Best Website Builder: Squarespace vs. Wix vs. Zyro vs. Godaddy vs. Shopify?

What are the best website builders in 2024?

Choosing the best website builder can be difficult because there are more than 70 popular options on the market.

However, you will soon realize that not all website builders are the same. A good website builder will have features such as drag-and-drop functionality, ready-to-use templates, mobile responsiveness, easy customization, SEO tools, and excellent documentation. In addition to features, you may also want to consider other things.

And here, we have found the most popular and best-used website builder based on factors such as price, ease of use, template design, reliability, web hosting services, technical support, site building speed, search engine optimization, third-party integration, etc. !

Here’s the list of the best website builders for 2024:

1. Wix 

2. Shopify

3. GoDaddy

4. Zyro
   

5. Squarespace
   

But how do you find the one that suits you best from these 5 best website builders? We summarized their features and advantages and disadvantages. We will let you decide for yourself which website builder meets your needs or e-commerce.

Best website builders compared

Which excellent website builder should I choose?

#1 – Wix — The best eCommerce website builder for most

Wix is a very popular and powerful website builder. It uses ADI (Artificial Design Intelligence) and a drag-and-drop editor to quickly create a website, turning a non-designer into a website builder.

So, Wix is great for beginners and allows you to control your website completely creatively. Unlike some other builders, it does not sacrifice functionality or customizability for ease of use—on the contrary, it combines simple drag-and-drop editing tools with a large number of features.

It has one free plan and eight premium plans, starting at $14 per month. You have more than 500 templates to choose from, but choose carefully-once your website is live, you can’t switch templates.

In short, this cloud-based website builder provides a wide range of customizable templates, reasonable prices, domain name registration, web hosting, user-friendly interface and various supplementary applications.

The biggest disadvantage? You can build an e-commerce website for free, but you cannot sell anything until you upgrade to a paid plan. The paid plan provides a series of more attractive modern website design and online sales features. It will also delete Wix ads and allow you to use a personalized domain name, and increase your storage limit.

In addition, although its price is reasonable, it is not the lowest, and it does not provide the most plug-ins or the best e-commerce store tools. Therefore, if your budget is very tight, or you plan to sell a lot of products every month, you may want to turn to other manufacturers on the list.

And our suggestion is, if you are not sure which website builder to use, please try Wix for free and see how you progress.

Features：

Pros & Cons：

Pricing & Plans:

You can start using Wix for free, no need to add a payment method. However, the free plan has some limitations. Nevertheless, this is still a good way to test them. If you upgrade to a premium plan, they also offer a 14-day money-back guarantee.

Wix offers a total of 8 plans: 5 of them are for regular websites, and the other 3 are for e-commerce websites.

Website plans:

• Free – a very limited plan, suited for testing，with advertisements, and you can only connect to the domain of yourwebsite.wix.com.
  

• Combo ($14/month) – very suitable for portfolios and personal websites：custom domain name, no ads, SSL certificate, 3GB of storage.

• Unlimited ($18/month) – 10GB of storage, SEO apps, $300 ad voucher and advanced analytics.

• Pro ($23/month) – event calendar, logo maker, brand-related social media images, 20GB of storage.

• VIP ($39/month) – all of the above features, plus priority customer care, 35GB of storage.

eCommerce plans:

• Business Basic ($23/month) – all major e-commerce features for effortless selling: online payments, subscriptions & pricing plans, customer accounts, custom domain, unlimited products, abandoned cart reminders, 20GB of storage
  

• Business Unlimited ($27/month) – added subscription sales, direct sales, and product reviews: multiple currencies, advanced shipping, sell on social channels, sell on marketplaces, customer reviews, 35GB of storage

• Business VIP ($49/month) – all the features: loyalty program, sales tax calculation, and priority support: unlimited video hosting, 50GB of storage.
  

See all plans: www.Wix.com

Who should use Wix?

Wix is an excellent website builder who manages to combine a wide range of design features with extremely high ease of use!

