Top 10 Most Successful Celebrity-Owned Beauty Brands Worldwide 2024

• Top Most Successful Celebrity-Owned Beauty Brands
  

| Rare Beauty By Selena Gomez

Selena Gomez launched her makeup brand in 2020 with the goal of promoting mental health awareness through makeup by addressing mental health initiatives and education. The brand was launched in conjunction with a non-profit called the Rare Impact Fund. According to Rare Beauty's website, one per cent of all sales will be donated to different mental health and education organizations. Gomez's 100 per cent vegan brand has makeup, skincare and beauty products including foundation, concealer, highlighters, eyebrow pencils, lip creams, and more.

Where to Buy for the Cheapest? 

Sephora (up to 4% cashback)

Space NK US (up to 7% cashback)

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| Fenty Beauty by Rihanna

Rihanna was inspired to create Fenty Beauty and Fenty Skin after years of experimenting with the best-of-the-best in beauty – and still seeing a void in the industry for products that performed across all skin types and tones.

Starting with Fenty Beauty Pro Filt'r Soft Matte Foundation, Pro Filt'r Hydrating Face Primer and Gloss Bomb, she launched a make-up line "so that people everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

After changing the beauty game, she decided to take over the skincare world. Starting with cleanser, toner and moisturiser she launched Fenty Skin to "create amazing products that really work, that are easy to use, and everyone can get it on."

Where to Buy for the Cheapest? 

Fenty Beauty (up to 7% cashback)

Sephora (up to 4% cashback)

Boots (up to 2% cashback)

| Kylie Cosmetics by Kylie Jenner

Catapulted to fame by the ever-popular Keeping Up With The Kardashians, Kylie's venture into the world of business has proven a successful gambit.

The youngest daughter of the Kardashian-Jenner clan started her beauty empire with Kylie Cosmetics in 2015 by introducing her signature Matte Lip Kits, and since then has released products ranging from eyeshadows to concealers. Kylie Jenner has also ventured into the world of skin and body care with Kylie Skin. Jenner has also recently launched "Kylie Baby" which will target skincare and haircare products to babies.

Where to Buy for the Cheapest? 

Kylie Cosmetics (up to 4% cashback)

Harrods (up to 3% cashback)

Walmart (up to 4% cashback)

2024 Fenty Beauty vs. Kylie Cosmetics vs. Rare Beauty: Which One Wins?

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| Honest Beauty By Jessica Alba

Jessica Alba founded The Honest Company in 2012 because there wasn't one brand she could trust for safe, effective and sustainable everyday products for her pregnancy, family, home and beauty needs. That's what Honest is.

As effective as it's safe, Honest Beauty was the outcome and, using only the best vetted, verified ingredients that dowhat they're supposed to, her range prides itself on transparency; making it easy for you to choose products that work without compromise. With an extensive list of 'no no' ingredients (2,500 and counting), you won't find any questionable chemicals and everything from product formulation to the packaging is carefully considered to respect our precious planet and its myriad inhabitants.

Where to Buy for the Cheapest? 

Honest Beauty (up to 10% cashback)

Boots (up to 2% cashback)

Cult Beauty (up to 7% cashback)

| Haus Labs by Lady Gaga

Haus Labs by Lady Gaga (or simply Haus Labs; formerly known as Haus Laboratories) is a vegan and cruelty-free cosmetics brand first launched on September 17, 2019, by Lady Gaga. The debut Amazon-exclusive collection included lip liners, glosses, and shimmery liquid face and eye paints that could help facilitate the often-bold looks that Gaga goes for. 

"I did not want it to be about me, or my stage makeup or my red carpet makeup necessarily, even though I have worn these products on stage and red carpets," Gaga told Allure. "I wanted this makeup to be unlike any other makeup that's out there and makeup for everyone. So this is supercharged makeup with supercharged ingredients. It's infused with skin care.” 

Where to Buy for the Cheapest? 

Haus Labs (up to 12% cashback)

Sephora (up to 4% cashback)

| Flower Beauty Cosmetics by Drew

Flower Beauty is the cosmetics line founded by actress, producer, entrepreneur and our favourite nineties sweetheart Drew Barrymore. The range is designed to make women feel beautiful and unique - inspired by the Charlie's Angels actress' contagious positivity and zest for life. Since first launching overseas ten years ago, this award-winning brand has gained a cult following and earned praise from beauty industry experts. The entire product range is cruelty-free and the brand is focused on giving women the tools to feel beautiful and empowered, and to embrace their individuality…all at a very affordable price point.

