Brief History of Each Brand

• Burberry

Founded: 1856 in Basingstoke, United Kingdom

Most famous for its collection of luxurious trench coats, Burberry is a British luxury fashion brand that was established almost 2 centuries ago, back in 1856.The brand first started as a shop for outerwear for cold British winters and is popular for inventing Gabardine, a tightly woven luxurious fabric used to tailor premium suits, trousers, and overcoats.

In the bid to meet customer demand for clothes that can endure harsh weather conditions, It's founder Thomas Burberry invented a textile called gabardine, the world’s first lightweight, breathable waterproof, weatherproof, and tear-proof fabric in 1879. He patented the new material in 1888. Burberry opened its first London store in the Haymarket in 1891. It later opened its first international store in Paris in 1909.Burberry introduced its famous Equestrian Knight logo in 1901. The Burberry brand has endured several fashion epochs by adapting to the times. It changed this logo to its current form in 2018.

Noteworthily, Burberry boasts one of the most widespread presence on e-commerce platforms among luxury brands.In February 2020, Burberry debuted an augmented reality (AR) shopping tool through Google Search technology.In September 2020 the british fashion house livestreamed its Spring/Summer 2021 with the support of celebrities like Bella Hadid and Rosalía.Burberry creates clothes and accessories that follow international trends, presenting a modern, sustainable, neutral, and universal aesthetic. It represents the global zeitgeist in clothes and fashion. 

Burberry has over 400 stores spread across 59 countries and currently markets ready-to-wear clothing, perfumes, eyewear, fashion accessories, and leather goods.Today, Burberry is considered one of the best British luxury fashion houses and top luxury group in the UK.

Where to buy?

Burberry website

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• Gucci

Founded: 1921 in Florence, Italy

Established in 1921, Gucci was founded by Guccio Gucci. It is one of the oldest and most iconic Italian fashion brands. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration.In the beginning, Gucci's primary business was to produce horseback riders' saddles and other accessories, often made from the finest Italian leathers. As he further developed into the world of accessories, his designs began to gain prominence, with English aristocrats becoming big fans of the up-and-coming brand. 

Gucci experienced increasing levels of success, starting in the 1950s. They became synonymous with wealth and opulence, especially among the celebrity class and the super-rich. The death of Guccio Gucci did not stop the growth of the company. Guccio’s three sons, Aldo, Vasco, and Rodolfo, took over the company’s management. They introduced luxury accessories to the product line, including their iconic eyewear line.After the passing of the three brothers, Maurizio Gucci, Rodolfo’s son, took over the business. In 1990, Tom Ford was hired to join Gucci as a designer on the ready-to-wear label. He was later instrumental in turning Gucci around as its creative director. 

Gucci marks its centenary in 2021, passing through family feuds, take-over attempts, a near-bankruptcy, a public listing, storybook turnarounds and even a murder — which has sparked the Ridley Scott film “House of Gucci” starring Lady Gaga- but the allure of the brand is enduring. 

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.Today, Gucci is considered one of the best fashion brands in the luxury fashion industry. 

Where to buy?

Gucci website

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• Coach
  

Founded: 1941 in New York, United States

Coach began with a dream to hand-craft leather into beautiful, clever, practical things. Founded in New York in 1941 by six artisans, the house grew under the vision of Lillian and Miles Cahn to become the Original American House of Leather.

Then came Bonnie Cashin: hired by Miles Cahn in 1962 to be Coach’s first lead designer. With Bonnie’s fearless vision of color, proportion and quirk—and her love of doing—Coach transformed into the perfect reflection of modern freedom and equality, the attitude of 60s New York.

In the decades that followed, Coach opened its first store on Madison Avenue and transformed from a family-run leathergoods company into a fashion house known around the world for its distinct attitude and lifestyle collections inspired by New York.

By 1961, the assortment of goods was ; expanded and the sturdy women handbags appeared to be a success. Seeing the positive response of the customers, the brand was adding more and more items to its range and opening new boutiques across the United States. It gained new boutiques across the United States. It gained fame in the mid-1960s by putting its products on the shelves of department stores across the US. 

