First Day vs. Hiya vs. SmartyPants vs. Llama Naturals: Which One Wins the Kids Multivitamin Showdown?
We all known that as children grow, it's important for them to receive the vitamins and minerals needed for optimal health and development. According to the Academy of Nutrition and Dietetics, a vitamin or mineral supplement is not usually necessary for healthy children who consume a well-balanced diet. But for those kiddos that would be happy surviving on pizza and fries, a kids multivitamin can help close the nutritional gap. With so many children’s multivitamins and ingredient varieties out there, picking the right multivitamin can be overwhelming. First Day, Hiya, Smarty Pants, and Llama Naturals are popular vitamin brands, but which one is best for kids? Here we reviewed these four brands to help you find the best kids multivitamin for your chidren, evaluated quality and safety, ingredients, key nutrients, pros & cons, and prices and determined which one is best for you.
Note: Before adding a supplement to your child’s daily routine, consult with your child’s doctor. Vitamins and minerals can be toxic to children if over-consumed; it can especially be a problem with the gummy vitamins that can be confused for candy.
First Day vs. Hiya vs. SmartyPants vs. Llama Naturals
| First Day | Hiya | SmartyPants | Llama Naturals | |
| Total Sugar | 2g organic sugar | 0g (but contains monk fruit and mannitol) | 5 grams of added sugar | No Added Sugar |
| Consumption Method | Gummy | Chewable | Gummy | Chewable |
| Science-Based Research | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| # of Essential Vitamins | 8 | 15 | 15 | 13 |
| Organic? | ×No | ✔ Yes | ✔ Yes | ✔ Yes |
| Serving: | 2 per day | 1 per day | four (4) gummies daily | 3 bites daily |
| Subscription? | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
Reuseable, Eco-Friendly Packaging? | ✔ Yes | ✔ Yes | ✔ Yes | ×No |
| Free Shipping? | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Price | $32 per bottle, or $27 with subscription | $30 per bottle (50% off first order; $15 for 1st bottle) | $20.46 per bottle, or $18.41 with subscription | $29.95 per bottle, or $26.96 with subscription |
First Day Review
First Day Vitamins are scientifically formulated supplements that are natural, safe and sourced through a convenient subscription service. They have products for children between the age of 3 and 13, teens, women and men.
Made by two friends that questioned the integrity of vitamin supplements that were being sold in massive quantities with megadoses of vitamins, the First Day Vitamins brand began in 2017 with the help of a team of medical advisors and scientists. Their team of experts investigated thousands of clinical studies to develop a supplement that uses the latest science to source the most absorbable, organic ingredients from around the world. Their goal is to provide important minerals and essential nutrients to complement a balanced diet — promoting overall health!
The original vitamin idea for First Day Vitamins was their children’s version. It was important that a product was created that utilized science along with safe and natural ingredients. The First Day Vitamins brand skips the high sugar recipe that’s so common today and you won’t find a long list of artificial ingredients in their products. First Day asked a lot of the important questions for us during the creation of their product line. When you invest in this brand you don’t have to worry about what your supplement is doing to your body, why it was made a certain way or if there are any safety risks to be concerned about.
Quality
1. Bioavailable Ingredients: Sourced from around the world with each vitamin and nutrient being heavily researched before being added to their vitamins. Each nutrient is the most bioavailable, meaning your body can absorb it. |
2. Science-Driven Approach: Using the latest scientific breakthroughs, First Day experts designed their multivitamins to complement our daily habits. Their high-quality multivitamin formulation is the result of investigating thousands of clinical studies to understand what we lack, and they only added those vitamins and nutrients into their multivitamins. That way you’re not getting more of a vitamin you already have, or less of the ones you actually need. |
3. High Quality, Organic Ingredients: First Day complete vitamins are made with a blend of 12 organic fruits and vegetables that are full of antioxidants and phytonutrients. They use organic produce to create their gummies, and all of their vitamins are free of heavy metals. |
| 4. No Over-Supplmentation: Before making First Day Gummy Vitamins, the team researched the vitamins and nutrients that children are often lacking to fill the nutritional gaps. Many other brands have over 100% of the daily value for nutrients in children’s vitamins. |
First Day Kids Daily Essential Review
Price for $36.00/bottle (One-Time Purchase); Subscribe for $30.60/bottle at First Day
When you’re struggling to get your kids to eat a healthy diet eat day that includes all of the necessary vitamins and nutrients needed for optimal growth, First Day has you covered with their Kids Daily Essential multivitamin product. First Day’s Kids Vitamins is one of the best dietary supplements because they are all about delivering a vitamin with the most absorbable form of nutrients using only the highest quality ingredients from natural sources.
Made with organic fruits and veggies, containing the 9 most essential vitamins (A, C, D3, K, B1, B2, B6, B12, and Folate) and containing 80 percent less sugar than other similar products on the market, this Kids Multi-Vitamin has been made with information from 35,000+ studies on pediatric health.
Pros & Cons
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Where to Buy Kids Multivitamins?
You can buy kids multivitamins at brands' official website (like First Day Up to 10% Super Cash Back from Extrabux! ). You can also go iHerb.com, Walmart.com, Walgreens or Amazon.com to purchase kids multivitamins.