Beginners and professionals - they can use templates to quickly build websites, or they can customize templates. Suitable for creating blogs, initiating invitations, and attending meetings. Professionals can also display their personal brands.

Small businesses - including restaurants, service industries, consulting industries, marketing industries, etc. These companies can use online ordering, delivery and pickup tools, ticket sales and reservation functions to easily promote and sell to local audiences. Wix is also particularly suitable for companies that sell digital goods and subscribe to photography, music, and video products. But if your focus is on selling products online, avoid Wix.

#2 – Shopify — The Best for Anyone Needing Extra Support

Shopify is another popular e-commerce website builder designed for online stores and e-commerce websites. It supports more than 500,000 companies with 1 million active users. The value of products sold on the Shopify platform is more than 40 billion U.S. dollars. If you really want to grow your online store, Shopify is your best choice, and it has some serious e-commerce tools in its arsenal. Although this is definitely a professional tool for professional users, setting up and using Shopify is very simple.

Although there is a code editing function, beginner users can use a simple partition system that allows you to quickly select and rearrange various parts related to the online store. Orders, products, customer analysis, marketing, etc. Just like other builders, you can choose a modern website template and then customize each page using the drag and drop builder. If you need more features, there is an app market with more than 5,000 free and paid apps designed to expand the functionality of your online store. From email marketing and social media integration to transportation platforms, there is an app for (almost) everything you can imagine.

Shopify only offers 9 free themes, so if you only use them and don’t interfere with the code, your Shopify website will look very similar to many competitors. Or, you can use one of the coolest Shopify features and buy third-party themes from independent sellers. Whether you have general business or technical questions about the back end of your website, Shopify’s customer service team is always ready to help you. Their response time is almost instant, so you don't need to wait hours in a panic mode. In addition to support, every Shopify plan comes with the basic features you need. From built-in marketing tools and digital gift cards to shipping discounts, unlimited products and support for 133 currencies, the platform is full of valuable features.

Features：

Pros & Cons：

Pricing & Plans:

Shopify is definitely one of the more expensive website builders that we’ve reviewed. But it’s only because they are among the best eCommerce builders on the market in 2024.

Shopify offers a 14-day free trial. It offers 3 available paid plans:

• Basic Shopify ($29/month) – core selling features and 2.9%+30c payment fee.

• Shopify ($79/month) – more user reports, international pricing and 2.6%+30c payment fee.

• Advanced Shopify ($299/month) – automatic shipping rate calculator, International variant pricing and the lowest 2.4%+30c payment fee.

All three plans include all website design features, as well as major marketing tools. The main difference is e-commerce. When making a decision, you need to consider the size of your business.

The "payment fee" is not like the "transaction fee" in the cheaper plans of other website builders. This is mandatory for all online transactions. Shopify offers reduced fees, depending on the plan you choose. Simply put, the bigger the plan, the lower the payment.

See all plans: www.Shopify.com

Who should use Shopify?

• Physical seller-if you have a physical store and want to sell your products online. Shopify is mainly for sellers who ship physical products to customers or who need to connect online and in-store sales in one system. Publishing products to various channels, tracking inventory, customer orders, and shipping is an easy task in Shopify.
  

• E-commerce startups-It is also an ideal platform for direct sales and print-on-demand businesses, and provides a large number of plug-and-play integrations for these types of companies. You can even use its mobile app to manage the entire operation anytime, anywhere.

#3 – GoDaddy — Best for quickly creating and publishing websites

GoDaddy's website builder (named GoDaddy Website + Marketing) is very speedy. This successful domain name registrar removed all complicated functions, confusing terms and unnecessary decorations, and created a simple and smart website builder that anyone can use to create a professional website in minutes. One big advantage here is the time and money saved. Regardless of your technical level, their step-by-step guidance makes the website building process quick and easy.

