Sulwhasoo vs. Amore Pacific vs. History of Whoo: Which Brand is Best Suited to You?

• Sulwhasoo

Sulwhasoo is the most luxury cosmetic brand by the biggest Korean cosmetic manufacturer, "AMORE PACIFIC". The brand began in 1966 when brand originator Suh Sung-Whan had an idea. He wanted to make ginseng a central part of a skincare line. Today, the premier skincare label combines the Asian wisdom of balance and harmony with the time-tested medicinal herbs of Korean "Hanbang". The First Care line is a perfect Sulwhasoo line for newbies as it's the most price-conscious of the collections. 

| Representative product: Sulwhasoo First Care Activating Serum

($89/60ml, up to 8% cashback at Sulwhasoo)

Sulwhasoo's iconic bestselling serum has gotten an upgrade! Backed by 23 years of research and new datamining technology, this formula delivers the perfect combination of ingredients for optimized anti-aging and hydrating benefits. The secret is in JAUM Activator, a masterfully blended complex of five precious herbs that improves the look of skin's hydration, brightness, radiance, translucency, visible wrinkles and moisture barrier.

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• Amore Pacific

Launched in 2002, Amore Pacific brings to the table the wonders of Asian botanicals like bamboo sap, green tea, and red ginseng. Amore Pacific even has a private garden on the island of Jeju, where they harvest green tea for their skin care products. With innovative technology Amore Pacific is the largest beauty empire in Korea. 

| Representative product: Amore Pacific Treatment Enzyme Peel Cleansing Powder

($60/50g, up to 4% cashback at Sephora; up to 8% cashback at AMOREPACIFIC)

Brighten up dullness, smooth uneven texture, refine pores, and more with this daily exfoliating powder-to-foam cleanser. This exfoliator uses papaya and green-tea-derived enzymes to remove dulling residue without irritating healthy skin for a brighter glow. The water-activated formula leaves skin moisturized and primed and ready to receive the ingredients that follow. Normal, dry, combo, oily—this exfoliator is safe and effective for all.

• History of Whoo

Whoo is a luxury Korean skincare brand that captures the meticulous beauty regimens once used by the Empresses. The chinese character "后" (Whoo) translates into Empress. By harmonizing the most treasured secret formulas used in traditional Eastern medicine with innovative modern technology, Whoo creates an ultimately indulgent and prestigious experience to your daily beauty rituals. Each product features the brand's Gongjinbidan Complex, a key ingredient derived from an ancient health formula used by Korean emperors and empresses for over 800 years to improve blood circulation. 

| Representative product: The History of Whoo Bichup Self-Generating Anti-Aging Essence

($125.99/50ml, up to 3% cashback at Stylevana)

Bichup Self-Generating Anti-Aging Essence contains the signature Gongjinbidan Complex (comprises of 6 oriental herbs), which balances and improves Qi and blood circulation for good skin health.

Besides, the Gongjinbidan complex is complemented by three supporting formulas. Cho Jahabidan is a plant placenta derivative which recognises the skin’s weaknesses and triggers the right cells for repair. Gyeongoakbidan is a multitasking medicinal herbal formula that protects skin, delays premature ageing and minimises the appearance of pores while adding moisture. Like the Gyeongoakbidan, the Cheongsimbidan is a medicinal herbal formula once used by the royal courts to accelerate skin detoxification and soothe skin issues.

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