Key staples from Coach include winter coats, trench coats, and bohemian maxi dresses. If you prefer accessories and bags, you’ll probably be familiar with their logo belts, watches, travel cases, sunglasses, and fragrances too. Coach is a well-rounded brand with products for every modern need.

Where to buy?

Coach (10% super cash back)

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Coach Outlet vs. Coach Retail: Differences, Quality & Price 2024

Coach is a popular, affordable design...

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• Louis Vuitton

Founded: 1854 in Paris, France

Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French high-end luxury fashion house and company founded in 1854 by Louis Vuitton.Louis Vuitton is the world's most valuable luxury brand.Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram. 

Crowned the world’s most valuable luxury brand for 6 consecutive years between 2006 and 2012, Louis Vuitton is one of the most recognized names in high-end fashion today. Louis Vuitton launched its first perfume in 70 years during 2016, and LVMH built a state-of-the-art fragrance factory to develop the perfumes. Actress Emma Stone was the star of Louis Vuitton’s first fragrance film. The brand also added men's fragrances. Maison Louis Vuitton launched a new Paris flagship store in 2017.

Louis Vuitton keeps on inventing itself and is successful because it adapts to the need of its customers. ... The simple but elegant LV monogram is recognisable all over the world. But it's the combination of quality, exclusivity and innovation that make the perfect recipe for timeless success.

Where to buy?

Louis Vuitton

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Burberry vs. Gucci vs. Coach vs. Louis Vuitton: Comparison Side by Side

1. Range of Items

Burberry is known for its durable high-quality trench coats. Even in the middle of the last century, each fifth coat exported from Britain was a Burberry coat (according to the official website). The brand offers other items, but none of them has reached such a cult status as the famous outerwear. 

Gucci offers a range of different luxury fashion products, with more than half of the brand’s worldwide revenue coming from the sale of leather goods as of 2021. Shoes, ready-to-wear apparel, watches, and jewelry are the other main product categories of Gucci, however they also sell other products such as perfume and home décor.

Coach is majoring in the production of quality leather bags,since the beginning of its history. Nowadays, the selection of accessories for both men and women on the official website of the brand is large.

Louis Vuitton is known for its legendary handbags, and their fame is truly unshakable. Each person, who is interested in the luxury segment, knows the main patterns, silhouettes, and names of the purses. 

2. Price Range

Burberry Price

Trench coats:$430-$12,500

Bags:$1,150-$2,790

Shoes:$290-$2,150

Scarves:$170-$4,150

Jewelry:$120-$830

Wallets and card cases:$200-$1,250

Eyewear:$230-$340

Gucci Price

Handbags:$790-$36,000

Ready-to-wear:$490-$13,000

Shoes:$360-$4,900

Wallets & accessories:$190-$3,500

Scarves:$195-$1,030

Fahion jewelry:$430-$2,300

Watches & accessories:$220-$9,500

Sunglasses:$375-$1,230

Coach Price

Handbags:$117-$795

Wallets:$37.50-$325

Shoes:$47.50-$250

Ready-to-wear:$62.50-$1,250

Sunglasses:$92.50-$266

Fragrance:$62-$105

Jewelry:$17.50-$295

Watches:$85-$595

Louis Vuitton Price

Handbags:$1,000 - $6,000

Fragrance:from $280

Long wallets:$510-$1,520

Compact wallets:$400 -$1,070

Ready-to-wear:$400-$4000

Rings:$1,000-$20,000

Watches & accessories:$450-$35,000

**all items are from the Women's collection if not stated otherwise.

**the prices are taken from the official websites of the brands in February 2024. State taxes are not included.

3.Design & Style

Burberry Style

Steeped in heritage with a signature trench coat collection that dates back to 1800s, Burberry represents quintessential British style. 

