Top 9 Professional Haircare Brands & Must-Haves of 2024

• Top Professional Haircare Brands & Must-Haves 
  

| Kérastase

Since 1964, Kérastase has united revolutionary technologies with professional luxury standards to deliver an array of bespoke haircare formulations suitable for all hair types, textures and concerns.

Powered by science and personalised solutions, each Kérastase product is expertly created in alliance with leading haircare professionals to create formulas that offer the ultimate care for your hair and scalp.

Kérastase holds sustainability at the forefront of everything it does, adopting a care-first philosophy to ensure eco-conscious choices are made without compromising on quality.

Kérastase presents over 15 unique collections, each containing an innovative blend of molecular complexes, hero ingredients and skinification actives. The specially selected formulas envelop the hair in nutrients to promote a fuller-looking appearance, enriched with lustre and bounce.

The Must-Have: Kérastase Elixir Ultime L'Original Hair Oil

This all-star leave-in hair oil provides beautifying care for dull hair with heat protection for up to 230°. It helps seal the appearance of split ends and smoothes the hair fibre for long-lasting frizz control. Hair is instantly refined with a visible and intense shine. Infused with an exceptional blend oirls including: argan hair oil, camellia oil, marula hair oil and of floral scents with Violet leaf, Freesia and Mandarin, woody scents, with Musc extract, the Oil delivers a sensorial caress while melting into hair. Leaves hair feeling silky and soft.

Where to Buy for the Cheapest? 

Kerastase (up to 7% cashback)

Sephora (up to 4% cashback)

LOOKFANTASTIC (up to 10% cashback)

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| Olaplex

Founded in 2014, Olaplex quickly became a global sensation as word of its remarkable hair repair capabilities spread. The innovative Bis-Aminopropyl Diglycol Dimaleate patented bond-building technology helps to restore broken bonds in the hair while enhancing shine, softness and colour vibrancy.

Olaplex is a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you've over-bleached or had your hair highlighted for years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents.  Olaplex offers products ranging from shampoo, conditioner, bond-building treatment, styling oil, and others.

The Must-Have: Olaplex No.3 Hair Perfector

The Olaplex No.3 Hair Perfector is a best-selling pre-shampoo treatment powered by scientifically-proven Olaplex Bond Building Technology™. Enriched with a host of revolutionary actives, the high-performance formula helps to hydrate and visibly smooth hair, promoting a stronger and healthier-looking appearance. 

With a pH balance of 3.5-5, the weekly at-home treatment works to restore a satin-like shine and soft texture to dry, damaged hair. Simply comb the radiance-boosting Olaplex treatment through damp hair, allow it to work its magic for 10 minutes, and then follow with your usual wash routine. Hair is visibly clarified, shiny and feels velvety-smooth.

Where to Buy for the Cheapest? 

Sephora (up to 4% cashback)

Dermstore (up to 7% cashback)

Bluemercury (up to 5% cashback)

| Redken

Founded in 1960 by chemist Jheri Redding and actress Paula Kent, the name Redken combines the founders' last names: "Red" and "Ken." Redken was one of the first companies to take a scientific approach to haircare and is now one of the world's most popular professional hair care brands.

Redken uses the formula PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR when creating its extensive line of hair care products.

Bought out by L'Oreal in 1993, Redken offers hair color salon services, haircare, styling, and men's products and continues to innovate with products like their Acidic Bonding Concentrate Line.

Whatever your hair type or texture, there's a Redken shampoo and conditioner for you. From toner to treatments, masks to serums, Redken haircare products heal, nurture and protect your hair, keeping it salon-fresh all year round.

The Must-Have: Redken All Soft Shampoo and Conditioner 

Nourish dry-feeling strands with Redken's All Soft Routine. The set features a shampoo and conditioner duo powered by argan oil, designed to quench your hair with an influx of moisture.

All Soft Shampoo 500ml

A shampoo that gently cleanses the hair and softens.  The formula is enhanced with a smart delivery system and moisturising argan oil to help nourish the hair from root to tip.

Benefits:

- 2% Moisture Complex

- Argan Oil helps to improve strength & hair structure

- Cationic Conditioning Polymer helps to seal cuticle to lock in treatment benefits & add shine

All Soft Conditioner 500ml

Moisturizing and hair softening conditioner is enriched with argan oil that intensely hydrates dryness, while working to detangle the strands for enhanced manageability.

Benefits:

- 5% Moisture Complex

- Argan Oil helps to improve strength & hair structure

- Cationic Conditioning Polymer helps to seal cuticle to lock in softening benefits & add shine

Where to Buy for the Cheapest? 

LOOKFANTASTIC (up to 10% cashback)

Feelunique (up to 9% cashback)

Allbeauty (up to 8% cashback)

| L'Oréal Professionnel

L'Oreal's first launch was in 1909 when chemist Eugène Schueller formulated hair dye to sell to Parisian hairdressers. From here, the L'Oreal Group was born, becoming one of the first haircare companies to place its focus on science and innovation. The L'Oreal Group expanded internationally throughout the 60s and 70s, and today, it's one of the most famous hair care brands in the world. While L'Oreal products are for everyone, L'Oréal Professionnel is for more discerning customers who want the most cutting-edge, high-quality products.

