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CHANEL J12 Watch Real vs. Fake Guide 2025: How Can I Tell If It Is Real?

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CHANEL J12 Watch Real vs. Fake Guide 2025: How Can I Tell If It Is Real?

Fashion Jewelry & Accessories Fake vs Real Guide

Chanel watches, particularly the J12 series, are highly sought after for their beauty, durability and function. Their timepieces are more likely to retain their value over time compared to other fashion brands. As one of the brand’s most popular watches, it’s often replicated, but fakes don’t come close to the real thing in terms of quality and craftsmanship. This article will teach you how to identify the authenticity of the CHANEL J12 Watch from several aspects. Knowing how to spot a fake CHANEL J12 Watch will save you from paying for a counterfeit watch.

Cover Photo:chanel.com

CHANEL J12 Watch Reviews

Created in 1999 with an absolute sense of line, the J12 watch embodies style in motion. Timeless creations powered by the Caliber 12.1 or Caliber 12.2 self-winding movements. The Calibre 12.1 automatic movement is specially developed by Kenissi, the manufacturer behind Tudor Calibres MT5601 and MT5652. Tudor is a sister company to Rolex, founded by Hans Wilsdorf in 1926.

The Calibre 12.1 is a chronometer certified by COSC (Contrôle Officiel Suisse des Chronomètres) and offers a 70-hour power reserve. Approximately 80 percent of the movement's components are new and the watch features a finer bezel, reduced crown size and more. The new versions feature white hands for the black-dial watch and black hands for the white dial watch. The same year, Chanel was awarded for the new J12 with the Calibre 12.1 in the ladies category at the 2019 Fondation du grand prix d'horlogerie de Genève.

The bracelet is also made of black sand-blasted high-tech ceramic bracelet with 18K yellow gold triple-folding buckle clasp patented by CHANEL. It has a screw-down crown with a water-resistance 50 meters. The J12 Chromatic dive watch is available in 33mm quartz, and 38 and 41mm automatic.

Source:chanel.com

Click here to check all CHANEL J12 Collection.

Price

The price of a CHANEL J12 ranges from $5,550 to $15,650.

Where To Buy CHANEL The Cheapest in 2025? (Cheapest Country, Discount, Price, VAT Rate & Tax Refund)

Check this guide to help you find the cheapest place to buy CHANEL.

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CHANEL J12 Watch Real vs. Fake

Chanel watches in general are a more commonly faked watch, and the J12 model makes up about 90% of all Chanel watches that are fakes. Within the J12 family the quartz models are much more commonly replicated than their automatic counterparts. So, below we focus on the quartz models.

Source:chanel.com

1. Color of Ceramics

The white watch of the Chanel J12 series uses a case and bracelet made of white high-tech precision ceramics. Once launched, it led a wave of white watches and brought a revolutionary breakthrough to the traditional watchmaking field. For ceramic series watches, especially white watches, their overall color is a gorgeous pearly white. This color is very specific and counterfeits often have a blue-ish/ grey-ish undertone – a telltale sign of interior craftsmanship. The black watch is pure black and will not turn gray.

If there is a problem with the color of the ceramic of the Chanel J12 watch in your hand, then there is no need to look at other details of this watch, it must not be genuine.

2. Gemstones

The diamond cutting surface of the authentic Chanel J12 watch is clean and tidy, and the surrounding area of the diamond holder is also clean and regular. Fake J12 watch, the stones used to mimic diamonds are actually cubic zirconia (CZ).

3. Case Back

You can also turn the timepiece over and examine the back of the case. Authentic watches will have the serial number but not the style and reference numbers. Some models will have “J12” engraved and some will not, so this should not be used as a factor in deciding authenticity.

In addition, we should also pay attention to the engraving and screws on the case back. On many fake J12 watches, the screws are placed too deep and the engravings are low quality. The case back is the area where Chanel secures the multiple external components of the watch with a series of eight screws. On many fake J12 watches, instead of these screws being essentially flush with the case, they are sunken very deep in their respective screw holes.

4. The Crown

The crown on an authentic J12 leaves very little spacing between it and the crown guards (the two pieces that come off the case to protect the crown from being damaged during wear), whereas on many fake models the crown is much smaller than the space created by the crown guards and the fit is noticeably off.

Source:chanel.com

5. Bracelet

The J12 is iconic for its sporty ceramic bracelet. It’s nothing close to “plastic”. This sense of “heaviness” confirms the quality of the materials – particularly the screws and rivets – used which have substance and only Chanel would source the very best materials for this watch.

Additionally, the Chanel J12 is unique in how the case back is connected with the bracelet and the bracelet’s end pieces are soft and rounded; often on fakes these will be sharp and squared off (this can be seen when turning the watch over and looking between the lugs, where the bracelet connects with the case).

Source:chanel.com

6. Hands & Movement

Some other important aspects when observing the dial of the J12 watch are hands and movement. Notating these is a crucial step in determining how the watch is “running.” The hands are the parts of the watch that point to the hours, minutes, and seconds. On the fake J12 watch, they’re not finished correctly and do not exhibit the correct colors. This is a telltale sign of a counterfeit.

Movement is also huge for the J12 model. The movement refers to the “engine” that keeps the watch running and telling time. If the second-hand jumps every second that indicates a quartz movement, which this watch has. The fake J12 also carries a quartz movement but it is not the correct caliber that Chanel uses, and does not have the correct brand markings.

Source:chanel.com

7. Weigh The Watch

Before purchasing a watch, do some quick research on Google and check for the actual weight of the J12 watch you want to purchase. Then, weigh the item you are looking at. If it does not weigh the same amount as what you have researched, then it is surely a fake watch.