Most of all, Flower Beauty is all about having fun and not taking life too seriously. What Flower Beauty does take seriously is making their products. You'll have everything you need to have fun with your beauty routine: lipstick, lip gloss, blush, primer, bronzers, eye liners, mascara, brow pencil, concealer, eye shadow, lip pencil, and foundation. Flower Beauty does it all.

Where to Buy for the Cheapest? 

CVS (up to 2% cashback)

Walmart (up to 4% cashback)

Chemist Warehouse (up to 5% cashback)

| R.E.M. Beauty by Ariana Grande

Adding beauty entrepreneur to her resume, singer-songwriter Ariana Grande launched her own make-up range in 2021. Dubbed r.e.m, the collection is filled with all the pop star's go-to products – we're talking everything from eyeliner and wispy falsies to highlighter and plumping lip gloss. But why r.e.m? Aptly dubbed after her hit song, the title covers many sonic sounds, but most importantly, it stands for "rapid eye movement". Using her eyes as the best form of communication, the founder articulates that a single stare could say a thousand words.

The best bit, though? r.e.m beauty helps pave the way to creating ethical cosmetics. From vegan-friendly formulas to recyclable packages, each eyeshadow pallet, face mist, and cheek stick helps reduce landfill waste while limiting the levels of nasty chemicals entering our environment.

Where to Buy for the Cheapest? 

Selfridges (up to 6% cashback)

Feelunique US (up to 9% cashback)

| KORA Organics by Miranda Kerr

It's no secret that model Miranda Kerr is a nutrition, health and wellbeing guru, so it only made sense when she launched her own brand, KORA Organics, in 2009. With a firm belief that "healthy skin is the most beautiful skin", KORA Organics is a cruelty-free, certified organic and natural brand that works to make a real, healthy difference to both your skin and spirit. 

KORA Organics, at its core, encompasses Miranda's holistic approach to health and wellness. Infused with mind, body, and skin-loving ingredients such as Noni Extract, Jojoba Oil, Aloe Vera, Essential Fatty Acids, Herbal Extracts, Essential Oils, Vitamins A, C, and E, KORA skincare offers more than just Miranda's tick of approval. Packed into best-selling products like the KORA Organics Citrus Mist, these high performing, active ingredients deliver visible results to replenish your skin.

Where to Buy for the Cheapest? 

KORA Organics (up to 4% cashback)

Sephora (up to 4% cashback)

Cult Beauty UK (up to 7% cashback)

| JLo Beauty by Jennifer Lopez

JLO Beauty is a skincare brand founded by the internationally renowned entertainer, Jennifer Lopez. The brand is centred on promoting and enhancing the natural beauty of all skin types and tones, offering a range of products that cater to the needs of different age groups and skin concerns.

JLO Beauty utilizes high-quality ingredients, including olive oil, hyaluronic acid, and algae extracts, to provide a luxurious and effective skincare experience. Their product line includes cleansers, serums, moisturizers, and masks that are designed to hydrate, brighten, and firm the skin.

Where to Buy for the Cheapest? 

Sephora (up to 4% cashback)

| Goop Beauty by Gwyneth Paltrow

Developed by Goop founder, wellness advocate and - academy award-winner, Gwyneth Paltrow, this high performing skincare line is where luxury formulas meet pure organic ingredients and the results are skin-changing. Goop is passionate about the idea that beauty comes from the inside out. So they use clinically proven and best-in-class ingredients at active levels to create skin care, skin-boosting ingestibles, and body essentials that are luxurious, deliver high-performance results, and enliven the senses with exquisite textures and beautiful scents.

The formulators at Goop do not rest until they believe their products are perfect—safe enough and powerful enough for noticeable results. (All products are formulated without parabens, petroleum, phthalates, SLS, SLES, PEGs, TEA, DEA, silicones, or artificial dyes or fragrances. And are not tested on animals.)

Where to Buy for the Cheapest? 

Goop (up to 12% cashback)

Sephora (up to 4% cashback)

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