The L'Oreal Group combines innovative research in haircare technology with customer-centric design and invention. L'Oreal products are created to deliver haircare solutions to real customers' problems, whether that's too much frizz or not enough colour. The key values of the L'Oréal Professionnel brand are a pioneering spirit, professional hair artistry, and a vision of beauty. Dedicated to bottling professional-quality hair treatments for at-home use, L'Oréal Professionnel is one of the most popular ranges of L'Oreal haircare today.

The extensive range of products extends from individual shampoo, care and styling products to professional colour treatments. Every single product addresses the needs of beautiful and healthy hair.

The Must-Have: L'Oréal Professionnel Metal Detox Hair Mask

Protect your colour or balayage with L'Oréal Professionnel's Serie Expert Metal Detox Anti-Deposit Protector Mask, an innovative hair mask suitable for all types of coloured hair.

The salon-trusted, professional formula helps to protect against copper deposits found in shower water, which can visibly damage or discolour the hair. The award-winning formula seeks to purify the hair to help enhance vibrancy, while promoting luxurious softness and shine. Applying with a silky-smooth and lightweight texture, the easy-to-use mask is infused with a sweet citrus scent, delivering long-lasting freshness.

Where to Buy for the Cheapest? 

Sephora (up to 4% cashback)

LOOKFANTASTIC (up to 10% cashback)

Walmart (up to 4% cashback)

| Living Proof

Living Proof is haircare that puts science first. Created in 2005 by a team of editorial hairstylists and professors from MIT in the States, the Living Proof range today boasts 45 products that are designed to get to the root of hair problems. Each product created by Living Proof utilises clinical technologies to create effective essentials for all hair types, including both dyed and natural hair.

Twenty patents, over 50 products and more than 140 awards later, Living Proof has changed countless lives in ways both big and small.

They solve the root causes of top hair concerns: frizz, damage and fullness without relying on heavy silicones, but rather on their three revolutionary microscopic molecules: the Healthy Hair Molecule (OFPMA), Thickening Molecule (PBAE) and Volumizing & Texturizing Molecule (ETAS). The result is a line of high-tech hair care with breakthrough formulas that keep hair cleaner, fuller and smoother for longer.

The Living Proof range includes a wide selection of products such as shampoos, conditioners, serums, and treatments formulated for your hair, whether you're in need of restorative hair products or serums to cool your frizz. 

The Must-Have: Living Proof Perfect hair Day (PhD) Dry Shampoo

Take care of second-day hair with Living Proof Perfect Hair Day (PhD) Dry Shampoo, a weightless formula that instantly freshens up the feel and appearance of hair between washes.

The no-water-needed shampoo sprays on easily, harnessing the brand's Triple-Action Cleaning Technology to absorb oil, sweat and odour without leaving behind a powdery residue. Suitable for all hair colours and types, the dry shampoo is infused with a time-released fragrance to keep you feeling fresh throughout the day.

Where to Buy for the Cheapest? 

Sephora (up to 4% cashback)

Bluemercury (up to 5% cashback)

Walmart (up to 4% cashback)

| K18 Biomimetic Hairscience

Founded by Suveen Sahib and Britta Cox, K18 Biomimetic Hairscience has committed itself to offering the best hair repair products designed to truly heal hair damage. While conditioning treatments only hydrate the outer layer of hair and rebonding treatments are brittle and wash away, the K18Peptide treatment heals hair from the inside out, delivering results that never wash away.

The K18Peptide is the outcome of collaborations with skin care delivery research scientists and top European bio-engineering scientist Professor Artur Cavaco Paulo and his team. Through extensive keratin research, they determined hair damage is actually reversible. After decades of clinical research, the first products to promise renewed hair through molecular repair were born.

K18 works on the y-axis (length) and the x-axis (width) of your hair strands. It restores hair strength and elasticity for softer, smoother, shiner, and healthier hair.

Besides K18's star at-home product, K18 Leave-In Molecular Repair Hair Mask, the brand also offers two shampoos, Peptide Prep pH Maintenance Shampoo and Peptide Prep Detox Shampoo, along with in-salon treatments. K18 products are formulated for all hair types.

The Must-Have: K18 Leave-In Molecular Repair Hair Mask

In just four minutes, this professional, salon-grade hair treatment from K18 Biomimetic Hairscience heals damage from bleach, color treatments, styling heat and chemical services. Formulated with a first of it's kind, patented oligopeptide, also known as K18Peptide™, this bioactive treatment reduces split ends, breakage and color fade, while restoring elasticity, bounce, softness and strength. 

Unlike conditioning treatments that hydrate the outer layer of hair and bonding treatments that wash out over time, this K18 hair product actually heals hair from the inside out and produces results that won't wash away.

Where to Buy for the Cheapest? 

Sephora (up to 4% cashback)

Walmart (up to 4% cashback)

Cult Beauty (up to 5% cashback)

| Philip B.

