Hershey's vs. Cadbury vs. Nestle vs. Mars Chocolates: Which Tastes the Best?

Top 5 Most Popular & Best Chocolate Brands You Should Know

Today, there are an uncountable number of chocolate brands from around the world. Some are commonplace and affordable, while others are luxurious items. Some are known only to dedicated chocolate connoisseurs, while others are household names. Whether you are a chocolate lover or not, in no particular order, here are 4 of the best chocolate brands in the world.

#1.                            Mars 

Leading the chart of the world’s largest chocolate companies is the American confectioner Mars Inc owns some of the most famous sweets brands in the world, including M&Ms, Galaxy, Snickers, Skittles, and, of course, Mars bars. With over US$18 billion in annual sales, it is the sixth largest privately-held company in America, and the largest player in the sugar confectionery industry globally.

The production and sale of chocolate and related candy are largely controlled by a few massive multinational companies. The largest chocolate goods producer, Mars (responsible for world-famous candies such as Snickers and M&Ms), is privately owned by the Mars family. 

While Hershey’s is synonymous with American chocolate, it does have some very stiff competition. Franklin Mars started his chocolate empire in 1911, and today it is the world’s largest chocolate company.

Mars has produced some of the most beloved chocolates around. There’s the eponymous Mars bar. It also produces other popular products such as Milky Way, Three Musketeers, Snickers, Twix, and Maltesers.

But perhaps no Mars product is as iconic as M&M’s. Originally standing for “Mars & Murrie” (referencing the fact that it was produced by the Mars and Murrie companies when it was first introduced in 1941), these bite-sized candy-coated chocolates now come in a wide variety of flavors and fillings. Today, the M&M’s mascots serve not just as mascots of the M&M’s brand but of Mars as well.

Leading the chart of the world’s largest chocolate companies is the American confectioner Mars Inc owns some of the most famous sweets brands in the world, including M&Ms, Galaxy, Snickers, Skittles, and, of course, Mars bars.

Fun Fact: Did you know that Mars isn’t just a chocolate company? Mars is also the parent corporation of the Wrigley Company, aka America’s favorite bubble gum producer. Mars doesn’t just make human food either: they’re also the owner of the Pedigree pet food company.

#2.                            Nestle

Nestle is a sprawling empire of food and household staples, as well as a top chocolatier. The Swiss company sells lots of sweets under the Nestle name and has the rights outside of the U.S. to various candy bars such as Butterfinger, Milky Way, and KitKat.

In 2018, Nestle sold the U.S. rights to its confectionery and candy bar business (which also included Baby Ruth, 100 Grand, and Crunch bars) to privately held Ferrero Group for $2.8 billion.

Nestle is a top brand for investing in basic consumer staples, and it still has a sizable presence in chocolate even after divesting its U.S. business on that front. The food company isn't going to provide much in the way of growth, but its products are a daily essential for millions of households around the globe. Nestle stock also pays a decent dividend along the way and has a long history of gradually boosting its shareholder payout over time.

Nestlé, while a company known around the world, has received much criticism for unethical practices such as alleged child labor and pollution violations. Nonetheless, it cannot be denied that they make some of the best chocolate around. In 2018, Nestlé sold its American chocolate to Ferrero, who now produces its former brands. Elsewhere in the world, however, it continues to produce chocolate. This means that iconic brands such as Crunch, Butterfinger, and Baby Ruth remain under its umbrella. Nestlé also has the worldwide production rights to Kit Kat. However, Mars has the American production rights.

Fun Fact: Did you know that Kit Kats are particularly popular in Japan? This is because, in Japanese, its name sounds like a good luck charm. Indeed, some Japanese students would eat Kit Kats before exams or other important activities!

#3.                            Mondelez International(Cadbury)

Mondelez is another snack food giant, and, on the chocolate side, you'd know the company by its ownership of brands such as Oreo, Cadbury, Chips Ahoy!, Milka, and more. Mondelez was spun off from Kraft Foods (now Kraft Heinz (NASDAQ:KHC)) back in 2012.

This snacking specialist is another slow-grower, but it's been tightening up expenses and raising profitability over the past decade. Mondelez has also been expanding its presence in the health food segment as global consciousness of healthy eating grows. It pays a dividend, too, which it has been consistently raising since it became an independent business.

