevent damaged hair in the future.

3.Let the shampoo sit for 2-3 minutes if you're a natural blonde.
If your hair is a warmer, natural blonde color and has mild brassiness, 2-3 minutes should be enough time. Then, rinse your hair out thoroughly with cool water.

• The recommended time may vary slightly from brand to brand. Be sure to read your brand's instructions and follow those if they're different from ours.

4.Leave the shampoo for 5-15 minutes for color-treated blonde hair.

If your hair is significantly discolored or you recently dyed your hair blonde, leave the shampoo in for 15 minutes. Then, rinse the shampoo out of your hair with cool water

• If this is your first time and you aren't sure how long to leave it on, start with 5-10 minutes. If you don't get the results you want, leave it on for 10-15 minutes during your next treatment.

• If you leave the shampoo on longer than 15 minutes, your hair may take on a lilac tint. If this happens to you, don't worry! You can fix that.

5.Let the shampoo sit for 30 minutes on gray, silver, or platinum hair.

The goal with platinum or silver hair is to remove the warm tones entirely, so these individuals will benefit from leaving the shampoo in longer. Then, rinse out the shampoo with cold water

If you plan to leave the shampoo on your hair for this long, put a plastic shower cap over your head while you wait.

6.Follow up with conditioner as you normally would.

 If desired, pair your purple shampoo with a purple conditioner to strengthen the toner's intensity.

• Using a purple conditioner with purple shampoo can lead to an ashy tone. Only use the conditioner if you want a pale hair color.

How to use purple shampoo + conditioner for the best results

Purple shampoo and conditioner banish brass to keep your color looking just as nature—or your stylist—intended. Here are some tips to make the most of these treatments in your routine:

• Don’t rinse them out too quickly. Depending on how much brass you’re dealing with, you’ll typically want to let your shampoo or conditioner sit for 2-5 minutes so it has time to do its toning.

• Always use conditioner. Purple shampoo can be drying, so be sure to follow up with a purple conditioner and/or your favorite color-protecting hair mask to restore lost moisture.

• Keep up the protection outside the shower, too. What’s better than banishing brassiness? Avoiding it altogether! Take care to treat your hair gently: use color-safe products, heat protectants, all that healthy stuff. And, y’know, do things like wear a hat when you’re out in the sun.

FAQs

1.Does Purple Shampoo Damage Hair?

The violet pigment in the purple shampoo will not damage your hair; however, if you leave it on your mane for too long, those purple pigments will handle their job a little more effectively and could turn your hair into a purple-violet color.

2.How often should you use purple shampoo + conditioner?

Fun as it is to basically fingerpaint your hair violet, using purple shampoo too often can overcorrect your color, leaving you with lilac-tinted locks or dull, darkened strands. For the best results, use your purple regimen no more than 2-3 times a week.

3.How long should you leave purple shampoo + conditioner in your hair?

Leaving purple products in your hair longer than recommended (generally a few minutes at most) can also lead to the lilac tints or dark tones mentioned above. Rule of thumb? Stick to the instructions on the bottles, and you should be good to go.

4.Does Purple Shampoo Make Your Hair Lighter?

Purple shampoo is for already bleached hair, so if you’re hoping to lighten brown hair with purple shampoo, you’ll be disappointed. This is all down to the fact that purple shampoo isn’t lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.

5.When To Use Purple Shampoo After Bleaching?

Avoid washing your mane for the first 48 to 72 hours after bleaching it. This is to give your hair enough time to seal in its new color. If you waited 72 hours before washing your hair after it was bleached, you could use the purple shampoo the next time you shower.

6.Do you need purple conditioner with purple shampoo?

It’s not mandatory, but we argue that some things are better together. If you invest in one of the best purple shampoo formulas, we recommend getting the complementary conditioner to maximize its brass-busting power.

7.How Long Should I Leave Purple Conditioner In My Hair Before Rinsing It Out?

Most purple conditioners (including Saltair’s) are only meant to be left on for 1-3 minutes. These are not meant to be applied the way some people use traditional conditioners as mini hair masks. 

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