8 Best Drugstore Makeup Brands and The Must-Haves in 2025

• The Best Drugstore Makeup Brands & Must-Haves
  

| Maybelline New York

Maybelline New York is the world's leading cosmetics brand and one of the top drugstore brands, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for every woman.

Must-Have Product: Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer

($10.99, up to 2% cashback at CVS)

Named America's number 1 concealer, Maybelline's Age Rewind Concealer instantly erases dark circles and fine lines. This fragrance-free liquid under eye concealer is also formulated with goji berry extracts and Haloxyl, which is an active ingredient designed to combat the look of dark circles for a more radiant eye contour area. 

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| L'Oreal Paris

L'Oreal is ranked in the top 10 drugstore brands as well as it has lots of collections to choose from. Whether it is L'Oreal shampoo and L'Oreal foundation, people have rated them 5 out of 5. Thanks to 110 years of scientific research and innovation, L'Oréal Paris presents a complete range of highly advanced beauty products with clinically-proven efficacy and safety: in five categories: makeup, skincare, haircare, hair color and men's grooming.

Must-Have Product: L'Oréal Voluminous Lash Paradise Mascara

($9.97, up to 4% cashback at Walmart)

To become known as one of the best drugstore mascaras, a mascara definitely has to deliver on the formula front—and Lash Paradise doesn't disappoint. Lash Paradise has a silky-smooth formula that glides on evenly and easily, leaving you with a full lash fringe that's feathery soft in just one coat. No flaking.

| NYX

NYX is one of those brands that started as a small, unknown drugstore brand, but totally exploded into the mainstream as an industry darling and a favorite of myriad makeup artists. A leader in the global color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Powders, pigments, liquids, creams, glitters, more lip formulas — hell, more formulas for everything you can even imagine. 

NYyx is also a great place to start when experimenting with makeup. 

Must-Have Product: NYX Professional Makeup Matte Liquid Liner

($7.5, up to 8% cashback at NYX Professional Makeup)

Line and define with expert precision using NYX Professional Makeup Matte Liquid Liner. A makeup artist's must-have precision liquid eyeliner for bold to classic eyeliner looks!  This smudge-proof formula glides onto lids without any tugging to create a long-lasting defined eye look. The precision brush tip allows you to effortlessly achieve an ultra-fine opaque black line and exquisite matte finish.

| Wet n Wild

Wet n Wild has long been celebrated as one of the USA's best budget beauty brands. Built by a 30 year promise to always provide quality for an incredible price. Wet n Wild creates a unique beauty experience within the cosmetic industry for women, inclusive of all ages, ethnicities, skin colour and economic status. It is on-trend in shades, a leader in package design, and a fast-follower in formulation.

Must-Have Product: Wet n Wild Photo Focus Matte Liquid Foundation

($6.49, up to 6% cashback at Wet n Wild)

Wet n Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Since it is literally called "Photo Focus", and is advertised as a "filter" for your face, it's unsurprising that the look you get is flawless yet non-cakey, so that it works even when there are HD cameras around. 

Perfect for greasy skin, this doesn't separate, flake off, or melt when applied on skin which has active acne or excessively oily parts.

| e.l.f. Cosmetics

Founded in 2004, e.l.f. Cosmetics launched with a simple mission to create high-quality skincare, makeup, and beauty products at an accessible price point. They make one of the best primers at this price range, and their foundation isn't half bad either as both stand the test of time. 

Must-Have Product: e.l.f. Bite-Size Eyeshadows

($3, up to 5% cashback at e.l.f. Cosmetics)

e.l.f. Bite Size Eyeshadow Palette delivers mini eye magic in a perfect size. The luxe formula is creamy, blendable, and ultra-pigmented. Each palette includes four beautiful, complimenting shades perfect to create any desired eyelook. Get professional-quality eye looks with these versatile palettes.

| L.A. Girl

As an affordable luxury cosmetics brand, L.A. Girl Cosmetics loves to INSPIRE beauty by creating new ways to ignite individual expression thru the art of color. LA Girl Cosmetics offers professional makeup & beauty products, like eyeshadow, eyeliner, mascara, primer, lipstick, lipgloss, blush, foundation, & many more.

Must-Have Product: L.A. Girl Pro Coverage Illuminating Foundation

($6.74 at Amazon)

PRO.coverage high-definition long wear illuminating liquid foundation is ideal for a flawless looking, full coverage finish. Lightweight formula is comfortable for all day wear.

It is paraben-free and has added antioxidants to help hydrate and improve your skin's appearance. This is a high-definition illuminating foundation that will leave your face with a renewed glow. It comes in a variety of colors for all skin types.

| Milani Cosmetics

Milani is a high-end drugstore cosmetic brand – quality makeup for a reduced price. Its popularity lies in its unique color shades. They are appropriate for all skin tones, including women of color and the very fair-skinned. Similarly, their makeup is known for its rich, pigmented color and superior quality.

Must-Have Product: Milani Baked Blush

($7.99, up to 3% cashback at Milani Cosmetics)

Richly pigmented and highly buildable, the beautiful matte and shimmery shades of Milani Baked Blush are the perfect cheeky pop of color for every skin tone. Baked on Italian terracotta, the powder is incredibly finely milled for a silky application. Housed in a gold mirrored compact with a travel size brush, on the go glow is at your fingertips.

| CoverGirl

COVERGIRL, a cosmetics category leader with over $1 billion in retail sales globally, celebrates authenticity, diversity and self-expression through makeup. The new "I am what I make up" brand purpose and communication aims to inspire people to embrace their unique identities and unapologetically create any version of themselves. COVERGIRL holds an iconic position in the world of beauty, empowering makeup lovers to express their unique beauty for more than 60 years.

Must-Have Product: CoverGirl Clean Matte BB Cream

($6.99, up to 10% cashback at Rite Aid)

COVERGIRL'S Clean Matte BB Cream is an oil-free formula that provides the perfect amount of coverage to even skin tone and hide blemishes. Plus, its oil-free, non-comedogenic formula won't clog your pores. With Covergirl Clean Matte BB Cream, the world doesn't see your makeup-just beautiful, natural-looking skin!

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