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Hiya Review
Hiya was started by two dads who just wanted the best for their children. Finding out about the lack of healthy multivitamins for kids was the turning point for Darren and Adam, co-founders of the brand. The dad duo realized that other kids’ multivitamins on the market were as unhealthy as sugar-filled candy, and they needed to create a better alternative for kids everywhere.
With the company only starting in 2021, Hiya Kids has already garnered a lot of attention. Darren Litt and Adam Gillman gathered a group of top pediatricians, nutritionists, scientists, and parents to formulate the best chewable multivitamins for kids made with organic fruits and vegetables.
The brand is based in West Palm Beach, Florida, where they ship out all their products. Their mission statement is simple yet effective, helping busy parents make the right choice to help their kids lead a healthy life. With this in mind, you can expect the supplements to be healthy and nutritious, containing natural ingredients free of allergens.
Quality
Hiya spent three years curating top pediatricians, nutritionists, scientists, and parents to formulate a super-powered chewable made with a blend of fruits and vegetables and 15 essential vitamins and minerals. Hiya — a daily children’s vitamin that’s supercharged to help fill in the gaps — and always with zero added sugar and zero gummy junk — so you can be confident your kids are getting the full-body nourishment they need to grow into healthy adults.
Hiya Kids Daily Multivitamin Review
Price for $15 at Hiya (50% off your 1st order)
These vitamins include 15 essential nutrients and vitamins (Vitamin A, Vitamin C, Vitamin D3, Vitamin E, Thiamin, Riboflavin, Folate, Vitamin B9, Vitamin B12, Biotin, Pantothenic Acid, Vitamin B5, Calcium, Iodine, Zinc, Selenium, and Manganese) for children. They were formulated by pediatricians with the nutrients and vitamins commonly deficient in children.
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SmartyPants Review
Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality. Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, SmartyPants have expanded their portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.
Quality
SmartyPants are industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. They never use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.
And every SmartyPants product is non-GMO and third-party lab tested for purity and potency.
SmartyPants Kids Formula Daily Gummy Multivitamin Review
Price for $$20.46 at SmartyPants (One-time purchase; Subscribe for $18.41)
Price for $18.19 at iHerb (Autoship)
Price from $17.72 at Amazon
Packed with over 15 premium nutrients including omega-3 EPA and DHA essential fatty acids. Designed to support immunity, bone health, energy metabolism, and more — all in one delicious non-GMO formula kids love.
SmartyPants Kids Formula is packed with premium ingredients like Omega-3 EPA & DHA essential fatty acids (from sustainably-sourced fish oil), Vitamin D3 for bones, Vitamin B12 for energy and more - all in one delicious serving that kids love. Other ingredients: Organic Cane Sugar, Organic Tapioca Syrup, Gelatin, Pectin, Citric Acid, Natural Flavors, Colors Added (Organic Black Carrot Juice Concentrate, Organic Turmeric).
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Llama Naturals Review
Llama Naturals was founded in 2019 by Bradley Baum and Kevin Brown and is based in Chicago. The company focuses on producing clean, plant-based supplements for both adults and children, offering a selection of nutrient-rich gummies.
They’re different from sugar filled gummies. You know, the kind that sticks to your teeth and leaves you with nothing but a sugar-high. Their gummies are made of real fruit with no added sugar, plus 13 natural vitamins from real fruit and vegetables, slow-cooked to retain all their goodness.
They don’t add anything silly either, like synthetic vitamins, sugars, sweeteners, or toxins. They still taste good. That’ll be all the real fruit. Because healthy and delicious don’t have to be mutually exclusive.
The company produces multivitamin, immunity, prebiotic and probiotic gummies, and actually won the “best multivitamin” award by NEXTY in 2019 for their products.
Quality
1. No Added Sugar
Sugar is sweet, cheap, and makes everything taste better, which is why it’s added to so many foods. But something else it’s added to is our girth, which has risen dramatically along with our sugar consumption throughout the ages.
That’s why Llama Natural embrace products that avoid the stuff that rounds them out—not to mention sends them to the care clinics with chronic diseases. Plus, it still satisfies your sweet tooth—just from healthy whole fruits rather than refined sugar.
2. Organic
You take vitamins for your health, which is why it makes little sense to risk having pesticides, herbicides, or GMOs in your multi. Of course, it usually costs more for organic, since all those pesticides, etc. are there to make thing easier and cheaper to grow.
Llama Naturals, Plant-Based Multivitamin Review
Subscribe for $26.96; One Purchase for $29.95 at Llama Naturals
Subscribe for $23.70; One Purchase for $24.95 at iHerb
For a fruit and vegetable-derived, vegan-friendly gummy, look no further. Llama Naturals Plant-Based Multivitamin is certified Organic and made from whole fruits and vegetables: spinach, broccoli, carrots, sweet potatoes, oranges, apples, strawberries, sunflower seeds, shiitake mushrooms, to name a few—all grown right here in the United States.
Free of added sugars, sweeteners, and major allergens, Llama Naturals provides 13 key nutrients hitting on major players, including Vitamins D3, K, and B12. Designed for children ages 4 and older, the recommended dose is two gummies per day. All products are third-party tested for a variety of factors such as vitamin levels, heavy metal content, yeast, mold, and other microbes.
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