Misfits Market vs. Imperfect Foods vs. Thrive Market vs. Hungryroot: Comparison and Reviews 2024

Misfits Market vs. Imperfect Foods vs. Thrive Market vs. Hungryroot: Overview

Misfits Market

Misfits Market is an online produce delivery service that carries fresh fruits and vegetables, as well as other specialty items, at reduced prices of up to 40% off retail.  It is dedicated to making affordable, high-quality food more accessible while helping break the cycle of food waste. Misfits Market work directly with farmers and makers to rescue organic produce and other grocery items that might otherwise go to waste, then deliver them to your door—all while passing the savings on to you.

Misfits Market sells mostly organic produce, as well as in-season produce and some difficult-to-find items, like garlic scapes and heirloom tomatoes. The majority of Misfits Market's produce is certified organic and non-GMO, with items clearly labeled if they're not.  In addition to fresh produce, you can also select a limited number of pantry items, meats, seafood, and other miscellaneous food items referred to as “odds and ends,” which include things like coffee, trail mix, and nuts. You can choose from grocery plans that range in price from $35 to $40 per box and customize what’s in your order each week during a specific time period leading up to delivery.

PROS	CONS
Grocery shopping at discounted prices	Quality of products can vary
Large variety of mostly organic produce and sustainably sourced grocery items	Many of the items Iordered had a very limited shelf-life remaining once they arrived
Reduces food waste by sourcing “ugly” produce
No subscription fee
Customizable orders
Rewards system gives you freebies for doing your regular grocery shopping
Available in all zip codes in 46 states plus the District of Colombia

Imperfect Foods

Founded in 2015, Imperfect Foods is a produce delivery company that’s dedicated to improving access to sustainable and affordable foods. Similar to Misfits Market, Imperfect Foods aims to help reduce food waste by sourcing fruits and vegetables that are oversized, have cosmetic defects, or are surplus. Imperfect Foods sources its fruits and vegetables from local farms when possible, though not all the items are organic. Most of the produce has slight cosmetic imperfections, such as being oddly shaped. The company’s meat and seafood are sourced from producers that use sustainable land practices and ethical treatment of animals.

Compared to Misfits Market, Imperfect Foods offers a wider array of products. In addition to produce, the company offers a variety of pantry items, snacks, eggs, dairy products, meats, fish, and plant-based meat and dairy alternatives — many of which are sustainably sourced.  You can also buy wellness items like hand soap, tampons, sunscreen and more. Imperfect Foods requires a weekly or biweekly subscription and currently delivers to many zip codes in the Northeast, the Midwest, and the West South Central region and along the West Coast. Imperfect Foods does not charge a membership fee and prices items individually. Where you live impacts what day of the week your order will be delivered.

PROS	CONS
Simple and convenient alternative to grocery shopping	Some customers have reported issues with the quality and accuracy of their orders
Reduces food waste by upcycling and rescuing ingredients	Only available in certain areas throughout the United States
Large selection of sustainably sourced groceries
Offers both organic and conventional products
Orders are customizable with many add-ons to choose from
Items are priced individually, which makes it easier to control the cost of your order
No subscription fee or order minimum

Thrive Market

Founded in 2014, Thrive Market is online grocery store which sell fresh and frozen groceries, non-perishables, household essentials and more. The company says they work directly with brands to cut out middlemen like brokers and distributors, allowing it to avoid markups you may see at other retailers and offer products at lower prices. They claim that many of their products are up to 50% off retail prices, and that they offer wholesale prices. Thrive Market also carries its own line of grocery items available exclusively on the platform.

You can always customize your order from Thrive Market and shop on an as-needed basis — there are no order frequency requirements or limits. You can filter and shop by specialty diets like keto, organic, whole30, paleo, and gluten-free or by aisle, which is super helpful. You can also set up autoship deliveries for specific products so they’re delivered on a recurring schedule.Like some other similar services, there is a price to pay if you wish to take advantage of Thrive Market’s online grocery store.

