Puritan's Pride vs. Nature Made vs. NOW Foods vs. GNC: Which Makes the Best Vitamin & Supplement Brand?

1. Puritan's Pride

Since 1973, Puritan’s Pride has produced more than 1,200 vitamins and supplements targeted for a variety of health and wellness needs. Puritan’s Pride states its mission is to provide the highest-quality nutritional supplements at a great value, and the company offers a wide selection of products across more than a dozen goals.

Puritan’s Pride vitamins and supplements are available as a capsule, softgel, rapid-release softgel, tablet, gummy, liquid, oil, crystal or microlozenge. The products feature several dozen vitamins and minerals, and you can select products with amino acids, cordyceps, magnesium, milk thistle, rhodiola, turmeric and zinc. Puritan’s Pride offers vitamin formulas for specific lifestyles and goals. Whether you are looking for a probiotic, weight loss supplements, antioxidant supplements, nature's bounty, or another dietary supplement, Puritan's Pride has a product to fit your needs. 

Pros & Cons 

Quality and Efficacy

All the ingredients are raw and typically unique to specific regions, sourced from 106 countries across the world. For example, the company’s fish oil is from South America. After the brand collects its materials, its team tests and inspects each product up to 15 times.

This way, all stages of the development are controlled. You’ll find that the products are made wholly by the company from sourcing to distribution. Plus, all formulations follow the FDA requirements.

They’re committed to rigorous testing during the process of making their products - sometimes testing a product as many as fifteen times - in order to ensure end quality for the customer.

There several brands under the Puritan’s Pride umbrella:

• Aromappeal

• Biorganic Life

• Herbal Authority

• Myology

• Organic Health

• Perfectly Pure

• Puritan’s Pride

• Puritan’s Pride Fitness

• Puritan’s Pride Pets

If you intend to shop on the Puritan’s Pride website, keep in mind that the website sells other brands too. So if you’re concerned about sourcing and manufacturing standards and only want to purchase from the brand you know and trust, you may find the need to do some of your own research for unfamiliar brands as well. Then again, you may in fact discover new, high-quality brands by browsing the extensive selection of products on the website.

All Puritan’s Pride products undergo an extensive development and quality control process, and every product is manufactured in the company’s GMP-certified facility. GMP stands for Good Manufacturing Practice.

Products

If you’re looking for something specific, in addition to their handy search function, you can also browse by type of product. For instance:

• Vitamins & supplements in general

• Herbs

• Minerals

• Beauty

• Sports

• Food

• Pets

Within these product areas, Puritan’s Pride easily allows you to sort by category, price, brand, rating and more. You can sort based on which products are most popular for instance, or best rated. Here are some examples of current high-selling items to give you a sense for the breadth of selection.

Popular vitamins and supplements

Popular beauty supplements

Products by goal

Thanks to its large selection and browsing options, Puritan’s Pride does a great job of helping to point you in productive directions, though, if you aren’t sure what you need. Here you can find products based on your interest or goal. What aspect of health are you aiming to improve? You can shop based on these goals, across subjects like:

• Active Lifestyle/Vitality

• Blood Sugar Support

• Bone Health

• Brain Health

• Diet & Lifestyle

• Digestive Health

• Energy Support

• Eye Health

• Heart Health

• Holistic Health

• Homeopathic Remedies

• Immune Support

• Joint Support

• Men’s Health

• Over-the-Counter (OTC) Medicine

• Sexual Health

• Sleep & Relaxation

• Women’s Health

Prices

Puritan’s Pride is well-known for running some outrageous deals on their products. “Buy one, get two free” deals on all vitamins and supplements as long as your purchase costs less than $1,000 total are common, as are sales for 50% off everything in the entire store.

Looking at bottles of 100 pills, which is one of the more common sizes Puritan’s Pride sells, the prices run between $4.69 and $117.99 depending on the type of supplement. However, a vast majority of products run between $5 and $20, no matter how many pills are in the bottle.

If you’re not in the market for a bulk order of vitamins, Puritan’s Pride also offers trial sizes of twelve of their most popular vitamins. Each trial-sized bottle contains 30 caplets, capsules, gummies, or softgels. The price reflects the smaller size well, costing between $1.29 and $3.99 per bottle. Puritan’s Pride runs specials on its website.

Customer Service

Though they provide a flexible and accommodating return policy, Puritan’s Pride has been the subject of criticism in recent years for its customer service. It’s possible that the company has taken steps to address these concerns, because they had no difficulty in ordering, receiving shipments or interacting with the company. 

The service representatives who spoke to their testers communicated clearly and were helpful. In the past, customers have complained about difficulties communicating with service representatives, but that was not their experience. They do, however, recommend that everybody take careful note of expiration dates that are displayed on product pages when a sale item is nearing its expiration. This can help to reduce complications and frustration after purchasing.