Toblerone isn’t the only famous chocolate brand currently owned by Mondelez. Cadbury has been synonymous with British chocolates since John Cadbury founded the brand back in 1824. At one point, Cadbury was owned by the same company as the Schweppes line of beverages, although in 2010 it was acquired by Mondelez. Cadbury produces multiple kinds of chocolate, most notably chocolate bars. Its chocolate bars range from plain to mixed with nuts and other ingredients. Given that Mondelez also owns Oreo, it is no surprise that Cadbury Oreo chocolate also exists.

#4.                            Hershey

The U.S.-based chocolatier is responsible for some of the most popular candies around. Besides the various products bearing its name, the company also makes Reese's, Almond Joy, Heath, Milk Duds, York mint patties, and others, as well as an expansive baking products portfolio. 

Although the Swiss claim dominance in high-end chocolate, Hershey is one of the faster-growing businesses on this list. Total sales are up nearly 50% over the past decade as its sweets and snacks brands have remained top of mind in North America and expanded into new markets internationally. Paired with the growth this business offers, Hershey also pays a dividend that it's been raising almost every year for decades.

And speaking of American chocolate, this is perhaps the most iconic one of them all. Hershey’s chocolate has been synonymous with American sweets ever since Milton S. Hershey founded the company back in 1892. While Hershey’s chocolate bars are a popular treat among both young and old, perhaps their most iconic product is Hershey’s Kisses, small bite-sized pieces of chocolate that are wrapped in foil. They have been associated with Valentine’s Day in the United States ever since they were first introduced in 1901.

Fun Fact: Did you know that The Hershey Company owns an amusement park? Hersheypark is located in Hershey, Pennsylvania, not far from where the company operates a manufacturing plant. THC’s entertainment sister company also owns the Hershey Bears, an ice hockey team that is currently a minor league affiliate of the Washington Capitals.

#5.                            Lindt & Sprungli 

We'll round out this list with a premium chocolate leader: Switzerland-based Lindt & Sprungli. It's the smallest stock listed here but also one of the fastest-growing big confectionery businesses. The holding company owns Lindt, Ghirardelli, Russell Stover, Caffarel, and Hofbauer and Küfferle.  

Lindt distributes its chocolates worldwide through retail partners, but its own store base is a notable differentiator and attracts consumers in tourist and shopping areas with high foot traffic. Since 2014 (the year Lindt acquired Russell Stover and became the U.S.'s top premium chocolate maker), total sales are up 50%. The company doesn't pay much in the way of dividends at the moment, but the higher growth rate more than makes up for that.

Originating in Zürich, Switzerland, in 1845, this rich, elegant brand is famous for producing the greatest white chocolate on the planet. Personally, I can’t say no to a Lindor truffle, the most popular type of Lindt chocolate on the market.

The Lindor truffle is a chocolate ball with a hard chocolate shell and a smooth chocolate filling, and it comes in a variety of flavor options. (I sometimes dream of the Lindor sea salt and caramel truffle that comes in an aqua wrapper.)

Lindt & Sprüngli owns one of the largest chocolate factories in the world, and it uses only milk and granular ingredients. In addition to truffles, Lindt sells chocolate bars, ice cream, and liqueurs. In 2014, the company bought Russell Stover Candies, which makes Whitman’s.

Cadbury: US vs UK 

• The Hershey Company owns the rights to manufacture Cadbury chocolate in the US.

• It banned imports of British-made Cadbury chocolate in 2015.

• British expats claim that Cadbury's chocolate in the US tastes nothing like its UK counterpart, but according to Hershey, there's barely any difference in the ingredients.

• In my opinion, the UK Dairy Milk is far superior as it has a more silky smooth texture.

• There is more of a cocoa taste with the American version and this has to be linked to the cocoa butter. If you ever have the chance to taste the UK version, you’ll definitely want to take up the opportunity. There’s a creamy taste that literally lingers for minutes after. It’s the creaminess that makes you want more. You also get a sweet taste that just isn’t as sickly as the American version.

