11 Most Popular and Affordable Korean Skincare & Makeup Brands + Must-Haves 2025

• Popular and Affordable Korea Skincare & Makeup Brands

| MEDIHEAL

MEDIHEAL, a beauty brand, produces skin care,makeup, curative, and stress revealing cosmetics products. MEDIHEAL has been doing 10 years of research and provides delicate and specific skin care. Also, since MEDIHEAL thinks that there is no same skin type and skin problem in this world, so skin care has to be slightly different from skin to skin, so they research different components and usage depending on the skin type. MEDIHEAL's sheet masks are among the very best in Korean Beauty and is the #1 best selling sheet mask brand in Korea. 

The must-have product: MEDIHEAL N.M.F Intensive Hydrating Mask

($2.00/Count, up to 5% cashback at iHerb)

Natural Moisturizing Factor (NMF) is naturally produced by the skin to maintain its hydration levels with a mix of ingredients that both attract and retain water. Developed by top dermatologists and estheticians for Mediheal, the innovative and ultra-hydrating N.M.F Intensive Hydrating Sheet Mask contains the key building blocks of NMF, including hyaluronic acid, amino acids and water-binding sugars, to supercharge transform skin from dry and flaky to soft and supple. Additional ingredients like exfoliating willow bark and toning witch hazel round out this skin-perfecting formula.

| NATURE REPUBLIC

NATURE REPUBLIC promotes a simple yet refined head-to-toe beauty regimen with its extensive range of Korean skin care, body care, hair care and makeup products. The brand utilizes high-quality natural ingredients sourced from all over the world when concocting formulas, such as Korean red ginseng extract for its Ginseng Gold Silk skin care line. 

The must-have product: Nature Republic Soothing & Moisture Aloe Vera 92% Soothing Gel

($9.00/300ml, up to 4% cashback at Walmart)

This Soothing Gel is infused with 92% Aloe Barbadensis Leaf Extract which helps effectively soothe skin to moisturize with its refreshing application and quick absorption without stickiness. The aloe vera is produced in California and can be used on face, arms, legs, hair and etc. Paraben-, mineral oil- and artificial color-free formula makes it safe to use on all skin types.

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| MISSHA 

Missha was established in 2000, known as the front-runner of inexpensive cosmetics. Missha has always been committed to building its brand as an ideal option for women in all walks of life. Popular products are skincare products and base make-up which use natural ingredients to make.

The must-have product: Missha Time Revolution The First Treatment Essence Rx

($24/150ml, up to 7% cashback at StyleKorean)

This essence features 95% cica yeast ferment that provides deep hydration to skin. The formula also contains Pro Ferment α™ with Delivery Technology to help maximize penetration, fermented essence refines skin texture to create a clean and bright complexion, and phyllanthus & rice extract for smooth and glowing skin. Transforms skin at the first step of skin care with its moisture boosting effect which replenishes from the inner skin.

| COSRX

COSRX was founded in 2014, known for its ultra-simple packaging and effective products. The pricing caught skincare enthusiasts' attention at first, but it was the results of the company's AHA and BHA products that attracted brand devotees. These products focus on chemical exfoliation rather than physical, which is ideal for those sensitive and/or acne-prone skin types. Products start at just under $5, making it the most affordable of the Korean skincare brands.

The must-have product: COSRX AHA/BHA Clarifying Treatment Toner

($16.39/150ml, up to 4% cashback at Yesstyle)

COSRX's AHA/BHA Clarifying Treatment Toner works to minimize uneven areas and bring balance to your skin. Harnessing the powers of White Willow Bark and Apple Water, an ingredient containing natural Alpha Hydroxy Acids, the lightweight toner expertly eliminates dead skin cells and pore-clogging impurities, whilst minimising the appearance of whiteheads, blackheads and blemishes to reveal a smooth, clear complexion.

| Innisfree

Innisfree is one of the most popular Korean cosmetic brands for natural skincare from Jeju Island.  Several plant-based ingredients are used in making of their products. Almost all of their products have a good reputation for skin and completely effective. People of different ages are using their products and satisfied with the results. Once hard to buy in the U.S., select products have since been added to Sephora’s lineup, making it easy for Western consumers to snatch up its best-selling essence. 

The must-have product: Innisfree Intensive Hydrating Serum with Green Tea Seed

($18/80ml, up to 7% cashback at StyleKorean)

This global best-selling lightweight yet nourishing serum instantly replenishes your skin's moisture for a soft, glowing complexion. Hydrate skin with a balanced blend of green tea and green tea seed oil grown on Innisfree's USDA-certified organic fields on Jeju Island, Korea. It also contains panthenol and batain boost skin's natural ability to produce moisture, leaving skin soft, smooth and glowing. 

| Dear, Klairs

The Dear, Klairs motto is "simple, but enough." The company is known for its focus on keeping its products pure, so no colorants, alcohol, parabens, or artificial fragrances are used. Ideal for sensitive skin, the brand is also 100% cruelty-free. Launched in 2009 as Klairs, then the name change to“Dear, Klairs” envisioned the brand as a love letter to a girl who struggled with her skin.