Return Policy

The return policy at Puritan’s Pride is very customer-friendly. If you are not satisfied by your product within 90 days, you can return it for a refund. It doesn’t even matter if you’ve opened the product. The company will accept your return for a full refund, for any reason, as long as you return it within the 90-day window.

Where to buy Puritan's Pride?

You can go Puritan's Pride official website to buy Vitamins & Supplements, and don't forget to sign up at Extrabux (What is Extrabux?) , then you can get 4% super cashback from Extrabux! Sign-Up Bonus: Free to join it & get $20 welcome bonus!

Promotions

1. Sign up at Puritan’s Pride for 15% off your 1st purchase;

2. Free Shipping on orders over $25;

3. Save up to 50% on Semi-Annual Sale;

4. Save up to 30% on Herbal Supplements;

5. Puritan’s Pride offers a free membership/rewards program called Puritan’s Perks. WIth three different tiers based on the amount of money you spend each year, you can enjoy various rewards. Everyone in the program gets $5 off for every $100 spent. Click here to find more details.

2. Nature Made

At Nature Made, they create thoughtfully designed products to fit your lifestyle needs at every stage. 

Nature Made is the brand consumers trust for their daily vitamins and can be found in almost any grocery store. This is the reason why they have a lot of customers who use them for their health products.

Some of their notable products include a fish oil supplement, a melatonin supplement, and multivitamin tablets. They are also known because they utilize unique combinations of vitamins to create their supplements.

Nature Made creates products for all kinds of people, including pregnant women, senior citizens, athletes, and those who need to lose weight.

Moreover, Nature Made has added natural fruit flavors to some of its products to make them more appealing to the customers.

Pros & Cons 

Pros:

• Nature Made offers several vitamins and supplements that have USP verification and the #1 Pharmacist Recommended seal.

Cons:

• Nature Made offers fewer promotions.

Quality and Efficacy

With Nature Made you can rest assured that you are taking vitamins and supplements that are manufactured to FDA standards in an NSF GMP-certified facility that meets accepted industry processes and procedures.

Nature Made’s high-quality standards extend to every aspect of its business-from sourcing ingredients, through product manufacturing, packaging, and shipping, right up to product sale and after-service assistance.

In fact, Nature Made boasts that they have the largest number of USP verified products and are the number 1 recommended brand by Pharmacists.

So as you can see, when Nature Made says they have the largest number of USP verified products, are manufacturer to FDA standards, and are certified with national sanitation and good manufacturing practices, it is a big deal and speaks volumes about the quality of this brand and their products.

Products

Vitamins & Supplements

• Vitamins

• Multivitamins

• Fish Oil & Omegas

• Supplements

• Adult Gummies

• Kids First Gummies

• Diabetes Health Pack

• Daily Packs

• Minerals

• Herbs

Health Interests

• Immunity

• Heart Health

• Energy

• Bone

• Eyes

• General Wellness

• Mood

• Men's Health

• Women’s Health

• Digestion

• Prenatal & Postnatal

• Hair, Skin & Nails

• Sleep

• Beauty

• Joints

• Stress

Best Sellers

1. Vitamin D3 Extra Strength 5000 IU (125 mcg) Softgels

Vitamin D3 is the body’s preferred form of vitamin D. And with 125 mcg (equivalent to 5,000 IU) of vitamin D3, this high-strength vitamin D3 supplement is specially formulated to support bone, teeth, muscle and immune health—giving you all the vitamin D3 benefits.

2. Vitamin C 250 mg Gummies

Vitamin C plays some pretty important roles in the body. Like supporting the immune system by working closely with other antioxidants in the body to protect cells by neutralizing free radicals. Vitamin C is also necessary for the body to produce collagen, which helps support healthy skin.

3. Extra Strength Burp-Less Fish Oil 2800 mg Softgels

Fish Oil 2800 mg Softgels Burp-Less Extra Strength helps support a healthy heart, brain, eyes, and mood—all in only 2 daily softgels. This fish oil supplement is also purified to remove mercury and other contaminants.

4. Multivitamin + Omega-3 Gummies

Fill nutrient gaps in your diet, and have a little fun while you're at it. Nature Made Multivitamin + Omega-3 Gummies contain 60 mg of heart-healthy EPA and DHA omega-3s per serving, key nutrients that your body needs daily and natural fruit flavors derived from natural sources.

Prices

The price of Nature Made vitamins and supplements varies based on the quantity, potency and type. In general, prices for Nature Made products range from around $3.5 to more than $42. 

Customer Service

Click here to email a Nature Made expert with your question, or call them at 1-800-276-2878.

Return Policy

If you are not completely satisfied with your product, you may request a refund of your payment (less any applicable shipping fees) or a replacement within 30 days of receipt. This policy is only applicable for products purchased from them directly at www.naturemade.com. If you purchased from a different retailer please refer directly to their return/refund policy.  