Americans know Cadbury best for its Creme Eggs and Caramel Eggs that are ubiquitous during the Easter holiday season, but for those in the U.K. and Europe, Cadbury has been a year-round dessert staple since 1824 with its Dairy Milk, Curly Wurly, and other bars and bite-sized snacks. The Creme Eggs are still the most popular product, with some 200 million sold in the U.K. alone between New Year’s Day and Easter.

European vs. American Chocolate

1. To distinguish between American and European chocolates, there are four major differences you will find. One is the cocoa content. The United States requires a lesser percentage cacao in their chocolates, ten percent to be exact, while in Europe anything considered “chocolate” is twenty percent or higher. For example, if you were to compare a Hershey bar made in America versus a Cadbury Dairy Milk bar made in Europe, you would find a significant taste difference. That’s because those Cadbury milk bars contain 23 percent cacao in comparison to the American-made Hershey bars, which contain only eleven percent cacao, resulting in a much darker, richer taste in the Cadbury bar.  

2. The second major difference is sugar content. As a result of American-made chocolate having lesser percentage cacao, there is a higher sugar content. That’s why Americans are usually known for their lighter, sweeter milk chocolates while Europeans consider their chocolates to be almost bitter as a result of the low sugar content.

3. Fat content is another distinguisher between American and European chocolates. When adding cocoa butter and cream to their chocolates, Americans and Europeans differ in both the amount and the fat content. European chocolates, with their smoother, richer flavor, use European butter and cream, which has a higher fat content. To accentuate the smoothness of the chocolates, Europe also uses more cocoa butter, further accentuating the difference in taste.  

4. Finally, there is a difference between where Europe and America get their cocoa beans. American chocolatiers tend to use beans from South America, while Europeans, such as those in Great Britain, often use beans from West Africa instead. Different beans do result in different flavors, so depending on your palette one type of bean may taste better to you than another.  

5. Thus, there really is no debate between whether American or European chocolate is better; it is really only a matter of preference. American chocolates are lighter and sweeter; using a smaller variety of ingredients like caramel, almonds, peanuts, and chocolate cream. European chocolate, in comparison, is darker and richer. Its ingredients could be anything from fruits, nuts, spices, and herbs, to caramels, ganaches and more. It’s up to you to decide which you like better!

Lindt & Sprüngli

To clear up any confusion: Lindt & Sprüngli (better known as Lindt) is the chocolate company, Lindor are the round chocolate truffles made by Lindt in varieties like milk, dark, and white chocolate, as well as coconut, caramel, peanut butter, and hazelnut, among others. The Swiss company, which was founded in 1845, also makes mouth-watering bars, bunnies, liqueurs, and ice cream.

Hershey

Europeans may thumb their noses at this American brand, but the 123-year-old Hershey Company isn’t going anywhere. After all, its product offerings don’t just include the iconic chocolate bars and kisses, but also Reese’s cups and pieces, Almond Joys, Mounds, Whoppers, York Peppermint Patties, Rolos, Heath bars, Krackel, and Mr. Goodbar... and that’s without mentioning the non-chocolate candies (such as Twizzlers, Jolly Ranchers, and numerous brands of gum) and products made by other companies, which Hershey is licensed to distribute.

Mars, Inc.

Mars is the sixth-largest privately owned company in the world, mostly thanks to the success of its products like 3 Musketeers, M&M’s, Milky Way, Snickers, Twix, and Mars bars, in addition to numerous gum brands (including all Wrigley offerings) and other candies like Skittles and Starburst. We’ll admit that Mars doesn’t turn out chocolate of the highest quality, but we’ll also admit to eating at least one of the aforementioned candies in the last week. Emphasis on “at least.”

Nestle

The crispy Nestle Crunch bar is probably the most famous offering of the 152-year-old Nestle company, but it also produces 8,000 other brands, including Butterfinger, Kit Kat (outside the U.S.), Nesquik, Oh Henry!, and Toll House cookies and chocolate chips, in addition to sweets from its Wonka offshoot. 

Chocolate Brands, Worst to Best, Ranked Based on Experience

Cadbury made in US

Cadbury started making chocolate over 200 years ago and continues to invent and inspire today's industry. Chocolate lovers appreciate Cadbury's "Cocoa Life," which is the company's use of 100% sustainably sourced cocoa in its Cadbury Dairy Milk products — a practice Cadbury has proposed to do for all its products by 2025.