The must-hlave product: Dear, Klairs Freshly Juiced Vitamin Drop

($20.24/35ml, up to 5% cashback at iHerb)

The Freshly Juiced Vitamin Drop, a daily supplement essence designed with a hybrid of 5% L-Ascorbic acid and Centella Asiatica extract, helps stimulate collagen production and improves skin tones and texture. This innovative multi-solution, non-irritating formula revitalizes, maintains, and transforms your skin! No need to stress over dull skin tone and enlarged pores anymore.

| AHC

Guided by a passion to provide professional-quality skin care solutions for clientele since 1999, A.H.C is a Seoul-based Korean skin care brand that hones the expertise necessary to create highly effective, esthetics products. A.H.C designs innovative formula to renew your skin with luxury skin care treatments that are highly coveted all around the world. The K Beauty label has many years of clinical experience to cure your skin with their Korean skin care products. 

The must-have product: AHC Aqualuronic Toner

($22.10/150ml, up to 10% cashback at LOOKFANTASTIC US)

This hydrating facial toner is expertly formulated to supercharge moisture-levels and quench thirsty skin. Its clever, triple-layered Hyaluronic Acid formula drenches skin in deep hydration, leaving it soft, plump and perfectly prepped for your next skincare step. AHC skin toner, enriched with specially selected French seawater known for its mineral-rich properties, combined with moisture-trapping Ceramides, helps form a powerful moisture-lock barrier on the surface of the skin.

| Dr. Jart+

Dr. Jart is one of the first Korean brands Sephora curated a few years back. Dr. SungJae Jung, a young Korean dermatologist, established Dr. Jart in 2004 with a friend and recruited a team of dermatologists to help. It resulted in a line that caters to all skin types, but especially excellent for aging prevention.

The must-have product: Dr. Jart+ Ceramidin™ Cream

($48/50ml, up to 4% cashback at Sephora)

This smooth, nourishing cream locks-in moisture to provide immediate deep moisturisation and comfort for dry, dull skin while strengthening the skin's moisture barrier. Skin feels supple, smooth and super moisturised right away. Specially formulated with Dr.Jart+'s Ceramidin™ Complex — a proprietary derma fusion of ceramides — that helps strengthen skin’s moisture barrier to defend against moisture loss.

| 3CE (Three Concept Eyes)

3CE (3 Concept Eyes) is produced by popular Korean fashion brand "STYLENANDA". Their cosmetics are popular for their cute package. Many people review that all the products have a vibrant color which color does not fade easily. In addition to this functionality, the cute insta-worthy packaging is winning many young people's hearts.

The must-have product: 3CE Velvet Lip Tint

($13.65, up to 7% cashback at StyleKorean)

Lip tint with a sleek, velvety finish comes in 15 glamorous shades ranging from neutrals and muted pinks to bright red and bold tones. This soft and velvety tint imparts subtle yet rich color payoff reminiscent of flower petals. 

| BANILA CO
Banila's slogan of“no-makeup makeup”is not new, but it's cleansing balm Clean It Zero singlehandedly changed the way women removed their makeup and launched a craze for similar balms. It's been customized for different skin types since its launch, and a sampler of all four is available as well. Not to mention their makeup-line such as BB Cream, CC Cream, and Liquid Foundation that are composed by high quality green tea and herbs. 

The must-have product: BANILA CO Clean It Zero Cleansing Balm Original

($19/100ml, up to 10% cashback at Banila Co)

Banila Co Clean It Zero Cleansing Balm Original is a cost-effective basic item and the father of Clean It Zero collection. It contains acerola extract which rich in vitamin C to prevent aging and help brighten dull skin, while spring water which rich in minerals and other inorganic substances soothe and hydrate skin. It is applicable for all skin types.

| IOPE

IOPE is just one of several Korean skincare brands under the umbrella of K- beauty giant Aritaum. Producing cosmetic products in the idea of combining medical science and cosmetic called “Cosmedical”. The world's very first cushion foundation (cushion type of make-up sponge absorbing foundation) was made by this brand, IOPE. You can get one from just about every major K-beauty brand now, but IOPE did it first.

The must-have product: IOPE Air Cushion Cover

($40.08, up to 4% cashback at Yesstyle)

IOPE Air Cushion Cover, 4th generation of air cushion revives skin's moisture and radiance with enhanced moisture-retention through Air Prism Water™. Turning your skin into dewy and bright skin by preventing it from becoming dull and dark.

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