Verdict

Knowing how to spot a fake Chanel J12 watch prevents you from being scammed. Skip the pawn shop and second hand stores and always buy from an official Chanel dealer to guarantee that the products being sold are legitimate, even on pre-owned Chanel watches. If the price is too good to be true, that tells you the watch is not the real deal. Chanel timepieces, after all, is made with high-quality materials and craftsmanship like no other, which explains its hefty price tag.

In other words, the best way to figure out how to tell an authentic Chanel from a fake one is to consult a seller that you know to be trustworthy. This seller probably deals in authentic Chanel and can help guide you on where to buy authentic Chanel watches if you can’t find what you need with that individual. The seller can also examine any Chanel watch you bring in to check for signs of a fake. To determine whether a particular seller is trustworthy, check customer reviews and examine the watches offered by that seller. In some cases, a seller might be able to show you the exact differences between a real vs. fake Chanel.

Online Websites to Buy Chanel J12 Watch

Lastly, you can check out these online sites to buy new & used Chanel J12 Watch. It is very convenient to buy online, and it will be delivered directly to your door. And there are deals, as these retailers occasionally have promo codes where Chanel is included.

1. Neiman Marcus

Neiman Marcus Group is one of the largest multi-brand luxury integrated retailers in the U.S. In addition to 36 Neiman Marcus stores, the company operates two Bergdorf Goodman locations in Manhattan, and a dedicated website; and Horchow.com, a home accessories merchant.

Neiman Marcus is the company's signature retailer, selling women's, men's, and children's apparel, handbags and accessories, designer jewelry and precious jewels, and home and gift galleries. Neiman Marcus began operations in Dallas in 1907 and opened its first store outside of Texas in 1971. Neiman Marcus sells a variety of luxruy designer brands, including Chanel. There are Chanel J12 watches available for you.

Source:neimanmarcus.com

Chanel J12 Prices: $6,750-$25,750

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2. Bergdorf Goodman

Bergdorf Goodman Inc. is a luxury department store based on Fifth Avenue in Midtown Manhattan, New York. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son, Andrew Goodman.

Today, Bergdorf Goodman operates from two stores situated across the street from each other at Fifth Avenue between 57th Street and 58th Streets. You can find Chanel J12 watches here.

Source:bergdorfgoodman.com

Chanel J12 Prices: $5,550-$15,650

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3. Saks Fifth Avenue

Saks Fifth Avenue was the brainchild of Horace Saks and Bernard Gimbel, who operated independent retail stores on New York's 34th Street at Herald Square in the early 1900s. Their dream was to construct a unique specialty store that would become synonymous with fashionable, gracious living. The combined financial input of these great merchant families led to the purchase of a site between 49th and 50th Streets on upper Fifth Avenue, then jointly occupied by the Democratic Club and the Buckingham Hotel.

With the opening of its founders' "dream store" on September 15, 1924, Saks Fifth Avenue became the first large retail operation to locate in what was then primarily a residential district. By offering the finest quality men's and women's fashions, as well as an extraordinary program of customer services, Saks Fifth Avenue has become the byword for taste and elegance. You can buy Chanel J12 Watches here.

Source:saksfifthavenue.com

Chanel J12 Prices: $5,450-$15,200

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4. WatchMaxx.com

WatchMaxx is a family owned business with over 20 years of experience selling fine watches, and have been selling investment-quality timepieces online since 2004. Today, WatchMaxx.com is among the leading online retailers of luxury watches.

As independent dealers, their industry connections allow them to buy the most desired brands at the best prices, and provide exceptional value to their customers. At WatchMaxx.com you can shop with confidence and be certain you are getting what you expect. They always guarantee the following for every item they offer:

100% genuine and authentic watches and accessories.
In the original manufacturer’s packaging.
Warranty protection.
Original unaltered manufacturer’s serial number.
Generous return and exchange policies.

Source:watchmaxx.com

Chanel J12 Prices: $4,150-$114,000

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5. JomaShop

Jomashop is a leading fashion retailer in watches, handbags, and sunglasses. They also sell jewelry, crystal, fine writing instruments, apparel, and shoes. Their customer service specialists are always ready to assist, and their state of the art New York City fulfillment center is always capable of swiftly delivering products to over 150 countries. You can buy new and pre-own Chanel J12 Watches there. Jomashop offers an extensive selection of the iconic label’s most beloved watches.

Source:jomashop.com

Chanel J12 Prices: $2,841-$104,000

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6. Tourneau

Tourneau has over a century of expertise as the preeminent purveyor of fine watches, striving to deliver a first class customer experience. As the largest authorized watch retailer in the United States, Tourneau has stores nationwide and welcomes 4 million plus visitors annually. Their unmatched selection of over 8,000 styles from nearly 100 brands, offering of the largest certified pre-owned watch collection, stellar watchmaking craft, and expert service & repairs have earned their reputation as the Watch Authority. Click here to purchase Chanel J12 watches.

Source:tourneau.com

Chanel J12 Prices: $5,500-$15,650

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7. The RealReal

The RealReal is the world’s largest marketplace for authenticated luxury resale where you can buy and sell items from top designers across women’s, men’s and kid’s fashion, fine jewelry and watches, collectibles and home.

Shoppers enjoy up to 90% off retail prices and sellers earn up to 70% of commission when they sell. The RealReal offers international shipping to 61 countries.

All items for sale on The RealReal are authenticated by an in-house team of luxury experts including certified gemologists, horologists, apparel specialists, and handbag experts. Each item is 100% guaranteed for authenticity. Returns are accepted for apparel, footwear, jewelry, and watches. Over 10,000 items hit the app each day, from Louis Vuitton handbags to Gucci clutches and Chanel J12 Watches. The RealReal is an industry leader in sustainability as well, firmly believing in shopping responsibly and the positive impact of recirculating luxury items.