Mejuri vs. Gorjana vs. Baublebar vs. Aurate: Which Brand is the Best? (History, Quality, Design & Price)

The Brief History of Mejuri

Sakkijha founded Mejuri in 2013. The company initially engaged in crowdsourcing goods by working with and featuring jewelry designers across the world. After Lançon was brought on as Creative Director, Mejuri established its own fine jewelry collection and the direct-to-consumer brand re-launched in early 2015.Mejuri’s motto is that luxury should be accessible rather than exclusive, and fun nonetheless. On its website, Mejuri says it “believes luxury should be accessible, fun, and part of your everyday,” and that its mission is to “have women embrace a daily dose of luxury.” 

The Toronto-based label has garnered an impressive cult following from celebs like Kate Bosworth, Jamie Chung, and even Timothée Chalamet. In addition to A-listers, influencers are devoted Mejuri fans, too. Pieces are frequently worn on the likes of Jelena Cikoja, Amy Julliette Lefévre, and Sabina Socol. Mejuri’s pieces give away an ooze of luxury and grace, but without breaking your bank.And while there are brands like Mejuri out there, few have been able to match its success.

Mejuri has got everything from ring, necklaces, earrings, bracelets, to wedding jewelry. Mejuri’s repertoire is quite impressive in terms of how many products are available for customers.  It also has a (fairly sparse) chart explaining how the company avoids markups by building relationships directly with manufacturers, and a page outlining how it ethically sources its materials, including 14K solid gold, sterling silver, gold vermeil (a fancy term for gold-plated), freshwater pearls, gemstones, and diamonds.To this day, Mejuri operates on a direct to consumer business model, creating the finest accessories for customers at an affordable price.

Mejuri jewelry pros and cons

Where to buy:

• Mejuri 

The Brief History of Gorjana

Gorjana Reidel (born 1978) is an American jewelry designer based in Laguna Beach, California. She co-founded the jewelry line gorjana in 2004, alongside her husband Jason Griffin Reidel.In 2004, Gorjana and Jason Griffin Reidel followed a creative impulse and launched an eponymous jewelry collection.The driven and passionate duo combined their individual strengths to build the company from the ground up.Thanks to relentless hard work, that creative impulse is now a full-fledged business that is still owned and operated by the couple today.

Based in Laguna Beach, Calif., Gorjana “offers jewelry that you’ll live in, love always and layer every day.” And, the brand is driven to give back, including matching customers’ donations and donating jewelry for charity auctions.

Gorjana’s initial goal sums up what you might get if you’re going so choose to go with them. Basically, Gorjana was created, so that it can provide people with jewelry that is quote: “Multi-generational” and “versatile” at the same time.

Gorjana is primarily focused on everyday women’s jewelry.Ranging from effortlessly chic to ultra-feminine, this Californian brand has plenty to offer. Apart from stackable rings and layering necklaces, Gorjana is also known for her statement chokers, power gemstone bracelets, and trendy studs. There are both more budget-friendly pieces, but there are also some which come with a bigger price tag, but with improved materials, and more elegant. If you’re all about the gold sling necklace or gold chain trend (but not too chunky), Gorjana has all of its pieces catered just to you. All in all, Gorjana is a great option, and there are a lot of designs to choose from.

Gorjana jewelry pros and cons

Where to buy:

• Gorjana(9% Super Cash Back from Extrabux)

• Amazon

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The Brief History of Baublebar

BaubleBar was founded in 2011 by friends and former investment bankers, Daniella Yacobovsky and Amy Jain. The two Harvard graduates came up with the idea for an e-commerce business that would offer fast and affordable, fashionable accessories. 

The brand’s fashion philosophy is to invest in essentials that you can mix and match in order to play around with your evolving personal style.To meet that need, BaubleBar stays on top of trends to supply you with every possible jewelry option, or in their words, to provide the “ultimate playground.”