PROS	CONS
Offer over 6,000 products including organic food, non-GMO supplies and foods geared toward certain diets (like vegan, keto, and Whole30)	No fresh produce or single order meat/seafood options
The company focuses on ethical sourcing and environmental responsibility	Some items may be more expensive than comparable store-brand items from other grocers
The autoship feature can save you time
Shop according to your meal plan or specialty diet
Offers frequent freebies and extra discount, as well as a price-match guarantee
Curated selection of sustainably farmed, eco-friendly products
Affordable, wholesale prices and discounts on quality items

Hungryroot

Hungryroot is a grocery delivery service that was founded in 2015. It caters to busy people who want to cook more nutritious meals at home but have trouble finding the time to meal plan and grocery shop. With a dedicated mission to sustainability and the environment, Hungryroot focuses on nutritious, healthful meals that are quick and easy to put together. What makes Hungryroot rather unique when compared to its competition is that Hungryroot gives you the option of doing your grocery shopping for you. With a bevy of dietary options and search filters, Hungryroot makes it easy to accommodate your household's food and health needs.

Featuring a database of over 3,000 recipes, Hungryroot curates weekly eating plans based on your customized preferences alongside recipes, meals, and groceries for the week.Hungryroot’s filters let you sort for vegan, vegetarian, and pescatarian ingredients. You can also search for items free of dairy, gluten, soy, tree nuts, peanuts, eggs, or shellfish. You can even dial in your preferred spice levels.Hungryroot also provides you with special instructions or recipes that show you how to use each of your items.When you’ve selected your meals for the week, Hungryroot puts together the ingredients you need and sends them to your doorstep.

PROS	CONS
The website is easy to navigate	Not everything is organic
Both groceries and customized meal plans are available	Some meals were bland
Simple, nutritious, and easy-to-prepare meals
Inclusive of many dietary restrictions (i.e., vegan, gluten-free, nut-free)
Flexible ordering system allows you to purchase meals, individual ingredients, and snacks
Organic and well-sourced ingredients
Excellent search filters and tags
Sustainability mission

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Misfits Market vs. Imperfect Foods vs. Thrive Market vs. Hungryroot: Full Comparison

Product Selection

Misfits Market focuses on imperfect foods, so you will mostly get fruits and vegetables. It carries several hundred products that change weekly and seasonally. You may not be able to get everything on your grocery list, but the selection is large and may cover most of your food needs for the week. Most of the fruit and vegetables are organic and seasonal, with some popular out-of-season varieties also available. You can also buy meat and seafood, deli meat, smoked fish, dairy and eggs, snacks, crackers, baking needs, nut butter, oils, and spices, beverages, bread, wraps, and sweet treats etc. The company also states that the meat and seafood is sustainably sourced and ethically raised.

When it comes to Imperfect Foods, they definitely have a wider product selection than Misfits Market. Although, they still do not have quite as many groceries as Thrive market. Like Misfits Market, Imperfect Foods is focused on providing imperfect produce items. These produce pieces are usually considered too “ugly” to sell by retailers, but always delicious. Besides farm fresh produce ( a variety of fresh fruits and vegetables),  Imperfect Foods alos sell pantry staples, animal and plant-based proteins, dairy and alternatives, beverages, snacks, hygiene products and more. They also offer many exclusive items you can only get through Imperfect. Most importantly, our groceries help build a less wasteful world.

Thrive Market has a very wide product selection, especially when compared to other online grocery stores. They sell produce, meat, seafood, home items, bath and body products, beauty items, and more. Thrive Market do not offer imperfect produce, but you should be able to find anything you would need on a regular grocery shopping trip with them. Thrive Market also offers their own brand items, which are much cheaper than retail. By purchasing these options instead, you could be saving a lot of money every month. Thrive Market say no to GMOs, prioritize ethical and sustainable sourcing, and vet everything from ingredients to quality claims. They partner with and sell over 500 healthy brands like Annie’s, Califia, KIND, Dr. Bronners, and Seventh Generation, to name a few.

Hungryroot offers large product selection and brand variety, natural and nutritious offerings, can shop both meal kits and regular groceries, quick recipes. Every week you choose from a selection of Hungryroot recipes. In addition to the items you’ll need to prepare your meals each week, the service offers groceries such as fresh fruit, sous vide eggs, healthier packaged snacks, and pantry staples.