If you have questions or don’t know how to solve a problem, you can contact their award-winning customer service 24/7 or use their extensive library of how-to guides. Although all previous levels of the product require a payment plan, GoDaddy now offers a 100% free version that allows you not only to use the tool, but also to publish a live website without 14-day or 30-day trial restrictions.

To sell your products or take your website to new heights, you only need to upgrade to the paid tier. Another option included in their plan—including free—is email marketing. You can use it to promote your latest products or the latest posts on your blog. The cheapest Basic plan provides you with most of the essentials for starting a website, but it does not include SEO. And Wix and other builders include SEO tools even in the free plan. Advanced plans can use SEO tools to guide you through your website and provide you with an easy way to improve your ranking on popular search engines such as Google. Its built-in tools can be easily sold on Amazon, Etsy, and eBay, as well as on Facebook and Instagram. You can even use Yelp and Google My Business to list your physical stores. However, GoDaddy is not the best choice for powerful or complex websites-it may provide speed and simplicity, but it also means that it is not the best choice for building a truly personalized website. If you are after design flexibility, GoDaddy is not for you!

Features：

Pros & Cons：

Pricing & Plans:

GoDaddy has a free plan that comes with a lot of services. This includes email and social media marketing, PayPal payments, SSL security, and 24/7 support.

GoDaddy offers 4 premium plans, each of which includes a 14-day free trial, so you can try them all.

• Basic ($6.99/month) – Excellent simple and fast plan for personal website

• Standard ($10.49/month) – SEO features and extra marketing tools for small businesses

• Premium ($13.99/month) – send up to 25,000 monthly emails, post on social media, and do appointments

• Ecommerce ($17.49/month) – all features above, plus unlimited eCommerce

Pricing and features are representative of the U.S. version of the product. Variations may exist in different regions and languages.

See all plans: www.GoDaddy.com

Who should use Shopify?

Small business owners who want an easy-to-set-up website or online store - you will be ready to start selling in a short time. 

Anyone who wants to develop a brand or influence online - the simple layout and guidelines for adding elements to the website make the building process very simple and fast.

#4 – Zyro — The best budget for customer tracking and analysis

Zyro is an easy-to-use website builder with beautiful, clean templates. It does contain very high-quality features, but it does not provide as many features as top builders like Wix. For example, Zyro allows you to include a blog on your website-which is great-but it does not come with search, archive or comment tools. Nonetheless, the quality of Zyro templates impressed us-they not only provide a great user experience for visitors to your website, but they are also easy to edit even if you don't have any technical skills. Zyro distinguishes itself from website builders through a unique set of artificial intelligence (AI) tools. Its drag and drop builder uses useful lines to guide you forward, which means it's hard to make bad design decisions. In other words, Zyro's templates are not very customizable. If putting your personal style on your brand is the top priority, then you may want to consider Squarespace.

Once your website is live, you cannot change the template, so you really have to work on the design you choose. Zyro’s e-commerce program integrates with Google Analytics, Google Tag Manager, Facebook Ads and Pixel integration, and your remarketing efforts, making it easy to use to understand your customers more clearly and make improvements based on this data. In addition, you can get all of them at one of the better prices on the market. The most impressive feature of Zyro is its sales tools-first of all, its two e-commerce plans are completely commission-free. This means you can keep 100% of your sales revenue. In addition, Zyro's e-commerce program provides online shoppers with nearly 50 different payment methods, including PayPal and American Express. But when it comes to non-e-commerce features, such as marketing and search engine optimization, Zyro is a bit behind the competition. For small businesses, Zyro website builder is a good choice-to have the features that customers need most. Zyro will not overwhelm their users with unwanted features and functions, so as to get the simplest website building experience.

Features：

Pros & Cons：

Pricing & Plans:

Zyro is by far the cheapest website builder available on the market, and it comes with a great set of features.

Zyro does not have a free plan. It has 4 paid plans, 2 of which are suitable for commercial sales.

• Basic ($2.90/month) – great tools for a simple website.

• Unleashed ($3.90/month) – no bandwidth and storage restrictions, good for growing businesses.