BaubleBar has a huge collection of jewelry, or “baubles” as the brand refers to their pieces.Baublebar has become a highly popular fashion brand among young people. The brand features a variety of jewelry designs that suit all styles and personalities, making it the ultimate destination of trendsetters and fashion-savvy women.Whether you’re looking for a minimal piece to wear every day or making a statement at a wedding, you’ll have no problem finding something for every occasion. 

Offline, BaubleBar has also partnered with big retail stores like Target, Nordstrom, Bloomingdale’s, and Anthropologie.  

BaubleBar has also been featured in InStyle, People Magazine, Business Insider, Fashionista, and more. Their Instagram also has an impressive 178k followers and celebrities like Julia Roberts have been spotted wearing their jewelry. 

Baublebar jewelry pros and cons

Where to buy:

• Baublebar(3% Super Cash Back from Extrabux)

• Bloomingdale's(2% Super Cash Back from Extrabux)

• Neiman Marcus(Up to 3% Super Cash Back from Extrabux)

The Brief History of Aurate

Aurate is known for fine jewelry to fit every budget. Their pieces are ethically sourced and sustainably made, featuring 14k gold, 18k gold, and 14k gold-plated vermeil.As a female-founded brand, the creators of Aurate sought to disrupt the jewelry industry by providing consumers with durable, high-quality pieces that not only look beautiful but are also specially crafted to withstand daily wear and tear. The company believes in transparent pricing, too, so these pieces are brought to you without import taxes, unnecessary middlemen, or traditional retail-level markups.

Aurate offers both minimal, everyday pieces as well as bold statement pieces, so you can create a well-rounded jewelry collection. The ethically made line features tons of sleek, timeless pieces for layering, from diamond-dusted rings to versatile huggies and zodiac pendant necklaces—all utilizing ethically sourced materials and recycled metals. Plus, the label has partnered with Kerry Washington to design chunky gold chains, lioness charms, baroque pearl pieces, and more. 

If you’re looking for handmade, ethically sourced jewelry, browse through Aurate’s plentiful accessory options. 

Aurate New York has three New York locations. Williamsburg, Madison and Soho. You can also go and check these beautiful pieces from their stores.Everything is crafted in New York City, which also means that NYC dwellers can enjoy same-day delivery of 14- and 18-karat gold, AAA pearls, and ethically sourced diamonds (the rest of the country gets free shipping).

Aurate jewelry pros and cons

Where to buy:

• AUrate New York(7% Super Cash Back from Extrabux)

Mejuri vs. Gorjana vs. Baublebar vs. Aurate: Comparison Side by Side

1. Price

Mejuri - Mejuri's offerings start at $25 (which will get you a simple 14-karat gold stud) and go up to $4,000 for a choker necklace with 412 pavé diamonds. 

Gorjana - Most affordable offering: Bali Stud, $20.Most expensive offering: Floating Diamond Stationary Trio Necklace, $850

Baublebar - Prices range from $22-$495.

Aurate - The price range starts from $25 to $4500. 

2. Material 

Mejuri - The company claims to use only “high-quality” and “enduring materials,” like 14-karat gold, sterling silver, and gold vermeil (18-karat gold layered on sterling silver), along with ethically sourced diamonds and gemstones.

Gorjana - Fine jewelry is made of 14k and 18k gold.Gorjana’s jewelry is not 100% solid gold, with the focus being on gold plated metals. This does help bring their prices down to a more affordable level. And with the plating itself being done very well, the end result looks as good as solid gold would.

Baublebar - Pieces are hand-crafted using a variety of high quality materials, including 14K solid gold, 18K gold vermeil, sterling silver, semi-precious stone, glass, resin, and brass. Exact materials associated with each style are listed on their product detail pages.

Aurate - Every piece is handmade, and the brand is known for ethically sourced, sustainable 14K gold, 18K gold, and 14K gold-plated vermeil jewelry.