Membership

Misfits Market doesn't offer membership. You can choose from grocery plans that range in price from $35 to $40 per box and customize what’s in your order each week during a specific time period leading up to delivery. The $35 per week box, includes 11 – 14 items (1 – 2 people) and the $40 per week box includes 12 – 15 items (3+ people). Alternatively, you can choose to shop a la carte so you're only charged for the items you order.

Imperfect Foods does not charge a membership fee. It offers four different size boxes, all based on weight, not item number. As such, if you’re ordering smaller fruit, you’ll get more pieces for your money. Small organic box (7 – 9 lb) starts at $15, Medium (11 – 14 lb) starts at $22, Large (17 – 19 lb) starts at $33, and X-Large (23 – 25 lb), starts at $39.

Thrive Market requires that you have a membership, it cost $5/month, billed annually, or $12/month, billed monthly. Annual members can cancel anytime within 30 days for a full refund. With a Thrive Market membership you:

• Save up to 30% off manufacturer suggested retail price (MSRP)* on our selection of hundreds of healthy, organic, and sustainable brands, all curated by our in-house experts;

• Get access to exclusive sales, weekly discounts, and free gifts with purchase—all for members only;

• Get fast, convenient, and carbon-neutral shipping on all orders.

Hungryroot offers multiple different plans you can choose from based on how many servings of each meal and snack you want. Plans start at $65+! Your plan size is personalized based on how much food you’d like us to cover, and you can update it anytime.

Delivery

Misfits Market offer flat rate shipping starting at $6.99 per order, based on where you live.

Imperfect Foods offer flat rate shipping of $5.99 per order.

Thrive Market has excellent shipping. As a member, any time that your order totals $49 or more, you automatically get free shipping. What’s more, new members need to only spend $25 on their first order to qualify for free shipping.

Hungryroot shipping is always free for orders of $70 or more.

Customer Service

Misfits Market lacks on the customer service front. Customers had trouble contacting them, would not receive replies, or received answers that did not solve their problems. In addition, customers also had issues with spoiling food, like they did with Imperfect Foods.

Imperfect Foods' site has mixed messages concerning their customer service. It is not uncommon for their boxes to be missing items. Many have had to contact their customer service team to have them send another box with the rest of their order. Others received random, additional items or even wrong items.

According to many a Thrive Market review, their customer service is excellent. If there is an issue with your order, they always do their best to assist right away. Many other people feel this way as well. Thrive has received plenty of positive feedback online, with many mentioning that their customer service was great.

Hungryroot's website does not include a live chat feature. However, customers got in touch with Hungryroot's customer service via email and text, and they received prompt responses with clear resolutions to their questions. Overall, I found Hungryroot's customer service to be extremely efficient.

Misfits Market vs. Imperfect Foods vs. Thrive Market vs. Hungryroot: Verdict

Thrive Market and Hungryroot is the better option for grocery shopping. However, you may still enjoy Misfits Market and Imperfect Foods if you want to buy produce only and do not mind imperfect foods or veggies.

Thrive Market is committed to offering real ingredients that are safe for the environment, fairly priced, and accessible to everyone. You have to be a member, but once you are, you can take advantage of discounted prices. Moreover, Thrive Market make it super easy to go gluten free and order your favorite brands.  Sure, you have to pay an upfront fee to join and use Thrive’s services.

If you're the type of person who needs a helping hand to get dinner fixed for the family and you’re into the vegan lifestyle, then Hungryroot is definitely right up your alley. For those who are looking to have a healthier lifestyle and don’t know where to start, Hungryroot's quiz helps you shop based on your dietary needs, preferences, or restrictions.

Both Imperfect Foods and Misfits Market provide organic and conventional produce. Compared to Misfits Market, Imperfect Foods tends to be cheaper and offer a greater variety of items. However, it also has a more limited delivery area. So if you’re in a big city, Imperfect Foods may be the better bet.

While slightly more expensive, but if you live in a rural area, Misfits Market is a better choice for you, which caters to all zip codes in the states they serve. However, whichever you choose, feel good about contributing to food waste reduction. You’ll be giving these so-called ‘ugly’ products a second chance!