Thomas Burberry was 21 when he founded his namesake label – soon renamed Burberry’s – in 1856. An apprentice draper with a penchant for outdoor sportswear, he became famous in 1879 for creating gabardine, the world’s first waterproof fabric. In 1888 he patented it, making Burberry’s its only stockist. Breathable, weatherproof and hard-wearing, gabardine made for the perfect trench coat material and was hailed as the lightweight alternative to rubber.The appeal of gabardine lay in its functionality.

As I mention, the current target audience of Burberry comprises of high-class people, mostly celebrities. And their main focus is the Burberry heritage product – trench coats. The target audience of this strategy is men-women between the ages of 20-45 years from middle income to lower upper income group.

Gucci Style

There are few fashion houses as instantly recognizable as Gucci. From Alessandro Michele’s fluid, maximalist designs to the scandalously sexy campaigns from Tom Ford’s tenure at the brand, there simply hasn’t been a time in recent memory where Gucci wasn’t the pinnacle of excessive glamour. But it hasn’t always been that way. Before big names such as Harry Styles and Dakota Johnson were red carpet superfans, the luxury Italian brand had a far humbler upbringing.Gucci's target market is middle and high-class consumers around the ages of 20-50. 

Coach Style

Coach has always taken design inspiration from the 1970s hippy rockstar aesthetic. This is often combined with preppy American styles, resulting in womenswear with a retro edgy. This is an extremely popular brand for fall/winter styles, as their autumnal color palette and bohemian vibe pair perfectly with the changing of the seasons.It's the main preference of a young audience between 20 and 45. 

Louis Vuitton Style

Historically known for its Damier and Monogram canvases, the Maison also creates leather goods in a range of finishes such as the iconic Epi, as well as increasingly sophisticated leathers and models such as the timeless Capucines bag.

The purses made by the talented artisans of the fashion house can be called nothing less than "the art of fashion". They are all about elitism and exclusivity. Turning into everlasting classics since the first release, they will upgrade your self-evaluation and social status.

Louis Vuitton targets the following two segments: wealthy middle aged women from 35 to 54 years old and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants.

4.Quality

Burberry Quality

When it comes to its trench coats, Burberry uses cashmere and wool for the most expensive ones. However, the cheapest trench coats (we are still speaking about over $1,000 coats) can be made of polyester or cotton.

The same happens with Burberry scarves, where the best materials such as silk, wool, or cashmere are used to manufacture them. So you can expect the best materials when it comes to Burberry, at least on most items.

Gucci Quality

Gucci uses the highest quality materials for their bags. All bags are made from Italian leather, considered among the best leathers in the world, and all bags are handmade, with incredible attention to detail. Also, Gucci provides a certain status, so just the fact you have the logo on the bag makes it more expensive.

Gucci’s material choice, rare elements of design, and quality of production reflect into high-quality products and beautiful accessories, of high desirability.

Coach Quality

The brand's origins are in leather goods, initially branding themselves as the Original American House of Leather focused on making beautiful yet practical pieces.The majority of Coach bags are made of premium leather. Coach bags are high quality bags. Their leathers are beautiful, their finish is flawless and their designs are modern and exciting. 

Louis Vuitton Quality

Simply put, Louis Vuitton is synonymous with quality. To own a product with the LV logo is to own something that is well-made. Their reputation for good quality continues to grow stronger decade after decade. Louis Vuitton uses only the highest quality materials to construct their products.

5.Social Media

**Data was gathered in February 2024. Current numbers may vary.

Conclusion

Overall considering History, Materials, Picks and price range, the choice between the three is totally up to you. Each of these luxury fashion houses is the winner in at least one of these sections. 

Burberry appeals to lovers of a conscious lifestyle. You will be rewarded with a durable item with a universal style.

Gucci's handbags hold the best value due to its history as a luxury fashion house.If you want a classic style that will serve you for a long time to come, choose Gucci. 

Coach ofers plenty of itemns with a discount. You can find the SALE page right on their oficial website and select something even cheaper than expected.

Lovers of timeless and chic purses should pay attention to Louis Vuitton, a fashion house with a history and impeccable quality of handbags and leather accessories. However, remember that high-class products can't be cheap or discounted. The brand values its traditions most of all.

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