You may recognize the name Cadbury from its popular Easter commercials highlighting the famous Cadbury Creme Eggs. This product contains a milk chocolate shell with a soft fondant center that melts in your mouth. While this Cadbury chocolate product is top-rated, especially during the spring, Cadbury's other offerings did not, particularly wow our taste buds. Previously, these eggs were only available around Easter time but have since been available for purchase year-round.

While we believe the Cadbury Creme Eggs are pretty delicious, the other products do not quite compare in our taste test. We feel like other chocolate brands are better tasting and affordable, hence our lower ranking of Cadbury.

Some people wait all year for Cadbury Creme Eggs to hit the shelves at Easter time. If you're into the milky chocolate shells filled with a super sweet and creamy fondant filling that vaguely looks like an egg yolk, we'd never want to get in the way of your happiness. But if you venture further into the chocolate collection of this company, you might be disappointed with what you find.

We tasted two of the chocolate bars in the Cadbury Milk line, the Milk Chocolate and the Royal Dark chocolate bars. The milk chocolate bar was pretty sweet, which was fine, but the texture and general chocolate flavor were off-putting. The texture was brittle, almost grainy from the sugar, with a waxy mouthfeel at the end that didn't melt quickly. The flavor of the chocolate was fruity, like extra sweet white raisins, which is a strange flavor for chocolate to have. Upon checking the ingredients, nothing looked out of the ordinary, except for an ingredient called "PGPR". According to Berkeley Wellness, this is an emulsifier that is substituted for a portion of the cocoa butter — which might be partially to blame for the unappealing texture.

While the Royal Dark chocolate bar tasted a little better than the milk chocolate, because it was mostly flavorless in comparison, we can't confidently recommend it either. Ultimately, we'll stick to the Cadbury Creme Eggs for a sugar punch in the springtime, and look elsewhere for our chocolate bars.

Nestlé

Nestlé's motto is "Good food, Good life"; this is something we can get behind. Not only is Nestlé a popular chocolate company, but it is also one of the largest food distributors in the world. Nestlé's extensive brand portfolio includes everything from baby food and water bottles to coffee, cereal, and pet care products. The company even dabbles in health care, nutrition, and food service. For the purpose of this article, though, we are obviously most interested in Nestlé's chocolate products.

The popularity of Nestlé's chocolates can be attributed to their good quality and moderate prices. The Swiss multi-industry company was founded in 1866 by Henri Nestlé and has since become some of the most popular chocolates in the world. In the United States, Nestlé's most popular chocolate bars are Butterfinger and Toll House Cookie Dough. While Butterfinger's flaky crunch sets it apart from other chocolate bars, its incredible sweetness and artificial flavorings contributed to our lower score. These bars and other Nestlé products are delicious but not made with the world's finest chocolates.

Nestle isn't just chocolate. In fact, it's one of the largest food companies in the world, with brands that produce baby foods, bottled water, cereals, chocolates and candy, coffee, frozen foods, dairy, tea, ice cream, and pet food. Of the chocolate and confectionery brands Nestle owns, the most familiar in the United States are undoubtedly KitKat bars (owned by Nestle, but manufactured by Hershey's in the US) and Crunch bars. We didn't need to be told twice to taste a KitKat bar to compare it to other popular chocolate bars.

When we stopped to really break down what was going on with a KitKat bar, we found the chocolate had a nice snap to it when breaking the wafers apart. The chocolate itself is very sweet, without any unusual or deep flavors. What really brings it together are the wafers, which balance the sweetness of the chocolate and add a great crunchy texture to the whole experience. Biting into a Crunch bar, we could tell that the chocolate "recipe" is different from the KitKat because of the texture. The chocolate is milkier, still very sweet, but with an almost waxy texture. Again, the texture shines as the highlight of the candy bar, which in this case comes from puffed rice.

Ultimately, Nestle's chocolate offerings aren't made with the world's finest chocolates, but we can see why they're popular. The chocolate is easily approachable and the textures of the KitKat and Crunch bars set them apart from plain candy bars.

Mars

Mars has been around for over 100 years, and like other brand powerhouses like Nestlé, Mars produces a large variety of products, from pet care and candy to food and nutrition. Mars makes candy brands like M&M's, Snickers, 3 Musketeers, and MilkyWay. For the purpose of this article, we opened a bag of the former for the sake of "research."