3.Quality

Mejuri - Each design goes through countless versions in partnership with our master jewelers to perfect settings, lengths, chain links, clasps, ring comfort, earring fit—no detail goes unnoticed or undiscussed—until the piece is exactly right.The expert jewelers then use the highest quality materials from precious metals—from certified recycled gold and 18k gold vermeil, to ethically sourced diamonds and AAA-grade gemstones.The 14k gold fine jewelry is an alloy that is specifically mixed to be worn every day, forever. In comparison to 18k gold, 14k gold is far more durable so you can sweat, shower and sleep in your pieces. It will scratch less and will continue to maintain its champagne-hued shine.

Gorjana - The quality of the craftsmanship, the design variety, and the easily accessible prices all make Gorjana well-deserving of its reputation.Almost all of Gorjana’s jewelry pieces are gold plated with the exception of their silver, gemstone, and pearl jewelry. Gorjana’s gold plating is very high-quality and durable, however, and the company always uses good 14k or 18k gold for its items.

All is not perfect, of course, as some pieces are a bit too fragile and gold plated jewelry is not highly valuable as precious metals. Those drawbacks are largely offset by the good prices and great warranty, return, and repair policies, however. That, together with the generally fast and responsive customer service of Gorjana makes this brand a very good and safe bet for everyday, quality, gold-plated jewelry.

Baublebar - The gold vermeil pieces from Baublebar are handcrafted and said to stand up to wear and tear, as well as tarnish better than other jewelry from more expensive brands. Apart from its high-end pieces, its custom jewelry also lasts for a long time with proper care.Some of Baublebar’s fashion jewelry pieces are crafted from high quality materials including gold plated brass or zinc, surgical steel, as well as cubic zirconia, glass seed beads, acrylic pearls, enamel and resin stones. They’re hypoallergenic and certified lead-free, nickel-free, cadmium-free and phthalates-free, making them safe and comfortable for sensitive skin types.However, there are also many reviews online by customers who are unhappy with the quality of the product and the materials used. 

Aurate - Offering quality jewelry for women of all ages, Aurate commits itself to go towards a sustainable business strategy, using gold that is purely recycled and handmade to perfection by their in-house craftsmen. Although the materials are 100% reused, it undergoes a stringent process that would ensure that all their products are of the highest quality and value.

4. Style and Design

Mejuri - Minimalistic & High-End.Mejuri offers jewelry pieces made of 14K gold, sterling silver, 18K gold vermeil, titanium, enamel, ceramic, ethically sourced diamonds, gemstones and freshwater pearls. 

Gorjana - Minimalistic & Colorful.You can shop all manner of jewelry at Gorjana: necklaces, earrings, rings — you name it, they've got it. All of them are versatile and effortlessly appropriate for all occasions.

Baublebar - Whether you’re looking for a piece to suit your trendy style or treating yourself to something unique, Baublebar have rounded up our favorite pieces:earrings, rings, necklaces, and bracelets.Baublebar translates the fashion trends into a wide range of jewelry and accessories, so updating your wardrobe will be more fun and easier. With its trendy and affordable collections, you can invest in the essentials while playing with trends.And the brand has a wide assortment of engravable bar bracelets, nameplate necklaces, letter bracelets, initial stud earrings, birthstone baubles and charms.

Aurate - You can easily browse through their collection of earrings, rings, necklaces, and bracelets. Their jewelry designs are simple and classy, yet very unique and sophisticated. The designs are timeless and chic at the same time, so you can have it as accessories on any occasion – whether you’re going for a casual look or a more formal and elegant appearance, Aurate jewelry got you.Each piece of jewelry is packed in a pink box with a black ribbon, making it as pretty as a picture. The box is very durable and visually-appealing so you can display it as is.

Comparison Chart

Conclusion

If you’re looking for a necklace, consider going through Mejuri’s store. As we said before, they’ve got some interesting necklace designs, and high-quality ones for that matter.I think the best one overall is Gorjana. It has the most unique designs of all four, and it feels special. They’re high-quality pieces made to last, and there are both budget-friendly and expensive pieces available.However, the last answer will depend on what you’re looking for. 

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