Tarte Shape Tape vs. Ultra Creamy vs. Creaseless Concealer: What are the Differences? Which is Best for You?

• About Tarte Cosmetics

Frustrated by the lack of nourishing makeup in the marketplace, self-professed makeup-obsessed Maureen Kelly set out to prove that glamour can be good for you. She created tarte, a line of breakthrough beauty products that brings out your inherent features while nourishing your skin. Maureen is known for her use of unique ingredients, most notably Amazonian clay and maracuja oil, which helps hydrate your skin.

Maureen is constantly changing the beauty landscape with her innovative formulas, like tarte full-coverage foundation,  shape tape concealer, waterproof eyeliner, and more. She intentionally makes her products easy to use so every woman can enjoy a professional-looking application and revolutionary results. 

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• The Difference & Reviews

| Tarte Shape Tape Concealer

($30, up to 4% cashback at QVC)

Meet Tarte's iconic, "can't live without" concealer! A super-blendable formula, Shape Tape Contour Concealer instantly helps brighten and smooth the look of skin.

Formulated with mango seed and shea butters, this concealer offers full coverage with a flawless matte finish. Doubling as a contour/highlight product, the creamy, easy-to-blend formula also helps conceal the appearance of imperfections, as well as helps nourish skin.

Plus, it's also enriched with the brand's Tape Technology. What is Tape Technology, you ask? It's a proprietary formula that works to smooth texture and blur the appearance of pores, fine lines, and wrinkles. Tarte's Shape Tape also promises to conceal redness (goodbye signs of acne) and remain transfer and water-proof for up to 16 hours. An added bonus is its subtle rose scent, which lingers throughout the day.

How do I use it: Apply concealer directly onto imperfections and blend using the larger, domed end of the sponge. To best conceal the look of dark circles, trace concealer onto under the eye area and blend. For best results, blend out with the quickie blending sponge.

Review: The applicator is pretty thick and huge, and it can distribute up to three times the amount of product due to its size. However, you can easily put some dots and blend the concealer to the small edges you want. Shape Tape doesn't draw attention to dry spots or feel cakey on skin, despite its mattifying effect. If you are more prone to oily skin and are looking for maximum coverage, the original shape tape would be recommended it smooths, brightens and blurs the appearance of find likes for up to 16 hours of flawless wear.

| Tarte Shape Tape Ultra Creamy Concealer

($30, up to 15% cashback at Tarte Comsmetics)

Discover the Shape Tape Ultra Creamy Concealer from Tarte, a new addition to the Shape Tape family that features a built-in eye cream to provides up to 24-hour moisturization, for skin that looks hydrated and youthful (never dry, cakey, or crepey). The crease-proof formula glides on to deliver natural-looking full coverage that feels luxuriously creamy, cushiony, and comfortable -- lasting up to 12 hours without settling into fine lines or wrinkles.

The waterproof formula includes ingredients like hyaluronic acid, prickly pear, ginseng, squalane, meadowsweet, avocado, mango, and shea butters to help skin hydration and reduce the look of redness.

Review: It's almost a hydrating satiny finish. Not dewy but it looks and feels natural like a second skin. If you have dry under-eyes or are a fan of the least amount of products as possible and still want a full-coverage concealer, then absolutely get this! This new formula is suitable for all skin types, but is especially nourishing for dry or mature skin.

Original Shape Tape vs. Shape Tape Ultra Creamy

In texture, the original is a bit thicker and creamier and the new version has more of a creamier gel consistency. Both of the Shape Tape products are full coverage and have a matte finish. The Ultra Creamy will stay the matte finish just like the Original Shape Tape, so if you love the regular but need a little more hydration – they nailed it with this Ultra Creamy. Overall, the original Shape Tape Concealer works best for normal and oily skin types, while the Ultra Creamy Concealer was formulated with dry skin types and mature complexions in mind.

| Tarte Creaseless Concealer

($27, up to 4% cashback at Sephora)

Vegan, full-coverage & creamy undereye concealer completely covers dark circles, hyperpigmentation & redness while hydrating undereyes for 16 hours! Waterproof formula doesn't crease or sit in fine lines. 

The new and improved full coverage concealer makes some bold claims: its description claims that it, "Completely covers dark circles, redness [and] more. Encapsulated maracuja spheres create natural dewiness so under eyes look refreshed [and] more awake." Tarte adds, "Waterproof formula doesn't crease or sit in lines. Helps brighten [and] smooth for a lifted appearance. Shows extra love to dry skin with 16-hr hydration."

Review: The texture of this is almost like a thick eye cream, which is definitely part of the appeal. The concealer only requires the tiniest bit to completely brighten under-eyes, and it also gives insane coverage and dosen't move around or settle in creases, all while keeping under-eyes hydrated. If you're worried about creasing near your under-eyes, consider adding this coveted concealer from the brand to your shopping cart. 

Original Shape Tape vs. Creaseless Concealer

Both formulas are creamy, but the Creaseless Concealer is thicker and more moisturizing. So on dry skin it is much more flattering than Shape Tape. Both formulas give full coverage. Creaseless Concealer covers, but Shape Tape covers AND brightens. The doe foot applicator on Creaseless Concealer is narrow and not as much product comes out at once. Shape Tape's applicator is a thicker doe foot and more product comes out. 

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