M&Ms are undoubtedly a crowd favorite, and you cannot blame them. The classic bag alone speaks for itself and is the perfect treat or snack if you want a few small candies. One of the unique services M&M's offers is it lets you special-order color-specific bags and even personalizes them with a message or your name.

The greatest reason we didn't rank Mars and its corresponding candies higher on our list, though, is due to the quality. While there is nothing inherently wrong with any of the products, especially M&M's, you just don't get that luxury chocolate taste with Mars chocolates. For this reason, we placed Mars in the middle of the pack at No. 10.

According to Statista, Mars is the largest chocolate company in the world, producing not just chocolate, but also mints, candy, and chewing gum. The names that arguably contribute most to that title are M&M's and Snicker's, two of the most popular chocolate candies on the market. So to get a good feel for the kind of chocolate being produced, we picked up a few bars of M&M's Minis chocolate bars.

The milk chocolate bar was incredibly sweet and packed with chocolate flavor, but in a good way. The texture was milky and soft, with a little added texture from the Mini M&M's, but not a lot of crunch. The "melts in your mouth, not in your hands" benefit that you get from M&M's candies by themselves doesn't apply to the candy bars, which are so soft that people with warm hands will likely need a napkin.

The dark chocolate bar was still very sweet, with more of a cocoa powder kind of flavor. They call it dark chocolate, but it reminded us more of brownie batter in candy bar form. The chocolate itself is still very soft and a little pliable. While we also didn't think this was the best of the popular chocolates, it's exactly what we expected it to be. Playful and sweet, these chocolate bars satisfied our sweet tooth with just a few bites.

Hershey's

If you know anything about chocolate, you know the name Hershey. Hershey's has been around for 125 years, crafting your favorite chocolates like Hershey's chocolate bars and Reese's Peanut Butter Cups. Today, Hershey is the umbrella for more than 90 brands and products, including sweets, mints, and snacks, but we will stick with discussing the company's best chocolate offerings for this article.

We love a Hershey's bar because it's consistently excellent and delightfully sweet. Hershey offers so many varieties of chocolate, in every shape and size — from Reese's to Krackle to Almond Joy. Additionally, Hershey comes to play with seasonal chocolates and boxes we cannot resist when any holiday strikes. Any day of the week, we find a Hershey's chocolate product that can curb our sweet tooth and make any after-meal bite a little bit sweeter. The wrapping on Hershey products is neither fancy nor gold, but nothing satisfies quite like a Hershey's bar.

It's hard to argue with the numbers when Reese's is the number two selling chocolate candy in the US, followed by the classic Hershey bar in the number four position, according to The Daily Meal. So we took a long hard look at these chocolates to see how they stacked up. There are no surprises here. We tasted both the classic Hershey bar, as well as the Special Dark bar and the Reese's. 

The Hershey's milk chocolate bar is sweet, but not as sweet as the Cadbury and M&M's bars. The Special Dark bar had a smooth texture, with more of a snap than the milk chocolate bar. The chocolate itself had a nice flavor, with dark fruit notes and a comfortably bittersweet profile. While it doesn't have a specific cocoa percentage, people who enjoy bittersweet chocolate will likely be satisfied with it. There's still no other chocolate bar that we thought would be appropriate smushed into a s'more, and that nostalgia has carried it quite far.

Then there's the Reese's. It's the perfect balance of sweet milk chocolate, stuffed with salty peanut-buttery goodness. There's nothing fancy here, which we're comfortable with. You don't need a special occasion to buy a Reese's, and you won't break the bank when buying one. On an average day, there are very few things that are going to satisfy a chocolate craving like a Reese's, and that alone puts the Hershey company in the bronze medal position in our rankings.

Cadbury made in UK

Dairy Milk production in the UK is based in Birmingham, with some chocolate made in continental Europe.

The first overseas Cadbury factory opened in Hobart, Tasmania in 1918. Fast forward to decreasing margins in 2014 and Mondelez were made to close down Cadbury factories the following year in several developed countries.

This included Ireland, Canada, the United States, and New Zealand. Production was shifted to countries seen as advantageous like China, India, Brazil, and Mexico.