To receive your refund or replacement, please contact them or email them at info@naturemade.com.  For faster service, please have your order confirmation number and your original packaging available.  They may also request that you return your product, although such return is not required in order for you to receive your refund or replacement.

Please allow 5 – 7 business days for your refund to process. Your refund will be processed to original payment method provided at time of purchase.  Please allow 7 – 10 business days to receive your replacement product, if you have requested a replacement. Due to item availability, some replacements may be delayed or changed to a refund.

Please note that your refund will be subject to an $8.00 shipping fee if your total order was less than $25.00 or if your order was shipped outside the contiguous 48 states.

Where to buy Nature Made?

Go iHerb to buy Nature Made through Extrabux, then you can get up to 6% super cashback. You can also go to Nature Made official website.

iHerb Promotions

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3. NOW Foods

Founded in 1968 by Elwood Richard, a trained nutritionist, NOW Foods has been around for more than 50 years and has established itself as a big player in the natural products industry. NOW Food produces high-quality natural products at prices everyone loves. They are a respected leader in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.

Types of vitamins available: multivitamins, probiotics, omega-3s, prenatal, single nutrients, sports supplements.

NOW is a family-owned company that focuses on producing natural supplements free of genetically modified and artificial ingredients. Each product is thoroughly tested in the company’s in-house laboratories for purity and the presence of heavy metals, pesticides, and other contaminants.

NOW supplements are also certified by Underwriters Laboratories (UL), a third-party company that inspects facilities to ensure that they comply with good manufacturing practices.

A wide range of products is available on the company’s website, including multivitamins, sports supplements, probiotics, herbs, digestive enzymes, and more. You can also filter supplements to find options that are vegan, vegetarian, organic, or free of gluten and other specific allergens.

Pros & Cons 

Quality and Efficacy

As a leading natural products company, their dedication to superior quality at value prices has propelled them from local health food store to industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.

NOW Foods' products are formulated without artificial ingredients and are minimally processed. You can read all about the company’s dedication to natural ingredients, as well as a list of ingredients that they will never use on their website.

To ensure products meet their high standards NOW controls the manufacturing process from start to finish. They operate a 24-hour manufacturing facility in Bloomingdale where Good Manufacturing Practices (cGMP) are employed at every step.

Products

They have carefully crafted a high-quality supplement line that consists of more than 1,400 products, selling everything from foods and supplements to sports nutrition and beauty products.

• Supplements

• Beauty & Health

• Essential Oils

• Sports Nutrition

• Natural Foods

• Pet Health

Best Sellers

1. Now Foods, Vitamin D-3, 125 mcg (5,000 IU), 120 Softgels

Price for $5.20. NOW Vitamin D-3 softgels supply this key vitamin in a highly-absorbable liquid softgel form. Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, is it not abundant in food. As more people avoid sun exposure, Vitamin D supplementation becomes even more necessary to ensure that your body receives and adequate supply.

Now Foods, High Potency Vitamin D-3, 10,000 IU, 120 Softgels for $8.51.

2. Now Foods, C-1000, 250 Tablets

Price for $17.54. Vitamin C is a water soluble nutrient well known for its vital role in the immune system. Vitamin C is also necessary for the production of collagen (a structural protein in connective tissue) and is therefore important for skin, bone, and joint health. Vitamin C is needed for amino acid metabolism, neurotransmitter synthesis, and the utilization of many nutrients, such as folic acid and iron. It is also a highly effective antioxidant that can help maintain healthy tissues by neutralizing free radicals generated during normal metabolism and exposure to environmental stressors. This product was specially formulated to provide a sustained release of vitamin C and includes rose hips as an added source of vitamin C.

3. Now Foods, Vitamin A, 10,000 IU, 100 Softgels

Vitamin A is essential for the maintenance of the tissues that line the internal and external surfaces of the body, including the eyes, skin, respiratory, GI and urinary tracts.

4. Now Foods, B-50, 100 Veg Capsules

Price for $10.65. B-50 Caps provide a full complement of B-Vitamins plus Choline and Inositol. These vitamins work to support energy production, maintain healthy homocysteine metabolism, and promote the health of the nervous system. B-Vitamins are water soluble, and with the exception of B-12, have limited storage in the body and thus require daily replenishment. While B-12 is stored in the liver, dietary sources are of animal origin only (meat and dairy) and supplementation with B-12 may be especially important for vegetarians.

5. Now Foods, ADAM, Superior Men's Multi, 90 Softgels

Price for $20.05. These multi-vitamin softgels are easier to swallow, and are formulated for better GI tolerability.

Prices

The price of NOW Foods vitamins and supplements varies based on the quantity, potency and type. In general, prices for NOW Foods products range from around $1 to more than $100. 