• eCommerce ($9.90/month) – eCommerce features for selling online.

• eCommerce+ ($14.90/month) – advanced eCommerce: abandoned cart recovery, Amazon integration, and more.

  
  

See all plans: www.Zyro.com

#5 – Squarespace — The best for artists, photographers and creatives with high-quality designs

Squarespace is a relatively complex website builder, and it pays great attention to quality, not quantity. Although the website templates of Squarespace seem to be a bit small-about 70 templates. But each of these templates is meticulously crafted, high-quality, stylish, responsive, and SEO optimized. It can be said that Squarespace's template designs are what makes it really shine-they are the best on the market, and are perfect for creatives who want a visually impressive website that can make your website stand out. In addition to style, Squarespace also has a lot of features. These tools ensure that your website needs and can brand your website-adjust page layouts, customize grids, change website theme colors, and more. It's not the easiest builder on the market, but it still won't take long to adapt-it just requires a little more time and patience than Wix. But you can easily switch templates, even if you have published a website, you can even process multiple templates at the same time. To create attractive website pages, you can use third-party integration with other services, such as social media sites, payment processing software, or transportation service providers (if you operate e-commerce). You may have to pay separately for the use of third-party extensions. Therefore, the creation of a beautiful website comes at a price, and the price of Squarespace is relatively high. After the 14-day free trial, you must pay at least $12/month for your website. The pricing plan includes hosting plans, domain names, access to the builder, and all design tools and connectivity services. However, small businesses may require a plan of $18 per month.

Features：

Pros & Cons：

Pricing & Plans:

Squarespace does not offer a free plan - but it has a 14-day free trial. After expiration, you need to choose one of 4 premium plans.

• Personal ($12/month) – Suitable for creating simple and basic personal websites: website metrics, enhanced support, templates, SEO features, unlimited storage, and bandwidth, plus SSL security.
  

• Business ($18/month) – Suitable for creating basic e-commerce, with advanced analysis (w/ 3% transaction fee)

• Basic Commerce ($25/month) – eCommerce does not require transaction fees, is easy to sell, plus HTML/CSS code optimization

• Advanced Commerce ($40/month) – All-inclusive e-commerce, selling subscriptions and advanced shipping for serious businesses.

Squarespace is one of the more expensive builders on this list.

See all plans: www.Squarespace.com

Who should use Squarespace?

Creative website builder - Squarespace is perfect for creatives and people looking for real customization, knowing how to make your website look good.

The top two plans unlock advanced e-commerce features - Squarespace is the ideal online store for image-focused service providers, non-profit organizations, and influential brands who want to sell physical or digital goods on brand websites and Instagram Builder. However, this is not appropriate for multi-channel sellers who want to sell anywhere (such as on brand sites, Amazon and other marketplaces, and all social media sites).

Best Website Builders: Round-Up

There are many things to do to build a website from scratch. Therefore, it is important to choose the option that matches your skill level.

If you have never created a website before, we highly recommend Wix, GoDaddy, Zyro or Squarespace. They are all suitable for beginners, with a drag-and-drop editor and enough space to grow into more advanced e-commerce features when you are ready.

Shopify is also a strong contender for beginners, but it takes longer for novices to get used to it. It’s not necessarily difficult to learn; it’s full of e-commerce features, which can be overwhelming if you’re just starting out.

From a functional point of view, Wix editor can be said to be the most powerful website building interface in the world. It supports pixel-perfect drag-and-drop editing, and you can use more than 500 templates to launch your website. Therefore, Wix is our selection of the best small business website builder. Compared to its main competitors, it is a bit expensive, but it comes with a set of commercial tools that can help you maximize the performance of your website.

Squarespace is the best choice for professional templates and native tools, and GoDaddy provides an excellent website builder for those who want to quickly get a simple website online.

Shopify is a great choice for those who want to add e-commerce functionality, an extensible website. Zyro is a good budget choice, ideal for beginners and building basic websites.

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