Instacart vs. Shipt vs. DoorDash vs. Amazon Fresh: Comparison and Reviews 2025

Instacart vs. Shipt vs. DoorDash vs. Amazon Fresh: Overview

1. Instacart

Minimum Order: $10

Delivery Fee: Starts at $4 for non-members; free delivery on orders over $35 for Instacart+ members

Membership: Optional for $99/year or $10/month, includes free delivery on all orders over $35

Founded in 2012, Instacart is an American technology company valued at nearly $8 billion that operates as a same-day grocery delivery and pick-up service in the U.S. and Canada. Instead of storing goods itself, it sources all your groceries from local grocery stores and businesses.  Instacart partners with many regional and national grocery chains, such as Costco, Wegmans, Kroger. ALDI and even CVS for pharmacy needs. They also recently added the option to shop at other non-grocery stores, like Sephora, Petco and Staples to name a few, adding even more flexibility to the service. As you’re shopping, you can indicate substitutes if any items are unavailable. You'll receive live updates and can track the shopper’s progress on GPS.

You can schedule deliveries or curbside pickup days in advance, as well as choose from same-day and one-hour options if you need products quickly. Instacart allows you to order from warehouse clubs like Costco, Sam’s Club and BJ’s without a membership, but prices are marked up. Plus,  Instacart marks prices up on most groceries, sometimes as much as 14%. And there's a delivery fee and suggested tipping associated with each order, making it one of the more expensive options on our list. A $10 minimum order is required, and Instacart+ members get free delivery on all orders over $35.

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2. Shipt

• Minimum Order: None

• Delivery Fee: nonsubscribers must pay $9.99; free delivery on orders over $35 for Shipt members
  

• Membership: $99/year or $11/month

Shipt is an American delivery service owned by Target Corporation. It is headquartered in Birmingham, Alabama. In December 2017 it was announced that Target Corporation was acquiring Shipt for $550 million and that it would operate as an independent subsidiary following the acquisition. Currently, Shipt operates only within the U.S. Still, it covers a wide range of more than 5,000 cities, including Birmingham, San Francisco, Austin, and more. It lets you shop from different stores depending on where you live — including an exclusive partnership with Target. You'll also find options like Costco, CVS, Bed Bath & Beyond and Petco.

Shipt focuses more on discount area retailers, including Costco, so you'll find plenty of deals and bulk savings. Furthermore, the app lets you customize your grocery shopping with dietary preferences. Just enable filters that prioritize specific food types to see products from those categories. Like Instacart, customers don’t need to sign up for a membership to use Shipt, but it is recommended for repeat users. Without a membership, each order has a $9.99 delivery fee. Once you place an order, you can get your items as quickly as within the hour or schedule the delivery in the next two weeks.

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3.  DoorDash

• Minimum Order: None

• Delivery Fee: from $5-$8 for nonsubscribers; free delivery on orders exceeding $15 for DoorPass members
  

• Membership: $9.99 a month for DoorPass
  

DoorDash is an on-demand delivery service app founded in 2012. It’s different from Instacart and Shipt as it’s connected to restaurants rather than retailers, so it is similar to Uber Eats and other types of restaurant food delivery services. On the DoorDash app, you can choose from a huge range of restaurants (over 110,000) across the U.S. and Canada to get some delicious food delivered fresh to your door. DoorDash offers options to track your delivery, pick up your food or schedule your deliveries for the most convenient times.

Although DoorDash is best known for restaurant food delivery, but the company also offers delivery services from other merchants like pet stores, convenience stores, and grocery stores, among others. There's no minimum spend — you can order as little or as much as you want! DoorDash offers free delivery, discounts, rewards points, and frequent offers with its DoorPass subscription. It costs $9.99 a month, but you can try your first month for free to see if it justifies the investment.  And as with other best food delivery services, a delivery instructions box in DoorDash enables you to specify where you'd like your meal dropped off for contact-free delivery.

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4.  Amazon Fresh

• Minimum Order: None

• Delivery Fee: $3.95 orders between $100-$150; $6.95 for orders between $50-$100; $9.95 for orders under $50

• Membership: Free for Amazon Prime members; Amazon Prime membership is $14.99 per month or $139 per year

Unlike the third-groceries delivery services, Amazon Fresh is essentially a digital grocery store. It used to be an add-on service but now comes free for Amazon Prime members. The store offers fresh produce, meat, dairy, seafood, packaged foods, Whole Foods 365 products and household goods, such as cleaning supplies. You can even shop for electronics, clothing and toys on Amazon Fresh. Certain items also have a Subscribe & Save option, which will automatically ship the item after a designated number of weeks or months for up to 15% off.

Amazon Fresh fulfills orders using its unbelievably fast two-hour delivery, making it among the quickest in the game. One drawback is that Amazon Fresh is exclusive to Amazon Prime and Prime Student members, and is not available for regular Amazon users or guests. And even with the Prime membership, shipping is only free with a minimum order of $35–$50, depending on region. Plus, Amazon Fresh only delivers to shoppers in Boston, Baltimore, Seattle, Stamford, Philadelphia, Dallas, Chicago, New York Metro, Northern Virginia, London and parts of California and New Jersey.

Instacart vs. Shipt vs. DoorDash vs. Amazon Fresh: Full Comparison

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