5 Best Tula Filter Primer Dupes: Comparison & Reviews 2025

• About Tula Filter Blurring & Moisturizing Primer

Even out the skin's tone and prime in one step with Tula Skincare Filter Primer Blurring & Moisturizing Primer, a moisturising primer that provides a glowy finish. Available in sheer, buildable tints, this primer works to blur the skin and provides a radiant base for makeup.

Infused with chia seeds to help nourish and condition the skin, this primer also contains a proprietary blend of prebiotics and probiotic extracts that work to improve skin smoothness and balance. Butterfly bush works to reduce the appearance of dark spots, while liquorice helps to even out the skin’s tone.

Hydrating and non-comedogenic, Tula Skincare Filter Primer Blurring & Moisturizing Primer is suitable for a wide range of skin types and is cruelty-free.

The only downside to this extremely popular filter primer is the $38 price tag, so let's take a look at some more affordable alternatives. 

• Best Tula Filter Primer Dupes

| Nyx Professional Makeup Pore Filler Primer 

($15.00, up to 8% cashback at NYX)

Comparison & Review: 

Give unwanted texture the slip with Pore Filler Primer—the best primer for large pores. This pore-minimizing primer instantly helps blur the appearance of large pores and fine lines, providing a smooth canvas for your base makeup. The non-drying formula has a silky, lightweight texture that applies evenly and leaves your skin with a soft-focus finish. Plus, it helps keep your makeup looking fresh for up to 12 hours. It's no wonder this pore-filling primer is a fan favorite.

| Burt's Bees Goodness Glows Tinted Moisturizer

($11.99, up to 4% cashback at Walmart)

Comparison & Review: 

If you opt for Burt's Bees fan-favorite drugstore tinted moisturizer instead of Tula's glow finish formula, you'll still nab a clean, nontoxic formula, a boost of glow, and lots of antioxidants. Made with green tea and packed with vitamins and antioxidants, this tinted moisturizer is ideal for those looking for lighter-than-foundation coverage that hydrates and protects.

It's light coverage and applies smoothly to the skin. It also brightens the skin, minimizes the pores and has a dewy effect on the skin. After hours of having this product on, it still looks natural and it doesn't have like a white cast that usual tinted moisturizers do.

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| Fenty Beauty Pro Filt'r Instant Retouch Primer 

($36.00, up to 4% cashback at Sephora)

Comparison & Review: 

Nothing is sexier than touch-worthy skin: Pro Filt'r Instant Retouch Primer is the first step to getting there. This oil-free face primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.

Unlike a basic mattifying primer, Pro Filt'r makeup primer has a cushiony, touch-me-now texture mattifies skin with the lightest-possible feel, for a full-on sensorial experience. And the universal invisipink formula? It's not just pretty—it creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt'r works all day to help makeup last longer, feeling lightweight and comfortable, so you don't have to worry about your skin—and you’ll be ready for anything.

| e.l.f. Power Grip Primer

($10.00, up to 5% cashback at e.l.f. Cosmetics)

Comparison & Review: 

If you're on a budget, the e.l.f. Power Grip Primer is a great alternative to the Tula Filter Primer with non-tinted. 

e.l.f. Power Grip Primer is an ultra-soothing, hydrating primer that gets your skin prepped and primmed for all-day wear makeup. A gel-based primer, the translucent formula gives skin a soft focus effect and smooth complexion. Enriched with hyaluronic acid, the primer acts as a moisturiser for the skin, soothing irritation, adding plumpness and boosting the skin's hydration levels, so your skin's thirst is quenched throughout the day. The moisturising primer absorbs into the skin to enrich and sooth from within, while the gel texture maintains a strong hold on makeup, making it last all day long. The formula is fragrance free and non-comedogenic, so it wont clog your pores or irritate your skin.

| L'Oreal True Match Lumi Glotion Natural Glow Enhancer 

($12.97, up to 4% cashback at Walmart)

Comparison & Review: 

L'Oreal Paris True Match LUMI Glotion can be used on a no-makeup look to blur and even out your skin tone, leaving you with an illuminating glow like Tula's Filter Primer. It instantly hydrates and luminzies your skin for an all-over, fresh, natural glow. Its lightweight formula delivers an effortless glow while nourishing the skin, thanks to ingredients like glycerin and shea butter. Available in 4 shades for all skin tones, it can be worn alone, under foundation, or target areas for a more luminous effect.

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