Customer Service

If you have any questions, you can consult them through the customer service phone.

• Corporate Offices

244 Knollwood Drive | Bloomingdale, IL 60108 | Telephone: 888-669-3663

• Midwest Operations

395 S. Glen Ellyn Road | Bloomingdale, IL 60108 | Telephone: 888-669-3663

• Western Operations

575 Vista Blvd. | Sparks, NV 89434 | Telephone: 888-669-3663

• Midwest Distribution Center

1620 Central Ave. | Roselle, IL 60172 | Telephone: 888-669-3663

• Canadian Division

#5 - 5068 Whitelaw Road, RR6 | Guelph, ON N1H 6J3 | Telephone: 800-265-7245

Click here to find more contact methods.

Return Policy

New, unopened items that were purchased through www.nowfoods.com can be returned within 30 days of purchase for a full refund.  They are not responsible for the cost of return shipping.  Payments made with a credit card will be refunded to the card used for your order.  Returns will not be accepted after 30 days. 

Damaged and wrongly shipped items may be requested to be returned to them within 30 days at no cost to the purchaser unless there are reasonable circumstances why this cannot be done.

Where to buy NOW Foods?

Go iHerb to buy NOW Foods through Extrabux, then you can get up to 6% super cashback. You can also go to NOW Foods official website.

4. GNC

GNC is a leading retailer of health and wellness products around the world. With locations in the United States and abroad, it is widely known as the go-to place for vitamins and minerals, herbal supplements, health, beauty, diet, and weight loss products.

GNC sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. As their company has grown over the years, so has their commitment to Living Well. In fact, GNC is the world's largest company of its kind devoted exclusively to helping its customers improve the quality of their lives. From scientific research and new product discovery to the manufacturing and packaging processes, GNC takes pride in their rigorous approach to ensuring quality. Their commitment to quality extends to their interactions with you in their stores and after you buy their products. 

Nutra Manufacturing is the manufacturing division of General Nutrition Centers (GNC), the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal, sports nutrition, and diet and energy products. The dietary supplements produced by Nutra Manufacturing for GNC and their contract customers are sold in various countries worldwide.

Pros & Cons 

Quality and Efficacy

Leading supplement retailer General Nutrition Companies (GNC) has signed an agreement with NSF International which will see its entire range of own-label products assessed under NSF's safety and quality verification program.

GNC is the first retailer to have its whole range evaluated by the certification program. The products will carry the mark for the American National Standard for dietary supplements, NSF/ANSI Standard 173: Dietary Supplements.

NSF operates the only dietary supplement certification program accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC). The program is designed to protect consumers by testing for contaminants and verifying that NSF-certified supplements contain the ingredients stated on the label.

Products bearing the NSF Mark are scheduled to appear in GNC stores nationwide early next year. GNC has more than 5,300 retail outlets throughout the United States, including 1,360 domestic franchise locations, and 33 foreign markets including Canada and Mexico.

Products

Currently, the company sells:

• Vitamin, mineral, and other specialty supplements

• Protein and mass gainers

• Performance and endurance supplements

• Herbs and natural solutions

• Digestion aids

• Superfoods and green foods

• Weight management solutions

• Beauty and skin care products

• Food and drinks

• Workout equipment and accessories

Prices

Most vitamins start in the $5 to $10 range, and the company holds small sales and buy-one-get-one deals regularly. The lowest-cost supplements begin around $4.99. On the other hand, most supplements max out at $49.99, though some can reach as high as $189.99 for non-GNC brand fat burners and athletic packs.

Customer Service

With three methods of communication staffed for up to twelve hours a day, including weekends, GNC makes their customer service experience open and available for customers across the country. 

Return Policy

GNC offers flexible 30-day returns. You can return any product in store or through the mail, regardless of whether or not you’ve opened it, as long as you still have the paperwork and any accessories the product came with.

Where to buy GNC?

Go to GNC official website to buy GNC through Extrabux, then you can get 4% super cashback. 

GNC Promotions

1. Buy 1, get 1 50% off selected items;

2. Free shipping on orders over $49;

3. 10% off + free shipping with auto-deliver;

4. Refer a friend & get $10 off your next order of $75+.

Verdict: Which Makes the Best Vitamin & Supplement Brand? 

Puritan's Pride vs. Nature Made vs. NOW Foods vs. GNC

We all know that not all vitamin and mineral supplements are created equal. In fact, some brands are pumped full of fillers, additives, and unhealthy ingredients that can do more harm than good when it comes to your health.

It’s important to choose a reputable brand that has undergone extensive testing, ideally by a third-party lab, and is sourced from high quality ingredients. Doing so can ensure that you’re getting a supplement that’s pure and potent and that your body can use efficiently. 

Among these four brands, we are more inclined to Nature Made, NOW Foodsand GNC.

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