Renowned as Hollywood's leading haircare specialist, Philip B. formulates his award-winning line of hair and body products with active botanicals and pure plant extracts to deliver salon-quality results from the comfort of home. Each Philip B. product contains a precise blend of therapeutic plant and flower extracts, gentle cleansers and time-released botanical moisturizers to help you achieve the healthy, shiny, youthful hair of your dreams. 

Unique among haircare experts, Philip B. focuses on scalp health as a key to beautiful hair. Since launching his revolutionary Rejuvenating Oil treatment in 1992, he has continued to innovate the world's most masterful, high-performing natural hair and scalp solutions. His global bestsellers include Peppermint Avocado Shampoo, Anti-Flake Relief Shampoo and the Russian Amber Imperial Collection. 

A gifted and passionate formulator, Philip B. constantly seeks new ways to blend cutting-edge delivery systems with the world's finest, most healing botanicals. Discover the difference of advanced, botanically powered haircare for every hair type, color and concern. All Philip B. products are color and keratin treatment safe.

The Must-Have: Philip B. Peppermint Avocado Shampoo

Thoroughly clean the hair while invigorating the senses with Philip B Peppermint Avocado Shampoo. Suitable for all hair types, this shampoo works to refresh the scalp and leaves hair looking bouncy and shiny.

Formulated with 2.3% peppermint oil alongside 16 plant extracts, this shampoo delivers a tingly, cooling sensation that will wake the senses, while avocado nourishes and fortifies strands for optimal health.Its rich lather works to clear away product residue and scalp oils to leave hair refreshingly clean without feeling stripped.

Where to Buy for the Cheapest? 

Bloomingdale's (up to 2% cashback)

SkinStore (up to 8% cashback)

Dermstore (up to 7% cashback)

| Schwarzkopf Professional

From humble beginnings 120 years ago, as a Berlin family business, Schwarzkopf Professional has always been reinventing hair. Schwarzkopf quite literally pioneered the shampoo industry, creating the first powder shampoo in 1903, and later rolling out the first liquid shampoo in 1927. Since then, the brand has maintained its commitment to pioneering innovative hair products while building a rock-solid reputation for craftsmanship, expertise, and reliability. 

Today, with innovation deeply rooted in its DNA, this company holds over 7.600 patents—each more innovative than the other. Dedicated to creativity, Schwarzkopf Professional is home to multiple brands created with hairdressers for hairdressers, all built on a trusted foundation of quality and expertise.

Meanwhile, the brand has developed more than 600 high-quality products ranging from shampoos, conditioners, styling products and hair dye. Schwarzkopf Professional offer the right product for your hair care concern, hair type and length. The diverse and extensive range of products can best be divided into the following categories: hair care, styling and hair dye, which includes bleaching products.

The Must-Have: Schwarzkopf Professional All Blondes Rich Conditioner

BLONDME All Blondes Rich Conditioner instantly detangles the hair and helps smooth and seal the surface of porous hair. It improves strength and elasticity of the hair and the formula with Marula oil helps provide a brilliant shine. Strenghtens the inner hair structure up to 90% when used in combination with ALL BLONDES Rich Shampoo and Conditioner. BLONDME is dedicated to blondes and beneficial to ALL hair colors and types.

Where to Buy for the Cheapest? 

Walmart (up to 4% cashback)

Feelunique (up to 9% cashback)

Dermstore (up to 7% cashback)

| Wella Professionals

Wella Professionals is a German company that was founded by Franz Ströher in 1880 to rejuvenate the hairdressing world. With an international presence in over 100 countries in 2021, it has done just that. However, the brand is not exclusively aimed at haircare professionals, it allows ordinary consumers to get their perfect salon-worthy ‘do within the comfort of their own home. Whether you're interested in colouring, styling or simply just caring for your hair, Wella Professionals is a bestselling brand with alternatives for all three.

Products such as the Wella Professionals EIMI Thermal Image Heat Protection Spray, the EIMI Dry Me Dry Shampoo, and the EIMI Glam Mist Shine Spray are all cult favourites for a reason. They prep and finish the hair in a non-drying way, winning them countless fans. With continued use, you'll notice deeply nourished locks that benefit from the infusion of ingredients such as tapioca starch. Such agents work to gently absorb excess oil to keep hair both looking and feeling lightweight. Each formula also works to shield the hair from harmful UV rays that can dry out and bleach locks.

The Must-Have: Wella Professionals Oil Reflections Luminous Smoothing Oil

Treat your locks to the Oil Reflections Luminous Smoothing Oil from Wella Professionals.

Harnessing the powers of camellia oil and white tea extract, the luxurious formula infuses individual strands with long-lasting moisture and hydration, while helping to restore softness and promote a mirror-like shine from root to tip. The oil can be used as a styling product, leave-in treatment, or pre-shampoo to help restore smooth, nourished-looking hair.

Where to Buy for the Cheapest? 

Walmart (up to 4% cashback)

LOOKFANTASTIC (up to 10% cashback)

Sally Beauty (up to 5% cashback)

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