In 2021 Mondelez International invested £15 million into the Birmingham site meaning 125 million more Dairy Milk bars will be manufactured in the city from this year.

The owner of Cadbury is set to return more of its Dairy Milk production to its historic Bournville factory.

Mondelez International - which owns the chocolate brand - said some production in continental Europe would return to the UK.

Announcing a £15m investment at the Birmingham site, the company said from 2022, 125 million more Dairy Milk bars would be manufactured there.

Bournville village was built by the Cadbury brothers in the 1870s.

Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. The original Dairy Milk bar was a solid chocolate bar made with a glass and a half of full cream milk. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the United Kingdom. Dairy Milk is manufactured by Cadbury UK in Bournville. Cadbury Dairy Milk chocolate is made from a blend of milk and cocoa beans. The exact recipe is a closely guarded secret, known only to a few people within the Cadbury company. The cocoa beans are sourced from around the world, and the milk is supplied by British farmers. The chocolate is made in a number of steps. First, the cocoa beans are roasted and ground into a paste. The milk is then added and the mixture is heated until it reaches a specific temperature. Once it reaches this temperature, it is cooled and poured into moulds to set. The finished chocolate bars are then wrapped and shipped to stores around the world.

Cadbury is the world’s second largest confectionery brand, trailing only Mars. The company’s main manufacturing facility is in Bournville, England. Cadbury chocolate is a unique flavor that differs in taste in various countries. There are factories in China, India, Australia, Ireland, and, of course, the United States. Cadbury, the world’s second largest confectionery brand, is owned by Mondelez International. Cadbury’s Chocolate is made in the United Kingdom by a company that manufactures two-thirds of the product. Claremont, Tasmania was the first facility in Australia to manufacture chocolate.

Cadbury makes the majority of its chocolates in Hong Kong and Taiwan. Mondelez International has owned Cadbury since 2010. In 2015, a ban on the import of British-made Cadbury chocolates went into effect. Cadbury chocolate can now be produced in the United States thanks to the Hershey Company. Cadbury manufactures a chocolate product with 100% cocoa content.

Following a £15 million investment in its original Bournville site, Cadbury is bringing production of its iconic Dairy Milk chocolate bar back to the United Kingdom.

Cadbury Dairy Milk will be produced in the United Kingdom once again after a £15 million investment from Confectionery Production.

Cadbury Dairy Milk chocolate was first created in the United Kingdom in 1905. It was originally made with a higher proportion of milk than other types of chocolate, which made it more creamy and milky-tasting. Today, Cadbury Dairy Milk chocolate is made with a higher proportion of cocoa solids, which gives it a richer flavor. It is still made with milk, but the amount of milk has been reduced over the years.

Cadbury has a long history of innovation. Cadbury created the first Cadbury chocolate bar in 1842 after developing a hot chocolate idea that could be consumed while drinking it. Cadbury, which remains a market leader in chocolate, has a diverse portfolio of iconic brands. Cadbury provides a wide range of products, including Dairy Milk chocolate, Flakes, Crunchies, and Aeros. Cadbury, a British multinational confectionery company, has been in business for more than a century. Cadbury has been a major force in the chocolate industry for more than 150 years, beginning with the creation of the first chocolate bar in 1842 and continuing with the creation of iconic brands such as Dairy Milk and Flake. Cadbury offers a wide variety of products, including Aero, Crunchie, and Flake, as well as new brands. Cadbury’s diverse product portfolio includes a variety of delectable hot chocolate bars, crispies, and cookies for everyone. Cadbury, I wish you the best of luck with your future products, and I wish you continued innovation and dedication in creating tasty food products that people will enjoy.

Hershey's vs. Cadbury vs. Nestle vs. Mars Chocolates: Which Tastes the Best?

Cadbury’s chocolate is considered better. It is a rich, delicious, meltier chocolate, while Hershey’s chocolate offers unusual flavor experiences. Hershey’s chocolate has a goatee, acidic, or tangy taste. People often describe Hershey’s chocolate as harder, not as rich, with a waxy aftertaste.

From the luxuriously decadent chocolate bars to creamy melt-in-the-mouth moments, Cadbury and Hershey’s brands have elevated the art of chocolate making into something magical. 

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