Sonny Angel Real vs. Fake Guide 2025: How Can I Tell If It Is Real?

What is Sonny Angel?

Created in 2004,Sonny Angel is a line of cherub figurines created by Japanese toy manufacturer Toru Soeya, the CEO of the Japanese company, Dreams Inc. The name is derived from Soeya's nickname, 'Sonny.' Soeya was inspired by the cuteness of the Kewpie mayo baby and his creations share many of their predecessor’s traits — in particular, their amiable roundness. They also have similar circular eyes, always looking up and to the side instead of straight on, like they’re either slightly embarrassed or flattered.According to Dreams, the Sonny Angel distribution company in the US, Soeya made these dolls to assuage the stresses of young working women in Japan. Around the time of Sonny Angels’ creation, Japan was going through a mild recession and would get hit hard again four years later in 2008.

The slogan of Sonny Angel is, "He may bring you happiness."Sonny Angels are often purchased as collectibles. Some Sonny Angels are resold for far more than their original retail value and are often exchanged or resold at trading events and online resale platforms.

Sonny Angels are sold in blind boxes, with figures featuring different headgear and occasionally different outfits in various collections. Each Sonny Angel mini figure series usually consists of 12 different figures in “blind box packaging”. This means each figure is packaged randomly and you won’t know which variation you will get until you open the package! Makes collecting fun and exciting.

The first mini figure series “Animal Series Ver. 1” was released with Sonny Angel wearing animal headgear. To date, more 1,300 types of figures were born. Currently, Sonny Angel is sold in 33 countries.

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As an interior design element or a world traveling companion. Sonny Angel is not just a decorative figure. He is a very photogenic buddy for social media posts and his presence provides smiles and a sense of well-being (healing) to fans around the world. Currently, Sonny Angel is sold in 33 countries.

How to Spot Fake Sonny Angels?

1. Buy from Official Retailers

To ensure your safety and peace of mind, please purchase products only from authorized Sonny Angel retailers or their official online store. 

The official website:

【Japan / Global】https://www.sonnyangelstore.com/

【USA / Canada】https://sonnyangelusa.com/

【China】https://sonnyangel.tmall.com/

【Hong Kong】https://www.sonnyangelstore.com.hk/

【Korea】https://sonnyangel.co.kr/

Customers from other countries or regions, please use the Japan online store. (Over sea shipping is possible to limited countries)

The official distributor:

【Israel】https://sonny-angel.co.il/ 

【France / Italy / UK / Spain / Portugal】https://www.sonnyangel-france.com/ 

【Scandinavia】https://www.sonnyangel.se/ 

【Benelux (Belgium, Netherland, Luxembourg)/Germany/Austria】https://www.sonnyangel-benelux.com/ 

The official list is available here , you can directly check if it is an official reseller.

If zero risk does not exist, it is still better to buy your second-hand Sonny Angel from people you trust and avoid other platforms like eBay, Vinted or LeBonCoin and especially Aliexpress and Shein.

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2. Check the Packaging

Authentic Sonny Angels come in high-quality packaging. Their products are sold in boxes closed with opaque plastic.The box should have clear, sharp printing, without any smudging or pixelation. Look for an official Sonny Angel logo and ensure the text is free from spelling or grammatical errors. 

Counterfeit packaging often appears cheaply made, with poor-quality printing and inconsistent colors.On most counterfeits we see transparent plastic packaging. And the text on the packaging may be a little blurry, smudged, or misplaced due to a printing error or poor quality.

Here is an example of official packaging:

3.  Inspect the Details

Real Sonny Angels have precise details, smooth finishes, and vibrant colors. Counterfeits, on the other hand, tend to have sloppy paint jobs, uneven surfaces, and dull or incorrect colors. Check the facial expressions too—fake figures often look off or poorly replicated.

4. Check the Price

If a Sonny Angel is sold for much less than its market price, you are probably facing a counterfeit.Authentic Sonny Angels typically have a consistent price range, so be cautious of deals that seem too good to be true—they're often a sign of a counterfeit product.

5. Verify that the Characters Really Exist

Sonny Angel's regular and limited collections are available on their website, even when out of stock their product sheets are still available. So if in doubt you can consult their product sheets to check if the products really exist.

Example of fake Sonny Angel:

The Most Popular Sonny Angel Series

1. Sonny Angel HIPPERS - Harvest Series

This is the second installment of the popular Sonny Angel HIPPERS collection: Harvest Series!In this series, Sonny Angel is wearing colorful fruit & veggie headgear and is climbing upwards in an adorable position!It is a decorative figure that can be attached to things around you with re-usable adhesive. With this series, you can enjoy decorating not only around smartphones and computers, but also around dining tables, kitchens, and even on flower pots.

2. Sonny Angels Animal 4 Series

Sonny Angel Mini Figures Wearing Animal Headgear!Total lineup of 12 different figures + Secret figures.

3. Sonny Angel Sweets series (Regular) - Minifigure

These charming little Sonny Angels come wearing delicious sweets and snacks on their heads. Try collecting all 12 figures! We are sure these scrumptious looking Sonny Angels will brighten up your day!

4. Sonny Angels  Fruit series (Regular) - Minifigure

Sonny Angel mini figures with colorful fruits color.

Frequently Asked Questions (FAQ)

Are Sonny Angels Japanese or Chinese?

Sonny Angel is a line of cherub figurines created by Japanese toy manufacturer Toru Soeya, the CEO of the Japanese company, Dreams Inc.

How many different Sonny Angel series are there?

There are 8 different regular Sonny Angel mini figure series in total. In addition, if you include other limited editions series such as the Crown series and seasonal releases, there are over 500 Sonny Angels that exist so far!

What is the most popular Sonny Angel?

Rabbit is the most popular Sonny Angel!

Why are Sonny Angels always sold out?

The Sonny Angel shortage has hit the brand's 441 authorized retailers across the U.S. They're seeing high demand thanks to the dolls trending on TikTok. These retailers purchase their stock from Dreams USA, the exclusive distributor of all Sonny products in the Americas.

Do Sonny Angels go up in value?

Due to their growing popularity, the price of Sonny Angels has also increased. While one of these figurines and their surprise packs used to cost around 5 US dollars, their prices now range between 10 and 20 US dollars each.

Are Sonny Angels collectibles?

Each series of  Sonny Angel has “secret figure(s)”, which are randomly included in certain boxes and are the most collectible. There are also extra special versions (only 10, 50 or 100 pieces ever made) Try your luck to collect them.

Why are people so obsessed with Sonny Angel?

The charm of Sonny Angel dolls taps into something deeply nostalgic. Their innocent, round little faces tug on our heartstrings, reminding us of a simpler time when the biggest decision of the day was which hat our toy would wear – if it had one at all.

Why are Sonny Angels so hard to find?

A rigid production schedule and a desire to maintain the quality of their figurines means that Dreams makes and distributes a finite amount of Sonny Angels.

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